Ezinne Alfa Ezinne Alfa

Founder, Beauty In Lagos

A part time model, full time 9-5er and a total beauty junkie. Ezinne moved back to Lagos from London and decided to showcase the best ‘girly’ indulgences Lagos has to offer through her blog, Beauty In Lagos. Beauty in Lagos serves as her version of a ‘tried-and-tested’ directory. It is the number one beauty blog where Lagosians, and ladies nationwide, go to get tips on what beauty services or products are available in the Lagos market. The blog highlights Ezinne’s expert advice, adventures and experience with salons, makeup Brands and professional beauty treatments. The BiL Directory is a premium online beauty directory featuring Nigerian beauty businesses, nationwide with a curated list of service providers and venues including everything beauty related from hair extension vendors to Spas.


Within its first year, Beauty in Lagos won the ‘The Best Beauty Blog 2012’ in the Nigerian Blog Awards and has garnered over 580,000 views since January 2012. With a click of a button, discerning ladies are able to locate BiL certified, approved and recommended salons, virgin hair vendors, boutiques, spas, etc. online and within their area.

Upcoming SMW Events

Past SMW Events

The Beauty of Tech

4:30 PM - 5:30 PM

Hosted by Beauty Radical

Innovation Stage Powered by Visa


10:45 AM - 12:00 PM

Hosted by Beauty By Nature Inc.

Masterclass Suite