You Can Quantify Love: Measuring Brand Engagement and Emotional Connection [Session 1]

9:30 AM - 10:15 AM

Hosted by Social Media Week

Sheraton Times Square 811 7th Avenue New York NY 10019




SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Have you ever wondered whether your brand was making a true impact on social media? Or tried to navigate how to measure success, but felt completely overwhelmed by what metrics to look at and how to do so?

In the noisy world of social media, brands are constantly fighting for attention, engagement and connection with consumers and customers in order to inspire brand loyalty. Further, marketers are often left to decipher the multitude of metrics available on social media dashboards. Join Sharon Thony, brand marketing executive and digital marketing instructor, as she help you find the balance in your strategies between metrics and emotional connection.

Attend this session and learn:

  • How to identify metrics for measuring online brand engagement
  • How to successfully apply frameworks for digital campaign strategy and planning
  • How to effectively grow your engagement and audience loyalty on social media

Venue & Location

Sheraton Times Square

811 7th Avenue
New York, NY 10019





Social Media Week

9:30 AM - 10:15 AM

You Can Quantify Love: Measuring Brand Engagement and Emotional Connection [Session 1]

Hosted by Social Media Week






  • Sharon Lee Thony

     

    Sharon Lee Thony

    Founder & Principal

    Sharon Lee Thony Consulting

    Sharon_Thony