Why Your Marketing Campaign Will Never Go Viral

3:45 PM - 4:10 PM

Hosted by Twitter

Sheraton Times Square 811 7th Avenue New York NY 10019




“Make it go viral” is the least helpful directive a manager could give a team. Virality can’t be forced into being. But there are some savvy fundamentals behind viral campaigns that can be stolen and adapted to the project currently on your desk.

In this talk, Joe Wadlington, Global Creative Lead at Twitter will break down successful viral campaigns from the Internet Hall of Fame as well as some fresher examples you can use as inspiration for your strategy.

Attend this session and learn:

  • Immediate, actionable techniques to improve your Twitter presence
  • Why Twitter is unique and how to use the platform for certain campaigns
  • Inspiration from standout examples and funny Tweet ideas

Venue & Location

Sheraton Times Square

811 7th Avenue
New York, NY 10019





Social Media Week

3:45 PM - 4:10 PM

Why Your Marketing Campaign Will Never Go Viral

Hosted by Twitter






  • Joe Wadlington

     

    Joe Wadlington

    Global Creative Lead

    Twitter

    JoeWadlington