Jacob Pace’s brief, beguiling path to his current position as CEO of Flighthouse, a company positioned to be the next big content brand for Generation Z, is illustrative of just how forward thinking and fearless this 20-year-old executive is.
His first step into the music business was when he was 14, starting a YouTube channel to help artists promote their music. Soon after his YouTube experience, he started writing for the one of the world’s most influential dance music publications, EDM Sauce, telling the publication that he was 24, ten years older than he actually was.
That led to freelance publicity work for a number of independent labels, all while Pace was still in high school. He was recruited by Create Music Group founders, although they thought he was in college instead of high school. It was while at Create that Jacob ran across Flighthouse, the music discovery channel on the video app musical.ly (now TikTok), a favorite among teenage music fans. With more than 18 million fans, Flighthouse is one of the largest destinations on TikTok and drives more than a billion views per month. Since acquiring the channel, Jacob and his team have grown its following by more than 3X, and have launched a Flighthouse YouTube channel with over 350,000 subscribers. Major labels tap into Flighthouse to promote their releases, with outreach to major brands being planned for the near future.