Learn What’s Next For The Streaming Music Movement At #SMWLDN

Social Media Week

Catch Deezer’s VP of Content and Formats at Social Media Week London. Register here.

According to recent Nielsen data, Americans logged a whopping 284.7 billion on-demand music streams in the first six months of the year. This translates into 60 percent of cumulative U.S. music revenues, up from 50 percent compared to 2016. What do all of these figures boil down to? Simply put, streaming has been and continues to be a dominant and highly significant trend in the music industry.

While what we can expect to see specifically in terms of the evolution of music streaming is up for debate, it is seeming more and more likely that those who make an effort to tap into the notions of social engagement and community in their efforts to innovate will be the most successful.

At Social Media Week London, Chris Baughen, VP of Content and Formats at Deezer, will lead a session on this very topic, titled, “Beyond Music: Why Streaming Services Need Original Content to Remain Relevant, Engaged, and Personal.” Available in 180 countries, Deezer boasts 16 million daily active users and 6 million paid subscribers.

In his talk, Baughen will make the argument that streaming services can continue to command audience attention by simplifying their approach and focusing efforts on product evolutions that add to the listening experience. One of the emerging ways to do this, per Baughen: original content.

Join us in London on Sept. 12 to learn:

  • Best practices for reaching consumers via streaming services now and looking ahead
  • How streaming services can expand outside of their core offering, specifically when it comes to original content
  • How organic growth in terms of audience size can be achieved by tapping into non-music movements

Register here to secure your pass to Social Media Week London from September 11-15.

SMW Staff

SMW News, Social Media Week


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