A Recap of Unique Digital at #SMWLDN: ‘Chopped, Diced and Sliced’ Live Onstage


Social Media Week

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.


uniquesmwldn

This is a Guest Blog Post by Unique Digital.

On the 27th of September, Unique Digital showcased the new KETTLE® Chips social media campaign live at Social Media Week London.

Chopped, Diced and Sliced‘ mirrored what is happening within KETTLE® Chips online social environment at an offline event, showcasing a 360 degree view of the planning, strategy, process and implementation of the new social campaign.

The first half of the event covered KETTLE® Chips social brief, new product launch and objectives giving you a taste of the entire process from the initial concept. This was followed by Unique Digital‘s creative response, media planning and new innovations within social media.

Simultaneously the official KETTLE® Chip Chef produced bespoke chips and dips for attendees to taste. The audience even had the chance to influence the recipes using Twitter. Using bespoke hash tags such as #SMWCHIPCHILLI, #SMWCHIPTOMATO and #SMWCHIPONION attendees were able to help craft the different flavours created by the KETTLE® Chip chef!

Presentations were held to show both brand and agency perspective by key representatives from both KETTLE® Chips and Unique Digital, whilst incorporating some social theatre bringing it quite literally to life!

kettlechipskettlechef

A few of the attendee’s responses to the event:

Josefin Malmén ‏@josefinmalmen

At #SMWCHIP, probably the only place where you get digital strategy with homemade dip sauces and fantastic #KETTLE chips.

 

sara al-zawqari ‏@Sous_AlZ

“Think of social media as currency, use the word of mouth” Great idea checkout Pop Shop!! #SMWChip #SMWLDN

 
Nikhil Sethi ‏@nsethi

Killer results with @adaptly Evergreen platform for Kettle Chips #smwchip

 
Doing Lean ‏@DoingLean

*tasty* samples are cost effective, watch the word spread – sweet chilli n sour cream #smwchip – you’ll want to try! pic.twitter.com/BGAZx11V

 
Rebecca Anne Hunter ‏@RebeccaAnneHunt

Get your product into the hands of your potential customer and give them something to talk about! #smwchip #SMWLDN

 
Patrick Johnston ‏@jahtrish

Thanks #smwldn some good sessions this week. Best being #smwchip, tasty! (the case study wasn’t too shabby either!) pic.twitter.com/GljOfGcI

 

Watch the Event Video

Find out more about Unique Digital:

// Website
// Facebook
// Twitter 



laurenmacready

Social Media Week London Coordinator, Chinwag



Want to write for Social Media Week?

We're looking for individuals around the globe to contribute articles on marketing, media, technology, and more.







Comments