#SMWLDN

As Head of Creators for Twitter EMEA, Lindsey Turner leads a team of specialists, driving how Twitter connects brands with Creators across the region, to produce the most impactful content for their most valuable audiences.

An American expat relocated to London from Los Angeles, Lindsey’s had an extensive career in Hollywood where she led and contributed to more than 200 digital marketing & publicity campaigns for multiple world-class film entertainment studios, including Universal Pictures, Walt Disney Studios and Warner Bros. Recruited to the UK by British filmmaker Matthew Vaughn (Kingsman, Layer Cake) & his wife Claudia Schiffer, she led digital & social marketing efforts on behalf of their respective film and brand businesses before joining Twitter.

Lindsey began her career in public relations at the Escondido Humane Society in San Diego before moving to KUSI-TV where she worked as a producer, booking hundreds of entertainment/news/community segments and guests.

Botswana born and raised in the UK, Steven Bartlett is the 26-year-old CEO of Social Chain Group – a global, social-first marketing agency and production house. From a bedroom in Manchester, this university dropout built the group’s two flagship companies – Social Chain and Media Chain – when he was just 22 years old.

Steven is currently based in NY, leading a company of 200+ like-minded individuals who are quickly disrupting the ever-changing social sphere. Social Chain’s impressive client list includes the likes of Apple, Amazon, Coca-Cola, Superdry, New Balance and Nokia, with their presence now felt in Manchester, London, Berlin and New York. Since its onset, the digital publishing house ‘Media Chain’ now owns some of the largest media assets online – reaching over 10 billion people a month through a series of online brands.

An award-winning entrepreneur with accolades such as Great British Entrepreneur of the Year 2017 and Most Influential Agency Figure 2018, Steven also acts as a speaker, investor and content creator, hosting top charting podcast, ‘The Diary of a CEO’. Steven is the voice of a generation, inspiring people daily with his disruptive methods, unconventional business model and unique company culture.

Aoife has previously taken to the stage at Social Media Week with Neil. Following 3 years with HeyHuman on the innovation team Aoife has just completed her Masters degree in Neuroscience at Universitat Pompeu Fabra in Barcelona, and now works as a consultant advising HeyHuman on neuroscience.

Matt is Managing Partner at OMD EMEA. He leads OMD’s Creative division, Create, who are responsible for the ideation, development and creation of digital and social content across OMD EMEA’s portfolio of clients. Recent work includes Walkers ‘Best Ever’ campaign – which saw the brand partner with the Spice Girls, Gary Lineker and Guz Khan – to rejuvenate the Walkers brand and deliver the advertiser’s biggest ever marketing campaign.

Prior to OMD EMEA, Matt was Commercial Director of Social Chain Group’s publishing arm, Media Chain. Where he launched their London operation and worked with advertisers including Mondelez, Panasonic and Netflix. Matt has also held roles at Mail Metro Media as their Director of Branded Video, and Head of Video and Mobile, where he lead commercial product development and for both MailOnline and Metro.co.uk.

Neil joined HeyHuman in 2008. He established the agency’s strategic offer and developed its new positioning, built on the agency’s proprietary study into new brand relationships.

Neil has led, launched and re-positioned agencies in the UK and in Europe, including being a Board member of Rainey Kelly Campbell Roalfe/Y&R, Strategic Planning Director of The Farm and Managing Partner of Rapp.

Ten years into his agency career, he undertook an MA in creative writing/semiotics at Brunel University. As he delved further into semiotics he turned to neuroscience and the user-friendly discipline of neuromarketing.

He’s since harnessed that to inform HeyHuman’s BrainKind approach to creative and understanding of the relationships people have with brands. Neil has a firm understanding of what people actually want from a brand and the business acumen to deliver it to them.

Neil also speaks and reports back on neuroscience from global conferences such as SXSW, Digital Enterprise Festival, Chartered Institute of Marketing.

Claire was appointed Editor-in-Chief of Cosmopolitan in April 2019 and oversees all Cosmopolitan’s brand outputs, including print, digital and experiential.

Claire was made Cosmopolitan’s Digital Editor in November 2015, and promoted to Digital Editorial Director in April last year. Under her leadership, she has successfully quadrupled Cosmopolitan’s digital audience. During her tenure, she also oversaw the launch of Cosmopolitan’s Snapchat Discover channel in 2015, and has grown Cosmopolitan’s social following to over 5.2m.

Whether making content work for new platforms like Snapchat Discover, or developing successful editorially-led commercial campaigns, Claire has an in-depth understanding of millennial women.

James heads up the BuzzFeed Content Team in the London. Together, the team produces branded and editorial lists, quizzes, social assets, and videos for BuzzFeed’s channels — including Tasty, Bring Me, and Nifty. Formerly Creative Director at BuzzFeed, James has worked with a portfolio of global brands including Diageo, Google, Sky, BMW, Samsung, Visa, Absolut, Suzuki, Capital One, and Visit Britain. James believes in an audience-first media strategy to make social content that can break through and connect brands with consumers and people with each other. Prior to BuzzFeed, James was a viral content writer who held the wikipedia credit for defining the “doge” meme and a researcher for the New Yorker Magazine. Born and raised in small-town Texas, James misses enchiladas and his mom’s carrot cake

Sarah Keenaghan has worked in marketing for 20 years and has been fortunate enough to have worked with some of the great FMCG brands and companies in the UK and Ireland.

