Build a Better Brand at #SMWLDN with Shell, BuzzFeed and More Events

Social Media Week

Don’t miss your chance to attend #SMWLDN! Register here.

Social Media Week London is less than two weeks away and we have an incredible lineup of speakers and interviews, panel sessions, and workshops planned for this year’s event.

Executives and creatives from some of the biggest companies in the world will converge in London to educate attendees on building a better, more magnetic and social brand.

Here are five can’t-miss sessions for marketers looking to build (or rebuild!) their brand:

Masters of Storytelling: How NatGeo Engages 350 Million Fans on Social (NatGeo)

National Geographic aims to inspire, enlighten, and activate audiences around the world, encouraging them to go further and test the limits of what is possible. As one of the most revered brands in the world, National Geographic is the number one non-celebrity brand on Instagram (over 102 million followers) which is just one facet of its incredible social media footprint.

During #SMWLDN, Nadine Heggie, VP of Brand Partnerships will share insights and perspectives on how they are leveraging innovative thinking, and consumer insights to maintain their position as one of the most relevant and inspiring brands in social media.

The Business of Building a BuzzFeed Brand (BuzzFeed)

What is BuzzFeed the business? How have they turned their successful distributed publishing platform into a widely successful offering for advertisers? How are they innovating with marketers to reach and engage their audiences like never before? How do they use digital advantages to make strides in the digital media landscape?

In this session, Toby Daniels (Executive Director, Social Media Week) will lead a conversation with Brant McLean (SVP of Brand Strategy, BuzzFeed Europe) to explore the business side of BuzzFeed and how they bring new brands like Tasty and Bring Me to market.

Global Brand Fragmentation: How to Build Multi-Disciplined Capabilities Across an International Marketing Organization (Shell)

In this session, you will hear from Americo Campos Silva (Global Head of Digital and Social Media, Shell) on the continuous need for capability building across all marketing and communications teams and how to leverage all consumer touch points in an integrated, consistent and personalized way across all channels, devices and in a world where consumers are in control and where media is more and more fragmented.

How to Build a Brand on Social (Shotglass Media)

Shotglass Media produces award winning digital content for fans and brands. Using The Football Republic as a case study, they will take a look at how to build a brand on social, and why building scale through engagement is the future to success in the digital space. Audiences will gain insights into a data led approach to creating content, learn more about the digital landscape, and understand more about creating content that works on social.

Building A Magnetic Brand: Attracting the Right People in a Hypersegmented World (SOCIALDEVIANT)

A Magnetic Brand takes a stand, clearly communicates its point-of-view, and compels you to be a part of its ethos. We see many today: John Lewis, Cadbury, Soho House, and more. What we love about them is that they attract a passionate following, while driving impact AND their bottom line.

In this session, Marc Landsberg (CEO, SOCIALDEVIANT), will show attendees what it takes to build a Magnetic Brand in any category and how to create mutual value for your consumers/customers and your brand.


Register here and get your pass to Social Media Week London from September 11-15. Can’t attend this session in person? Join SMW Insider and watch the live-stream!

SMW Staff

SMW News, Social Media Week


Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

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