Social Innovator: Social as a Strategy, Social Media as a Tool for the Social SME

4:00 PM - 5:15 PM

Hosted by Afripreneur

Masterclass Suite Water Corporation Road - Plot 5B VI Lagos

In an Africa that is becoming increasingly opened, inadequate infrastructure and limited resources mean entrepreneurs have to connect with the market in new ways. Your market in the context of social goes beyond paying customers…

With the current Coca-Cola social strategy of “Share a Coke with ‘ ‘ ” which proofs that social strategies work in Africa; we will discuss on how social media provides a superb opportunity for SMEs to surpass competitors and scale those who were ahead in the traditional business environment.

Technologically¬† savvy young people with internet enabled devices, increased earnings and a desire for convenience are a rising consumer market. Informational technology tools have created a new culture with its own language and way of life that should be understood by today’s entrepreneurs.

In 75 minutes, two speakers from Afripreneur; Segun Ogunlana, (founder Afripreneur) will talk on social strategy & business integration tools while John Obidi (Head of Social-Media, Afripreneur) will talk on how your social media channels can be used in the social strategy.


-What is social and how can it become a strategy?

-How can you become a social innovator?

-What social-media tools can be used and in what ways?

Learning Objectives:

This event is targeted at aspiring and growing entrepreneurs. This shares innovative approaches for them to use social media beyond the pervasive idea of just selling, customer service or branding. This event will help entrepreneurs who want to stand out from the competition obtain tools and techniques to integrate social media properly into their businesses to increase loyalty, save cost and increase business profitability.

Venue & Location

Masterclass Suite

Water Corporation Road - Plot 5B
VI, Lagos

Social Media Week

4:00 PM - 5:15 PM

Social Innovator: Social as a Strategy, Social Media as a Tool for the Social SME

Hosted by Afripreneur

  • John Obidi

    John Obidi

    Social Media Strategist

    Blue Fountain Solutions,

  • Segun Ogunlana

    Segun Ogunlana