Top Creative Minds Join Social Media Week London Lineup
Register here to learn from creatives at Facebook, BuzzFeed, Havas and more.
Social media has evolved from its modest beginnings—namely text-based interactions—to a flourishing creative landscape that’s brimming with opportunities for marketers. To that end, we’re thrilled to be joined by some of the most seasoned creative minds representing business, art, and culture at Social Media Week London.
Jason Peterson, U.S. Chief Creative Officer, Havas
With how quickly social media changes, it can be challenging to keep up. In a session titled, “Your Social Sucks (Probably),” Havas Chief Creative Officer, Jason Peterson, will share his expertise as a prominent Instagram influencer with over 1 million followers to help you identify areas of improvement regarding all things social. The discussion will cover how to encourage clients to “get” social, how to convey the benefits of risk-taking with respect to social, and explore reasons why certain content works over others. Peterson will also underscore the importance of continually refining the craft of creating as a critical means of achieving success.
David Schneider and David Levin, Creative Directors, That Lot
Writing content for social can be challenging. First, there’s the multitude of platforms, and then the differences in audiences across each, varying formats and tones of voice, the list goes on. In a session titled, “Masterclass: A Social Writing Masterclass,” two Creative Directors at That Lot, David Schneider (a prominent British actor and screenwriter) and David Lot, will take some of the guesswork out of writing for brands and broadcasters on social. They’ll cover everything from setting initial strategy, such as identifying ways to be original and honing your general writing framework, to the nitty gritty details of shaping the actual content in a way that is authentic to your brand and its following.
Kat Hahn, Head of Creative Shop (Europe), Facebook
The digital era has dramatically altered how we communicate and continues to do so with every new innovation. One example: the very obvious rise of mobile devices as the epicenters of our lives. As humans have trained their minds to sift through increased amounts of information at a rapid rate, the challenge for brands to arrest consumer attention has never been greater. In a session titled, “The Speed of Feed,” Kat Hahn, Facebook’s Head of Creative Shop, Europe, will cover this topic. Focusing specifically on mobile video, she’ll provide a concrete understanding of how ideas can be best presented to guarantee that awareness and meaning of stories aren’t lost in a sea of posts, updates, and uploads.
Richard Alan Reid, Executive Creative Director, BuzzFeed
Today’s marketers are in constant pursuit for ways to improve their creative strategies. An important component of this process is the use of consumer insights. This takes a variety of forms such as browsing public social conversations and employing tools and technologies to enhance optimization when it comes to their content. In a session titled, “How Data Driven Creativity Will Be The Key to BuzzFeed’s Future Success,” BuzzFeed’s Executive Creative Director, Richard Alan Reid will share insight into how the company approaches creativity, spilling best tips including where they look for inspiration and how they innovate on behalf of branded content partners, which include some of the largest brands in the world.
Image via StreetArtHub
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