The Social-ympics London 2012

Social Media Week

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Yesterday marked the day of the Paralympic closing ceremony. The end of it all. Our Olympic and Paralympic summer is over and London won’t  witness such an incredible golden summer of sport for a very long time.

This years Olympics did not only mark history in terms of sporting achievement, but also in social media. During the 17 days of the 2012 Olympic Games 306 billion pieces of content were shared across the Internet* which equates to 208,333 shares per second. This is insane.

Since Beijing 2008,  the number of worldwide Facebook  and Twitter users has exploded and it is evident that the role of social media has reached as far as official standards when one athlete got disqualified for posting a racist Tweet.

Coming up at SMWLDN we are continuing the Olympic summer spirit with our Olympic related events.

Firstly, ‘Did London 2012 win ‘Social Olympics’ Gold?’ by Tamar featuring 2 Olympic Gold medallists, highlights the use and presence of Twitter throughout the games. Which athletes struck gold with their Tweets? Which news organisations really embraced the use of social media? Were tweeting records broken?

Following its success in SMWLDN February Jam & Synergy are returning with a second part to their Socialympics event: ‘Lessons Learnt From the Games’. It goes without saying that this is a ‘must-attend’ event of SMWLDN.

Both events feature representatives from the Olympics itself! 

Find more Olympic and non-Olympic related events taking place during SMWLDN here and sign up quick.

Photo (cc) AslanMedia

*Data according to RadiumOne and reflect real time as of August 13th, 2012.


megan bowen

Intern, Chinwag


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