Kirstin Benson

Global Vice President of Entertainment, Getty Images

Kirstin Benson is the Global Vice President of Entertainment for Getty Images where she leads and manages Getty Images’ coverage of over 70,000 entertainment events including the Academy Awards, Grammys, Cannes Film and Sundance among others, each year. Kirstin and her team also oversee Getty Images STUDIO — the company’s end-to-end visual storytelling service that leverages Getty Images’ visual expertise and data to advise brands on how best to connect with audiences. Under Kirstin’s leadership, she has evolved Getty Images entertainment into a social-first, data-driven visual powerhouse, elevating in-house expertise and empowering creative outputs.

Kirstin and her team are consistently blending creative insights with Getty Images data around customer visual consumption habits and interests to help clients tell better stories. Her teams know that data can be an empowering tool to drive visual communications – all the better to inform, illustrate and connect.

Kirstin has 10+ years of experience working in entertainment, media most recently as the founding Editor of Instant, an all-video, first-of-its-kind outlet dedicated to the world of social media stars.

Kirstin is based in Los Angeles and holds a Masters in Communication Management in Entertainment from the University of Southern California.

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Avoiding Mediocre Social Media: Six Essential Questions Brands Should Be Asking Themselves

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