Don’t Miss These Independent Events Taking Place During #SMWLDN


Social Media Week

Don’t miss your chance to attend #SMWLDN! Register here.


#SMWLDN takes place this September 11-15, and we have an amazing lineup of speakers and interviews, panel sessions, and workshops planned for this year’s event.

We’re thrilled to highlight some of the Independent Events taking place in London during Social Media Week London.

These are independently organized events and not part of the official program. HQ passholders must register separately if they wish to attend.

What’s Next For Brand Communications? Trends to Plan For in 2018

With the rate of brand innovation in social media showing no signs of slowing, this event will look at the major trends of 2017 and look ahead to what’s next for the year ahead, and more importantly, what you need to plan for if you work in communications and social media.

Event timings and venue:

Monday, September 11
7:30 AM – 10:00 AM
The SoHo Hotel, 4 Richmond Mews, Soho, London W1D 3DH

Navigating the Real-Time Era

Brands built over decades can be destroyed in minutes. Buying and investment decisions are defined by real-time events and insights. Facebook and Twitter are doubling down on live content. Millions have migrated to real-time engagement platforms such as Snapchat and WhatsApp. But what does this all mean for businesses?

Join Carve at Loft Lounge, Shoreditch, as industry professionals delve into the hard hitting reality of the “here and now”, and what brands can do to leverage it.

Event timings and venue:

Monday, September 11
4:00 PM – 6:00 PM
Loft Lounge, Shoreditch Platform, London, E2 8AA

Playing Hard to Get: How to Reach Elusive B2B Audiences and the Role of Social

Join SevenC3 for a B2B panel that discusses how content can be used for hard-to-reach audiences and what tactics can be used to catch the attention of a senior stakeholder.

Don’t miss out on our interactive element from ‘The Headshot Guy’ before and after the discussion for your complimentary professional headshot.

Event timings and venue:

Monday, September 11
4:00 PM – 6:00 PM
Seven, 3-7 Herbal Hill, London EC1R 5EJ

Does Greater Transparency Breed Trust: What’s Next for Influencer Marketing?

Join us at Takumi HQ as we discuss the future of influencer marketing on Instagram. We’ll be joined by brands, agencies and Instagram influencers for a panel discussion about transparency, trust and what’s next for influencer marketing.

Event timings and venue:

Monday, September 11
5:00 PM – 9:00 PM
Rainmaking Loft, London E1W 1UN

The Good, The Bad and The Selfie: Social Media and its Effects on Young People’s Mental Health

This panel will be weighing up the pros and cons of whether or not social media is bad for our mental wellbeing and whether or not more should be done to safeguard our mental health online.

Event timings and venue:

Tuesday, September 12
3:30 PM – 5:30 PM
Seven, 3-7 Herbal Hill, London EC1R 5EJ

What Does the Future of Fashion Retail Feel Like?

This multi-format event curated by Holition considers the sensory nature of the future of retail, with trans-discipline lightning talks from an academic, an economist, a fashion designer, a marketeers and a data scientist. The aim of this gathering is to further the discussion on how technology can enhance the consumer experience within a future facing retail purchase journey. Exclusive augmented reality technology demos and participation in a real time academic research project will also form part of the event.

Event timings and venue:

Tuesday, September 12
6:30 PM – 8:30 PM
Holition, Thavies Inn House, London EC1N 2PL

Influencer Marketing is Dead: Where the world’s largest advertisers are going wrong

The largest mistake people make in this industry is treating an influencer like a piece of media.

They’re human beings, and that should be factored into your entire process from selection, to messaging, contracts and measurement of campaigns.

At our panel, we will host a debate with major PR Agencies, managers, and even creators themselves so that those closest to the market get to express their views on the rights and wrongs of Influencer Marketing.

Event timings and venue:

Tuesday, September 12
6:30 PM – 9:30 PM
Irongate House, 30 Dukes Pl, London EC3A

Five factors that frame great video content

Join Aspect Film and Video and Chris Hedderman, Content Manager at TaylorMade. Chris will provide his client-side expertise and perspective on creating great video content in an age where customers are looking for what matters to them. Together we’ll cover the five factors that need to be in the mix to make compelling video content. This practical advice will discuss frequency, quality, engagement, activation and cost as it relates to video content creation.

Event timings and venue:

Wednesday, September 13
9:15 AM – 10:45 AM
The Hospital Club, 24 Endell Street, London WC2H 9HQ

The Changing Face of Storytelling: How Charities are Reinventing the Art of Telling and Sharing Stories

In this independent Social Media Week London event, we will hear from organisations that are telling compelling stories, either with the use of innovative technology or by means of new, bold approaches.

Event timings and venue:

Wednesday, September 13
9:30 AM – 11:30 AM
Macmillan Cancer Support, 89 Albert Embankment, London SE1 7UQ

Media Influencers: Avoiding Your Own “Fyre Festival” Disaster, and Maintaining Authenticity in the Marketplace

The rise of the media influencer is not new – they are now a tried and tested method used by brands to generate exposure. But as seen with the recent Fyre festival, influencers are being mis-managed for a quick-win, and influencers can be all too quick to accept a quick pay cheque in return.

Step forward the rise of the micro-influencer…

A conversation between influencers, brands and the agencies tasked with bringing the two together will break down existing myths, and offer advice at how to make the most of the affinity that exists among influencers and the brands they represent.

