Starting from Scratch: The Recipe for Cooking Up an Organic Instagram Strategy for Your Business [Session 3]
4:20 PM - 5:05 PM
Hosted by Social Media Week
Sheraton Times Square 811 7th Avenue New York NY 10019
SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.
They say cooking is an art. So is building an organic Instagram strategy. However, just like cooking, there are many ways to make the same dish — think spices, styles, ingredients, and methods. But, the art of cooking up a successful Instagram strategy relies on marrying the tastes of your target persona with the needs and expectations of the restaurant where it’s being served — aka your own businesses goals. The best Instagram strategists know they can’t just replicate someone else’s dish exactly, but they can learn from their methods, strategies, and best practices to create the most satisfying and successful dish for all stakeholders.
Have you decided Instagram is a valuable channel for your business, but have no idea where to start? Are you posting content sporadically without any direction or vision? In this session, hear from Leslie Green, Social Media Campaign manager at HubSpot, as she breaks down the essentials to building a strategy that includes auditing your page, defining your target persona(s), setting social media goals, creating content pillars, and executing to grow.and uses successes.
Attend this session and learn:
- How to audit and optimize your Instagram to reach your target persona
- How to set Instagram goals and decide what key performance metrics to track
- How to create content pillars that are the backbone your for Instagram content
Venue & Location
Sheraton Times Square811 7th Avenue
New York, NY 10019