Turning Influencers into Ambassadors

10:05 AM - 10:30 AM

Hosted by H&M

Sheraton Times Square 811 7th Avenue New York NY 10019




Sixty-three percent of businesses plan to increase their spending on influencer marketing in the next year. Despite influencer programs opening a window of opportunity for retailers in terms of reaching untapped customers, many emphasize a ‘set it and forget it’ approach that focuses solely on the next piece of social copy as opposed to the more holistic approach of forging authentic, long-term relationships.

In this session, join Mario Moreno, Head of Marketing of H&M, as he shares best practices and a case study serving as an example of how brands can position themselves for sustainable partnerships through an ambassador-centric approach to their influencer strategies.

Attend this session and learn:

  • How to personalize your activation plans through human-first, experience-led campaigns
  • How to foster a genuine environment for influencers conducive to content creation
  • How to establish your strategy for identifying potential influencer partners and the key qualities that make up the right partner for your brand

Venue & Location

Sheraton Times Square

811 7th Avenue
New York, NY 10019





Social Media Week

10:05 AM - 10:30 AM

Turning Influencers into Ambassadors

Hosted by H&M






  • Mario Moreno

    Mario Moreno

    Head of Marketing

    H&M