SMW London Round-up: Social CRM: Building Customer Love <3, sponsored by Nokia and Nixon McInnes
Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.
Social Media Week London generated so much coverage that it’s taken us a little while to pull together all the information. This review brings together the video, coverage and slides from Social CRM: Building Customer Love, sponsored by Nokia and Nixon McInnes.
Social Media has changed the playing field in CRM, some companies are embracing this change and using it to help develop stronger, more transparent relationships with their customers.
The event looked at how different companies have used Social Media to develop meaningful relationships and recommendations and how you can take key steps to develop your online reputation.
It also looked at the future of Social CRM and the increasing value it will have in organisations. An exploration of this emerging field with case studies from the leading practitioners in the UK and a discussion about best practice for working with social media and CRM.
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