Why Authenticity is Key to Human-First Influencer Marketing

11:35 AM - 12:15 PM

Hosted by Takumi

Sheraton Times Square 811 7th Avenue New York NY 10019




2019 saw significant changes in the platform space from Instagram “hiding likes” to the explosion of TikTok allowing Gen-Zers to document their moments in punchy but concise 30-second loops. Instagram’s “hiding likes” is an example of platform-driven “social self-care,” one that stems from increasing community pressure to have healthier online spaces to engage with.

The same applies to influencer marketing. We see a move from the accepted aesthetic of online self-presentation: airbrushed, perfectly posed and fairytale-like to being authentic – capturing in the moment expressions and personalities. How and what should brands do to capitalize on this next phase?

In this session, join Mary Keane-Dawson, Group CEO of Takumi, in a fireside chat alongside an influencer as they discuss what it takes to create influencer marketing content that is authentic, compelling, and creative.

Attend this session and learn:

  • How to drive engagement without losing the element of ‘real-ness’
  • Why prioritizing authenticity is beneficial to forging long-term audience relationships
  • What insights brands need to know as they identify possible influencer partners

Venue & Location

Sheraton Times Square

811 7th Avenue
New York, NY 10019





Social Media Week

11:35 AM - 12:15 PM

Why Authenticity is Key to Human-First Influencer Marketing

Hosted by Takumi






  • Mary Keane-Dawson

     

    Mary Keane-Dawson

    Group CEO

    Takumi

    marykeanedawson