#SMWLDN

As Head of Creators for Twitter EMEA, Lindsey Turner leads a team of specialists, driving how Twitter connects brands with Creators across the region, to produce the most impactful content for their most valuable audiences.

An American expat relocated to London from Los Angeles, Lindsey’s had an extensive career in Hollywood where she led and contributed to more than 200 digital marketing & publicity campaigns for multiple world-class film entertainment studios, including Universal Pictures, Walt Disney Studios and Warner Bros. Recruited to the UK by British filmmaker Matthew Vaughn (Kingsman, Layer Cake) & his wife Claudia Schiffer, she led digital & social marketing efforts on behalf of their respective film and brand businesses before joining Twitter.

Lindsey began her career in public relations at the Escondido Humane Society in San Diego before moving to KUSI-TV where she worked as a producer, booking hundreds of entertainment/news/community segments and guests.

Marcus Foley has been working in digital agencies and with the web for well over 15 years, much too long for his own liking.

In this time he’s worked in almost every sector, with the last decade spent with some of the planet’s biggest entertainment brands. From the traditional giants of the movie world like Paramount and Sony to the new breed of entertainers Netflix and Amazon Prime – two of his agencies largest clients globally.

Having had a ringside seat to Hollywood’s ever-changing challenges for 10 years, he’s become an expert in how major marketers can capture your attention, when they fail and why and how this can be applied to other types of business.

This topic has become a personal passion for Marcus, speaking on it to global innovation teams in brands and media agencies. Recently described as ‘the Willy Wonka of content’ by a client, his energy, enthusiasm and knowledge make him a dynamic and exciting speaker to hear – challenging, instigating debate and entertaining his audiences.

Aoife has previously taken to the stage at Social Media Week with Neil. Following 3 years with HeyHuman on the innovation team Aoife has just completed her Masters degree in Neuroscience at Universitat Pompeu Fabra in Barcelona, and now works as a consultant advising HeyHuman on neuroscience.

Matt is Managing Partner at OMD EMEA. He leads OMD’s Creative division, Create, who are responsible for the ideation, development and creation of digital and social content across OMD EMEA’s portfolio of clients. Recent work includes Walkers ‘Best Ever’ campaign – which saw the brand partner with the Spice Girls, Gary Lineker and Guz Khan – to rejuvenate the Walkers brand and deliver the advertiser’s biggest ever marketing campaign.

Prior to OMD EMEA, Matt was Commercial Director of Social Chain Group’s publishing arm, Media Chain. Where he launched their London operation and worked with advertisers including Mondelez, Panasonic and Netflix. Matt has also held roles at Mail Metro Media as their Director of Branded Video, and Head of Video and Mobile, where he lead commercial product development and for both MailOnline and Metro.co.uk.

Neil joined HeyHuman in 2008. He established the agency’s strategic offer and developed its new positioning, built on the agency’s proprietary study into new brand relationships.

Neil has led, launched and re-positioned agencies in the UK and in Europe, including being a Board member of Rainey Kelly Campbell Roalfe/Y&R, Strategic Planning Director of The Farm and Managing Partner of Rapp.

Ten years into his agency career, he undertook an MA in creative writing/semiotics at Brunel University. As he delved further into semiotics he turned to neuroscience and the user-friendly discipline of neuromarketing.

He’s since harnessed that to inform HeyHuman’s BrainKind approach to creative and understanding of the relationships people have with brands. Neil has a firm understanding of what people actually want from a brand and the business acumen to deliver it to them.

Neil also speaks and reports back on neuroscience from global conferences such as SXSW, Digital Enterprise Festival, Chartered Institute of Marketing.

Sarah Keenaghan has worked in marketing for 20 years and has been fortunate enough to have worked with some of the great FMCG brands and companies in the UK and Ireland.

Sarah is a chemistry graduate with a deep interest in all things science whose career took an accidental pivot resulting in her spending 13 years at Mars working on world famous brands such as Maltesers, Galaxy and Pedigree. Since then she has also spent time at Kerry, the global food company leading the marketing function in Ireland and the Innovation function in GB & ROI.

Sarah has supported SME’s and start-ups while consulting for a stint and has spent the last year creating incredible new brands with William Grant & Sons, the world famous entrepreneurial global drinks company. Sarah is passionate about the value of insight, the power of design-thinking and the importance of having fun while doing it.

Sarah is a huge believer in data led marketing and challenger brand thinking. Not one to shy away from a good debate, Sarah’s energy, sense of humour and broad spectrum of experience makes her an entertaining and engaging speaker.

