2:20 PM - 3:00 PM
Hosted by Grey
Sheraton Times Square 811 7th Avenue New York NY 10019
Let’s face it; robots are taking over. From the smartphones in our hands, to voice assistants greeting us in our homes, to cars parking themselves – AI saturates our lives by the minute and only continues to escalate. But how are these constant AI interactions impacting our compassion for each other? And how can brands (and humans) remain genuine when we’re living in an automated world?
In this session, Grey will unveil its newest research study which explores the impact and importance of empathy as a marketing tool, and how to survive the current dehumanization of empathy in our industry. Grey Global Chief Data Officer Jonathan Lee and Director of Social Media Kenny Gold will explain the effects AI has had on the economics of empathy in creativity and will share principles for how we can behave as brands, marketers, and consumers to find the balance we all need.
Attend this session and learn:
- Why empathy is so important in this era of growing AI
- The impact AI has had on the economics of empathy
- How to balance AI’s impact on empathy to ensure a stronger connection between brands and consumers
Venue & Location
Sheraton Times Square811 7th Avenue
New York, NY 10019