November 14-16, 2018 QEII Conference Centre, London

London's Premier Media & Marketing Event

Where technology meets humanity

Where Technology Meets Humanity

In its 9th year, Social Media Week London (#SMWLDN) brings together professionals with a curiosity and passion for new ideas, innovations and emerging trends in social media.

This year the theme is Closer and will explore the intensifying conflict between individualism and community. Over three days we will tackle three big sub-themes including The YouUniverse, The Social Divide and AI vs Humanity.


Featured Speakers


June Sarpong MBE

June Sarpong MBE

Co-FounderWIE Network

June Sarpong MBE

Author, Co-Founder, WIE Network

June Sarpong MBE is one of the most recognisable British television presenters and broadcasters. She’s also the co-founder of the WIE Network (Women:Inspiration and Enterprise) and author of Diversify and The Power of Women.

Upcoming Session

Social Media Without Prejudice with June Sarpong MBE

Hosted by Social Media Week
Wednesday, Nov 14 2:30 PM
Ian Edwards

Ian Edwards

Planning Director, Northern EuropeFacebook

Ian Edwards

Planning Director, Northern Europe, Facebook

Ian is Planning Director at Facebook. He was the first comms planner at Facebook globally. Prior to this, Ian spent 14 years working as the head of strategy at some of the biggest agencies in London working on accounts as diverse as the Government, Lloyds Banking Group, Virgin Money, The National Lottery, AB Inbev, P&G, The Post Office Financial Service, Hiscox Insurance, IKEA, Orange, Diageo, Coca-Cola among others. Ian has recently had his paper “I believe in the Darwinian Evolution of brands” published in the book “What is a 21st Century Brand? New thinking from the next generation of agency leaders”. He also writes for Admap and the Huffington Post.

Upcoming Session

Community, Opportunity, and Responsibility

Hosted by Facebook
Wednesday, Nov 14 10:30 AM
Betsy Fast

Betsy Fast

Executive Director of Digital Editorial StrategyHearst UK

Betsy Fast

Executive Director of Digital Editorial Strategy, Hearst UK

Betsy Fast joined Hearst UK in April 2017 in the newly created role of Executive Director of Digital Editorial Strategy, Hearst Digital Media. Her remit is to cultivate editorial excellence and drive digital audience growth across 13 of Hearst UK’s websites, including Cosmopolitan, ELLE, Digital Spy and Esquire.

Before relocating to London for her new role, Betsy served as Partnerships Director for Hearst Digital Media in the U.S., where she led Hearst’s ongoing partnership with A+E Networks. Prior to that, she spent four years as site director of Seventeen.com. Under her leadership, Seventeen’s site traffic grew to over four million unique monthly visitors and climbed to the number one spot in ComScore’s teen category.

Betsy has extensive editorial experience. Before joining Hearst she was Editor-in-Chief at Dosomething.org – one of the largest organisations supporting teens and social change in America – where she turned around performance and dramatically improved revenue streams. Before completing five years as a Senior Editor at Instyle.com, Betsy cut her teeth on Bauer Publishing teenage titles; Twist and J-14.

Upcoming Session

A Year’s Worth of Video Evolution

Hosted by Hearst
Wednesday, Nov 14 10:30 AM
Dan Robinson

Dan Robinson

Group DirectorFacebook

Dan Robinson

Group Director, Facebook

Dan is a Group Director at Facebook with commercial responsibilities across Facebook, Instagram, Messenger and WhatsApp. He leads several teams partnering with many of the world’s leading brands across multiple sectors to drive business results across the Facebook family of apps and services. In the past 6 years Dan has played a key role in building Facebook’s UK team, growing its advertising business and setting its go-to-market strategy.

He began his career at The Guardian where he spent 3 years before moving to the world’s leading out-of-home advertising company JCDecaux. As a Business Director he helped to launch their rail and retail propositions whilst overseeing many of the company’s leading agency and client partnerships.

In his spare time Dan loves spending time with his family and a healthy mix of yoga, video games, Spotify, Nottingham Forest and the occasional box set binge.

Upcoming Session

Easy Come, Easy Go: The Disruption of Loyalty

Hosted by Facebook
Thursday, Nov 15 12:00 PM
Joe Federer

Joe Federer

Head of Brand StrategyReddit

Joe Federer

Head of Brand Strategy, Reddit

As the founding member of Reddit’s Brand Strategy team, Joe has paved the way for ad creative on Reddit with campaigns like Audi’s Think Faster series and Wieden+Kennedy’s Cozmo Lost in Reddit. Having led social media teams at Energy BBDO and Ketchum PR, his campaigns have performed among the top 95th percentile in Facebook advertising studies. With an anthropological approach to social media, Joe’s expertise is in finding the most impactful, organic ways to build affinity between brands and communities.

