Tue, 13 November

Early Pass Pickup12:00 - 17:30

Wed, 14 November

Official Sessions09:30 - 17:30

Thu, 15 November

Official Sessions09:30 - 17:30

Fri, 16 November

Official Sessions09:30 - 15:30

wednesday 9:30 AM 10:15 AM

ROUNDTABLE #1: Use Data to Make Better Decisions (WAITLIST ONLY)

Hosted by Croud

Data Decision Making

Kevin Joyner

Kevin Joyner

Director of Planning & Insight, Croud

Kevin Joyner leads planning and analytics at Croud, a global digital marketing agency powered by the best talent, custom-built tech and the world’s first crowd-sourced network of digital experts, known as ‘Croudies’.

Since joining Croud in 2015, Kevin has been instrumental in driving forward Croud’s analytics proposition; taking it from an internal-only service to a global analytics proposition operating in over 100 markets, and servicing clients including IWG, Virgin Trains, and Aldermore. Kevin has previously worked in analytics at the BBC, Harvest Digital and Millward Brown.


Kevin Joyner

Kevin Joyner

Director of Planning & Insight, Croud

ROUNDTABLE #1: Use Data to Make Better Decisions (WAITLIST ONLY)

Hosted by Croud

SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.

This roundtable will look at how marketers can get the most out of their data and take a more data-driven approach to social media marketing that drives real results. Areas for discussion will include:
– The tools and technology available to help you measure your social performance
– How to overcome the limitations of working within a ‘walled garden’ and use data to drive cross-channel efficiency
– How to present data and insights in an easily digestible way to get senior management buy-in for social

  • wednesday November 14, 2018
  • 9:30 AM - 10:15 AM
  • QEII Centre: 4th Floor
  • Data Decision Making, B2B Marketing
  • Use data to make better decisions
wednesday 9:30 AM 10:15 AM

ROUNDTABLE #2: Invest in the Right Marketing Technology Products (WAITLIST ONLY)

Hosted by CONCURED

Driving Conversions

Sarah Taylor

Sarah Taylor

Client Success, CONCURED

Sarah Taylor is a London based client services professional and is currently leading Client Success for an award-winning AI-powered content strategy platform.

Over the course of her career, she’s worked with global brands such as Nectar, British Airways, Dell & Marks & Spencer to develop their marketing strategy in CRM, social, search and digital roles. She’s passionate about enabling clients to give their customers meaningful online experiences through the smart use of data and technology, always advocating a client-first approach.


Sarah Taylor

Sarah Taylor

Client Success, CONCURED

ROUNDTABLE #2: Invest in the Right Marketing Technology Products (WAITLIST ONLY)

Hosted by CONCURED

SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.

Investing in the right marketing technology for your business is far more than simply picking a price that is right. A successful partnership can revolutionize your business, and the wrong fit can be detrimental to your performance. From single point solutions to all-encompassing tech stacks, the martech landscape is crowded, so how do you cut through the noise? This roundtable invites delegates to discuss the common challenges when approaching investment, what factors you need to consider and how to prioritise them in your decision-making process.

  • wednesday November 14, 2018
  • 9:30 AM - 10:15 AM
  • QEII Centre: 4th Floor
  • Data Decision Making, B2B Marketing, Driving Conversions
  • Invest in the right marketing technology products
wednesday 9:30 AM 10:15 AM

ROUNDTABLE #3: Manage Campaigns on a Limited Budget (WAITLIST ONLY)

Hosted by MerchantCantos

Driving Conversions

Michi MacLennan

Michi MacLennan

Director, Social Media Strategy, MerchantCantos

Michi has a wealth of experience across social, including at Red Bull as Global Digital Editorial Manager, the BBC, and Barclaycard.

At Red Bull he oversaw digital strategy and planned the launch of several social channels, helping align over 60 country teams in the process and increase the amount of fans and followers to more than 100 million. He used his media background to implement a newsroom approach at Barclaycard which introduced content marketing, while back in the day he launched STV’s first social media channels and produced The Herald’s first ever podcast. As well as this he created innovative interactive guides for the BBC and has written for publications including The Times.

Currently he is MerchantCantos’ first Director for Social Media Strategy, developing their capabilities as a creative corporate communications agency. With clients including HSBC, Philips, and Aviva, this has required adopting bold new approaches for B2B-focussed social media, adding to existing skills with B2C audiences. As well as this he has recently become a trustee for growing water charity Just a Drop, tasked with digital transformation and already examining some exciting new innovations.


Michi MacLennan

Michi MacLennan

Director, Social Media Strategy, MerchantCantos

ROUNDTABLE #3: Manage Campaigns on a Limited Budget (WAITLIST ONLY)

Hosted by MerchantCantos

SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.

When has a limited budget affected your ability to deliver a campaign? Or rather, when hasn’t it? With a background as Global Digital Editorial Manager for Red Bull and before that working in the media for the BBC and ITN, Michi MacLennan (now Director for Social Media Strategy at MerchantCantos) have been making a living through telling stories that stand out – and being able to do so with tight resource. This roundtable will look at how to prioritise platforms, content types, and publishing schedules while dealing with difficult stakeholders and allowing ideas to flow.

  • wednesday November 14, 2018
  • 9:30 AM - 10:15 AM
  • QEII Centre: 4th Floor
  • Data Decision Making, Driving Conversions
  • Manage campaigns on a limited budget
wednesday 9:30 AM 10:15 AM

ROUNDTABLE #4: Work with Influencers and Influencer Campaigns (WAITLIST ONLY)

Hosted by HeyHuman

The Influencer Equation

Laura Shephard

Laura Shephard

Senior Social Media Strategist, HeyHuman

Well versed in the science of social media, Laura has over 7 years’ experience leading accounts such as Tesco, Jaguar and Land Rover. In 2018, Laura joined behaviour change agency HeyHuman as Senior Social Media Strategist, taking the lead on Sony Mobile, charged with delivery of a renewed focus on social media effectiveness, measurement and connecting the consumer journey. Additionally, Laura has led social media thought leadership events including a timely panel debate on ‘Social Media: Is it time to log off?’, which brought together leaders from across the agency, client, influencer, public health and media landscape. Next on her agenda is tackling the debate on the role of influencers in driving social media effectiveness.

Laura’s experience of influencer activity spans across FMCG, HE, luxury, and tech sectors. A highly charged and often polarising topic that shows little sign of slowing, now is the time to join Laura to discuss just how effective your influencer strategy could be.


Laura Shephard

Laura Shephard

Senior Social Media Strategist, HeyHuman

ROUNDTABLE #4: Work with Influencers and Influencer Campaigns (WAITLIST ONLY)

Hosted by HeyHuman

SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.

Influencers: A one-night stand or happily ever after? Sourcing influencers nowadays is much like online dating – you have to do a lot of swipe left before you find the right one for your brand. So, where do brands start and how do they find the best influencers? Just like RL dating it’s always better to be clear about what you’re looking for from the very start as it will focus your search and help you navigate the influencer landscape. Not all influencers will become committed partners, you might just want a one-night stand or a quickie – there’s no shame in that if it works for your brand. In this roundtable session we will look at the spectrum of influencers – from customers to celebs – to build a better understanding of the value they provide and how to choose the right influencer for your brand.

  • wednesday November 14, 2018
  • 9:30 AM - 10:15 AM
  • QEII Centre: 4th Floor
  • The Influencer Equation
  • Work with influencers and influencer campaigns
wednesday 9:30 AM 10:15 AM

ROUNDTABLE #5: Rise Above the Noise Through Better Storytelling (WAITLIST ONLY)

Hosted by Sticky Content

Evolution of Storytelling

Emily Shelley

Emily Shelley

Managing Director, Sticky Content

Emily Shelley is a former Press Association journalist and editor turned content professional. She has 20 years of content experience and has overseen content and media strategies for a range of clients, from finance to fashion.


Emily Shelley

Emily Shelley

Managing Director, Sticky Content

ROUNDTABLE #5: Rise Above the Noise Through Better Storytelling (WAITLIST ONLY)

Hosted by Sticky Content

SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.

You don’t have to be a creative genius to get cut-through with a story-telling approach on social, but there’s no magic formula either! Instead, we’ll explore together the difference you can make through stronger audience understanding, attention to detail on format and execution, and a robust ideas process. We’ll look at some of the common themes and approaches of the most successful story-led campaigns, and the fundamental principles of what works to engage an audience. You’ll leave inspired, and armed with the know-how to make more effective content.

  • wednesday November 14, 2018
  • 9:30 AM - 10:15 AM
  • QEII Centre: 4th Floor
  • Evolution of Storytelling
  • Rise above the noise through better storytelling
wednesday 9:30 AM 10:15 AM

ROUNDTABLE #6: Effectively Grow and Engage Your Audience (WAITLIST ONLY)

Hosted by BBC & The Storm Collective

Social Content

Rachelle Denton

Rachelle Denton

Senior Creative Strategist , BBC Creative

Rachelle Denton has been empowering brands to reach their strategic potential for over 10 years. Shortlisted for Social and Influencer Cannes Lion in 2018, she is renowned in the entertainment industry for her deep understanding of audience conversation drivers. Rachelle’s infectious enthusiasm for driving transformation through social & content strategy has been implemented across clients such as Warner Bros., Pottermore, Nando’s, Jimmy Choo, ASOS and 10 Downing Street. Day to day she coaches the people driving disruptive campaigns, mentors women in STEM, is currently consulting for the BBC. Rachelle is also the founder of The Storm Collective who provide entertainment strategy and implementation, powered by creatives.


Rachelle Denton

Rachelle Denton

Senior Creative Strategist , BBC Creative

ROUNDTABLE #6: Effectively Grow and Engage Your Audience (WAITLIST ONLY)

Hosted by BBC & The Storm Collective

SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.

Growth and engagement are two of the main objectives for most every social media campaign there is. Let’s work together to uncover the possibilities around your own audience, whatever your size or budget. Rachelle will use her 10+ years of strategic experience (high street fashion to global entertainment providers, government to start ups) to demonstrate how you can utilise audience conversation drivers to surpass expectations. Together you’ll discuss the importance of putting the audience at the heart of every campaign and within each channel, and how effective word of mouth cuts through noise and can even inspire lasting culture change.

  • wednesday November 14, 2018
  • 9:30 AM - 10:15 AM
  • QEII Centre: 4th Floor
  • Social Content, Evolution of Storytelling
  • Effectively grow and engage your audience
wednesday 9:30 AM 10:15 AM

Sponsored

ROUNDTABLE #7: Moving from Engagement to Evangelism: How CorpSumers are Changing the Game in Social Media (WAITLIST ONLY)

Hosted by MWWPR

The Influencer Equation

Rebecca Blinston-Jones

Rebecca Blinston-Jones

UK Managing Director, MWWPR

An experienced PR Professional with over 20 years in the industry, Rebecca has an extensive track record of advising clients at a senior level on PR strategy, messaging and planning. Rebecca runs the UK arm of MWWPR, which is among the world’s leading independent, integrated PR agencies with nine offices across the US and the UK. Clients include News UK, Tidal, Stoli, Nikon and Shutterstock. Prior to joining MWWPR, Rebecca headed up Speed’s Business Communications team.​


Rebecca Blinston-Jones

Rebecca Blinston-Jones

UK Managing Director, MWWPR

ROUNDTABLE #7: Moving from Engagement to Evangelism: How CorpSumers are Changing the Game in Social Media (WAITLIST ONLY)

Hosted by MWWPR

SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.

