#SMWLDN

EUROPE'S Premier
Media & Marketing Event

31 OCT - 1 NOVQEII Conference Centre, London, UK

Daniel Bennett

Social Media Week is by far the most exciting and forward thinking event at the cross section of creativity, media, marketing and technology. If you want to meet and hear from the rising stars in our industry, this is where you need to be.”

Daniel Bennett
Worldwide Chief Innovation Officer
Grey


The 2019 Global Theme

Stories

"The number of social media users worldwide in 2018 is 3.2 billion, up 13 percent year-on-year. By 2020 almost 5 billion people will be connected."

Given this scale, social media has become the world’s most influential storytelling platform and the stories we tell have the ability to touch and inspire, and shake people to their cores. They can elevate people, educate them, and change them—or, they can divide us and tear us down. Ultimately, stories have the power to influence the world and the people who consume them, and with this influence comes responsibility.





Tracks





Featured Speakers


Lindsey Turner

Lindsey Turner

Head of Creators EMEATwitter

Lindsey Turner

Head of Creators EMEA, Twitter

As Head of Creators for Twitter EMEA, Lindsey Turner leads a team of specialists, driving how Twitter connects brands with Creators across the region, to produce the most impactful content for their most valuable audiences.

An American expat relocated to London from Los Angeles, Lindsey’s had an extensive career in Hollywood where she led and contributed to more than 200 digital marketing & publicity campaigns for multiple world-class film entertainment studios, including Universal Pictures, Walt Disney Studios and Warner Bros. Recruited to the UK by British filmmaker Matthew Vaughn (Kingsman, Layer Cake) & his wife Claudia Schiffer, she led digital & social marketing efforts on behalf of their respective film and brand businesses before joining Twitter.

Lindsey began her career in public relations at the Escondido Humane Society in San Diego before moving to KUSI-TV where she worked as a producer, booking hundreds of entertainment/news/community segments and guests.

Upcoming Session

The Craft of Content, Creators and Connecting with Culture

Hosted by Twitter
Thursday, Oct 31 4:40 PM
Steven Bartlett

Steven Bartlett

CEOSocial Chain Group

Steven Bartlett

CEO, Social Chain Group

Botswana born and raised in the UK, Steven Bartlett is the 26-year-old CEO of Social Chain Group – a global, social-first marketing agency and production house. From a bedroom in Manchester, this university dropout built the group’s two flagship companies – Social Chain and Media Chain – when he was just 22 years old.

Steven is currently based in NY, leading a company of 200+ like-minded individuals who are quickly disrupting the ever-changing social sphere. Social Chain’s impressive client list includes the likes of Apple, Amazon, Coca-Cola, Superdry, New Balance and Nokia, with their presence now felt in Manchester, London, Berlin and New York. Since its onset, the digital publishing house ‘Media Chain’ now owns some of the largest media assets online – reaching over 10 billion people a month through a series of online brands.

An award-winning entrepreneur with accolades such as Great British Entrepreneur of the Year 2017 and Most Influential Agency Figure 2018, Steven also acts as a speaker, investor and content creator, hosting top charting podcast, ‘The Diary of a CEO’. Steven is the voice of a generation, inspiring people daily with his disruptive methods, unconventional business model and unique company culture.

Upcoming Session

The State of Social in 2019 with Social Chain’s CEO Steven Bartlett

Hosted by Social Chain
Friday, Nov 1 10:05 AM
Aoife McGuinness

Aoife McGuinness

Neuroscience ConsultantHeyHuman

Aoife McGuinness

Neuroscience Consultant, HeyHuman

Aoife has previously taken to the stage at Social Media Week with Neil. Following 3 years with HeyHuman on the innovation team Aoife has just completed her Masters degree in Neuroscience at Universitat Pompeu Fabra in Barcelona, and now works as a consultant advising HeyHuman on neuroscience.

Upcoming Session

Matthew Breen

Matthew Breen

Managing PartnerOMD EMEA

Matthew Breen

Managing Partner, OMD EMEA

Matt is Managing Partner at OMD EMEA. He leads OMD’s Creative division, Create, who are responsible for the ideation, development and creation of digital and social content across OMD EMEA’s portfolio of clients. Recent work includes Walkers ‘Best Ever’ campaign – which saw the brand partner with the Spice Girls, Gary Lineker and Guz Khan – to rejuvenate the Walkers brand and deliver the advertiser’s biggest ever marketing campaign.

Prior to OMD EMEA, Matt was Commercial Director of Social Chain Group’s publishing arm, Media Chain. Where he launched their London operation and worked with advertisers including Mondelez, Panasonic and Netflix. Matt has also held roles at Mail Metro Media as their Director of Branded Video, and Head of Video and Mobile, where he lead commercial product development and for both MailOnline and Metro.co.uk.

