Masterclass: Growing the Largest Digital Agency in Africa

5:45 PM - 7:00 PM

Hosted by Quirk

Masterclass Suite Water Corporation Road - Plot 5B VI Lagos

What gives an agency  an edge when working with multinationals interested in building brands and doing business on the African continent?

Due in part to the growth in mobile and other innovative technology there are now more exciting opportunities to work with local, regional and international brands interested in doing business in Africa then ever before. Growing the largest digital agency in Africa is a Masterclass for senior level digital marketing consultants, start-ups, small agencies and entrepreneurs looking to understand how to build a business and the opportunities that digital marketing presents in Africa.

Growing the largest digital agency in Africa will explore how South African based digital marketing agency Quirk built its business, developed services and brought on some of the largest clients in the world. As Managing Director of the fastest growing agency in Africa, Justin Spratt will take you through how an agency of 200+ people is structured , answering questions around talent, culture, new business and financial growth.

Attendees will learn

  • how to find, reward and retain the best people to grow your agency
  • how to keep a strong culture while growing quickly
  • how to manage cash flow in the early stages of growth
  • how to balance fast growth with stability
  • how to find marquee clients – and keep them
  • how to approach acquisition offers (as and when you get to that point!)

You’ll learn Quirk’s process working with clients:
THINK: Developing a digital strategy to connect brands to people – ensuring relevance and awareness for a successful business.
CREATE: Sitting at the interaction between people and technology this pillar ensures new ideas for creativity, constantly innovating and pushing boundaries.
ENGAGE: Driving traffic to campaigns and opportunities to create long-term relationships between people and brands; engage is about more than just numbers, we focus on driving traffic to engage and convert.
OPTIMISE: Ensuring our work is engaging, but also effective – empowering clients through data, through a culture of insights and research.

About Quirk

Quirk came out of a passion for technology and marketing more than 15 years ago. While studying a Business Science Degree at the University of Cape Town in the 90s, founder Rob Stokes did his thesis on email marketing, which was the starting point to build what is now the largest agency in Africa with an international client base, more than 200 person staff, and is now part of the WPP global network.

Quirk works with clients like SAB Miller, McDonald’s, Airtel, Warner Bros and others.

Quirk has always invested in a culture of learning, innovation and curiosity that allows some of the best and brightest minds in the business to push the boundaries of creativity and technology. Quirk also has a passion for sharing that learning and knowledge, making that expertise in eMarketing accessible to all. Quirk’s eMarketing Textbook is now in its fifth edition, free to download (more than 1 million downloads to date).


A free copy of Quirk’s eMarketing textbook will be available to 20 masterclass attendees.

Venue & Location

Masterclass Suite

Water Corporation Road - Plot 5B
VI, Lagos

Social Media Week

5:45 PM - 7:00 PM

Masterclass: Growing the Largest Digital Agency in Africa

Hosted by Quirk

  • Justin Spratt

    Justin Spratt

    Managing Director - Johannesburg & Africa