In 2017, we will explore our global theme “Language and the Machine”, which examines how algorithms are shaping human language communication.

At SMW London we will explore the theme through more than 50 sessions, including: mainstage talks, interviews, panel sessions and workshops.

Hosted at BFI Southbank, the event will feature two stages, including a 500 person theatre and a second stage that seats 125, co-working lounges, speaker AMA lounge, VR showcase, technology vendors, complimentary coffee, snacks and lunch options. Networking Happy Hours will conclude each of the first three days: Tuesday – Thursday.


How Do I Register?

To attend the official sessions, you will need to purchase an HQ pass via our pass options page. Early Bird rates are now in effect.

View Pass Options


Why Attend?



  • Data & analytics
  • Paid media
  • Future of video
  • Visual storytelling
  • Mobile messaging
  • Virtual reality
  • AI & chatbots
  • Influencer marketing



  • Instagram
  • BuzzFeed
  • National Geographic
  • Pinterest
  • Edelman
  • Ogilvy
  • Hootsuite
  • Facebook



  • Two state of the art stages
  • Seating for 700+ attendees
  • Co-working lounges
  • Talks, panels & workshops
  • Fireside interviews
  • VR showcase
  • Installations & tech vendors


Who Attends #SMWLDN?


The SMW audience is made up professionals at the intersection of media, marketing, entertainment and technology.

Attendee stats:

  • 1.5k registered attendees
  • 58% aged 25-35
  • 88% are mid-level seniority and above
  • 67% female
  • 55% work in marketing, media and communications
  • 40% work for a company with 500+ employees




How Can My Company Participate?

  • Apply to speak
    (now closed – Deadline was June 9)
  • Apply to submit an event (now closed – Deadline was June 9)
  • Inquire about sponsorship
  • Event Submissions Open: May 16, 2017
  • Event & Speaker Submission Deadline: June 9, 2017
  • Initial Schedule to be Published: July 5, 2017


Where Does #SMWLDN Take Place?


BFI Southbank
Belvedere Rd, London SE1 8XT, London

The venue has a MAIN STAGE that holds up to 500 people. There is also a second stage experience that will take place at an adjacent stage called which holds up to 125 people.

In addition, we’ll have co-working lounges where you can meet with colleagues or clients, connect to WiFi to get your normal work done, and space to relax as you enjoy the incredible sessions throughout the week. The aim this year is to provide attendees, speakers and partners with more space and amenities to enjoy the entire week.



Travel & Accommodations

If you’re traveling from outside of London, we will have preferred hotel partners listed on our website in the coming weeks.

We also recommend Airbnb as one of the most affordable ways to spend a week in London during peak season.

Learn More