Meet the CorpSumer*, a powerful segment of the population that are not only activists but loyalists and amplifiers for brands. ​ CorpSumers pride themselves on their influence over others and use social media as their most trusted source to gather information about companies. Three quarters of CorpSumers report sharing positive company news on their social media (76%) while an identical group (74%) shares negative news. In addition, 71% have encouraged others to buy from a brand they believe in, and 73% have actively encouraged others to abandon a brand that they don’t believe in.

This roundtable invites participants to discuss which aspects of corporate reputation have the biggest impact on purchase behavior; strategies to earn the support of this new breed of micro influencer; and what the impact can be when brands choose to ignore CorpSumers in times of crisis.

*MWWPR CorpSumer™ Research Study was conducted by Wakefield Research among 1,000 UK consumers ages 15+ between July 24th and August 7th, 2018

  • wednesday November 14, 2018
  • 9:30 AM - 10:15 AM
  • QEII Centre: 4th Floor
  • The Influencer Equation, Driving Conversions
  • Work with influencers and influencer campaigns
wednesday 9:30 AM 10:15 AM

ROUNDTABLE #8: Understanding the Regulatory Space (WAITLIST ONLY)

Hosted by Hashtag Ad Consulting

Data Decision Making

Rupa Shah

Rupa Shah

Influencer Marketing Regulatory Consultant, Hashtag Ad Consulting

Rupa Shah is an entrepreneur with extensive experience in advertising regulation and compliance.

She is Founder and Director of Hashtag Ad Consulting, a London firm that provides guidance and training on the advertising rules to social media and influencer marketers. Hashtag Ad Consulting takes a unique approach to demystifying advertising regulations across the globe and Rupa works closely with influencers, their managers, ad agencies, tech platforms and brand owners to embed compliance throughout the marketing process and, ultimately, to help brands and influencer marketers protect their reputation.
Prior to founding Hashtag Ad, Rupa worked at the Advertising Standards Authority (ASA) for 13 years, where she developed a keen understanding of the regulatory regime for advertising through her investigative, advisory and compliance roles. As complaints about influencer marketing increased, Rupa developed CAP guidance papers, gave industry presentations and organised seminars on compliance but ultimately recognised the need for a more integrated and tailored approach to avoiding those damaging ASA or FTC rulings … and so, Hashtag Ad was born.

Rupa is a regular guest blogger and podcaster and was recently interviewed by Al Jazeera News on the topic of influencer disclosure and transparency.


Rupa Shah

Rupa Shah

Influencer Marketing Regulatory Consultant, Hashtag Ad Consulting

ROUNDTABLE #8: Understanding the Regulatory Space (WAITLIST ONLY)

Hosted by Hashtag Ad Consulting

SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.

With a growing number of ASA rulings against influencers and brands, plus an ongoing CMA investigation into the labelling of paid ads, we will explore the rules around influencer marketing, from disclosure and transparency to affiliates and collaborations. Delegates will have the opportunity to discuss ASA and FTC rulings, learn more about their investigative processes and examine ways to avoid sanctions and penalties.

  • wednesday November 14, 2018
  • 9:30 AM - 10:15 AM
  • QEII Centre: 4th Floor
  • Data Decision Making, Paid Media Models
  • Understand the regulatory space
wednesday 9:30 AM 10:15 AM

ROUNDTABLE #9: Future Proof My Strategy for Next Generation Consumers (WAITLIST ONLY)

Hosted by LW Digital Influence Ltd

Social Content

Laurie Wang

Laurie Wang

Digital Marketing Consultant, Speaker & Trainer, LW Digital Influence Ltd

Laurie Wang is a London based award-winning digital marketing consultant who gets businesses seen by audiences that are hungry for their products or services. Her knowledge and understanding of the digital landscape have benefited an eclectic mix of clients from young start-ups to FTSE 100 giants, and more recently Google, where she helped to roll out its digital skills training across the country.

She has been featured in EliteDaily, Metro, FT and Fast Company, and has trained industry executives on the power of digital marketing. In 2017, she was named by the British Interactive Media Association as a top Rising Star in the Digital industry.


Laurie Wang

Laurie Wang

Digital Marketing Consultant, Speaker & Trainer, LW Digital Influence Ltd

ROUNDTABLE #9: Future Proof My Strategy for Next Generation Consumers (WAITLIST ONLY)

Hosted by LW Digital Influence Ltd

SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.

The future is unpredictable, with increased competition for attention, more channels to be active on, advances in technology to be aware of, and rising expectation from consumers, it’s important to learn how to navigate this landscape as a brand and business.

In this roundtable, we’ll take a closer look at how the next generation consumer interact with content on the various platforms online, understand the marketplace at large, and your future consumer’s needs, and put strategies in place to plan ahead, adapt your approach, to connect with your audience with the best content on the correct channels at the right time.

  • wednesday November 14, 2018
  • 9:30 AM - 10:15 AM
  • QEII Centre: 4th Floor
  • Future of Publishing, Social Content
  • Future proof my strategy for next generation consumers
wednesday 9:30 AM 10:15 AM

ROUNDTABLE #10: Gain New Customers and Reduce Cost of Acquisition (WAITLIST ONLY)

Hosted by One Small Step

Driving Conversions

Tom Szekeres

Tom Szekeres

Digital Consultant, Speaker, and Creator, One Small Step

Tom Szekeres is a digital consultant and entrepreneur with a passion for education and bringing new ideas to life. He previously founded This Here, an award-winning social media agency, and has worked with a wide range of brands including EE, eBay, and Barbour. He gives a regular Guardian Masterclass – Advanced Social Media Marketing for Brands – and has taught Digital Marketing at General Assembly, as well as Innovation and Data_in a Day at Decoded. His current focus is on building One Small Step – a weekly challenge to make a simple change, one that will make an outsized impact on the people and planet around us.


Tom Szekeres

Tom Szekeres

Digital Consultant, Speaker, and Creator, One Small Step

ROUNDTABLE #10: Gain New Customers and Reduce Cost of Acquisition (WAITLIST ONLY)

Hosted by One Small Step

SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.

With the social landscape constantly in flux, what worked yesterday may not longer cut the mustard, particularly with ever more sophisticated digital consumers.

At this roundtable session, we’ll talk about organic, paid, and earned customer acquisition strategies, and how the changes in social algorithms, user trends, and advertiser behaviour are dynamically affecting our ability to gain new customers.

We’ll talk tactics versus strategy, investing in creative and storytelling, Product Catalogues and eCommerce integration, Stories versus Feed, and what has been working (or not) for marketers around the table.

  • wednesday November 14, 2018
  • 9:30 AM - 10:15 AM
  • QEII Centre: 4th Floor
  • Data Decision Making, Driving Conversions
  • Gain new customers and reduce cost of acquisition
wednesday 10:20 AM 10:30 AM

Opening Remarks with Founder & Executive Director of Social Media Week

Hosted by Social Media Week

Social Media and Society

Toby Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

Toby is the Co-Founder and CEO of Crowdcentric Media and Founder and Executive Director of SMW.

In 2009 Toby founded Social Media Week, a leading news platform and worldwide conference that takes place in 20+ countries around the world. SMW’s mission is to curate and share the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

Prior to Crowdcentric, Daniels was the Managing Director of Online Creative Communications, a London based digital agency which he managed for 7 years.

As a thought leader on a range of topics at the cross-section of media, technology and communications, Toby has been featured extensively in mainstream and trade media, including articles on CNN.com, The NY Times, The Next Web, Huffington Post, BBC, PSFK and Fast Company. He speaks regularly at conferences and has given talks at PdF Latin America in Santiago Chile, Social Media Brazil in São Paulo, PDMA’s Co-Creation Conference, Phoenix, SXSW, Austin and Digital Hollywood, Los Angeles. In 2013, The Next Web named Toby as one of New York’s 50 NYC Tech Entrepreneurs You Need to Know About.

In 2014 Toby co-curated the book On! The Future of Now, with the proceeds going towards supporting clean water projects in the developing world.

In addition to his professional endeavors, Toby is also a passionate contributor to a number of non-profit organizations, including CampInteractive, whose mission is to inspire and equip underserved students with the skills in computing, leadership, and professionalism needed to thrive in the Internet economy and beyond.


Toby Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

Opening Remarks with Founder & Executive Director of Social Media Week

Hosted by Social Media Week

To mark the official opening of the 9th annual SMW London conference, Social Media Week’s Founder & Executive Director Toby Daniels will address the 2018 delegation and provide an overview of what attendees have to look forward to during what is set to be a spectacular week.

In his remarks, Daniels will tee up this year’s global theme, “Closer,” which explores the tenuous relationship between humanity and technology. Can the systems and and platforms we’ve built over the past decade be used to bring people closer together? What role do marketers, civic leaders, and technologies have in addressing what has become an increasing divisive world?

  • wednesday November 14, 2018
  • 10:20 AM - 10:30 AM
  • QEII Centre: Fleming Stage
  • AI vs Humanity, Social Media and Society
wednesday 10:30 AM 10:50 AM

A Year’s Worth of Video Evolution

Hosted by Hearst

Social Content

Betsy Fast

Betsy Fast

Executive Director of Digital Editorial Strategy, Hearst UK

Betsy Fast joined Hearst UK in April 2017 in the newly created role of Executive Director of Digital Editorial Strategy, Hearst Digital Media. Her remit is to cultivate editorial excellence and drive digital audience growth across 13 of Hearst UK’s websites, including Cosmopolitan, ELLE, Digital Spy and Esquire.

Before relocating to London for her new role, Betsy served as Partnerships Director for Hearst Digital Media in the U.S., where she led Hearst’s ongoing partnership with A+E Networks. Prior to that, she spent four years as site director of Seventeen.com. Under her leadership, Seventeen’s site traffic grew to over four million unique monthly visitors and climbed to the number one spot in ComScore’s teen category.

Betsy has extensive editorial experience. Before joining Hearst she was Editor-in-Chief at Dosomething.org – one of the largest organisations supporting teens and social change in America – where she turned around performance and dramatically improved revenue streams. Before completing five years as a Senior Editor at Instyle.com, Betsy cut her teeth on Bauer Publishing teenage titles; Twist and J-14.


Betsy Fast

Betsy Fast

Executive Director of Digital Editorial Strategy, Hearst UK

A Year’s Worth of Video Evolution

Hosted by Hearst

In the ever-changing world of digital storytelling, a successful video strategy has been a key focus for traditional publishers. In this session, Betsy Fast, Hearst’s Executive Director of Digital Editorial Strategy, will take a deep dive into the evolution of Hearst’s video output.

Focusing on the pivot from scale to engagement, Betsy will discuss how to increase video output and build digital audiences nimbly; how brands can successfully collaborate on video without forfeiting individual identities; the various ways video is consumed from one platform to another; and, importantly, how to monetise video content.

  • wednesday November 14, 2018
  • 10:30 AM - 10:50 AM
  • QEII Centre: Whittle Stage
  • Future of Publishing, Driving Conversions, Social Content
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign, Rise above the noise through better storytelling
wednesday 10:30 AM 10:50 AM

Community, Opportunity, and Responsibility

Hosted by Facebook

Social Media and Society

Ian Edwards

Ian Edwards

Planning Director, Northern Europe, Facebook

Ian is Planning Director at Facebook. He was the first comms planner at Facebook globally. Prior to this, Ian spent 14 years working as the head of strategy at some of the biggest agencies in London working on accounts as diverse as the Government, Lloyds Banking Group, Virgin Money, The National Lottery, AB Inbev, P&G, The Post Office Financial Service, Hiscox Insurance, IKEA, Orange, Diageo, Coca-Cola among others. Ian has recently had his paper “I believe in the Darwinian Evolution of brands” published in the book “What is a 21st Century Brand? New thinking from the next generation of agency leaders”. He also writes for Admap and the Huffington Post.


