6 Big Marketing & Technology Trends To Watch At #SMWLDN
This year’s conference has something for everyone. Register now and join us Sept. 11-15.
Social Media Week London is around the corner and we’ll be exploring some of the biggest themes in marketing and tech from 11, September through 15th, September. Topics covered throughout the sessions will span social media, video, audio, artificial intelligence, data-driven creativity and more.
Here’s a preview of this year’s lineup.
The (Future) State of Social
Social media has grown up and brand strategies are evolving to address new experiences and new platforms. Interested in what opportunities exist in social? Bookmark these sessions and stay tuned for more to be announced.
- “Your Social Sucks (Probably,)” hosted by Havas
- “McDonald’s: Making Sure Social Interaction Leaves People a Little Happier,” hosted by OMD UK
- “How to Plan a Killer Global Social Strategy,” hosted by Webcertain
- “Masters of Storytelling: How NatGeo Engages 350 Million Fans on Social,” hosted by National Geographic
Video: Ubiquitous, yet complex
Video is arguably the most emotive content format marketers have to work with, but it’s also one of the most resource-intensive and complicated. Beyond Facebook and YouTube, where should brands be distributing video? What are the amplification best practices that will guarantee you’re getting a return on your investment? We’ll answer these questions and more at Social Media Week London.
- “Cutting Through the Noise: How Consumer Earned Content and Video are Taking the Lead,” hosted by Olapic
- “Telling Impactful Stories with Social Video,” hosted by Adaptly
- “Stop The Media Death Watch: How The Publisher-as-Platform Model Will Save Us All,” hosted by dailymotion
Can AI make us more human?
With all of the doomsday talk around AI, some optimism does shine through. So, where do you stand? Are you in the camp of Mark Zuckerberg and others who believe that AI will ultimately benefit human beings, creating more opportunities for creativity and innovation? Or, are you on the side of Elon Musk, cautionary and wary of what’s to come? We’ll explore the implications of AI on humanity in the following sessions.
- “AI Needs Designing,” hosted by Poke
- “Creative Battle: Is There a Future for Human Ideas Now that Machine Learning is Here?” hosted by Sticky Content
- “Powering the Human Connection,” hosted by HootSuite
- “Let’s Ensure Personalization Doesn’t Become Isolation,” hosted by Google
Using consumer insights, marketers are finding success by implementing data in their creative strategies. Whether that means scraping public social conversations with interesting and surprising sub-texts or leveraging new tools and technologies to optimize content, the advantages to a data-driven approach are many. Join us in the following sessions to learn more about how brands can balance data with instinct to achieve their most impactful creative.
- “How Data Driven Creativity Will Be The Key To BuzzFeed’s Future Success,” hosted by BuzzFeed
- “Listen, Analyze, Inform: Pulling Human Insights from Online Interactions,” hosted by Ready Set Rocket
Listen Up! Best Practices for Audio
The rise of streaming services and podcasting has proven that the radio format (or at least a form of it) has evolved, and it certainly hasn’t died. Does your brand have an audio strategy? These sessions will help you shape your thinking around how to approach streaming music and audio-focused channels like voice.
- ‘”Alexa, What Does the Future of Marketing Look Like?’: How Brands Can Leverage Audio to Reach Consumers,” hosted by VaynerMedia
- “Beyond Music: Why Streaming Services Need Original Content to Remain Relevant, Engaged, and Personal,” hosted by Deezer
Influence: What happens when anyone can be a celebrity?
Social media and mobile video have significantly altered influencer marketing over the past several years. Specifically, campaigns have vastly expanded and can now take on numerous forms including paid, earned and owned channels. This phenomenon has forced brands and influencers to chase new ways to define, reach and engage audiences while navigating the continual shifts in the platforms themselves. Check out the following sessions to gain a more concrete understanding of the state of influencer marketing.
- “Process vs. People: Everything You Need to Know About Influencer Marketing,” hosted by theAmplify
- “Understanding the World of Influence,” hosted by Ogilvy
- “Community over Commodity: Working with the Creators of Today,” hosted by Twitter
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