Upcoming Session

Meme-ology 101: The New Digital Language

Hosted by Reddit
Thursday, Nov 15 10:30 AM
Annika Small OBE

Annika Small OBE

Founder & DirectorCAST

Annika Small OBE

Founder and Director, CAST

A serial social entrepreneur, Annika Small is co-founder of CAST, a non-profit that accelerates the use of digital technology to drive social change. Age UK, Breast Cancer Care, Centrepoint, Action for Children, Safe Lives, National Childbirth Trust and Parkinsons UK are among hundreds of charities supported by CAST to improve their service delivery.

Prior to CAST, Annika was founding CEO of Nominet Trust, which, under her leadership, invested more than £50m in early-stage ventures that deploy technology for social innovation. Before this, Annika founded Generation Global, which is now operational in 27 countries, bringing together young people from different cultures to learn directly with, from and about each other. Previously Annika was CEO of Futurelab, which uses digital technology to open up education to some of the most disadvantaged and vulnerable young people around the world.

Annika is a trustee of Access, the social investment foundation; a trustee of the John Ellerman Foundation; a non-executive director of Lightful; and a member of the UK government’s Social Action Taskforce. Annika was awarded an OBE in the 2018 New Year’s Honours for services to social innovation and digital technology.

Upcoming Session

The Mobilization of Social Change: The Power is in Our Hands

Hosted by Social Media Week
Thursday, Nov 15 10:30 AM
David Schneider

David Schneider

Creative DirectorThat Lot

David Schneider

Creative Director , That Lot

Best known as an actor/writer on TV shows such as I’m Alan Partridge and The Day Today, David Schneider set up That Lot with David Levin in 2013. With around 400,000 followers on Facebook and Twitter, David brings his vast experience as a writer and director of TV and film to That Lot’s video output, as well as supervising its topical, satirical content, such as the Twitter and Facebook feeds for Have I Got News For You. David recently directed Channel 4’s groundbreaking Snapchat drama (a world first) to accompany their new show Ackley Bridge, and remains active in the world of TV and film. He is presently directing the third series of Josh for the BBC, and his latest movie, The Death Of Stalin, co-written with Armando Iannucci, premieres in October.

Upcoming Session

ROUNDTABLE: Rise Above the Noise Through Better Storytelling

Hosted by That Lot
Thursday, Nov 15 9:30 AM

A Guide to Creating and Landing Video on Social

Hosted by That Lot
Thursday, Nov 15 12:20 PM
Bogdana Butnar

Bogdana Butnar

Head of StrategyPoke London

Bogdana Butnar

Head of Strategy, Poke London

Bogdana is in charge of Poke London’s strategic output leading its strategy and data analysis teams. Before joining Poke, Bogdana worked as an Industry Manager at Google. Her experience includes work with leading brands in telecommunications, manufacturing and retail, having delivered work for EE, Nestle, Heineken, Coca-Cola and others. Her interests include paradigmatic changes in the field of content management systems, the semiotics of social media interaction and the wider field of service design.

Saskia Jones

Saskia Jones

Data Strategy Director - PartnerBartle Bogle Hegarty

Saskia Jones

Data Strategy Director - Partner, Bartle Bogle Hegarty

Saskia started her career at social and digital agency, Deep Focus London, where she cut her teeth on providing strategic insight and measurement for clients such as Tesco Mobile, Renault & Sky.

During her five years at BBH, she’s built up the social and digital data offering. In doing so, developed world first brand measurement and embedded data and insight all the way through the creative process, informing and optimising our most effective and award winning work, across Tesco, KFC & Virgin Media.

Upcoming Session

Brands Not Hot

Hosted by Bartle Bogle Hegarty
Wednesday, Nov 14 2:30 PM
Shaun Keaveny

Shaun Keaveny

Breakfast Show PresenterBBC Radio 6 Music

Shaun Keaveny

Breakfast Show Presenter, BBC Radio 6 Music

Shaun W. Keaveny is the current host of BBC Radio 6 Music’s Breakfast Show where over one million people a week listen to his mix of irreverent humour, middle age shout-outs and “seemingly limitless supply of audio clips of Jeremy Vine” (inews.co.uk). Shaun is also an accomplished stand up comedian and has recently hosted his very own original podcast series – Show and Tell – for Spotify.