Ian Edwards

Ian Edwards

Planning Director, Northern Europe, Facebook

Community, Opportunity, and Responsibility

Hosted by Facebook

With great scale comes great responsibility. And with great change comes great opportunity.

Ian Edwards, Facebook’s Planning Director, will reflect on the challenges and opportunities technological innovation brings to our industry and discuss Facebook and Instagram’s role in enabling communities and driving business growth.

  • wednesday November 14, 2018
  • 10:30 AM - 10:50 AM
  • QEII Centre: Fleming Stage
  • Driving Conversions, Social Media and Society, Future of Platforms
  • Effectively grow and engage your audience, Use data to make better decisions, Understand which content formats are right for my campaign
wednesday 10:50 AM 11:30 AM

Measuring Paid Social: How to Work Within a Walled Garden

Hosted by Croud

Paid Media Models

Anthony Macro

Anthony Macro

Head of Social Advertising, Croud

Anthony Macro has been working in the social advertising sector for over six years, and now heads up Croud’s social advertising team, working across clients including AA Cars, Hiscox, and Victoria’s Secret. Prior to joining Croud, Anthony was at OMD UK, working on accounts such as McDonald’s, NSPCC, Bacardi and Peugeot.


Anthony Macro

Anthony Macro

Head of Social Advertising, Croud

Measuring Paid Social: How to Work Within a Walled Garden

Hosted by Croud

With a quarter of all UK digital ad spend going to social networks in 2018, the consistent rise in investment in social advertising shows no signs of slowing down. But despite this, justification of social advertising spend is a constant challenge for the social marketer. And with the introduction of GDPR, the fallout of the Cambridge Analytica scandal, and the ongoing Google/Facebook duopoly, measuring the effectiveness of your social advertising spend has never been more difficult.

In this session, Anthony Macro, Head of Social Advertising at digital agency Croud, will walk you through the limitations that exist in this area, as well as the technology you can use to help overcome these challenges to drive cross-channel efficiency. Ultimately he will attempt to answer the key question for any social marketer: should you fight against the constraints of the walled garden, or build your marketing plan within these walls?

Attend this session and learn:

  • How to understand the tools and techniques available to measure your social advertising activity
  • How to overcome the limitations involved in measuring paid social to drive cross-channel efficiency
  • How to use data to make better, more informed decisions, and supercharge your social advertising campaigns
  • How to justify your social advertising spend internally
  • wednesday November 14, 2018
  • 10:50 AM - 11:30 AM
  • QEII Centre: Whittle Stage
  • Data Decision Making, Driving Conversions, Paid Media Models
  • Gain new customers and reduce cost of acquisition, Use data to make better decisions, Manage campaigns on a limited budget, Understand the regulatory space
wednesday 10:50 AM 11:30 AM

Real Friends, Useful Bots, and Time Well Spent: Designing Social Media Interactions to Benefit Users

Hosted by Poke

Future of Platforms

Bogdana Butnar

Bogdana Butnar

Head of Strategy, Poke London

Bogdana is in charge of Poke London’s strategic output leading its strategy and data analysis teams. Before joining Poke, Bogdana worked as an Industry Manager at Google. Her experience includes work with leading brands in telecommunications, manufacturing and retail, having delivered work for EE, Nestle, Heineken, Coca-Cola and others. Her interests include paradigmatic changes in the field of content management systems, the semiotics of social media interaction and the wider field of service design.

Alex Hogan

Alex Hogan

Partner, Etic Lab

Alex Hogan has a BSc in Physics and research interests in Artificial Intelligence, Computational Reasoning, Propaganda and Online Communities. He has almost a decade of experience in managing and contributing to Big Data and backend development projects. His work has been in creating tools for collective action, the ethics of augmented decision making and modelling online tracking networks. In the COMPROP project at the Oxford Internet Institute Alex has built automated Social Media accounts and contributed to analysing the political economy of the manipulation of Social Media algorithms.

Jimmy Tidey

Jimmy Tidey

PhD, Royal College of Art

Jimmy is doing a PhD at The Royal College of Art. His research concerns building and testing a Twitter analytics platform for use by local government. His interests span the technical aspects of social network analysis and the broader political and ethical issues and implications. Before starting his PhD, Jimmy worked on digital products as a developer and a product manager.


Bogdana Butnar

Bogdana Butnar

Head of Strategy, Poke London

Alex Hogan

Alex Hogan

Partner, Etic Lab

Jimmy Tidey

Jimmy Tidey

PhD, Royal College of Art

Real Friends, Useful Bots, and Time Well Spent: Designing Social Media Interactions to Benefit Users

Hosted by Poke

Social medias have reached an inflection point where more and more of their users are questioning their motives and growing increasingly worried about the fundamentals of how social platforms are designed. Yet, in a world where a majority of us spend a lot of our time on social platforms, we can envisage a not so distant future where the incredible connecting power of social platforms are harnessed for positive and fulfilling experiences. These experiences can range from effective self-actuation, to building communities with a purpose, to enhancing daily interactions and serving a civic purpose.

This panel aims to bring together people who are doing just that right now. From imagining how to reshape Facebook so it helps rather than hinders, to using the power of Twitter to effect political and civic change, to working with chatbots to help further diagnostics and mental health support, these speakers believe that social media interactions can work for the higher good.

Join us for a 40-minute panel which includes 10-minute interventions from our panelists and a 20-minute talk moderated by Poke’s own Bogdana Butnar.

  • wednesday November 14, 2018
  • 10:50 AM - 11:30 AM
  • QEII Centre: Fleming Stage
  • AI vs Humanity, Social Media and Society, Future of Platforms
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign, Rise above the noise through better storytelling
wednesday 11:30 AM 12:00 PM

AI Talks: AI in the Creative Process

Hosted by Persado & Concured

AI vs Humanity

Tom Salvat

Tom Salvat

CEO, Concured

Tom Salvat is the Founder and CEO of multi-award winning content marketing AI company CONCURED. Tom founded CONCURED to analyse people’s behaviour towards content at scale, in order to prescribe what content creators should create next to maximise engagement & ROI. Tom has spent the last decade working with the biggest brands in the world on their content & advertising challenges, in London, New York & Montreal. Tom was also named AI CEO of the year by the Global CEO Excellence Awards in 2018.

Maria Flores Portillo

Maria Flores Portillo

General Manager, UK, Persado

Maria Flores Portillo joined Persado as a General Manager in the UK, with a wealth of experience in the digital industry, where she’s spent the most part of her career and waking hours. Maria joined Persado from Ooyala, where she built a Programmatic Advertising business from the ground up and played a leading role during the Videoplaza acquisition – she left the business as VP of Business Development, Channel Sales and Ad technology. Prior to that, Maria was a Strategic Partnerships Manager at Google, working with large media and brand companies across Europe to expand their advertising business, and a Senior Marketing Manager at EE, the largest and most advanced mobile communications company in the UK. She holds an MSC in Mobile and Satellite Communications from the University of Surrey and Superior Degree in Telecommunications Engineering from Universidad Publica de Navarra.


Tom Salvat

Tom Salvat

CEO, Concured

Maria Flores Portillo

Maria Flores Portillo

General Manager, UK, Persado

AI Talks: AI in the Creative Process

Hosted by Persado & Concured

This session will take place at the AI Discover Stage with Lexus. Sessions will not be video captured or live streamed.

Talk 1: Maria Flores Portillo, General Manager UK, Persado

AI may be just about to resolve the biggest accountability blind spot in the advertising industry: the creative process. Today, CMOs use data to drive pretty much every targeting decision, yet coming up with the right piece of creative to truly move their audience is still a gambling exercise. How can machines help us overcome some of our inherent human limitations and support the generation of the highest performing creative message we’ve ever seen?

Talk 2: Tom Salvat, CEO & Founder, CONCURED

Artificial Intelligence is a huge growth area which is set to revolutionize marketing but, are marketers looking at AI in the right way to start using it now? In this talk, Tom Salvat, CEO of multi-award winning Marketing Artificial Intelligence Platform CONCURED, will explore:

  • What does AI mean for me as a marketer?
  • How should I invest in AI?
  • How can I be a better marketer with AI today?
  • wednesday November 14, 2018
  • 11:30 AM - 12:00 PM
  • QEII Centre: AI Discover Stage with Lexus
  • AI vs Humanity
wednesday 11:30 AM 12:00 PM

Networking Break

Hosted by Social Media Week

Social Media and Society


Networking Break

Hosted by Social Media Week

Time for a break! Come join us each day for some coffee and tea and get refreshed for the rest of the day ahead. Take this short time out from sessions to network with fellow attendees or check out our exhibitors.

  • wednesday November 14, 2018
  • 11:30 AM - 12:00 PM
  • QEII Centre
  • Social Media and Society
wednesday 12:00 PM 12:20 PM

Sponsored

Who Defines Meaningful Engagement

Hosted by Social Chain

Social Content

Mike Blake-Crawford

Mike Blake-Crawford

Strategy Director, Social Chain

As Social Chain’s Strategy Director, Mike oversees the Content, Paid Media and Data and Insights departments of the agency. After joining Social Chain in early 2016 initially as Head of Social Media Management, Mike has been a leading member of the team responsible for delivering successful campaigns with brands such as Superdry, UFC, Coca-Cola and Thomas Cook. With over 7 years’ of agency experience and 5 years specialising in social media, prior roles have seen him develop award winning social strategies for brands including HARIBO, Lucozade and Ribena.


Mike Blake-Crawford

Mike Blake-Crawford

Strategy Director, Social Chain

Who Defines Meaningful Engagement

Hosted by Social Chain

In January 2018 Mark Zuckerberg shared an update that changed Facebook for ever. The days of engagement-bait by brands and pages were over. Facebook was going to focus on friends, family and most importantly… meaningful engagement. 10 months later has anything really changed? Join Mike Blake-Crawford as he reveals the truth behind meaningful engagement and how brands can succeed in the face of Zuckerberg’s latest algorithm change.

  • wednesday November 14, 2018
  • 12:00 PM - 12:20 PM
  • QEII Centre: Fleming Stage
  • Future of Brands, Social Media and Society, Social Content
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign, Future proof my strategy for next generation consumers
wednesday 12:00 PM 12:20 PM

BuzzFeed Presents: How to Remain Agile and Nimble in the Platform Space

Hosted by BuzzFeed

Future of Platforms

Antonia Bonello

Antonia Bonello

Associate Creative Director, BuzzFeed

Antonia Bonello is an Associate Creative Director for BuzzFeed UK. She joined the company in 2014 after her BuzzFeed commissioned ‘14 Most Brutal Deaths In Game Of Thrones As 8-Bit GIFs’ animation went viral. Antonia works closely with brands to create engaging content on BuzzFeed’s platforms, including Facebook, Instagram and Snapchat, leading the design, animation, illustration, photography, and interactive game content. Antonia was shortlisted in The Drum’s 50 under 30 and Campaign’s 30 under 30 this year.


