9:00 AM - 10:30 AM
Hosted by StateCraft
Innovation Stage Plot 5B, Water Corporation Road, Oniru Victoria Island Lagos
Youth engagement and participation were the game changers in the 2015 Nigerian elections. The success of the Buhari presidential campaign in 2015 has created a new reality for the practice of political and governance communication in Nigeria. Did You Say Change? is a masterclass produced by RED’s governance communications arm Statecraft Inc. (the media agency which lead President Buhari’s election campaign media efforts) – the lessons of the campaign will be discussed in detail, as well as the implications of this new digital reality for political office holders and those they lead.
Did You Say Change? will explore the intersection between media, business and governance, and uncover how RED/Statecraft Inc. was able to deploy media as an active tool to galvanise a generation of Africans to action.
About RED: is Africa’s leading omni-media company with a focus on youth. It holds a network of premium media companies built across media tools and platforms. The three divisions – Communication, Content and Development – are run through three companies that are registered and managed independently.
Our Communication Division holds Red Communication, Red Marketing, Small & Medium and StateCraft; while our Content Division holds the Y! brands, including Y! TV, Y! Radio, Y! Magazine, YNaija.com, Teen Y!, Y! 2015, the Y! Tech 100 and the Y! Annual Black Ball/Y! 100 Most Influential List. We also anchor a development firm, The Future Project, which co-presents Africa’s leading youth platform, The Future Awards Africa, and other projects including the Nigeria Symposium for Young & Emerging Leaders, 100,000 Jobs and #StartupsAfrica.
We are excited to defy norms and are proud to change the narrative of what is possible using the media, harnessing the relentless spirit of our people.
Venue & Location
Innovation StagePlot 5B, Water Corporation Road, Oniru
Victoria Island, Lagos