SMW London Round-up: Sport and Social Media, hosted by the BBC, the UK Sports Network and Ogilvy


Social Media Week

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Sport & Social Media

Social Media Week London generated so much coverage that it’s taken us a little while to pull together all the information. This review brings together the video, reportage and tweets from Sport and Social Media, hosted by:

  • Sophie Brendel, BBC’s Head of Digital Engagement (@sophiebr)
  • Maz Nadjm, Ogilvy’s Head of Social Media (@mazi)
  • and Dan McLaren, Adidas Social Media Lead at Carat (@danielmclaren)

The event looked at how the sports industry and the BBC are bringing social media centre stage, and featured major speakers from across the world of sport and broadcasting.

Four industry showcases were presented (Football, The Ashes, Rugby and BBC & London 2012), showcasing how sports organisations are using social media:

  • Football: London Derby – Chelsea FC vs Arsenal FC – how both clubs are using social media to build and engage with communities.
    • Laura Higginson – Chelsea’s Social Media and Mobile Coordinator
    • Luca Massaro – Chelsea’s Digital Marketing Analyst
    • Chris Harris – Arsenal’s Deputy Editor
    • Ben Ladkin – Arsenal’s Content Delivery Manager
  • The Ashes: How the BBC’s Test Match Special team covered the Ashes online and via social media, with TMS’ Adam Mountford (@tmsproducer)
  • Rugby: The RFU’s Digital Media Editor, Tom Hines, on how the RFU and rugby are approaching social media.
  • BBC, Social Media & London 2012: How are BBC sport using social media across sports reporting, commentary and coverage? What are the plans for the future, and what social media plans are in place for BBC’s London 2012 Olympics coverage?

// Read the full Round-up, including video, here





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