Antonia Bonello

Antonia Bonello

Associate Creative Director, BuzzFeed

BuzzFeed Presents: How to Remain Agile and Nimble in the Platform Space

Hosted by BuzzFeed

Associate Creative Director of BuzzFeed UK, Antonia Bonello, talks about how brands must remain agile and nimble in the ever-changing platform space. From Facebook’s algorithm change, to the importance of shareable, engaging content; BuzzFeed leans into the benefits of creating data-driven, innovative content to create and grow the biggest media brands, which include Tasty and Bring Me!

  • wednesday November 14, 2018
  • 12:00 PM - 12:20 PM
  • QEII Centre: Fleming Stage
  • Social Content, Future of Platforms
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign
wednesday 12:20 PM 1:00 PM

Gen Z: What Do Tomorrow's Creators Think About the Future of Social Content?

Hosted by MOFILM

Social Content

Charlotte Dixon

Charlotte Dixon

Joint-Head of Social Content Lab, MOFILM

Charlotte Dixon is a Media Strategist who has cut her teeth working on social content for some of the world’s biggest brands. Starting as a social media executive, she quickly progressed to running the media strategy for global branded content campaigns for the likes of Airbnb, Emirates and Accenture. She now is the Joint-Head of MOSTUDIO, the social division of branded content company MOFILM.

Shannon Maclean Arnott

Shannon Maclean Arnott

Joint-Head of Social Content Lab, MOFILM

Shannon Maclean Arnott is a digital marketer from South Africa who specialises in content and social media. After starting her career in advertising and film production in Johannesburg, she pivoted into digital at a specialist inbound marketing agency in Cape Town. From there she moved to London, where she has been working as Joint-Head of MOSTUDIO, the social division of branded content company MOFILM.


Charlotte Dixon

Charlotte Dixon

Joint-Head of Social Content Lab, MOFILM

Shannon Maclean Arnott

Shannon Maclean Arnott

Joint-Head of Social Content Lab, MOFILM

Gen Z: What Do Tomorrow's Creators Think About the Future of Social Content?

Hosted by MOFILM

Never before has a generation perplexed marketers more than Gen Z. Constantly connected, yet more discerning than ever, this new generation is empowered and opinionated. They expect more from brands. More authenticity. More purpose. More representation. The battlefield for winning their hearts and minds has already been staged, and brands are fighting to connect.

Charlotte Dixon and Shannon Maclean Arnott, leaders of branded video company MOFILM’s social division, will be shedding light on their experience of working with their global community of Gen Z creators to make authentic, diverse content for the world’s biggest brands. They have posed the question of what the future of social content looks like to these creators and will be sharing first hand insights from all corners of the globe. This showcase of multiple diverse voices will give brands a direct line into how tomorrow’s creators and consumers think, and how to future proof their content for the world of tomorrow.

  • wednesday November 14, 2018
  • 12:20 PM - 1:00 PM
  • QEII Centre: Whittle Stage
  • Future of Publishing, Social Content, Future of Platforms
  • Effectively grow and engage your audience, Work with influencers and influencer campaigns, Understand which content formats are right for my campaign, Future proof my strategy for next generation consumers, Rise above the noise through better storytelling
wednesday 12:20 PM 1:00 PM

Sponsored

How Social Data Helps Brands to Create Business Opportunities

Hosted by Linkfluence

Data Decision Making

Gareth Owens

Gareth Owens

Managing Director, UK, Linkfluence

Gareth Owens has over 15 year’s experience working in the UK and US in social media monitoring, analytics and insights.

He enjoys bringing both consultancy, practical expertise and a creative approach to the social media challenges faced by organisations of all sizes.


Gareth Owens

Gareth Owens

Managing Director, UK, Linkfluence

How Social Data Helps Brands to Create Business Opportunities

Hosted by Linkfluence

Although social listening has been around for some time now, there are still plenty of sceptics who struggle to see real business impact of the new analytic tools and methodologies.

In this talk, Gareth Owens, UK Managing Director of Linkfluence, will examine the business of retail and demonstrate how crucial it is for brands to put social data at the heart of their strategic decision making process.

Attend this session and learn:

  • Accessing audience insights on the go to fuel campaign activations
  • Demographic and behavioural insight we can gain from social listening
  • An approach to merging online and offline behaviors for brand tracking
  • wednesday November 14, 2018
  • 12:20 PM - 1:00 PM
  • QEII Centre: Fleming Stage
  • Data Decision Making, B2B Marketing, Driving Conversions
  • Use data to make better decisions, Invest in the right marketing technology products, Understand which content formats are right for my campaign
wednesday 1:00 PM 2:30 PM

Networking Lunch - Wednesday

Hosted by Social Media Week

Social Media and Society


Networking Lunch - Wednesday

Hosted by Social Media Week

Join us each day for a 90-minute networking lunch, with the opportunity to engage with your fellow attendees, speakers, sponsors and exhibitors. Lunch will be served at the QEII from 1:00pm – 2:30pm.

 
…………………………………………………

Standard Passholders: Food catering stations will be located on the 4th Floor for the first 200 people at 1:00pm. Food catering stations will then open up in the 3rd Floor Exhibitor Hall at 1:15pm. Feel free to bring your lunch back into the main stages for additional seating.

Premium Passholders: A food catering station will be open in the Premium Lounge at 1:00pm (GUILD ROOM)

…………………………………………………

Wednesday’s Lunch Menu:

Standard

  • + Sandwich Round: Salmon in a horse radish mayonnaise and water cress sandwich
  • + Sandwich Round: Chicken Tikka
  • + Sandwich Round: Inca Tomato with basil cream cheese
  • + Sandwich Round: Free range egg salad on potato bun
  • + Finger Food Side: Teriyaki chicken skewers

*Gluten free sandwiches will be made available

Premium

  • + Sandwich Round: Pastrami with American mustard and pickles sandwich
  • + Sandwich Round: Chicken Tikka
  • + Sandwich Round: Hummus on malted bread
  • + Sandwich Round: Inca Tomato with basil cream cheese
  • + Finger Food Side: Maryland crab cake with mango
  • + Finger Food Side: Caramelised balsamic red onion and cottage cheese tart
  • + Finger Food Side: Chicken samosa with coriander yoghurt and mint dip

*Gluten free sandwiches will be made available

…………………………………………………

If you’d like to check out some other nearby lunch spots, here’s a few we recommend in Westminster:

Wesleys Cafe
Central Hall Westminster, Storey’s Gate, Westminster

Cellarium Cafe and Terrace
Dean’s Yard, Westminster Abbey

Pret A Manger
49 Tothill Street

Cafe Fresco
Steel House – 11 Tothill Street

Blue Boar
37-45 Tothill Street, London

  • wednesday November 14, 2018
  • 1:00 PM - 2:30 PM
  • QEII Centre
  • Social Media and Society
wednesday 1:45 PM 2:15 PM

AI Demo: Unpacking AI for Marketing

Hosted by Phrasee

AI vs Humanity

Parry Malm

Parry Malm

CEO, Phrasee

Parry Malm is the CEO and founder of Phrasee, and serves on its Board of Directors.

Parry has worked with countless brands to optimise marketing results for over 15 years. A leading expert on digital marketing, Parry combines this expertise with an extensive background in computer science, statistics, and commercialising artificial intelligence. Identifying a need for improved optimisation in the digital marketing industry, Parry founded Phrasee in 2015 and went on to be named Tech Entrepreneur of the year at 2016’s UK Business awards. More recently, Phrasee was recognised by CB Insights as 2017’s Most Innovative AI Company.


Parry Malm

Parry Malm

CEO, Phrasee

AI Demo: Unpacking AI for Marketing

Hosted by Phrasee

This session will take place at the AI Discover Stage with Lexus. Sessions will not be video captured or live streamed.

Join Phrasee’s CEO Parry Malm as he speaks through real examples of how top brands are using Phrasee’s AI on Facebook (and getting awesome results).

  • wednesday November 14, 2018
  • 1:45 PM - 2:15 PM
  • QEII Centre: AI Discover Stage with Lexus
  • AI vs Humanity
wednesday 2:30 PM 2:50 PM

Social Media Without Prejudice with June Sarpong MBE

Hosted by Social Media Week

Social Media and Society

Toby Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

Toby is the Co-Founder and CEO of Crowdcentric Media and Founder and Executive Director of SMW.

In 2009 Toby founded Social Media Week, a leading news platform and worldwide conference that takes place in 20+ countries around the world. SMW’s mission is to curate and share the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

Prior to Crowdcentric, Daniels was the Managing Director of Online Creative Communications, a London based digital agency which he managed for 7 years.

As a thought leader on a range of topics at the cross-section of media, technology and communications, Toby has been featured extensively in mainstream and trade media, including articles on CNN.com, The NY Times, The Next Web, Huffington Post, BBC, PSFK and Fast Company. He speaks regularly at conferences and has given talks at PdF Latin America in Santiago Chile, Social Media Brazil in São Paulo, PDMA’s Co-Creation Conference, Phoenix, SXSW, Austin and Digital Hollywood, Los Angeles. In 2013, The Next Web named Toby as one of New York’s 50 NYC Tech Entrepreneurs You Need to Know About.

In 2014 Toby co-curated the book On! The Future of Now, with the proceeds going towards supporting clean water projects in the developing world.

In addition to his professional endeavors, Toby is also a passionate contributor to a number of non-profit organizations, including CampInteractive, whose mission is to inspire and equip underserved students with the skills in computing, leadership, and professionalism needed to thrive in the Internet economy and beyond.

June Sarpong MBE

June Sarpong MBE

Author, Co-Founder, WIE Network

June Sarpong MBE is one of the most recognisable British television presenters and broadcasters. She’s also the co-founder of the WIE Network (Women:Inspiration and Enterprise) and author of Diversify and The Power of Women.


Toby Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

June Sarpong MBE

June Sarpong MBE

Author, Co-Founder, WIE Network

Social Media Without Prejudice with June Sarpong MBE

Hosted by Social Media Week

June Sarpong MBE is one of the most recognisable British television presenters and broadcasters. She’s also the co-founder of the WIE Network (Women:Inspiration and Enterprise) and author of Diversify and The Power of Women. In this very special fireside conversation June will share the six simple steps from her book Diversify that we need to live by if we want to participate in a prejudice free social media environment.

“In Diversify, June Sarpong examines the research behind diversity and discrimination while grounding them in personal narratives, highlighting our common humanity.” – Kofi Annan

  • wednesday November 14, 2018
  • 2:30 PM - 2:50 PM
  • QEII Centre: Fleming Stage
  • Social Media and Society, Evolution of Storytelling
  • Rise above the noise through better storytelling
wednesday 2:30 PM 2:50 PM

Brands Not Hot

Hosted by Bartle Bogle Hegarty

Social Content

Saskia Jones

Saskia Jones

Data Strategy Director - Partner, Bartle Bogle Hegarty

Saskia started her career at social and digital agency, Deep Focus London, where she cut her teeth on providing strategic insight and measurement for clients such as Tesco Mobile, Renault & Sky.

During her five years at BBH, she’s built up the social and digital data offering. In doing so, developed world first brand measurement and embedded data and insight all the way through the creative process, informing and optimising our most effective and award winning work, across Tesco, KFC & Virgin Media.


