Shifting the Focus from Attention to Connection

10:40 AM - 11:05 AM

Hosted by Open Influence

Sheraton Times Square 811 7th Avenue New York NY 10019

Over the past decade, marketers have focused heavily on programmatic strategies with the goal of getting their message in front of as many eyes as possible. We have more data than ever to tell us about our audience (their age, gender, location, income, and even their habits) and we have more channels than ever to reach them. But are advertisers so focused on maximizing reach and other metrics that they’re forgetting about the human behind the impression?

In this session, hear from Open Influence CEO Eric Dahan and Mananya Komorowski, Senior Vice President of Influence for Weber Shandwick, as they explore how successful businesses are marrying storytelling with data to build deeper customer connections.

Attend this session and learn:

  • How to leverage consumer insights to build connections with audiences on an emotional level
  • How to integrate social listening into your everyday business regimen
  • How to deliver personalized experiences at scale through data-driven creativity

Venue & Location

Sheraton Times Square

811 7th Avenue
New York, NY 10019

Social Media Week

10:40 AM - 11:05 AM

Shifting the Focus from Attention to Connection

Hosted by Open Influence

  • Eric Dahan

    Eric Dahan

    Co-Founder & CEO

    Open Influence

  • Mananya Komorowski

    Mananya Komorowski

    Senior Vice President, Influencer Relations

    Weber Shandwick