#SMWIrresistible - Secrets of an Irresistible Business: Using Social Media to Connect Your Business to the World!

4:00 PM - 5:15 PM

Hosted by Mindshare Communications

Masterclass Suite Water Corporation Road - Plot 5B VI Lagos

Secrets of an Irresistible Business: Using Social media to connect your business to the world will touch a total of ten topics, which will be in two phases. The first phase shall seek to help business owners (or intending business owners) understand their business, identify their target audience and how best to build their brand. We believe this is the first area every business should excel in, before thinking of succeeding in the digital world; because no brand, no matter the amount spent on advertising excels as much if they fail to base their services on quality. Having understood your business, the next phase of topics shall help attendees understand the importance of latching onto the digital space to give their business/ brand the necessary visibility and attention it deserves while achieving so much in your business as a starter, entrepreneur or potential business owner using a small budget.

Irrespective of location, time difference, or language we shall help attendees understand the efficient and effective ways of using digital platforms to connect to millions of potential customers who are readily available to patronize them. Our session will help attendees mould an irresistible brand that customers / clients cannot do away with. We shall help you identify how best to channel your resources and information on social media to achieve the best result (especially profit). The session will teach you secrets to successful online adverts and marketing even when there’s a sea of competition. A connected Africa, in terms of communication, product marketing, sharing ideas and networking is the future. The keys to opening the doors of endless opportunities called “social media” lies in our chosen topics.


  • Identifying your kind of business
  • Identifying your target audience
  • Building your brand
  • Introduction to Social media, and it’s advantages
  • Why your business needs on-line presence
  • Using Social media to market your products and services
  • Website VS Social media
  • Latching unto hashtags
  • Advertising
  • Giving back to your clients


How can i identify the target market that will help increase my profit margin? 

We shall help you identify what you are selling and to whom, the market you serve best with your product or service, while making the benefits of dealing with your business clear. We will help you understand why anyone would buy from you, the benefits and differentiators you will need to bring to the table to help you stand out from the crowd. We will highlight strategies to help focus you, locate your Target market, attract customers, Identify and create your niche, and how to craft a message that reaches and speaks to that market while reinforcing your brand identity.


Why build an online presence for my business – Is it worth it?

This will be discussed to help you understand the importance of having an online presence for your business. How the online presence will lay a stable foundation to help your business become visible on the internet. Your content and brand will become indexed by search engines (through SEO), thereby making you one of the very first suggested brands to customers searching for the kinds of product or services you render. Others will start to share your content via their own social media channels and help your brand go ‘viral’.  You wouldn’t have to worry about distance, as anyone can have access to your products or service at the comfort of their homes.


How Can I Advertise my business online without really hurting my wallet?

You may not have wads of cash to spend on marketing in the early stages of your startup or perhaps you are stuck with very little budget, but there are effective ways to get your brand out there. There are all kinds of marketing opportunities online, you just need to know where to look. We will help you realise how much advertising you can do online without breaking the bank. We will help you with strategies on effective ways to get your message(s) across to your target market, identify where you need to look and the best practices to be followed when trying to advertise online.


Venue & Location

Masterclass Suite

Water Corporation Road - Plot 5B
VI, Lagos

Social Media Week

4:00 PM - 5:15 PM

#SMWIrresistible - Secrets of an Irresistible Business: Using Social Media to Connect Your Business to the World!

Hosted by Mindshare Communications

  • Bolade Akerele

    Bolade Akerele

    Associate Director

    Mindshare Communciations

  • Adaobi Anyanwu

    Adaobi Anyanwu

    Business Analyst

    Mindshare Communciations