Saskia Jones

Saskia Jones

Data Strategy Director - Partner, Bartle Bogle Hegarty

Brands Not Hot

Hosted by Bartle Bogle Hegarty

“I want to go viral.” Said every brand. Ever. But do you really understand what makes the internet tick?

Whilst brands continue to ‘dribble’ over the 150 retweets a latest lolz tweet got, Michael Dapaah’s parody of UK drill reached global fame in just five days. And how long did it take for brands to sit up and listen to it? FOUR WEEKS.

Saskia Jones, BBH London’s Data Strategy Director, asks why are brands so blind to how the internet drives global culture? Suggesting they are looking in all the wrong places and scratching the surface of ‘this weird thing called the internet’.

In this session Jones provides advice on how to start behaving like creators rather than ‘laggards’ and will dissect how local culture becomes a global phenomenon and identify the corners of the internet that are really in charge of curating it – the ones that will decide if your lolz tweet will indeed go viral.

Attend this session and learn:

  • You think you know the internet. News Just in. You don’t.
  • Find out what really drives internet culture and how it can create global fame.
  • Understand where you should be looking. The weird and wonderful corners of the internet, that you need to listen to, to stand a hope of getting that viral sensation of your dreams.
  • wednesday November 14, 2018
  • 2:30 PM - 2:50 PM
  • QEII Centre: Whittle Stage
  • Future of Brands, What is Next for Agencies, Social Content
  • Understand which content formats are right for my campaign, Future proof my strategy for next generation consumers, Rise above the noise through better storytelling
wednesday 2:50 PM 3:30 PM

Making Mr. Bean Social

Hosted by Endemol Shine Group

Social Content

Tom Beattie

Tom Beattie

Head of Animation and Childrens, Tiger Aspect Productions

Tom is Head of Animation and Childrens for Tiger Aspect Productions and currently series producer of the animated Mr Bean series.

Tom started his career in advertising as a creative before moving into live action film production. After managing commercial and pop promo productions for various bands and brands from U2 to Pot Noodle, Tom transferred his skills to animation and children’s TV production. Tom joined Tiger Aspect in 2001 and has been involved in all of Tiger Aspect’s children’s programming output, working across every aspect of production from development to delivery and beyond. Credits include: Bosom Pals, Mr Bean: The Animated Series, Charlie and Lola and Tinga Tinga Tales.

Andrew Crofoot

Andrew Crofoot

Head of Digital Distribution & Partnerships, Endemol Shine Group

Andrew has over 15 years of experience driving business development, strategy, and deal-making for digital and traditional entertainment companies.

Hailing from Los Angeles, Andrew joined Endemol Shine Group in London in November 2015 and is Head of Digital Distribution and Partnerships. ESG is the world’s largest independent production group, creating world class content for all platforms, and produces global hits such as MasterChef, Big Brother, Deal or No Deal, Your Face Sounds Familiar, and scripted titles such as Black Mirror, Peaky Blinders and Broadchurch. Andrew develops new relationships with key digital and television platforms and expands current partnerships in order to distribute the company’s huge international catalogue of TV and digital-first series. Current partners of focus include Facebook, Google, Amazon, Roku, Twitter and Netflix.

Prior to joining Endemol Shine, Andrew looked after media business development for Yahoo! in Los Angeles, acquiring video content executing off-platform distribution partnerships with partners such as Live Nation, The New York Times, Paramount and Fox. Previously, Andrew worked for Universal Music Group, where he licensed the global music catalogue to film studios, TV producers, and mobile and app developers for use in their productions and worked with hundreds of well-known artists such as Lady Gaga, Eminem, Justin Bieber, Kanye West and Rihanna. Andrew spent the early days of his career founding a start-up that specialized in television news talent representation throughout the US.


Tom Beattie

Tom Beattie

Head of Animation and Childrens, Tiger Aspect Productions

Andrew Crofoot

Andrew Crofoot

Head of Digital Distribution & Partnerships, Endemol Shine Group

Making Mr. Bean Social

Hosted by Endemol Shine Group

In 1990 Tim Berners-Lee created the Worldwide Web, forming the foundations for social media as we know it today. In the same year, Mr. Bean first hit our screens…

Mr. Bean is a global TV sensation, broadcast in 195 territories with nearly 30 years in continual distribution. But what you may not know, is that Mr Bean is also the biggest TV brand on Facebook globally with over 80 million fans. In fact, he has a bigger following than Justin Bieber, Taylor Swift, Harry Potter, Manchester United, Katy Perry…the list goes on. In 2017 Mr. Bean amassed more than 4.5 billion video views on YouTube which adds up to a total watch time of 38 thousand years.

When conceived in a pre-digital world, heritage brands are often confronted with the challenge of staying relevant in the era of social media. In this session we will hear from Mr. Bean producer Tom Beattie, and Endemol Shine Group’s Head of Digital Distribution & Partnerships, Andrew Crowfoot, about successfully nurturing your heritage brands through digital channels to engage new audiences and grow a global community.

  • wednesday November 14, 2018
  • 2:50 PM - 3:30 PM
  • QEII Centre: Whittle Stage
  • Data Decision Making, Future of Publishing, Social Content
  • Effectively grow and engage your audience, Use data to make better decisions, Rise above the noise through better storytelling
wednesday 2:50 PM 3:30 PM

Thumb-Stopping Social Storytelling

Hosted by National Geographic

Evolution of Storytelling

Nadine Heggie

Nadine Heggie

Vice President, Global Partnerships, National Geographic Partners Europe & Africa

As Vice President for National Geographic Partners Europe & Africa, Nadine Heggie is responsible for all global commercial partnerships across the region.

National Geographic Partners is an expanded joint venture combining National Geographic’s world-class media, content and experiences with 21st Century Fox scale and expertise in building global media brands. The commercial assets under the National Geographic brand include Television channels, magazines, digital and social media platforms, books, children’s media, travel and licensing & merchandising. Almost one third of proceeds made are reinvested back into the National Geographic Society, to expand the Society’s mission activities in conservation, exploration and education.

Joining the organisation in 2006, Heggie has held a number of roles internally, beginning her National Geographic career managing international partnerships for the various magazine titles within the group. This included the flagship title National Geographic, National Geographic Traveller and NG Kids, alongside NationalGeographic.com before expanding into her current role in 2016.

With over 20 years of international media experience, prior roles include International Sales Director at TIME Magazine, leading the international and UK sales team with commercial responsibility for partnerships across international editions, developing cross platform opportunities with multiple Time Warner brands, including Fortune and CNN. Previous roles include Client Services Manager at Financial Times.


Nadine Heggie

Nadine Heggie

Vice President, Global Partnerships, National Geographic Partners Europe & Africa

Thumb-Stopping Social Storytelling

Hosted by National Geographic

Between apps, emails, text, and articles, we scroll through a Statue of Liberty-height’s worth of content every day. With this kind of competition, how do you break through and create truly thumb-stopping social storytelling? Join National Geographic as they discuss the keys to creating content that makes people stop and pay attention—best practices that have allowed the legendary brand to capture the title of the #1 brand on social for four years in a row.

  • wednesday November 14, 2018
  • 2:50 PM - 3:30 PM
  • QEII Centre: Fleming Stage
  • Future of Brands, Social Content, Evolution of Storytelling
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign, Rise above the noise through better storytelling
wednesday 3:30 PM 4:00 PM

AI Demo: AI & Its Role in Everyday Life

Hosted by Lobster

AI vs Humanity

Olga Egorsheva

Olga Egorsheva

CEO & Co-Founder, Lobster

An internationally-minded visionary with a natural instinct for disruptive technologies.

Olga’s first taste of entrepreneurship arrived in the form of a family photography business which she founded with her father back in 2005. From there, she broadened her global expertise by working across a diverse array of Cities, including Oslo, Paris and Bonn. Following an MBA, which involved hands-on corporate entrepreneurship experience, she settled in London with an ambitious idea to disrupt the content search and licensing field forever. Joining forces with two co-founders, this new venture was announced to the world from the stages of TechCrunch Europe.

Lobster is an AI-powered platform which enables brands, agencies and the media to licence visual content directly from social media users and cloud archives. It’s quickly become a truly global phenomenon, with offices in London and Moscow, and an ever-extending international fanbase. Aside from TechCrunch Disrupt, other speaking opportunities have included the IAB European Advertising Congress, Data Natives, Pirate Summit and Social Media Week.

Olga’s current attentions are deeply focused on investing every ounce of effort into the team, the community and raising industry awareness. But when away from the laptop, she enjoys surfing, yoga and wine tasting (albeit, not all at the same time).


Olga Egorsheva

Olga Egorsheva

CEO & Co-Founder, Lobster

AI Demo: AI & Its Role in Everyday Life

Hosted by Lobster

This session will take place at the AI Discover Stage with Lexus. Sessions will not be video captured or live streamed.

Along with being a community and a marketplace, Lobster is at core a technology company based on AI and ML. Lobster believes AI could be an assistant, a partner or, even a director in the creative process. Depending on which level we look at, there are many possibilities to speed up the dull work and let more space and time for the truly creative tasks in the world of advertising. Olga Egorsheva, CEO & Co-Founder of Lobster, will speak about the layers behind that support the future of work in the creative industries. Looking at its role in the daily life, we will be able to demonstrate how normal people going on about their daily lives posting on social media become part of the creative process if they want to without any effort.

  • wednesday November 14, 2018
  • 3:30 PM - 4:00 PM
  • QEII Centre: AI Discover Stage with Lexus
  • AI vs Humanity
wednesday 3:30 PM 4:00 PM

Networking Break

Hosted by Social Media Week

Social Media and Society


Networking Break

Hosted by Social Media Week

Time for a break! Come join us each day for some coffee and tea and get refreshed for the rest of the day ahead. Take this short time out from sessions to network with fellow attendees or check out our exhibitors.

  • wednesday November 14, 2018
  • 3:30 PM - 4:00 PM
  • QEII Centre
  • Social Media and Society
wednesday 4:00 PM 4:20 PM

Sponsored

Social Media: Bringing People Together?

Hosted by YouGov

Social Media and Society

Amelia Brophy

Amelia Brophy

Head of Data Products, UK, YouGov

Amelia Brophy is Head of Data Products, UK leading the team delivering YouGov’s Plan & Track services. She is fascinated by diving into numbers behind business performance, understanding the real value drivers, brainstorming client problems and developing solutions to take advantage of opportunities.
Prior to joining YouGov, Amelia was Senior Vice President, Client Services at Nielsen Sports and has enjoyed a career spanning global brand icons and agencies across the US, UK, and Australia. With insights from working with household names and a diverse client portfolio including government, arts, sports, FMCG, financial services, automotive, and alcohol; Amelia’s achievements include leading industrialisation for successful sale for a US start-up, growing revenue by 100%+; bringing in and leading delivery on tier-1 accounts within a market research agency; driving market winning commercial innovation; and hiring & developing high performing client service and data & analytics teams.


Amelia Brophy

Amelia Brophy

Head of Data Products, UK, YouGov

Social Media: Bringing People Together?

Hosted by YouGov

With over 40 million social media users in the UK aged 18 and over, social media is a force to be reckoned with. But is it uniting or isolating consumers and to what extent do marketers see it as a valuable marketing tool?

Amelia Brophy, UK Head of Data Products will explore data from YouGov’s white paper ‘Social media: Bringing people together?’ to unveil the use, appeal and importance of different social media platforms according to people in Britain today. The session will also focus on how British businesses are using social media and if, and how, it can bring marketers closer to their consumers.

