Understanding the Attention Economy: What It Is, How It Broke and the Massive Market Opportunity in Fixing It

9:15 AM - 9:55 AM

Hosted by Attention Capital

Sheraton Times Square 811 7th Avenue New York NY 10019




As consumers increasingly think about how they spend their time, the attention economy has become the largest and fastest growing segment of the global economy. But today, the attention economy is powered by the wrong incentives and rewarding the wrong people and will eventually cause a market crash or worse. Businesses with quality attention are undervalued, and others are losing value by chasing meaningless metrics. There’s a huge market opportunity for brands that build trust by valuing people’s attention and measuring it properly.

In this session, Attention Capital CEO and co-founder Joe Marchese will walk through the current state of the attention economy, what comes next, what his new company Attention Capital is up to, and how brands can set themselves up to exponentially benefit in a market correction by properly measuring and valuing attention.

Attend this session and learn:

  • Why there are enormous inefficiencies in how people’s attention is being extracted and traded in today’s market
  • Why there is a massive opportunity for brands that build trust by valuing people’s attention and measuring it properly
  • The solutions that will represent a new age of media companies

Venue & Location

Sheraton Times Square

811 7th Avenue
New York, NY 10019





Social Media Week

9:15 AM - 9:55 AM

Understanding the Attention Economy: What It Is, How It Broke and the Massive Market Opportunity in Fixing It

Hosted by Attention Capital






  • Joe Marchese

    Joe Marchese

    CEO

    Attention Capital

    joemarchese