James heads up the BuzzFeed Content Team in the London. Together, the team produces branded and editorial lists, quizzes, social assets, and videos for BuzzFeed’s channels — including Tasty, Bring Me, and Nifty. Formerly Creative Director at BuzzFeed, James has worked with a portfolio of global brands including Diageo, Google, Sky, BMW, Samsung, Visa, Absolut, Suzuki, Capital One, and Visit Britain. James believes in an audience-first media strategy to make social content that can break through and connect brands with consumers and people with each other. Prior to BuzzFeed, James was a viral content writer who held the wikipedia credit for defining the “doge” meme and a researcher for the New Yorker Magazine. Born and raised in small-town Texas, James misses enchiladas and his mom’s carrot cake

Paulina is a product designer at Google AI, where she designs experiences that make it easier for people to interact with AI. Her goal is to create more comfortable environments for people by developing products that better understand human nature. She approaches her work with the rigor of a mechanical engineer and the optimism of a product designer, and she loves working at the intersection of the physical and digital worlds. Prior to working at Google AI, Paulina designed products for Google, Essential, and Apple.

Award-winning actor, writer, director and social media obsessive with nearly half a million followers on the various platforms, David is the co-founder of social media company That Lot, creating videos, images, podcasts and posts for clients such as NatGeo, Red Bull and Jamie Oliver. David’s most recent film was The Death Of Stalin which he co-wrote and for which he was nominated for a BAFTA alongside numerous other awards.

James Fabricant is the CEO and Founder of TuneMoji which enables millions of users to express themselves on its musicGIF community as well as on social platforms ranging from Facebook messenger to Twitch.

Prior to TuneMoji, Fabricant was the co-founder and CEO of IdeaPlane, an enterprise social networking platform focused on companies in regulated industries. Top-tier banks and law firms were among its clients before IdeaPlane was acquired in 2012. Prior to IdeaPlane James was one of the four founders of MySpace International, where he helped lead the company’s global expansion.

With over 14 years’ experience in social media James is recognised in the industry as a thought leader who leverages technology advances to drive new consumer behaviours in self expression and communication.

In addition to his professional endeavors, James is an angel investor and advisor, a passionate surfer, screenwriter, award winning movie producer. He is also a qualified attorney, holding a B.A. and M.A. in Law from Cambridge University.

Tijana co-founded Female Narratives with fellow model Franzi Klein. The creative agency operates using a collective of female-only talent to tell real stories using real women. It brings together over 100 creative women ranging from directors to mountaineers and mental health activists to poets. Clients include Bumble, North Face, W Hotels, Kiehl’s and dozens of female-led sustainable and ethical brands.
Tijana us a UCL graduate and was included in the Forbes 30 Under 30 list this year for Media and Marketing.

After working as a writer at MTV, and freelance copywriter for a number of brands and terrible magazines (his words), David’s initial foray into social media came when he set up a spoof Twitter account for his local pub, @the_dolphin_pub, which attracted a cult following and was named Time Out’s ‘Best London Twitter’. He was then asked to write and create social content for numerous brands and broadcasters including adidas, Beats Headphones, Kit-Kat and BBC One’s The Voice which broke BBC records for followers and engagement. Now, as Creative Director at his agency That Lot (where his clients include Jamie Oliver, Red Bull and Nat Geo), David specialises in nailing tone of voice and creating shareable ownable social formats, many of which contributed towards That Lot recently winning Social Media Agency of The Year as well as some major wins for clients such as making Channel 4 the most viewed UK broadcaster on Facebook.

Verena Papik is a passionate marketing leader with over eight years of experience in bringing global strategy, content and platform innovations to market. She has a proven track record of building brands and audiences, most notably driving exceptional growth for one of the world’s largest tech and entertainment startups. Using a combination of ingenuity, creativity and technology to connect and cultivate users, she has honed her skills by implementing go-to-market strategies, driving market share and growth.

Now, as Chief Marketing Officer at TuneMoji, Verena is tasked with developing comprehensive business and growth strategies for the exciting and innovative “MusicGIF” platform. In only six short months under her leadership, the company has evolved from being a simple tool for creators to becoming a fully fledged social platform – providing an opportunity for users who are sharing the same passion for pop culture to connect and engage with each other. Verena has successfully fostered a strong sense of community on the TuneMoji platform by helping to develop emerging influencers and by working with top artists like Cardi B.

Prior to TuneMoji, Verena sought out opportunities in China, as she was inspired by the pace and innovation of the Chinese technology market. She landed at musical.ly (now Tik Tok) in its early stages of development – joining their Shanghai office as the first European employee. She spearheaded the growth in the EU markets as the company’s Director of EMEA – opening two European offices and deploying innovative business ideas that significantly contributed to the 2017 acquisition of the company.

Verena is an ambitious marketing professional, enthusiastic about emerging technologies and the impact of digitalisation, with a strong mission to keep challenging the industry with her innovative concepts. Her dedication to the industry over the past eight years landed her a spot on the Forbes 30 Under 30 List for Europe’s Media & Marketing landscape in 2019.

James Kim currently leads Digital Marketing for Edrington’s Malts brands. Edrington’s brands include the Macallan, Highland Park, and the Glenrothes. James has a real passion for transforming legacy businesses by developing their internal capabilities and recruiting unconventional talent into the business. He’s spent the past year modernizing Edrington’s digital capabilities by bringing digital content, amplification, & analytics in house. Prior to his current role, James led insights for Edrington’s Americas business, piloting various initiatives that leverage social data to inform investment & distribution decisions. James hails from New York but currently resides in the West End of Glasgow with his wife and son.