  • wednesday November 14, 2018
  • 4:00 PM - 4:20 PM
  • QEII Centre: Whittle Stage
  • Future of Brands, Social Media and Society, Future of Platforms
  • Effectively grow and engage your audience, Future proof my strategy for next generation consumers
wednesday 4:00 PM 4:40 PM

Why You Need to Rewire Your Social Strategy: 6 New Learnings from Neuroscience

Hosted by HeyHuman

AI vs Humanity

Neil Davidson

Neil Davidson

Managing Director, HeyHuman

Neil joined HeyHuman in 2008. He established the agency’s strategic offer and developed its new positioning, built on the agency’s proprietary study into new brand relationships.

Neil has led, launched and re-positioned agencies in the UK and in Europe, including being a Board member of Rainey Kelly Campbell Roalfe/Y&R, Strategic Planning Director of The Farm and Managing Partner of Rapp.

Ten years into his agency career, he undertook an MA in creative writing/semiotics at Brunel University. As he delved further into semiotics he turned to neuroscience and the user-friendly discipline of neuromarketing.

He’s since harnessed that to inform HeyHuman’s BrainKind approach to creative and understanding of the relationships people have with brands. Neil has a firm understanding of what people actually want from a brand and the business acumen to deliver it to them.

Neil also speaks and reports back on neuroscience from global conferences such as SXSW, Digital Enterprise Festival, Chartered Institute of Marketing.

Aoife McGuinness

Aoife McGuinness

Neuroscience Advisor, Consultant, HeyHuman

Aoife has previously taken to the stage at Social Media Week with Neil. Following 3 years with HeyHuman on the innovation team Aoife has just completed her Masters degree in Neuroscience at Universitat Pompeu Fabra in Barcelona, and now works as a consultant advising HeyHuman on neuroscience.


Neil Davidson

Neil Davidson

Managing Director, HeyHuman

Aoife McGuinness

Aoife McGuinness

Neuroscience Advisor, Consultant, HeyHuman

Why You Need to Rewire Your Social Strategy: 6 New Learnings from Neuroscience

Hosted by HeyHuman

People are overwhelmed on social. With screen time demanding more of our headspace than ever before, the challenge for brands is how to connect effectively without overloading. By lifting the lid on how people cognitively and emotionally engage with social media, we can create content that offers clarity amidst the clutter.

In this session, Neil Davidson — managing director of behavioural communications agency HeyHuman — and Aoife McGuinness — neuroscience graduate from UPF Barcelona — will demonstrate their pioneering neuroscience research on social media effectiveness live on stage, unveiling new learnings and new strategies for social, challenging everything you thought you knew.

  • wednesday November 14, 2018
  • 4:00 PM - 4:40 PM
  • QEII Centre: Fleming Stage
  • Future Tech, AI vs Humanity, Social Media and Society
  • Effectively grow and engage your audience, Use data to make better decisions, Future proof my strategy for next generation consumers, Rise above the noise through better storytelling
wednesday 4:20 PM 4:40 PM

What Digital Trends are Right for Your Brand?

Hosted by GroupM

Future of Brands

Kieley Taylor

Kieley Taylor

Managing Partner, Global Head of Social, GroupM

As Global Head of Social for [m]PLATFORM (part of GroupM), Kieley’s focus is in streamlining operations, disseminating thought leadership, training, best practices, and advocating on behalf of client interests with key publishing partners. She is the lead subject matter expert within social for GroupM clients. In her current role she evangelizes an audience first approach to integrated planning and buying.

Before the global expansion of her role, Kieley had been the US Head of Social. Through her efforts and focus of applying media rigor to social media billings grew significantly YoY.

Kieley originally joined the GroupM family via the MetaVision Media agency where she lead paid social strategy and buying on behalf of Nestle’s 60+ brands in the US.

Prior to GroupM, was Director of the Intent Lab at Media Storm where she grew and oversaw the agencies Search and Social offering. There Kieley was focused on strategy, Kieley delivery, and the application of integrated insights. At Media Storm clients included Entertainment, Tech, Spirits, and Sports.


Kieley Taylor

Kieley Taylor

Managing Partner, Global Head of Social, GroupM

What Digital Trends are Right for Your Brand?

Hosted by GroupM

Kieley Taylor, Global Head of Social at GroupM, will highlight emerging digital trends like; augmented reality, messaging bots, voice bots, visual search, live video, and more. She’ll share a framework that can be used by advertisers and their agencies to ensure their consumers drive the “why” of which trends they pursue and fund with their precious budgets. Practical tips will help the audience to assess opportunities available for their brands’ exploration.

  • wednesday November 14, 2018
  • 4:20 PM - 4:40 PM
  • QEII Centre: Whittle Stage
  • Future of Brands, Driving Conversions
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign, Future proof my strategy for next generation consumers
wednesday 4:45 PM 5:25 PM

The Erosion of Trust in Social Media: Driving Engagement in A Suspicious World

Hosted by Edelman

Driving Conversions

Toby Gunton

Toby Gunton

General Manager, Edelman

Toby Gunton joined Edelman in October 2016, taking up the post of General Manager at Edelman UK. Since joining the firm he has been responsible for our Creative and Digital offering, Edelman Deportivo.

Toby started his career as a journalist contributing to, and editing, a number of gaming and motorsports titles. In 1997 he moved to Haymarket publishing to help launch their first website and set up Haymarket Interactive.

Following this Toby set-up a web agency as part of Deepgroup, and following a number of sales and mergers he took the role of Managing Partner at the digital agency DC Interact working for clients including RBS, The BBC, The National Lottery and Conran Group.

Having led the sale of DC Interact to Engine Group in 2007 he oversaw the merger of the group’s three digital agencies to create Altogether Digital where he held the role of Managing Director. The agency quickly established itself as a key component of Engine’s offer achieving significant growth over three years, winning new clients including Andrex, Boots, Subway, Santander, Warburtons, Kleenex, American Express and Sky and achieving numerous accolades for creativity.

In late 2010 Altogether was merged with the advertising agency WCRS. Toby initially took on the role of Joint Managing Director and latterly Chief Digital Officer.

In 2013 Toby joined the media agency OMD where he took on a board level role as Head of Innovation. A key part of his role was to integrate a number of specialist services including content, social, mobile, creative technology and experiential. This involved working to help deliver a restructuring of the agency and establishing OMD Create. The agency has subsequently been shortlisted for Media agency of the year for the second year running and has firmly established its creative reputation with the highest number of Cannes Lions wins of any Media agency in 2016.


Toby Gunton

Toby Gunton

General Manager, Edelman

The Erosion of Trust in Social Media: Driving Engagement in A Suspicious World

Hosted by Edelman

1 in 3 people globally are deleting their social accounts.
2 in 3 think social media companies miss-using personal data
1 in 5 think monitoring life events, like birthdays, in order to target products should be illegal

So, as a digital marketer how do you reach, let alone engage with your audience when levels of trust in social media companies are at rock-bottom? And the suspicion around these companies are seeping into consumers’ perceptions of your brands. Join Toby Gunton, General Manager, Edelman, to hear how consumers are blurring lines between content from brands and content from social media companies, and how you can help navigate this. We’ll also look at the role that brands can play in holding social media companies more accountable and how you can build open transparent relationships that drive engagement where everyone wins.

  • wednesday November 14, 2018
  • 4:45 PM - 5:25 PM
  • QEII Centre: Whittle Stage
  • Future of Brands, Driving Conversions, Social Content
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign
wednesday 4:45 PM 5:25 PM

Building a Community on YouTube: RAF Case Study

Hosted by Digital Voices

Evolution of Storytelling

Jennifer Quigley-Jones

Jennifer Quigley-Jones

Founder and Managing Director, Digital Voices

Jennifer is Founder and Managing Director of Digital Voices, an Influencer Marketing agency in London. They specialise in YouTube and run campaigns for clients like Rolls-Royce, the Royal Air Force and Island Records.

Jennifer also speaks internationally and has featured in publications including Forbes, The Economist and The Independent.

Prior to founding Digital Voices, she worked at YouTube, teaching creators to grow on the platform. Before that, she completed her Master’s at Harvard University in Middle Eastern Studies, on a full scholarship from the Kennedy Memorial Trust.

Brian McManus

Brian McManus

Creator, Real Engineering YouTube Channel

Brian McManus is the creator of the “Real Engineering” YouTube channel, an educational documentary channel which focuses on sharing the science and history behind the technology that we use in our daily lives. The Real Engineering channel began life in 2016, and has since amassed 1 million subscribers with an average of 3 million views per month.

Marcus Ramsden

Marcus Ramsden

Flight Lieutenant, Engineer Officer, Royal Air Force

Marcus joined the Royal Air Force and completed Initial Officer Training in 2010. Following Engineer Officer Foundation Training, he was posted to RAF Waddington as Officer Commanding General Engineering Flight. After this traditional flight commander tour, he was posted overseas to 902 Expeditionary Air Wing as Officer Commanding Engineering Support Flight. On return to the United Kingdom, Marcus was appointed as a Junior Engineering Officer on XI Squadron – a frontline operational Typhoon squadron responsible for maintaining the United Kingdom’s Quick Reaction Alert responsibility as well as other operational commitments. Marcus was selected to join the Royal Air Force Aerobatic Team, the Red Arrows, as the Junior Engineering Officer in 2015 and spent 2 years with the team where he was responsible for all the day to day Engineering. He also led a team known as Circus – Engineers chosen to fly in the rear seat of the Red Arrows Hawk aircraft. Following an overseas world tour to China in 2016, Ramsden joined the Hawk Support Team as the Propulsion Engineering Authority and works with Rolls-Royce looking after the airworthiness of the Hawk Adour Engine at their site in Bristol.

Emma Mouchet

Emma Mouchet

RAF 100 Senior Campaign Manager, Royal Air Force

Emma took on campaign management of RAF100 – the largest ever Defence campaign, created to mark the centenary of the Royal Air Force – only five months before the campaign began. Transferring across on secondment from FCO Services (a Trading Fund of the Foreign and Commonwealth Office), Emma brought significant experience and leadership, gained from a variety of roles in government marketing and communications. With a challenging objective to use the Centenary to access new audiences, Emma worked closely with agency partners to deliver an important element of the campaign designed to inspire a youth audience, including engaging with well-known YouTube vloggers to create bespoke content. Operating a digital first policy, RAF100 has set the standard for the creation of rich and engaging content which will guide the RAF as it enters its second century.

Andrew Morton

Andrew Morton

Head of Communications, Red Arrows

Andrew is responsible for the global publicity and engagement strategy for the Royal Air Force Aerobatic Team, the Red Arrows.
He has led the team’s communications output for the past five years, during a period of intense interest and landmark, high-profile, activity.

Originally from East Yorkshire, he graduated from the University of Lincoln with a First Class Honours degree in journalism, before going on to complete postgraduate studies. He worked as a reporter, online journalist, news editor and video journalist for news outlets for more than 10 years, before moving into public relations.

Andrew was selected to join the Royal Air Force Aerobatic Team in 2013, as its only civilian manager, and coordinated the marketing and public relations campaign for the Red Arrows’ 50th display season a year later.

During his tenure, he has helped to reposition the team as a national asset, being increasingly used to support a wide variety of important UK interests and campaigns, including overseas. This was most notably seen through the Red Arrows’ biggest ever re-brand in 2015, with Andrew leading the launch of the team’s distinctive new Union flag tailfin design.

