10:30 AM - 11:30 AM
Hosted by Love Matters / RNW Media
Experience Stage Powered by Purple Water Corporation Road - Plot 5B VI Lagos
Sexual health and rights are still perceived by many as something done offline, boring and clinical, but it can actually be digital, sexy and create a lot of impact.
Love Matters – Talking About Sex & Love In The Digital World will showcase Love Matters Africa and how technology and a digital approach, combined with an innovative content strategy, can help deliver sensitive and often taboo information to a young audience in Africa.
We invite non-profits, the health industry or businesses and young people to learn about Love Matters. We will explore how you can use an innovative mobile approach, innovative content and digital strategies to create impact amongst young people in Africa.
ABOUT LOVE MATTERS
Love Matters is a multimedia platform that engages young adults to talk about love, sex and relationships. We provides easy-to-access information and news about sexuality and sexual health to people in Kenya and East Africa, and we use “pleasure” as a hook to engage our online communities to talk about sexuality and gender rights and to help them making better choices in their lives. Our website, together with our social media platforms and a discussion forum engaged nearly 2 million people in Kenya alone this year, and our website had nearly 2 million visits. Our platforms are mobile responsive, and around 85% of our traffic comes via mobile.
Love Matters is one of a kind in East Africa. No other website provides such comprehensive and reliable information on sex, love and relationships, and it is the first of its kind to integrate sexual health information and topical stories. We were also the 2015 winners of the AfriComNet award, rewarding the project for its innovative online work delivering reliable sexual health and rights information to young people in the continent. We are also among the top 25 most popular Facebook pages in Kenya.
A core part of our strategy is data analysis: online data and online behavior, as well as feedback from our audience, are key indicators in the strategy of Love Matters Africa.
Venue & Location
Experience Stage Powered by PurpleWater Corporation Road - Plot 5B