Dan Gardner

Founder & CEO, Code and Theory


Dan Gardner is the Founder and CEO of Code and Theory. With more than a decade of experience designing cross-platform products and brand experiences for clients in North America, Europe, Asia, and the Middle East, he has led Code and Theory to become one of the largest Digital first creative agencies in the United States. Since founding the company in 2001, it has grown to 500 employees, with offices in New York, San Francisco, London, Manila, Los Angeles and Atlanta.

From pioneering the modern digital landscape with 70+ major media launches for publishers such as Bloomberg, Vogue, and the LA Times, to defining a new standard for how brands like Maybelline NY and Burger King communicate their stories, to reimagining the digital space between government and citizenry through sites like NY.gov, Dan has radically redrawn the map of challenges a creative agency can confront in today’s digital world.

His efforts in growing Code and Theory have been widely recognized. Code and Theory has been celebrated by Webby’s, D&AD, Cannes Lions, One Show and was named one of Fast Company’s Most Innovative Companies.

Upcoming SMW Events


Past SMW Events

Devil in Discourse: Platforms and the Embarrassing State of Online Discussion

10:05 AM - 10:30 AM

Hosted by Code and Theory

Sheraton Times Square


Storytelling in a Digital Transformation

12:25 PM - 12:50 PM

Hosted by Code and Theory

Sheraton Times Square: Stage 1


Own Your Audience: How Data is Helping Publishers Grow & Evolve Beyond the Duopoly

12:15 PM - 12:35 PM

Hosted by Code and Theory

Sheraton Times Square: Stage 1


Bots in Media and Marketing: What Are They Good For?

12:00 PM - 12:25 PM

Hosted by Code and Theory

TimesCenter: Stage One


Atomization of Business: Content Strategies for Speed, Quality, and Efficiency

11:30 AM - 12:20 PM

Hosted by Code and Theory

TimesCenter (FWD Stage)


What Does a Responsive Newsroom Really Look Like?

11:15 AM - 11:45 AM

Hosted by Code and Theory

Main Stage, B1 at Victoria House