Andrew has managed the team’s communications for its three most recent overseas tours, including the Red Arrows history-making deployment to China in 2016, which was seen by more than 1.1 billion people across nine weeks.


Jennifer Quigley-Jones

Jennifer Quigley-Jones

Founder and Managing Director, Digital Voices

Brian McManus

Brian McManus

Creator, Real Engineering YouTube Channel

Marcus Ramsden

Marcus Ramsden

Flight Lieutenant, Engineer Officer, Royal Air Force

Emma Mouchet

Emma Mouchet

RAF 100 Senior Campaign Manager, Royal Air Force

Andrew Morton

Andrew Morton

Head of Communications, Red Arrows

Building a Community on YouTube: RAF Case Study

Hosted by Digital Voices

YouTube is the world’s largest video sharing website, with over 1.8 billion users and more than 400 hours of content uploaded every minute. It is the place people watch content for the longest and engage deeply. But, why do many brands get it wrong?

As part of the RAF’s centenary celebrations, we built a YouTube channel to engage young audiences with STEM and Space. Rather than spending on ads, they partnered with YouTube creators to access new audiences and build a community. In six months, our content has over 5m views on YouTube, 17m total impressions and an audience of 8,000 engaged subscribers.

Lots of brands struggle with building a following on YouTube and producing consistent content. This session will teach you how to utilise talent and experiences in-house to cost-effectively build a YouTube community around your brand.

  • wednesday November 14, 2018
  • 4:45 PM - 5:25 PM
  • QEII Centre: Fleming Stage
  • Future of Brands, Evolution of Storytelling, Future of Platforms
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign, Rise above the noise through better storytelling
wednesday 5:30 PM 7:00 PM

#SMWLDN Official Opening Party

Hosted by Social Media Week

Social Media and Society


#SMWLDN Official Opening Party

Hosted by Social Media Week

Celebrating SMW London’s 9th anniversary and the 2018’s theme “Closer”, the Official Opening Party will bring together attendees, speakers, sponsors, partners and specially invited guests at the Queen Elizabeth II Centre.

After an inspiring first day, take a load off, grab a beer or glass of wine with fellow attendees. Wrap up the day with new connections and friends and feast on some light fare.

This event is for #SMWLDN pass-holders and speakers only, must be 21+ to attend. If you have secured a Standard or Premium pass, you are pre-registered and on the list.

  • wednesday November 14, 2018
  • 5:30 PM - 7:00 PM
  • QEII Centre
  • Social Media and Society
wednesday 5:30 PM 6:30 PM

PREMIUM PASS ONLY: Networking Cocktail Hour

Hosted by Social Media Week

Social Media and Society


PREMIUM PASS ONLY: Networking Cocktail Hour

Hosted by Social Media Week

Join us towards the end of the day for an exclusive happy hour in our #SMWLDN Premium Lounge from 5:30pm – 6:30pm.

If you’re a Premium Passholder, swing by to network fellow colleagues and SMW speakers while enjoying complimentary cocktails.

  • wednesday November 14, 2018
  • 5:30 PM - 6:30 PM
  • QEII Centre: Premium Lounge
  • Social Media and Society
thursday 9:30 AM 10:15 AM

ROUNDTABLE #1: Use Data to Make Better Decisions (WAITLIST ONLY)

Hosted by The Social Intelligence

Data Decision Making

Dr Jillian Ney

Dr Jillian Ney

Digital Behavioural Scientist, Dr Jillian Ney Ltd

Dr Jillian Ney is the UK’s first Dr of Social Media and a Digital Behavioural Scientist, author and speaker. In her work, she analyses social data to find out how people make decisions to help clients optimise their marketing, sales and innovation initiatives.

Dr Jillian is the founder of The Social Intelligence Lab – The SI Lab, the first content site and community 100% dedicated to the analysis of social data and implementation of social media insights.

Her work has been presented at NATO, BBC Social Media Week, Social and Mobile World, and TEDx. Her first co-authored book Advanced Marketing Management will be published by Kogan Page in November 2018.


Dr Jillian Ney

Dr Jillian Ney

Digital Behavioural Scientist, Dr Jillian Ney Ltd

ROUNDTABLE #1: Use Data to Make Better Decisions (WAITLIST ONLY)

Hosted by The Social Intelligence

SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.

Budgets for data analytics initiatives are set to increase over the next three years despite many organisations claiming modest returns on analytics programmes. Leading organisations are competing on their analytics capabilities to use the insights to make decisions, build those decisions into operations, manage relationships with customers and even assess what types of people to hire.

How do we make better decisions using creative analysis when data volume and variety is increasing? Why are analytics initiatives failing and what can we do to increase their return on investment?

This session will explore marketing analytics, how they are being used, the pitfalls to avoid, and best practices. In a time when there is little ‘best practice’, learning from our peers becomes even more important.

  • thursday November 15, 2018
  • 9:30 AM - 10:15 AM
  • QEII Centre: 4th Floor
  • Data Decision Making, B2B Marketing, Social Media and Society
  • Use data to make better decisions
thursday 9:30 AM 10:15 AM

ROUNDTABLE #2: Understand Which Content Formats are Right for My Campaign (WAITLIST ONLY)

Hosted by One Small Step

Social Content

Tom Szekeres

Tom Szekeres

Digital Consultant, Speaker, and Creator, One Small Step

Tom Szekeres is a digital consultant and entrepreneur with a passion for education and bringing new ideas to life. He previously founded This Here, an award-winning social media agency, and has worked with a wide range of brands including EE, eBay, and Barbour. He gives a regular Guardian Masterclass – Advanced Social Media Marketing for Brands – and has taught Digital Marketing at General Assembly, as well as Innovation and Data_in a Day at Decoded. His current focus is on building One Small Step – a weekly challenge to make a simple change, one that will make an outsized impact on the people and planet around us.


Tom Szekeres

Tom Szekeres

Digital Consultant, Speaker, and Creator, One Small Step

ROUNDTABLE #2: Understand Which Content Formats are Right for My Campaign (WAITLIST ONLY)

Hosted by One Small Step

SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.

In this roundtable session, we’ll discuss the ever increasing range of video, interactive, and photographic formats now available on social feeds and stories, and how to work out which creative options fit your brand, goals and objectives. An opportunity to share your thinking on social storytelling and to learn about novel uses for Stories, Canvas, Moments, Carousels, and beyond.

  • thursday November 15, 2018
  • 9:30 AM - 10:15 AM
  • QEII Centre: 4th Floor
  • Driving Conversions, Social Content
  • Understand which content formats are right for my campaign
thursday 9:30 AM 10:15 AM

ROUNDTABLE #3: Work with Influencers and Influencer Campaigns (WAITLIST ONLY)

Hosted by Monotype

The Influencer Equation

Jose de Cabo

Jose de Cabo

Co-Founder, Olapic (Monotype family)

Based in Olapic’s European headquarters in London, Cabo is spearheading the company’s global expansion. Drawing on his extensive global consulting background, Cabo and his team successfully introduced Olapic’s earned content technology to the European market and works closely with top brands. Born in Madrid, Cabo holds undergraduate degrees from Dublin City University and ICADE University and an MBA from the Columbia School of Business in New York City, where he and his co-founders received recognition and capital from the Eugene M. Lang Entrepreneurial Initiative Fund. Cabo has been featured extensively in the press and is frequently invited to present at trade conferences on the future of e-commerce and content marketing.


Jose de Cabo

Jose de Cabo

Co-Founder, Olapic (Monotype family)

ROUNDTABLE #3: Work with Influencers and Influencer Campaigns (WAITLIST ONLY)

Hosted by Monotype

SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.

Influencer marketing is a rapidly evolving marketing practice where best practices, regulations, and even the simple definition of an “influencer” is changing on an almost daily basis. Fraud, relationship disclosure and a general lack of understanding of the benefits of influencers threaten to stall the successful proliferation of influencers, from both the consumer and brand perspectives, before they have the chance to show their true benefit. Now is the ideal time for marketers to shape the use of influencers.

In this roundtable we’ll discuss these critical issues and how to solve for them, as well as examine the expectations that consumers have for the influencers they follow, so that influencer marketing can pivot to the stage where brands are reaping its benefits and proving an ROI.

  • thursday November 15, 2018
  • 9:30 AM - 10:15 AM
  • QEII Centre: 4th Floor
  • The Influencer Equation
  • Work with influencers and influencer campaigns
thursday 9:30 AM 10:15 AM

ROUNDTABLE #4: Rise Above the Noise Through Better Storytelling (WAITLIST ONLY)

Hosted by That Lot

Evolution of Storytelling

David Schneider

David Schneider

Creative Director , That Lot

Best known as an actor/writer on TV shows such as I’m Alan Partridge and The Day Today, David Schneider set up That Lot with David Levin in 2013. With around 400,000 followers on Facebook and Twitter, David brings his vast experience as a writer and director of TV and film to That Lot’s video output, as well as supervising its topical, satirical content, such as the Twitter and Facebook feeds for Have I Got News For You. David recently directed Channel 4’s groundbreaking Snapchat drama (a world first) to accompany their new show Ackley Bridge, and remains active in the world of TV and film. He is presently directing the third series of Josh for the BBC, and his latest movie, The Death Of Stalin, co-written with Armando Iannucci, premieres in October.


David Schneider

David Schneider

Creative Director , That Lot

ROUNDTABLE #4: Rise Above the Noise Through Better Storytelling (WAITLIST ONLY)

Hosted by That Lot

SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.

What succeeds on social changes every day: algorithm changes, the rise of paid, the changes in platforms, new formats and new possibilities. But the one thing that doesn’t change, the one knight that will help you cut through the noise and conquer your KPI dragon, is the power of relatable human stories. In this roundtable, David Schneider draws on his experience as a writer for TV, films and social, to lead a discussion on what makes a successful story, how social helps or hinders good-storytelling, and whether that metaphor with the knight and the dragon is actually quite a bad one.

  • thursday November 15, 2018
  • 9:30 AM - 10:15 AM
  • QEII Centre: 4th Floor
  • Evolution of Storytelling
  • Rise above the noise through better storytelling
thursday 9:30 AM 10:15 AM

ROUNDTABLE #5: Future Proof My Strategy for Next Generation Consumers (WAITLIST ONLY)

Hosted by theAmplify

Social Content

Amy Luca

Amy Luca

CEO, theAmplify

Amy is the President of theAmplify, a global influencer marketing, and content technology firm that is part of the You & Mr Jones Group. Prior to leading theAmplify, she worked on some the world’s biggest brands agency-side with roles including General Manager of Y&R Sydney, Business Director of Y&R Shanghai as well as positions at TBWA/Chiat/Day and Grey Group. She is also currently Adjunct Professor of Digital Marketing for the Executive MBA program at the University of Southern California, Marshall School of Business.


Amy Luca

Amy Luca

CEO, theAmplify

ROUNDTABLE #5: Future Proof My Strategy for Next Generation Consumers (WAITLIST ONLY)

Hosted by theAmplify

SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.

From Generation X to Z and even the up and coming Generation Alpha, how are you future proofing your brand for the next generation of consumers? Technology is evolving the way we interact with consumers and future generations will expect the brands they spend time with to know them on a more human level and personalized level. Which strategies are necessary to firmly establish your brand as a coveted brand for next-generation consumers? What are brands doing today in order to build long-term brand value amongst and increasingly savvy and informed consumer?