Event timings and venue:

Wednesday, September 13
6:00 PM – 8:30 PM
Text100, 6th Floor, London WC1V 6JS

Drinks Reception on the Future of Storytelling

Storytelling platform Playbuzz will moderate and host an interactive roundtable discussion on how major brands, publishers and agencies are “Reinventing Storytelling” at OMEARA, near London Bridge.

The discussion will touch on how notable media are elevating their storytelling practices to align with modern content consumption habits and what they are doing to elevate their content.

Event timings and venue:

Wednesday, September 13
6:00 PM – 10:30 PM
The Siding Space at OMEARA, 6 O’Meara St, London SE1 1TE

Beyond Likes: The Impact of Social on Corporate Reputation

As part of Social Media Week London 2017, Finsbury will be hosting an event to discuss the impact of social media on corporate reputation.‍‍‍

Increasingly communicators need to know how best to judge the performance of their company’s social strategy, and demonstrate its value to leadership and employees.

Join Finsbury for breakfast and a panel session at the Modern Pantry Finsbury Square on Thursday 14th September to hear the latest insights from leading corporates, publishers and platforms. Speakers will be confirmed soon.

Event timings and venue:

Thursday, September 14
8:30 AM – 10:30 AM
The Modern Pantry, The Alphabeta Building, London EC2A 1AH

AI & Social Media Advertising: What is the future?

At Mighty Social we see the value innovation and new technologies play in driving exceptional digital marketing ROI. We experience the power of AI every day and wish to share key learnings and insights in a highly interactive workshop to inspire digital marketers.

Learn how you can prepare your brand for the next wave of digital advertising and how you can adapt your advertising strategy for the future. This breakfast workshop aims to offer practical takeaways for your social media advertising and digital marketing challenges.

Event timings and venue:

Thursday, September 14
9:00 AM – 10:00 AM
Mighty Social, Screenworks, London N5 2ER

Depth vs Reach – How experience supercharges social

Join Imagination for a 30 minute panel talk followed by a unique hands on lab experience. Featuring EMEA MD Major League Baseball, Imagination’s EMEA Digital Creative Director Jiri Bures, Group CTO Anton Christodoulou and Solomon Akhtar, Founder of Instabear.

Event timings and venue:

Thursday, September 14
9:30 AM – 11:15 AM
Imagination Gallery, 25 Store Street, London WC1E 7BL

Back to the Future: The Evolution of Influencer Marketing

Influencer marketing is not a new concept by any means – join us for an opportunity to explore the evolution of influencer marketing throughout the years and how it’s progressed to where we are today and our insight’s as to what direction the industry is heading.

Event timings and venue:

Thursday, September 14
9:30 AM – 10:30 AM
Seven, 3-7 Herbal Hill, London EC1R 5EJ

The Human-Centric Algorithms: How Content Can Champion Diversity

Diversity’s portrayal across the media has always been a hotly debated subject, yet not enough consensual actions have been taken. This event, hosted by Lobster will look at how the use of content changes the perceptions around diversity, and the human responsibility behind teaching AI and machine learning to be unbiased and free of misconceptions and stereotypes.

Event timings and venue:

Thursday, September 14
4:30 PM – 6:30 PM
Wayra, 2-10 Capper St, London WC1E 6JA

VR and Social: Pipe Dream, or The Future?

Whilst VR technology is not new, its applications are becoming more apparent all the time. Does social feature in these applications, or would we be forcing a square peg in a round hole? FleishmanHillard Fishburn’s experienced panellists will bring their varied points of view to provide a compelling discussion about the combined (or separate) future of these two technologies.

Event timings and venue:

Thursday, September 14
6:30 PM – 9:00 PM
FleishmanHillard Fishburn, Bankside 3, London SE1 0SW

The Rise of Afropop: The Genre that Birthed Drake’s 1 Billion Streams

In this session, industry insiders will teach attendees about afropop’s influence on UK music and beyond, provide examples of how video is helping to shape the New African identity, and much more.

Event timings and venue:

Thursday, September 14
6:30 PM – 9:00 PM
Relentless Number Five, 5 Denmark St, London WC2H 8LU

#RestartAHeart – BHF and Twitter

The British Heart Foundation and Twitter present their award winning project, #RestartAHeart – a world first social media campaign designed to raise awareness of the vital need for CPR training, through gamification and Twitter’s unique auto-response mechanism.

Less than 1 in 10 people in the UK survive an out-of-hospital cardiac arrest – but the BHF wants to change that. Find out how this project was designed, delivered and measured, and its global impact on awareness of life saving skills.

This showcase session will be led by BHF’s Senior Social Media Executive, Jo Eden, alongside Ben Thomas and Viv Bowdler from Twitter’s Brand Strategy Team.

Event timings and venue:

Friday, September 15
10:30 AM – 12:00 PM
British Heart Foundation, Greater London House, London NW1 7AW

Social Media Rocks, Literally

Focusing on the music industry – one of the most competitive and toughest industries for new brands – we will explore how to find entirely new audiences from scratch, using data analysis in partnership with social media tools and their audience targeting capabilities.

From artists taking more control over their product, to building fandoms around emerging new stars – which tech tools really matter?

Join us as we present these questions to experts who work in the volatile social media space where musicians and audiences meet and we’ll explore whether data analytics and algorithms are more powerful than a blues rhythm.

Event timings and venue:

Friday, September 15
2:30 PM – 4:30 PM
Seven, 3-7 Herbal Hill, London EC1R 5EJ

 

Register here and get your pass to Social Media Week London from September 11-15. Can’t attend this session in person? Join SMW Insider and watch the live-stream!



SMW Staff

SMW News, Social Media Week

@socialmediaweek

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