Little Resources, Big Results: How to Make an Impact with Video

11:35 AM - 12:15 PM

Hosted by Vimeo

Sheraton Times Square 811 7th Avenue New York NY 10019




Social media platforms have fundamentally changed the way we share stories as brands. It has fueled deeper, more authentic connections with our customers and enabled us to reach global audiences. These platforms have also driven an insatiable demand for great content from businesses of all sizes. For marketers, the changing digital landscape means shorter shelf life of assets, an increased need for better, more frequent creative, and an ever-evolving challenge of capturing your audiences’ attention in a noisy space.

In this session, join Vimeo’s CMO Harris Beber and in-house social media expert Suze Kaufman for their top tips on leveraging video to maximize results—all with limited resources. From strategy to execution, you’ll learn what works, what doesn’t, and how to achieve meaningful impact.

Attend this session and learn:

  • How to adapt your content to today’s short attention spans to maximize their effectiveness
  • How to craft your strategy for telling your story through video
  • How to measure the impact of your video content

Venue & Location

Sheraton Times Square

811 7th Avenue
New York, NY 10019





Social Media Week

11:35 AM - 12:15 PM

Little Resources, Big Results: How to Make an Impact with Video

Hosted by Vimeo






  • Harris Beber

    Harris Beber

    Chief Marketing Officer

    Vimeo

    HarrisBeber
  • Suze Kaufman

    Suze Kaufman

    Content Marketing Manager

    Vimeo

    suzekaufman