Upcoming Session

Tap For Sound: Can Audio Ever Be Shareable On Social?

Hosted by BBC
Friday, Nov 16 10:50 AM
Tara O'Donnell

Tara O'Donnell

Managing Director, UKText100

Tara O'Donnell

Managing Director, UK, Text100

Tara O’Donnell has 20 years of consumer and corporate communications experience and joined Text100 UK in 2014 as Managing Director. In addition to managing the business, Tara is the global client lead for Kodak Alaris and Lebara. Prior to joining Text100 UK, Tara launched and led Text100͚s North American consumer practice for 8 years which included crafting strategies and providing counsel for clients such as MTV, Shazam, British Airways, Vimeo, KAYAK.com and many others. Immediately before joining Text 100, Tara spent five years leading North American Corporate Communications for Samsung Electronics, playing a pivotal role in shaping Samsung͚’s brand identity as a digital technology leader in the U.S., Canada and Mexico.

Upcoming Session

AI vs Humanity: Who Will Win?

Hosted by Text100
Thursday, Nov 15 4:00 PM
Jason Miller

Jason Miller

Global Content Marketing LeaderLinkedIn

Jason Miller

Global Content Marketing Leader, LinkedIn

Jason Miller leads global content and social media marketing initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. He is the author of the Amazon #1 Best Seller Welcome to the Funnel. Previously he was the senior manager of social media strategy at Marketo and responsible for leading the company’s global content and social media efforts. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, creating remarkable content, and tracking the ROI of social, he is winning awards as a concert photographer, singing 80’s metal karaoke, and winning at Seinfeld trivia.

Upcoming Session

How LinkedIn Uses LinkedIn for Marketing

Hosted by LinkedIn
Friday, Nov 16 2:30 PM

#SMWLDN Passes


Premium Pass 5% off thru Nov 2, 20:00 BST

£939+ VAT

Walkup £995


  • BENEFITS
  • Access to 60+ events
  • Networking Lounge
  • Exhibitor Installations
  • Attend Opening Reception
  • Complimentary Lunch
  • 12 months membership to SMW Insider
  • PREMIUM BENEFITS
  • Express Check-in
  • Access to private speaker lounge
  • Simultcasting Area
  • Enjoy networking cocktails hours in Premium Lounge 5:30pm – 6:30pm (Wed + Thur)

Standard Pass 10% off thru Oct 5, 20:00 BST

£609+ VAT

Walkup £649


  • BENEFITS
  • Access to 60+ events
  • Networking Lounge
  • Exhibitor Installations
  • Attend Opening Reception
  • Complimentary Lunch
  • 6 months membership to SMW Insider

Learn new skills

Learn New Skills and Advance Your Career

We have designed a programme that will meet the needs of professionals at every level, including senior executives seeking strategic insight and tactical know-how for those at the coalface of executing social media programmes and campaigns.



Gain Insights

Gain Insight from the World's Biggest Thinkers

More than 100 speakers from around the world will take the stage and share ideas, inspiration, best practices and actionable insights with an audience of more than one thousand five hundred attendees.


Network and engage

Connect and Engage with Colleagues, Clients and Potential New Customers

From our Opening Reception, networking breaks throughout the day, breakout sessions, The Connect Lounge, Networking Lunches, the Official Mobile App, we aim to provide effective ways to meet and engage with attendees throughout the event.


Who Attends


The SMW audience is made up of professionals at the intersection of media, marketing and technology across a range of industries including marketing, advertising, communications, media, publishing, technology and entertainment.


1.5k

registered attendees

58%

aged 25-35

88%

are mid-level seniority and above

67%

female

55%

work in marketing, media and communications

40%

work for a company with 500+ employees



Marcus Collins

"SMW addresses the contemporary issues and evolutions of our industry in such a way that makes it the premier event for anyone who is remotely interested in 'social' or considers themselves an 'expert.'" - Marcus Collins, SVP, Executive Director of Social Engagement, Doner


Sponsoring Brands



Tracks




Past #SMWLDN Talks


Tania Philip

VP Product, E-Commerce, Shutterstock

Nadine Heggie

Vice President, Global Partnerships, National Geographic Partners Europe & Africa

Eric Edge

Head of Global Marketing Communications & Industry Relations, Pinterest

Adrian Cockle

Industry Principal, EMEA, Hootsuite