10:45 AM - 12:00 PM
Hosted by Blackbox
Hangout Suite Water Corporation Road Plot 5B VI Lagos
With more than 148 million active lines in a country with about 94 million adults, the ubiquity of the mobile phone is not in question. Add to that over 97 million mobile internet subscriptions and Milward Brown’s finding that Nigerians spend 193 minutes a day on their Smartphone (47% more than they spend watching TV), and it becomes clear that mobile has become the first screen.
Instinctively, we understand the mobile phone can be a powerful way reach people. It’s the first thing we check in the morning, the last thing we see before we go to bed. It’s the one thing that is with us throughout the day. The challenge is that mobile is not monolithic. Unlike TV, there are a, sometimes overwhelming, number of ways to reach a mobile phone screen. The challenge is to understand the best way for your particular audience.
To effectively use mobile to connect with your audience you will need to understand how the different platforms and formats work, what data you can get and how to use it and what can you actually do from a campaign perspective. Of course, none of this matters unless the audience is interested in what you have to say. Even in the digital world, storytelling (engaging people’s hearts and minds) is what will ultimately allow you to connect.
Bringing together experts in technology, social media, brand strategy and communications, this immersive session will help you understand how to navigate the tangle of apps, SMS, social media platforms, games (and the rest of the Internet) to find the right audience and deliver the right message at the right time.
Key questions will include
- How do I find the people most likely to respond to my message?
- How do you choose the most relevant and effective platforms?
- How do develop sticky communications for mobile that engage consumers and drive action?
Venue & Location
Hangout SuiteWater Corporation Road Plot 5B