Sarah is a chemistry graduate with a deep interest in all things science whose career took an accidental pivot resulting in her spending 13 years at Mars working on world famous brands such as Maltesers, Galaxy and Pedigree. Since then she has also spent time at Kerry, the global food company leading the marketing function in Ireland and the Innovation function in GB & ROI.

Sarah has supported SME’s and start-ups while consulting for a stint and has spent the last year creating incredible new brands with William Grant & Sons, the world famous entrepreneurial global drinks company. Sarah is passionate about the value of insight, the power of design-thinking and the importance of having fun while doing it.

Sarah is a huge believer in data led marketing and challenger brand thinking. Not one to shy away from a good debate, Sarah’s energy, sense of humour and broad spectrum of experience makes her an entertaining and engaging speaker.

Paulina is a product designer at Google AI, where she designs experiences that make it easier for people to interact with AI. Her goal is to create more comfortable environments for people by developing products that better understand human nature. She approaches her work with the rigor of a mechanical engineer and the optimism of a product designer, and she loves working at the intersection of the physical and digital worlds. Prior to working at Google AI, Paulina designed products for Google, Essential, and Apple.

Award-winning actor, writer, director and social media obsessive with nearly half a million followers on the various platforms, David is the co-founder of social media company That Lot, creating videos, images, podcasts and posts for clients such as NatGeo, Red Bull and Jamie Oliver. David’s most recent film was The Death Of Stalin which he co-wrote and for which he was nominated for a BAFTA alongside numerous other awards. David is currently directing on HBO’s most anticipated new show Avenue 5 starring Hugh Laurie, Which airs in 2020.

Tijana co-founded Female Narratives with fellow model Franzi Klein. The creative agency operates using a collective of female-only talent to tell real stories using real women. It brings together over 100 creative women ranging from directors to mountaineers and mental health activists to poets. Clients include Bumble, North Face, W Hotels, Kiehl’s and dozens of female-led sustainable and ethical brands.
Tijana us a UCL graduate and was included in the Forbes 30 Under 30 list this year for Media and Marketing.

As Sprinklr’s Chief Experience and Marketing Officer, Grad leads a team of modern marketers focused on helping the world’s most loved brands create happy customers. His title, CXMO, reflects Sprinklr’s view that – in a world where customers are connected and empowered like never before – experience is the new brand.

Before joining Sprinklr, Grad spent 11 years at Microsoft, with the last seven years as CMO for the Microsoft U.S. commercial business. There, powered by Sprinklr, he built the world’s largest customer experience center, analyzing and responding to 150+ million social messages per year.

Prior to that, Grad worked as CEO or CMO at a number of startups, beginning his career at Procter & Gamble. He brings deep expertise in ABM, marketing automation, social selling, social engagement, event marketing, content marketing, and scale programs for commercial selling motions.

Grad holds a Bachelors of Commerce degree from Queen’s University in Kingston, Ontario. He is a Microsoft Founders Award winner, a Circle of Excellence Platinum Club recipient, and has been awarded multiple creative awards and technology patents.

James Fabricant is the CEO and Founder of TuneMoji which enables millions of users to express themselves on its musicGIF community as well as on social platforms ranging from Facebook messenger to Twitch.

Prior to TuneMoji, Fabricant was the co-founder and CEO of IdeaPlane, an enterprise social networking platform focused on companies in regulated industries. Top-tier banks and law firms were among its clients before IdeaPlane was acquired in 2012. Prior to IdeaPlane James was one of the four founders of MySpace International, where he helped lead the company’s global expansion.

With over 14 years’ experience in social media James is recognised in the industry as a thought leader who leverages technology advances to drive new consumer behaviours in self expression and communication.

In addition to his professional endeavors, James is an angel investor and advisor, a passionate surfer, screenwriter, award winning movie producer. He is also a qualified attorney, holding a B.A. and M.A. in Law from Cambridge University.

Caspar Lee rose to fame after creating his YouTube channel in 2011 and has since gathered a following of over 18 million and collaborated with celebrities such as Ed Sheeran and Channing Tatum, as well as other YouTubers, such as Conor Maynard. In 2017, Caspar joined Influencer as Co-Founder and CMO, before founding Margravine Management, alongside YouTuber Joe Sugg. In 2018, Caspar became Head of Digital Marketing for clothing brand American Freshman and received the Social Media Superstar Award at The Global Awards. He is currently developing a TV series and working on a new business venture.

Mobbie is a highly experienced digital and marketing strategy specialist, working with global brands for over 18 years. As Chief Strategy Officer at global agency We Are Social, she oversees social strategies for international clients with a focus on championing the role of social thinking to drive business value. Previously at Digitas, Fishburn Hedges and JWT she has a background which spans digital, PR, advertising and social media channels, and a passion for developing integrated brand planning approaches.

James Kim currently leads Digital Marketing for Edrington’s Malts brands. Edrington’s brands include the Macallan, Highland Park, and the Glenrothes. James has a real passion for transforming legacy businesses by developing their internal capabilities and recruiting unconventional talent into the business. He’s spent the past year modernizing Edrington’s digital capabilities by bringing digital content, amplification, & analytics in house. Prior to his current role, James led insights for Edrington’s Americas business, piloting various initiatives that leverage social data to inform investment & distribution decisions. James hails from New York but currently resides in the West End of Glasgow with his wife and son.