Using Data and Mobile To Build The Business Case For Social (Session Preview)


Social Media Week

Register here to join us for Social Media Week London, which returns this September 13-16 where thousands of leaders in media, entertainment, and technology will come together for an incredible week of events and learning.


As social becomes pay­-to­-play and networks transform themselves into sophisticated marketing platforms, social media moves from a nice­-to-­have to something that can drive real business value. As marketing budgets start to shift, proving value becomes the priority.

In this session hosted by Weber Shandwick on Wednesday, September 14 at #SMWLDN, we’ll hear from four digital experts to understand how they have taken a data­ and audience-­centric approach to develop the business case for social media. We’ll also see that, to do this properly, social media strategies and tactics often need to be totally reimagined from the ground up.

Leading this session will be Danny Whatmough (Head of Social, EMEA, Weber Shandwick) Roy Jacques (UK Managing Director, Sysomos) and Chris Perry (Chief Digital Officer, Weber Shandwick), who will inspire you to:

  • Rethink your approach to social media
  • Evaluate the opportunities of mobile for your business
  • Get smarter about using owned and third-party data sources
  • Persuasively present metrics to senior business decision makers

Also, throughout the week Weber Shandwick is asking SMW delegates “Which emoji are you?” – drop by the agency’s stand in the café to pick your perfect emoji and wear it with pride.

About Weber Shandwick
Weber Shandwick is a leading global communications and engagement firm. Our diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. The agency was named 2016 EMEA Digital Consultancy of the Year by The Holmes Report.

Register here to join us for Social Media Week London, which returns this September 13-16 where thousands of leaders in media, entertainment, and technology will come together for an incredible week of events and learning.



SMW Staff

SMW News, Social Media Week

@socialmediaweek

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.



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