Programmatic Marketing: The Future of Digital Media in Africa

3:00 PM - 4:00 PM

Hosted by Eskimi

Innovation Stage Powered by Visa Plot 5B, Water Corporation Road, Oniru Victoria Island Lagos




Programmatic marketing has spread in the US and Europe during the last 5 years and continues to find new innovative channels and shapes. Programmatic marketing technologies offers better targeting, audience planning, better reach, lower cost and other benefits. 37%+ of the US digital media is bought programmatically today.

Where are we in Africa? Devices are different, data is scarce and the definition is yet unknown. However where we have challenges there lies opportunities. Programmatic in Africa can help solve audience targeting issues, reach the right and much higher audience than mainstream platforms, allow retargeting, rich media and all this can be achieved with lower cost on media and ad operations.

Eskimi hostsĀ Programmatic Marketing: The Future of Digital Media in Africa, an event to introduce the definition of programmatic in the African context. The event will educate attendees about the basics of programmatic buying, audience planning, performance optimisation, rich media and conversion management and share case studies from Nigeria and abroad.

Attendees will learn:

  • What is programmatic? Platforms, channels and trends.
  • Programmatic in the context of African and Nigerian media industry.
  • Case studies of programmatic use in Nigeria with local and international brands.
  • Programmatic and data: using data management platforms, data types and sources. Targeting possibilities.
  • Other benefits of programmatic: local currency payments in the light of dollar crisis, price benefits, reach capabilities, technical challenges programmatic helps to solve, performance marketing and ROI through programmatic, etc.

Who should attend this session?

Agencies, brands, IT/tech companies, mobile operators. Digital and social media managers, Head of digital, corporate communication managers.


Venue & Location

Innovation Stage Powered by Visa

Plot 5B, Water Corporation Road, Oniru
Victoria Island, Lagos





Social Media Week

3:00 PM - 4:00 PM

Programmatic Marketing: The Future of Digital Media in Africa

Hosted by Eskimi






  • Jelil Adedoyin

     

    Jelil Adedoyin

    Client Servicing

    Digital Media OMD Nigeria

    Eminencejay
  • Stanislaus Martins

     

    Stanislaus Martins

    Head of Digital

    Insight Publicis

    OlusegunMartins
  • Dozie Okafor

     

    Dozie Okafor

    Media manager

    Coca-Cola Nigeria

    ohcar4
  • Ose Osundeko

     

    Ose Osundeko

    Head, Digital Media

    Media Perspectives

    oseojeahere
  • Vytas Paukstys

     

    Vytas Paukstys

    Co-Founder

    Eskimi

    vytaspaukstys