5 #SMWLDN Events Exploring Today’s Major Social Media Platforms

Social Media Week

Don’t miss your chance to attend #SMWLWDN! Register here.

#SMWLDN takes place this September 11-15, and we have an amazing lineup of speakers and interviews, panel sessions, and workshops planned for this year’s event.

Executives and creatives from Twitter, Facebook and Pinterest will meet in London to discuss everything from building communities, mobile video, and how people-based measurement can be a marketer’s best friend.

Here are 5 sessions exploring today’s major social platforms at Social Media Week London.

How to Use Visual Discovery to Inspire Consumers to Act (Pinterest)

The future of search will look drastically different from what we’re used to. Hear from Pinterest about how people are beginning the discovery process through the power of images instead of scrambling for the words to describe what they are looking for.

In this session, Eric Edge, Head of Global Marketing Communications and Industry Relations at Pinterest, will discuss the future of visual discovery and how brands can leverage Pinterest’s tools to enhance the consumer experience and drive real business results.

Community over Commodity: Working with the Creators of Today (Twitter)

The demand for today’s digital creators is only growing, with usage of original content in social marketing up 80% since 2015. As a consequence, and with the need for brands to be ‘always on’ – creators are constantly pushed to deliver more and more in an ever-expanding space.

In this session, join Jo Burford (UK/Europe Community Manager, Twitter), Adam Payne (Senior Brand Planner, Twitter) and a panel of diverse creators who will talk to the importance of not treating creators as commodities, and what they see as the inherent benefits of such a relationship.

The Speed of Feed (Facebook)

In a world where human minds move fast, short mobile video can drive awareness, ideas and meaning. How can we start building ideas that works for the speed of feed? The secret ingredient is still creativity, craft and storytelling.

In a session titled, “The Speed of Feed,” Kat Hahn (Head of Creative Shop Europe, Facebook) will cover this topic. Focusing specifically on mobile video, she’ll provide a concrete understanding of how ideas can be best presented to guarantee that awareness and meaning of stories aren’t lost in a sea of posts, updates, and uploads.

Why Metrics Matter: Understanding the Real Business Value of Scientific Measurement (Facebook)

Measuring true business value is one of the biggest challenges marketers and brands face. Selecting the right method and model has never been more important in understanding the customer journey and running successful advertising campaigns.

In this talk, Kathy Dykeman (Head of Marketing Science for Northern Europe, Facebook) will walk you through everything you need to understand how people-based measurement can be a be a marketer’s best friend.

Social Platforms Take Control of the Media (Bauer Xcel Media)

Bauer Xcel Media (BXM) publishes a variety of websites – including Life & Style, InTouch, J-14, Empire – all of which have a large social footprint.

In this session, Kate Spies (VP of Editorial and Audience Development, BXM) will discuss blending their editorial and audience teams, and executing a precise, data-led content strategy, designed to overcome the at-times challenging relationship publishers have with platforms.


Register here and get your pass to Social Media Week London from September 11-15. Can’t attend this session in person? Join SMW Insider and watch the live-stream!

SMW Staff

SMW News, Social Media Week


Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

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