6 Big Marketing & Technology Trends To Watch At #SMWLDN


Social Media Week

This year’s conference has something for everyone. Register now and join us Sept. 11-15.


Social Media Week London is around the corner and we’ll be exploring some of the biggest themes in marketing and tech from 11, September through 15th, September. Topics covered throughout the sessions will span social media, video, audio, artificial intelligence, data-driven creativity and more.

Here’s a preview of this year’s lineup.

The (Future) State of Social

Social media has grown up and brand strategies are evolving to address new experiences and new platforms. Interested in what opportunities exist in social? Bookmark these sessions and stay tuned for more to be announced.

Video: Ubiquitous, yet complex

Video is arguably the most emotive content format marketers have to work with, but it’s also one of the most resource-intensive and complicated. Beyond Facebook and YouTube, where should brands be distributing video? What are the amplification best practices that will guarantee you’re getting a return on your investment? We’ll answer these questions and more at Social Media Week London.

Can AI make us more human?

With all of the doomsday talk around AI, some optimism does shine through. So, where do you stand? Are you in the camp of Mark Zuckerberg and others who believe that AI will ultimately benefit human beings, creating more opportunities for creativity and innovation? Or, are you on the side of Elon Musk, cautionary and wary of what’s to come? We’ll explore the implications of AI on humanity in the following sessions.

Data-Driven Creativity

Using consumer insights, marketers are finding success by implementing data in their creative strategies. Whether that means scraping public social conversations with interesting and surprising sub-texts or leveraging new tools and technologies to optimize content, the advantages to a data-driven approach are many. Join us in the following sessions to learn more about how brands can balance data with instinct to achieve their most impactful creative.

Listen Up! Best Practices for Audio

The rise of streaming services and podcasting has proven that the radio format (or at least a form of it) has evolved, and it certainly hasn’t died. Does your brand have an audio strategy? These sessions will help you shape your thinking around how to approach streaming music and audio-focused channels like voice.

Influence: What happens when anyone can be a celebrity?

Social media and mobile video have significantly altered influencer marketing over the past several years. Specifically, campaigns have vastly expanded and can now take on numerous forms including paid, earned and owned channels. This phenomenon has forced brands and influencers to chase new ways to define, reach and engage audiences while navigating the continual shifts in the platforms themselves. Check out the following sessions to gain a more concrete understanding of the state of influencer marketing.

Register here and get your pass to Social Media Week London from September 11-15.  Can’t attend in person?  Join SMW Insider and watch the live-stream! Activate your free trial here.



SMW Staff

SMW News, Social Media Week

@socialmediaweek

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.



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