6 New Events at #SMWLDN feat. Facebook, LinkedIn and Tumblr


Social Media Week

Register here to join us for Social Media Week London, which returns this September 13-16 where thousands of leaders in media, entertainment, and technology will come together for an incredible week of events and learning!


As September 13-16 approaches, we’re putting the final touches on the official programme, which means more events were just added.

Some of the speakers we’ve recently confirmed include: Jason Miller (Global Content Marketing Leader, LinkedIn), Julien Lesaicherre (Facebook at Work EMEA Lead, Facebook), and Bethan Fallon (Executive Director of Marketing for European Theatrical, Warner Bros. Pictures).

Here are the six latest events confirmed for #SMWLDN:

1. Escaping ‘Uncanny Valley’

The rapidly evolving nature of technology has resulted in a new connected society where social media has given people a bigger share of voice in the conversation. This has fundamentally changed the relationship between people and brands, there is now an expectation of transparency and brands need to talk to people as people.

Session Takeaway: Learn how to differentiate and create a foundation that allows brands to escape ‘uncanny valley’ and unlock the potential of social media.

2.  Data And The Customer Journey: How We Monetise Our Audience

PC Gamer went from being a specialist player in the gaming world with revenues under pressure to becoming arguably the most influential games site on the globe. Developing a unique strategy to build its brand and grow its audience, PC Gamer is now a thriving business that has seen revenues increase by 80% and key audience metrics increase by more than 50%

Session Takeaway: In this keynote presentation Future plc’s CEO, Zillah-Byng Thorne will explain how data and the customer journey have enabled the organisation to write a new chapter in their story.

3.  How To Achieve Face-Melting Content Marketing ROI

Put on your marketing seat belt and get ready for a content marketing riff-a-palooza of actionable takeaways you can start implementing immediately. Hear from LinkedIn Marketing Solution’s Group Manager of Global Content and Social Media Marketing, Jason Miller, as he combines his endless knowledge of rock n roll analogies with his 15+ years of marketing experience

Session Takeaway: Learn the step by step process Jason Miller used to build a world class revenue driving B2B content engine yielding unprecedented results.

4.  How Facebook Is Transforming Work

Facebook is reimagining the workplace to help organizations move faster, connect better and build a stronger culture using Facebook’s familiar features optimized for work.

Session TakeawayJulien Lesaicherre, will share how companies around the world are using the new workplace app, Facebook at Work (currently in limited release), to transform how work gets done.

5. Meet The Multi-Influencer Power Format, Scripted Reality For Social Media

Wembley Cup is a format that has been developed to attract and engage the UK’s young male demographic, a very valuable group for Client EE but notoriously hard to reach through traditional marketing activity and standard channel distribution.

Session TakeawayNicolas Roope, Creative Partner and Co-founder at POKE will share the story behind the success of Wembley Cup, sharing insights into how the design and management of the format has contributed to the formation of an engagement juggernaut.

6.  How Social Media Has Transformed Entertainment Marketing

This session will discuss how social media has changed entertainment marketing and where innovations are taking place. The panel, chaired by Tumblr’s EMEA director Michael Pennington, will also debate how social has re-written the movie marketing rulebook and what brands should be looking for when analysing online engagement.

Session Takeaway: Panelists will examine the role of ‘live’ marketing, whether social can drive purchase and what brands should keep front of mind when developing their social strategies.

Register here to join us for Social Media Week London, which returns this September 13-16 where thousands of leaders in media, entertainment, and technology will come together for an incredible week of events and learning!



SMW Staff

SMW News, Social Media Week

@socialmediaweek

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.



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