The Place Of Technology In Building a Brand

10:30 AM - 11:30 AM


Experience Stage Powered by Purple Water Corporation Road - Plot 5B VI Lagos

“The Place Of Technology In Building a Brand” is a masterclass panel session that is targeted at new media practitioners.

In lieu of the theme of this year’s social media week, “Upwardly Mobile: The Rise of A Connected Africa”, our session will focus on using Technology to build your Brand”.

Technology has changed the way we view the world and has also changed the way we communicate. The numerous benefits of technology when linked with networking has helped open many businesses up to the global scene.

This session will dwell on how technology can reposition your blog and ensure you have a brand you’re proud of.

Our session will address the questions;

  • What kind of technology can bloggers utilize?
  • In an industry where there is little innovation, will the use of technology increase operating costs?
  • If I’m supposed to compete with other business owners, do I also need to network with them?

This session would be greatly useful to all business owners and media practitioners.




Olajumoke Okikiolu

Olajumoke Okikiolu is Senior Manager, Product Marketing at Samsung Electronics West Africa (SEWA) where she deploys over 10 years of marketing experience in leading strategic marketing initiatives. Prior to this, Olajumoke joined SEWA in 2011 as Communication and Activation Specialist, managing communication and activations for the mobile division of the company. In 2013, she became Head of Product Marketing, Information Technology & Mobile (IM). Olajumoke started her career in Marketing as Account Executive at Touchstone Limited before joining Rosabel Leo Burnett as Senior Executive in 2007 and rose to become Manager (Strategy/Account Planning) in 2009.



Rita Ohai Ohaedoghasi

Head Of Public Relations and Communications at

Rita Ohai1

Rita Ohaedoghasi is a strategic communications and marketing professional with a knack for adding business value and creating impact-driven systems.

As a communications expert, she  places high value on thorough research and integrated networking, while channeling it towards building positive affiliations and achieving institutional goals. is the leading source for information, news and entertainment in Nigeria’s online space


Venue & Location

Experience Stage Powered by Purple

Water Corporation Road - Plot 5B
VI, Lagos

Social Media Week

10:30 AM - 11:30 AM

The Place Of Technology In Building a Brand


  • Oluyomi Ojo

    Oluyomi Ojo

  • Bankole Oluwafemi

    Bankole Oluwafemi