[Advisory Board Highlights] Social Media Week London: so good we’re doing it twice

Social Media Week

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.

We recently asked our wonderful advisory board to pick out their top tips for SMWLDN and share what they’re doing too. This blog is by the lovely Charlotte Beckett, Head of Digital at The Good Agency (@londoncharlotte).

We had such a ball in February’s Social Media Week that we jumped at the chance to do it again this time around. The 2012 theme, “Empowering Change through Collaboration”, is right up The Good Agency’s alley. We talk and talk in public and private of the potential of social media to have a real world impact, especially when it’s part of an integrated approach. We’ve picked up the theme by hosting an event that’s a retrospective look at how that works.

Our event on Tuesday, “Social TV: speaking the unspeakable” will explore how, when Channel4 launched 4 Goes Mad, a bold season challenging mental health stigma and discrimination, Rethink Mental Illness and Mind used social media to get people talking about an often tricky topic.

But we’re not the only ones looking at “social for good”. My ideal week would run something like this:

I’m looking forward to putting the 2012 theme to the test over the week. Whether you fancy ours or others, I hope you’ll join me.

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