Paying For It: Learn How To Plan, Produce and Execute Your Paid Media Strategy at #SMWLDN

Social Media Week

Don’t miss your chance to attend #SMWLDN! Register here.

Paid social is one of the most important aspects of social media marketing. 80% of social media today is paid, and brands today need a constantly evolving strategy to ensure their brand is being engaged with on social.

At Social Media Week London, we’re giving you the tools you need to develop and execute on a smart paid social media plan. From building your brand on platforms like Facebook and Instagram to enabling your consumers to become brand advocates, we’ve got you covered, but you can only attend with a SMW HQ Pass. Claim yours here and take advantage of a 5% discount through Sept. 10.

Here are three can’t-miss sessions for marketers looking to learn how to plan, produce and execute their paid social media efforts:

Growing Your Business with Facebook & Instagram (Facebook)

The world is now mobile and business is becoming borderless. A Facebook page gives your business a ready-made mobile strategy.

With engaging content, including eye-catching video, and the use of messaging for personalised customer service, your business can build a compelling mobile presence. It’s easy to reach customers down the street or on the other side of the world.

Join Sophie Agnew (SMB Partner Manager, Facebook) to discover how Facebook & Instagram can help your business grow.

Paid Media for the Socially Awkward: Planning, Producing and Executing with Confidence (SOCIALDEVIANT)

The world of paid social media has opened up a whole new world of creative and targeting opportunities for brands. Custom lists, local buys, national filters, and more, provide limitless potential for what we can achieve.

This workshop will help you transform from socially awkward to socially confident in your paid media decisions, focusing on merging strategy with the right creative approach. In this session, Linda Johnson, President of SOCIALDEVIANT, will teach you how to show up naturally and effectively with your audiences, creating clear mutual value and make the right budget decisions and identify expected return.

Cutting Through the Noise: How Consumer Earned Content and Video are Taking the Lead (Olapic)

Social media is no longer the alternative channel, but THE channel of choice. So in an environment where all your competitors are going after your customers, how can you cut through the noise and make a difference among savvy consumers?

In this session you will learn to deepen social relationships and engagement through earned content, create thumb stopping moments in social streams and ads, and how to enable your consumers to become brand advocates.


Register here and get your pass to Social Media Week London from September 11-15. Can’t attend this session in person? Join SMW Insider and watch the live-stream!

SMW Staff

SMW News, Social Media Week


Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

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