Rethinking B2B and B2C: The Future of Social is P2P [Session 1]

9:30 AM - 10:15 AM

Hosted by Social Media Week

Sheraton Times Square 811 7th Avenue New York NY 10019




SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

In today’s social landscape, many brands find themselves at a crossroads when it comes to which audience is accessible and where. Now more than ever – the lines between channels are blurring and so are the unwritten rules that once applied. Should B2B brands activate on Instagram? How do B2C brands best capitalize on LinkedIn?

Whether you are a B2B or a B2C brand; you will benefit from taking a P2P (person-to-person) approach to your social media marketing strategy. In this session, learn from Havas’ Davitha Ghiassi as she explores best practices and unlikely success stories of brands conquering channels through a P2P lens.

Attend this session and learn:

  • How to select the right social channels for your business
  • How social media is merging B2B and B2C behaviors and how they’re taking a P2P approach
  • Three clear and actionable best principles for P2P success in social that your company or client can implement instantly

Venue & Location

Sheraton Times Square

811 7th Avenue
New York, NY 10019





Social Media Week

9:30 AM - 10:15 AM

Rethinking B2B and B2C: The Future of Social is P2P [Session 1]

Hosted by Social Media Week






  • Davitha Ghiassi

     

    Davitha Ghiassi

    Executive Vice President, Social & Integration

    Red Havas US

    DavithaGhiassi