The Trouble with Social ROI

9:00 AM - 10:00 AM

Hosted by eNitiate Integrated Solutions

Campus SpeakEasy Water Corporation Road - Plot 5B Oniru Lagos

According to the 2016 CMO survey, 4 in 10 companies say they cannot measure impact of social media marketing, while the other 1/3 have a good qualitative sense but cannot quantify the impact. This finding is supported by reports from Hubspot, Social Media Examiner and Incite.
As the annual CMO survey reports dating back to February 2009 show, the social media marketing ROI challenge has been around since the incorporation of new media by business into the marketing communications channel mix.

Bra Willy Seyama, analytics expert at eNitiate Integrated Solutions will talk with attendees to discuss The Trouble with Social ROI.

  • Can social media fit the profile of a sales channel?
  • If the concept of social selling is a non-starter, is your company using social media for the wrong reasons?
  • Are you using the wrong metrics to measure the impact of social media marketing? Or is your company expecting too much from social media channels?

Venue & Location

Campus SpeakEasy

Water Corporation Road - Plot 5B
Oniru, Lagos

The Trouble with Social ROI

Hosted by: eNitiate Integrated Solutions
Official Event


  • Bra Willy Seyama

    Bra Willy Seyama

    eNitiate Integrated Solution / Founder & CEO


Hosted By


With a resolve to initiate a change in Africa’s digital story, eNitiate Integrated Solutions assists brands in developing impressionable digital footprints.