Popculture Strategist, Leo Burnett
Franklin Ozekhome is the head of Strategy and Planning at Leo Burnett, Lagos.
In this role, he collaborates with account planners, research analyst, brand strategists, CMOs and business leaders to develop bespoke trends research, consumer intelligence and cultural mapping reports, tools and strategy playbooks for clients and future-thinking organizations looking to position their brands in the Nigerian market.
As former Chief Marketing Officer, and Head of New Business at Insight Publicis, sub-Saharan Africa’s biggest marketing communications agency, he held account management, strategic planning and brand management portfolios, advising clients across a range of sectors including mobile and telecoms, financial services, retail, FMCG, technology, and hospitality.
Franklin has been a key architect of digital development and transformation of the Nigerian advertising industry. He is the founder of TINK Africa, a consumer trends and innovation platform, and b.school, a strategy and innovation academy for creative and marketing professionals.