Upcoming Session

Christopher Cox

Christopher Cox

Head of Marketing Science - UK & EMEASnap

Christopher Cox

Head of Marketing Science - UK & EMEA, Snap

Christopher Cox leads Marketing Science for the UK & EMEA region for Snap Inc. He has spent the last 3 years researching the consumer trends that are shaping the motivations of the mobile first Generation & helping the largest advertisers in the world communicate with this demographic. Prior to Snap, Christopher led measurement product development at Oracle Data Cloud (formerly Datalogix) and worked for Resonate, comScore & Millward Brown.

Upcoming Session

Into Z Future: Understanding Generation Z

Hosted by Snap
Friday, Nov 1 4:35 PM
Claire Hodgson

Claire Hodgson

Editor-in-Chief, Cosmopolitan ULHearst UK

Claire Hodgson

Editor-in-Chief, Cosmopolitan UK, Hearst UK

Claire was appointed Editor-in-Chief of Cosmopolitan in April 2019 and oversees all Cosmopolitan’s brand outputs, including print, digital and experiential.

Claire was made Cosmopolitan’s Digital Editor in November 2015, and promoted to Digital Editorial Director in April last year. Under her leadership, she has successfully quadrupled Cosmopolitan’s digital audience. During her tenure, she also oversaw the launch of Cosmopolitan’s Snapchat Discover channel in 2015, and has grown Cosmopolitan’s social following to over 5.2m.

Whether making content work for new platforms like Snapchat Discover, or developing successful editorially-led commercial campaigns, Claire has an in-depth understanding of millennial women.

Upcoming Session

Advancing Your Brand with a 360-Social Strategy

Hosted by Hearst UK
Thursday, Oct 31 4:40 PM
James Lamon

James Lamon

Head of Content BuzzFeed UK

James Lamon

Head of Content, BuzzFeed UK

James heads up the BuzzFeed Content Team in the London. Together, the team produces branded and editorial lists, quizzes, social assets, and videos for BuzzFeed’s channels — including Tasty, Bring Me, and Nifty. Formerly Creative Director at BuzzFeed, James has worked with a portfolio of global brands including Diageo, Google, Sky, BMW, Samsung, Visa, Absolut, Suzuki, Capital One, and Visit Britain. James believes in an audience-first media strategy to make social content that can break through and connect brands with consumers and people with each other. Prior to BuzzFeed, James was a viral content writer who held the wikipedia credit for defining the “doge” meme and a researcher for the New Yorker Magazine. Born and raised in small-town Texas, James misses enchiladas and his mom’s carrot cake

Upcoming Session

It's 2019 And Your Brand Needs To Think Like A Media Company

Hosted by BuzzFeed
Thursday, Oct 31 3:10 PM
Sarah Keenaghan

Sarah Keenaghan

Global Innovation ManagerWilliam Grant & Sons

Sarah Keenaghan

Global Innovation Manager, William Grant & Sons

Sarah Keenaghan has worked in marketing for 20 years and has been fortunate enough to have worked with some of the great FMCG brands and companies in the UK and Ireland.

Sarah is a chemistry graduate with a deep interest in all things science whose career took an accidental pivot resulting in her spending 13 years at Mars working on world famous brands such as Maltesers, Galaxy and Pedigree. Since then she has also spent time at Kerry, the global food company leading the marketing function in Ireland and the Innovation function in GB & ROI.

Sarah has supported SME’s and start-ups while consulting for a stint and has spent the last year creating incredible new brands with William Grant & Sons, the world famous entrepreneurial global drinks company. Sarah is passionate about the value of insight, the power of design-thinking and the importance of having fun while doing it.

Sarah is a huge believer in data led marketing and challenger brand thinking. Not one to shy away from a good debate, Sarah’s energy, sense of humour and broad spectrum of experience makes her an entertaining and engaging speaker.

Upcoming Session

The Attention Economy

Hosted by Tommy
Friday, Nov 1 9:15 AM
Paulina Mustafa

Paulina Mustafa

Product DesignerGoogle

Paulina Mustafa

Product Designer, Google

Paulina is a product designer at Google AI, where she designs experiences that make it easier for people to interact with AI. Her goal is to create more comfortable environments for people by developing products that better understand human nature. She approaches her work with the rigor of a mechanical engineer and the optimism of a product designer, and she loves working at the intersection of the physical and digital worlds. Prior to working at Google AI, Paulina designed products for Google, Essential, and Apple.

Upcoming Session

David Schneider

David Schneider

Creative DirectorThat Lot

David Schneider

Creative Director , That Lot

Award-winning actor, writer, director and social media obsessive with nearly half a million followers on the various platforms, David is the co-founder of social media company That Lot, creating videos, images, podcasts and posts for clients such as NatGeo, Red Bull and Jamie Oliver. David’s most recent film was The Death Of Stalin which he co-wrote and for which he was nominated for a BAFTA alongside numerous other awards. David is currently directing on HBO’s most anticipated new show Avenue 5 starring Hugh Laurie, Which airs in 2020.

