9:30 AM - 10:15 AM
Hosted by Social Media Week
Sheraton Times Square 811 7th Avenue New York NY 10019
SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.
In today’s social landscape, many brands find themselves at a crossroads when it comes to which audience is accessible and where. Now more than ever – the lines between channels are blurring and so are the unwritten rules that once applied. Should B2B brands activate on Instagram? How do B2C brands best capitalize on LinkedIn?
Whether you are a B2B or a B2C brand; you will benefit from taking a P2P (person-to-person) approach to your social media marketing strategy. In this session, learn from Havas’ Davitha Ghiassi as she explores best practices and unlikely success stories of brands conquering channels through a P2P lens.
Attend this session and learn:
- How to select the right social channels for your business
- How social media is merging B2B and B2C behaviors and how they’re taking a P2P approach
- Three clear and actionable best principles for P2P success in social that your company or client can implement instantly
Venue & Location
Sheraton Times Square811 7th Avenue
New York, NY 10019