Perform or perish in CONTENTWOOD! An Ultimate Guide to Deciphering Social Media's Most Critical Trend.

12:30 PM - 1:45 PM

Hosted by TrendWatching

Masterclass Suite Water Corporation Road - Plot 5B VI Lagos




Lights, camera, big plots and scenes… Nigerian content producers do none of that really. What we are proficient at however, is producing sub-par skits, memes and trends for our sprawling population to carry across our borders.

Despite this, Nigeria is on the verge of a boom (or bust), so how can you supercharge Africa’s most populous nation into becoming the next ‘Content Capital of the World‘ and what role should you play, in bringing this dream into fruition? Well for starters, by getting content marketing right!

Powered by Enplug Africa, TrendWatching’s Africa Regional Director, Lola Pedro will set the scene for savvy marketing professionals, who are serious about understanding the direction of key trends across multiple dimensions. Supported by Emeka Obia, Nigeria’s most prolific trend spotter, this interactive session will highlight critical insights, which are defining (and redefining) customer expectations in today’s fast-evolving social media landscape.

The workshop, led by Raphael Idu, Head Creative at The Thiinkshop, will equip daring marketers with the core components of how to ideate truly sticky, engaging and compelling content for tomorrow’s digitally-interconnected and socially-savvy consumers.


Venue & Location

Masterclass Suite

Water Corporation Road - Plot 5B
VI, Lagos





Social Media Week

12:30 PM - 1:45 PM

Perform or perish in CONTENTWOOD! An Ultimate Guide to Deciphering Social Media's Most Critical Trend.

Hosted by TrendWatching






  • Emeka Obia

    Emeka Obia

    Marketing Strategist

    Enplug Africa

    Emeka_talks
  • Lola Pedro

    Lola Pedro

    Africa Regional Director

    trendwatching.com

    trendwatching
  • Idu Raphael

    Idu Raphael

    Head Creative

    The Thiinkshop

    IDURalph