Social Media Week

This workshop will be facilitated by 3 Nigerian Youtube Creators and it will show participants how to get started with online video. We will begin engagement days before the workshop by getting prospective attendees to film themselves asking their questions and then to upload them using a designated hashtag. The hope is that this will stimulate active learning and learning by doing.

As it was with traditional video, online video is arguably the most universal format for instantaneous connection and the communication of ideas, messages and agendas to people across great distances, and advancements in mobile technology along with video sharing tools have made video creation easier than we could ever have imagined.

In 2016 online video continued to record incredible growth with the increased popularity of video sharing start ups like Periscope and Snapchat. Older platforms like Youtube and Facebook also introduced innovations in video as live-casting became a big feature in 2016.

By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled. In fact, all indicators point to the rapid growth of online video in the very near future as it’s largely considered to be the future of content marketing. Various studies show more than half of companies that exist today are already making use of the medium in one form or the other because while it’s convenient and efficient for the consumer, video marketing provides Marketers with an attractive, versatile, and extremely shareable medium to reach audiences.

At the workshop participants will be taught on:
– Starting small
– Creating a story and a flow
– Types of online videos
– The content creation process
– The many purposes of online video

Who should attend?

People looking to advance their personal brands and/or business objectives using online video. This may include Vloggers, Content Creators, Videographers, Social Media Managers, Media Organisations, Public Relations practitioners.