3 Events for Content Creators at Social Media Week London

Social Media Week

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With millions of pieces of content being shared every minute, it can be a near impossible feat to get your brand’s message in front of the right people, whether it be original content or user-generated.

At Social Media Week London, we’ll explore writing quality content for social, creating original content for marketing, and how to streamline communication between brands and influencers.

Below are three must-see events for creators looking to take their content to the next level.

Masterclass: A Social Writing Masterclass (That Lot)

As Creative Directors at social agency, That Lot, Dave Schneider and Dave Levin oversee written social output for brands and broadcasters such as Channel 4, Nando’s and Have I Got News For You. A huge part of getting it right requires expert knowledge of what works on which platforms and finding the right social tone-of-voice for your brand.

Here, the Davids will work through numerous examples of the good, the bad and the ugly in writing for social, and provide practical tips for nailing it. Framework and tips for making you a better writer on social and off, nailing your tone of voice on social, and originality and where to start.

Community over Commodity: Working with the Creators of Today (Twitter)

The demand for today’s digital creators is only growing, with the usage of original content in social marketing up 80% since 2015. As a consequence, and with the need for brands to be ‘always on’ – creators are constantly pushed to deliver more and more in an ever-expanding space.

In this session, join Jo Burford (UK/Europe Community Manager, Twitter), Adam Payne (Senior Brand Planner, Twitter) and a panel of diverse creators who will talk about the importance of not treating creators as commodities, and what they see as the inherent benefits of such a relationship.

Process vs. People: Everything You Need to Know About Influencer Marketing (theAmplify)

Influencer Marketing has become a staple of the digital media mix, however, it does not inherently function in a smooth and efficient manner. People aren’t enough, it takes process. So, how are tech platforms (like theAmplify) enabling more efficient, and more effective, influencer campaigns for brands?

In this session, Justin Rezvani, Founder and CEO of theAmplify, will discuss a variety of topics including how to streamline communication with brands/influencers, automatically migrate influencer content, and use Influencer Chatbots to scale 1:1 communication.


Register here and get your pass to Social Media Week London from September 11-15. Can’t attend this session in person? Join SMW Insider and watch the live-stream!

SMW Staff

SMW News, Social Media Week


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