Upcoming Session

Storytelling On Social from A to V

Hosted by That Lot
Friday, Nov 1 9:15 AM
Tijana Tamburic

Tijana Tamburic

Co-FounderFemale Narratives

Tijana Tamburic

Co-Founder, Female Narratives

Tijana co-founded Female Narratives with fellow model Franzi Klein. The creative agency operates using a collective of female-only talent to tell real stories using real women. It brings together over 100 creative women ranging from directors to mountaineers and mental health activists to poets. Clients include Bumble, North Face, W Hotels, Kiehl’s and dozens of female-led sustainable and ethical brands.
Tijana us a UCL graduate and was included in the Forbes 30 Under 30 list this year for Media and Marketing.

Upcoming Session

Building Communities in the Digital Age

Hosted by Female Narratives
Thursday, Oct 31 10:40 AM
Grad Conn

Grad Conn

Chief Marketing OfficerSprinklr

Grad Conn

Chief Marketing Officer, Sprinklr

As Sprinklr’s Chief Experience and Marketing Officer, Grad leads a team of modern marketers focused on helping the world’s most loved brands create happy customers. His title, CXMO, reflects Sprinklr’s view that – in a world where customers are connected and empowered like never before – experience is the new brand.

Before joining Sprinklr, Grad spent 11 years at Microsoft, with the last seven years as CMO for the Microsoft U.S. commercial business. There, powered by Sprinklr, he built the world’s largest customer experience center, analyzing and responding to 150+ million social messages per year.

Prior to that, Grad worked as CEO or CMO at a number of startups, beginning his career at Procter & Gamble. He brings deep expertise in ABM, marketing automation, social selling, social engagement, event marketing, content marketing, and scale programs for commercial selling motions.

Grad holds a Bachelors of Commerce degree from Queen’s University in Kingston, Ontario. He is a Microsoft Founders Award winner, a Circle of Excellence Platinum Club recipient, and has been awarded multiple creative awards and technology patents.

Upcoming Session

Jane Kinnaird

Jane Kinnaird

Creative StrategistInstagram

Jane Kinnaird

Creative Strategist, Instagram

A problem solver by nature, Jane is a Creative Strategist in Facebook’s Creative Shop. With a career spanning Design, Art Direction and User Experience she honed her skills as a Digital Creative Director.

Jane now advises Brands and Agencies on how to unlock the potential of their creative and campaigns on both Facebook and Instagram.

Upcoming Session

Caspar Lee

Caspar Lee

Co-Founder & CMOInfluencer

Caspar Lee

Co-Founder & CMO, Influencer

Caspar Lee rose to fame after creating his YouTube channel in 2011 and has since gathered a following of over 18 million and collaborated with celebrities such as Ed Sheeran and Channing Tatum, as well as other YouTubers, such as Conor Maynard. In 2017, Caspar joined Influencer as Co-Founder and CMO, before founding Margravine Management, alongside YouTuber Joe Sugg. In 2018, Caspar became Head of Digital Marketing for clothing brand American Freshman and received the Social Media Superstar Award at The Global Awards. He is currently developing a TV series and working on a new business venture.

Upcoming Session

The Future of Social Media Advertising: First Party Data

Hosted by Influencer
Friday, Nov 1 10:05 AM
Mobbie Nazir

Mobbie Nazir

Chief Strategy OfficerWe Are Social

Mobbie Nazir

Chief Strategy Officer, We Are Social

Mobbie is a highly experienced digital and marketing strategy specialist, working with global brands for over 18 years. As Chief Strategy Officer at global agency We Are Social, she oversees social strategies for international clients with a focus on championing the role of social thinking to drive business value. Previously at Digitas, Fishburn Hedges and JWT she has a background which spans digital, PR, advertising and social media channels, and a passion for developing integrated brand planning approaches.

Upcoming Session

Think Forward 2020: The Social Trends Brands Need to Know

Hosted by We Are Social
Thursday, Oct 31 9:15 AM
James Kim

James Kim

Global Head of Digital MarketingEdrington

James Kim

Global Head of Digital Marketing, Edrington

James Kim currently leads Digital Marketing for Edrington’s Malts brands. Edrington’s brands include the Macallan, Highland Park, and the Glenrothes. James has a real passion for transforming legacy businesses by developing their internal capabilities and recruiting unconventional talent into the business. He’s spent the past year modernizing Edrington’s digital capabilities by bringing digital content, amplification, & analytics in house. Prior to his current role, James led insights for Edrington’s Americas business, piloting various initiatives that leverage social data to inform investment & distribution decisions. James hails from New York but currently resides in the West End of Glasgow with his wife and son.

Upcoming Session

Community-centric Storytelling

Hosted by Edrington
Friday, Nov 1 3:45 PM


Who Attends



1500

registered attendees

88%

are mid-level seniority and above

58%

aged 25-35

67%

female

40%

work for a company with 500+ employees


The SMW audience is made up of professionals at the intersection of media, marketing and technology across a range of industries including marketing, advertising, communications, media, publishing, technology and entertainment.



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