3:00 PM - 4:00 PM
Hosted by COSIGN
Innovation Stage Powered by Visa Plot 5B, Water Corporation Road, Oniru Victoria Island Lagos
We already know that social media and technology is changing the way we shop, travel, work and live. Almost by accident DIY digital content creators have become the new “face” of marketing campaigns for many of the worlds largest brands… leaving many to wonder How can content creators make their social influence profitable?
Enter COSIGN’ s revolutionary technology which makes user shared content ready-to-buy and empowers content creators to be compensated for sales. Social Media has made everyone around the world more connected than ever before. You can connect, be inspired and reach people all over Africa and the world. When you share the world reacts, through likes, shares, post and comments. In short, COSIGN makes sharing make money!
#SMWInnovators: A Fireside Chat With the Creators Of COSIGN will sit down with Esosa Ighodaro and Abiodun Johnson to talk about the incredible journey from start-up concept to creation and highlight how these young, smart entrepreneurs have created a technology that is turning social media content into commerce.
Our moderator will open the floor up to questions from attendees, to make it a truly interactive afternoon.
“The classic tale of a chance meeting on a subway platform is the beginning of countless love stories. But for Esosa Ighodaro and Abiodun Johnson, it marked the beginning of a business one. After the duo, both 28, spotted each other on a downtown platform, the strangers began an impromptu chat that led to an exchange of numbers. Despite their distinct differences — she a busy marketing executive for CitiGroup, he a slow-going Tennessee transplant — they stumbled upon a common interest: technology.
The result is Cosign, a delightfully named app that does just that: allow you to “cosign” or endorse products you love on social media…. Currently the app features products from over 1,300 retailers including Macy’s, Walmart and London department store, Marks & Spencer.
Less than a year after their subway meeting, the duo have raised a sizable amount to develop the app, market it to a select few, and set up shop on Wall Street.
Their efforts have attracted the fashion community which showed support this past season. Russell Simmons selected Cosign to be the sole portal to livestream his return to the runway when he debuted ArgyleCulture’s Spring/Summer 2015 menswear early last month. Harlem’s Fashion Row (HFR), the premier fashion show for designers of color invited guests to explore Cosign. And Laquan Smith, a favorite of Kim Kardashian and Jennifer Lopez, made Cosign the inspiration for a pop-up line of T-shirts.” –Zandile Blay, (2014) Huffington Post
Venue & Location
Innovation Stage Powered by VisaPlot 5B, Water Corporation Road, Oniru
Victoria Island, Lagos