Performance Marketing for Commerce Marketing

4:00 PM - 4:25 PM

Hosted by MikMak

Sheraton Times Square 811 7th Avenue New York NY 10019




In this session, MikMak’s founder and CEO Rachel Tipograph will take you through the playbook of how brands hack their growth in a world where mobile has inverted the shopper’s journey. She will explore the core tricks every DTC brand uses to go to market today and reveal how she’s helped legacy consumer brands like Campbell’s, L’Oreal, Mattel and Unilever adopt these same principles.

Attend this session and learn:

  • How to approach performance marketing when your e-commerce approach is not DTC
  • How to optimize your media for e-commerce conversion
  • How to produce creative that drives e-commerce conversion

Venue & Location

Sheraton Times Square

811 7th Avenue
New York, NY 10019





Social Media Week

4:00 PM - 4:25 PM

Performance Marketing for Commerce Marketing

Hosted by MikMak






  • Rachel Tipograph

     

    Rachel Tipograph

    Founder & CEO

    MikMak

    racheltipograph