12:30 PM - 1:30 PM
Hosted by The Social Atelier
Masterclass Suite Water Corporation Road - Plot 5B VI Lagos
The session will highlight the ways in which video can be used to connect with potential customers on social media and lead to all important customer conversions. Leveraging Instagram Stories & Snapchat for Business will showcase important case studies on how companies and individuals have employed video content tools to reach mass audiences and explore ways that companies of any size can employ the same methods with little to no budget.
Case Study examples include Nike, Burberry, DJ Khaled and Nigeria’s very own Chuey Chu of Pulse TV (who boasts over 1000 views per snap). Chuey will join panelist to discuss his own social media engagement strategies and concepts such as ‘Bae of The Day’ and #TipTuesday.
The talk will look at how Instagram Stories and Snapchat help to influence online consumer behaviour at the ‘zero moment of truth’(ZMOT). We look at a short analysis of the ZMOT concept and the ways in which companies can encourage customer engagement through these emergent platforms.
- Attendees will gain an insight into the increasing importance of video content in digital marketing.
- Many attendees will have first mover advantage above their competitors in the use of video content and will learn how it can assist them in giving potential customers additional insight into their product and or brand in a low cost and effective way.
- Attendees will be taken through recent working examples of businesses that are using Instagram Stories and Snapchat to appeal to new markets
- Attendees will also learn how companies of all sizes can employ similar strategies without a huge marketing budget
- They will also benefit from general content ideas for Snapchat and Instagram Stories that can be implemented straightaway
Who should attend this session?
The target market for the event will be small to medium size business owners who do not have the budget to employ large scale production teams to film regular content and want to discover how they can harness the power of their phones to direct traffic to their businesses.
- Small to Medium Sized Enterprises
- Social Media strategists who work for larger companies
- Aspiring social media professionals
Venue & Location
Masterclass SuiteWater Corporation Road - Plot 5B