8 Reasons to Attend Social Media Week in London

Social Media Week

Don’t miss your chance to attend #SMWLDN! Register here.

#SMWLDN takes place this September 11-15, and we have an amazing lineup of speakers and interviews, panel sessions, and workshops planned for this year’s event.

Throughout the week, we’ll be exploring some of the biggest themes in marketing and tech with more than 150 speakers and over 50 brands joining us at The BFI, Southbank.

If you are still on the fence, here are seven reasons to attend this year’s event:

1. Take your brand to the next level

Executives from companies like Shell and Buzzfeed will educate attendees on building a better, more magnetic and social brand.

Check out these five can’t-miss sessions for marketers looking to build (or rebuild!) their brand:

2. Find out everything you need to know about Influencer Marketing

Influencer Marketing has become a staple of the digital media mix, with brands both big and small reaching out to the most influential social media stars to promote their products and services. But you can’t just ask the next Kim Kardashian to be the face of your brand, it takes process.

How are tech brands and platforms taking advantage of Influencer Marketing and creating more effective and efficient campaigns?

Join Justin Rezvani, Founder and CEO of theAmplify, during their Stage One session on Wednesday, September 13 at Social Media Week London to learn everything you need to know about influencer marketing.

3. Master your paid media strategy

Paid social is one of the most important aspects of social media marketing. 80% of social media today is paid, and brands today need a constantly evolving strategy to ensure their brand is being engaged with on social.

At Social Media Week London, we’re giving you the tools you need to develop and execute on a smart paid social media plan. From building your brand on platforms like Facebook and Instagram to enabling your consumers to become brand advocates, we’ve got you covered, but you can only attend with a SMW HQ Pass.

4. Explore today’s major social media platforms

Executives at Twitter, Facebook and Pinterest will discuss everything from the importance of creativity and storytelling, how visual discovery is evolving and how people-based measurement can be a marketer’s best friend.

Here are five sessions exploring today’s major social platforms at Social Media Week London.

5. Learn the latest on data marketing, analytics, and social listening

In today’s ever-changing media landscape, data marketing, analytics, and social listening have become essential for today’s marketers and advertising agencies to grow and thrive in the industry.

Facebook, Havas, Shutterstock, VaynerMedia and SimonData will lead discussions on how brands are using social analytics and data marketing tools to learn more about their audience and develop social strategies around the content they engage with.

6. Experience VR, voice, AI and the future of technology

In the past, futuristic technologies like VR, augmented reality, and voice-controlled devices were only read in science fiction novels or seen in Hollywood blockbusters.

At Social Media Week London, these six events will explore voice, AI, virtual reality, and things all digital professionals must know about emerging technologies.

7. Meet and network with attendees, sponsors and speakers at the Opening Reception, sponsored by NatGeo

On the evening of Tuesday 12 September from 5:30-7:00pm, we will host the first official networking drinks, sponsored by NatGeo and with delicious food and other treats provided courtesy of Shutterstock’s Food Truck.

8. Don’t miss these Independent events taking place during Social Media Week London!

We’re thrilled to highlight some of the Independent Events taking place in London during Social Media Week London.

These are independently organized events and not part of the official program. HQ pass holders must register separately if they wish to attend.

SMW Staff

SMW News, Social Media Week


Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

Want to write for Social Media Week?

We're looking for individuals around the globe to contribute articles on marketing, media, technology, and more.