Nadia Masri

Founder & CEO, Perksy


Nadia Genevieve Masri is a 4-time founder, Forbes 30 Under 30 headliner, and the CEO & Founder of Perksy – a next- gen market intelligence platform that conducts real-time research with Millennial & Gen-Z audiences through mobile.

With a fresh take on understanding the habits, behaviors, and preferences of Gen Y & Z consumers, Nadia and her team are redefining market research for the mobile generation by making feedback the favorite form of engagement.

Prior to Perksy, Nadia founded 3 other companies before studying psychology and marketing through Harvard’s continuing education program. Nadia is passionate about product innovation, design, and neuroscience.

Upcoming SMW Events


Past SMW Events

Building Your Gen-Z Tribe

4:35 PM - 5:15 PM

Hosted by Perksy

Sheraton Times Square