  • thursday November 15, 2018
  • 9:30 AM - 10:15 AM
  • QEII Centre: 4th Floor
  • Future of Publishing, Social Content
  • Future proof my strategy for next generation consumers
thursday 9:30 AM 10:15 AM

ROUNDTABLE #6: Understanding the Regulatory Space (WAITLIST ONLY)

Hosted by Hashtag Ad Consulting

Data Decision Making

Rupa Shah

Rupa Shah

Influencer Marketing Regulatory Consultant, Hashtag Ad Consulting

Rupa Shah is an entrepreneur with extensive experience in advertising regulation and compliance.

She is Founder and Director of Hashtag Ad Consulting, a London firm that provides guidance and training on the advertising rules to social media and influencer marketers. Hashtag Ad Consulting takes a unique approach to demystifying advertising regulations across the globe and Rupa works closely with influencers, their managers, ad agencies, tech platforms and brand owners to embed compliance throughout the marketing process and, ultimately, to help brands and influencer marketers protect their reputation.
Prior to founding Hashtag Ad, Rupa worked at the Advertising Standards Authority (ASA) for 13 years, where she developed a keen understanding of the regulatory regime for advertising through her investigative, advisory and compliance roles. As complaints about influencer marketing increased, Rupa developed CAP guidance papers, gave industry presentations and organised seminars on compliance but ultimately recognised the need for a more integrated and tailored approach to avoiding those damaging ASA or FTC rulings … and so, Hashtag Ad was born.

Rupa is a regular guest blogger and podcaster and was recently interviewed by Al Jazeera News on the topic of influencer disclosure and transparency.


Rupa Shah

Rupa Shah

Influencer Marketing Regulatory Consultant, Hashtag Ad Consulting

ROUNDTABLE #6: Understanding the Regulatory Space (WAITLIST ONLY)

Hosted by Hashtag Ad Consulting

SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.

With a growing number of ASA rulings against influencers and brands, plus an ongoing CMA investigation into the labelling of paid ads, we will explore the rules around influencer marketing, from disclosure and transparency to affiliates and collaborations. Delegates will have the opportunity to discuss ASA and FTC rulings, learn more about their investigative processes and examine ways to avoid sanctions and penalties.

  • thursday November 15, 2018
  • 9:30 AM - 10:15 AM
  • QEII Centre: 4th Floor
  • Data Decision Making, Paid Media Models
  • Understand the regulatory space
thursday 9:30 AM 10:15 AM

ROUNDTABLE #7: Effectively Grow and Engage Your Audience (WAITLIST ONLY)

Hosted by Jungle Creations

Social Content

Melissa Chapman

Melissa Chapman

Chief Content Officer, Jungle Creations

Melissa Chapman is Chief Content Officer at Jungle Creations and oversees the company’s content strategy across all formats and platforms. Melissa joined Jungle Creations in January 2016, becoming the company’s third employee. Since then, she has overseen the content team’s growth from one to 75 people, building 12 new teams across London, New York and LA whilst growing Jungle Creations audience from one million to over 85 million followers and leading the business to become the most viewed company on Facebook (Tubular Labs, June 2018). Today Melissa continues to ensure the growth and development of Jungle Creations online communities whilst managing the launch of the company’s original programming and offline ventures including e-commerce businesses. In 2018 Jungle Creations won a number of prestigious industry awards whilst Melissa was honoured as ‘Publishing Executive of the Year’ at the Digiday Media Awards Europe.


Melissa Chapman

Melissa Chapman

Chief Content Officer, Jungle Creations

ROUNDTABLE #7: Effectively Grow and Engage Your Audience (WAITLIST ONLY)

Hosted by Jungle Creations

SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.

Content is King (or Queen as we like to call it) and it is the most important aspect of effectively growing and engaging an audience. Good content is how you organically grow your audience, build your brand, create a voice and build audience loyalty. Melissa Chapman, Chief Content Officer of Jungle Creations, will be facilitating a discussion on the key measurement of good content – engagement – what drives it, the value of it, and most importantly, how a successful engagement strategy can make your brand stand above the rest.

  • thursday November 15, 2018
  • 9:30 AM - 10:15 AM
  • QEII Centre: 4th Floor
  • Social Content, Evolution of Storytelling
  • Effectively grow and engage your audience
thursday 9:45 AM 10:15 AM

AI Talks: AI & The Future of Work

Hosted by AI Technologies


AI Talks: AI & The Future of Work

Hosted by AI Technologies

  • thursday November 15, 2018
  • 9:45 AM - 10:15 AM
thursday 10:30 AM 10:50 AM

The Mobilization of Social Change: The Power is in Our Hands

Hosted by Social Media Week

Social Media and Society

Toby Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

Toby is the Co-Founder and CEO of Crowdcentric Media and Founder and Executive Director of SMW.

In 2009 Toby founded Social Media Week, a leading news platform and worldwide conference that takes place in 20+ countries around the world. SMW’s mission is to curate and share the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

Prior to Crowdcentric, Daniels was the Managing Director of Online Creative Communications, a London based digital agency which he managed for 7 years.

As a thought leader on a range of topics at the cross-section of media, technology and communications, Toby has been featured extensively in mainstream and trade media, including articles on CNN.com, The NY Times, The Next Web, Huffington Post, BBC, PSFK and Fast Company. He speaks regularly at conferences and has given talks at PdF Latin America in Santiago Chile, Social Media Brazil in São Paulo, PDMA’s Co-Creation Conference, Phoenix, SXSW, Austin and Digital Hollywood, Los Angeles. In 2013, The Next Web named Toby as one of New York’s 50 NYC Tech Entrepreneurs You Need to Know About.

In 2014 Toby co-curated the book On! The Future of Now, with the proceeds going towards supporting clean water projects in the developing world.

In addition to his professional endeavors, Toby is also a passionate contributor to a number of non-profit organizations, including CampInteractive, whose mission is to inspire and equip underserved students with the skills in computing, leadership, and professionalism needed to thrive in the Internet economy and beyond.

Annika Small OBE

Annika Small OBE

Founder and Director, CAST

A serial social entrepreneur, Annika Small is co-founder of CAST, a non-profit that accelerates the use of digital technology to drive social change. Age UK, Breast Cancer Care, Centrepoint, Action for Children, Safe Lives, National Childbirth Trust and Parkinsons UK are among hundreds of charities supported by CAST to improve their service delivery.

Prior to CAST, Annika was founding CEO of Nominet Trust, which, under her leadership, invested more than £50m in early-stage ventures that deploy technology for social innovation. Before this, Annika founded Generation Global, which is now operational in 27 countries, bringing together young people from different cultures to learn directly with, from and about each other. Previously Annika was CEO of Futurelab, which uses digital technology to open up education to some of the most disadvantaged and vulnerable young people around the world.

Annika is a trustee of Access, the social investment foundation; a trustee of the John Ellerman Foundation; a non-executive director of Lightful; and a member of the UK government’s Social Action Taskforce. Annika was awarded an OBE in the 2018 New Year’s Honours for services to social innovation and digital technology.


Toby Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

Annika Small OBE

Annika Small OBE

Founder and Director, CAST

The Mobilization of Social Change: The Power is in Our Hands

Hosted by Social Media Week

The digital revolution isn’t about social media, apps and websites. It’s about shifting power from established institutions to individuals and their communities who now have the digital tools to create, share and organise. The digital revolution is giving rise to new communities of practice who are using tech to address the social and environmental issues that matter to them.

In this talk, Annika shares a series of powerful examples of how technology is giving voice to the voiceless and empowering some of our most vulnerable, disadvantaged citizens to make meaningful change happen at scale. She show how traditional power structures are increasingly outdated in the face of grassroots, technology-enabled action and how notions of increasing individualism are challenged by the growth of new, fiercely strong communities committed to social change. Annika also brings a specific call to action for all media and tech professionals whose skills are so much needed by those seeking to mobilise positive social change.

  • thursday November 15, 2018
  • 10:30 AM - 10:50 AM
  • QEII Centre: Whittle Stage
  • Future Tech, Social Media and Society
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign, Rise above the noise through better storytelling
thursday 10:30 AM 10:50 AM

Meme-ology 101: The New Digital Language

Hosted by Reddit

Social Content

Joe Federer

Joe Federer

Head of Brand Strategy, Reddit

As the founding member of Reddit’s Brand Strategy team, Joe has paved the way for ad creative on Reddit with campaigns like Audi’s Think Faster series and Wieden+Kennedy’s Cozmo Lost in Reddit. Having led social media teams at Energy BBDO and Ketchum PR, his campaigns have performed among the top 95th percentile in Facebook advertising studies. With an anthropological approach to social media, Joe’s expertise is in finding the most impactful, organic ways to build affinity between brands and communities.


Joe Federer

Joe Federer

Head of Brand Strategy, Reddit

Meme-ology 101: The New Digital Language

Hosted by Reddit

The evolution of language is nothing new. Whether we’re members of Gen Z, Millennial, Gen X, or Baby Boomer generations, we’ve all heard the previous generation lament the degradation of language – “Cool is a temperature!” What’s changing is the speed at which language evolves. Digital culture is rapidly changing how we communicate, and memes are at the center of this evolution. This session will challenge your understanding of what a “meme” is and how you evaluate branded social content.

Attend this session and learn:

  • Meme culture and what “memes” are
  • What makes memes so compelling
  • Why certain platforms are better suited than others for memes to evolve
  • How branded content fits into meme culture
  • thursday November 15, 2018
  • 10:30 AM - 10:50 AM
  • QEII Centre: Fleming Stage
  • Future of Publishing, Social Content, Evolution of Storytelling
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign, Rise above the noise through better storytelling
thursday 10:50 AM 11:10 AM

Everything You Think Is True

Hosted by The Webby Awards

AI vs Humanity

David-Michel Davies

David-Michel Davies

CEO, Webby Media Group

As CEO of Recognition Media, DMD and team have grown The Webby Awards to be what The New York Times calls “the Internet’s highest honor.” In 2018, The Webbys received more than 13,000 entries from 70 countries globally making it the most sought after award for digital work on the planet.


David-Michel Davies

David-Michel Davies

CEO, Webby Media Group

Everything You Think Is True

Hosted by The Webby Awards

From curated social media feeds and silos, to “fake news” and the emergence of “deep fakes,” the Internet has given rise to manipulated information and altered states of reality. But the same tools that are making it harder to tell fact from fiction also hold the keys to a more prosperous, fair, equitable future: one where “reality” adapts to meet individual needs — think: voice-enabled companionship, specialized education through AR, VR-based therapies, and far beyond.

David Michel Davies will present the positive and negative impacts of granting the Internet the power to inform all of our decisions, and to shape each and every individual’s perception of reality.

  • thursday November 15, 2018
  • 10:50 AM - 11:10 AM
  • QEII Centre: Whittle Stage
  • Future Tech, AI vs Humanity
thursday 10:50 AM 11:30 AM

The Next Generation Game: Are You Smarter Than A Social Media Expert?

Hosted by Iris & Groovy Gecko

AI vs Humanity

Digby Lewis

Digby Lewis

Executive Director, Content, iris

On paper, far too old to still be kicking around the world of social media, Digby has somehow managed to keep pace with the relentless evolution of platforms and content formats. Now leading the charge for Iris’ global roster of clients, he works alongside platform specialists, social creators and even a few healthily skeptical editorial hounds, to make the next big thing none of us have heard of yet.

Jake Ward

Jake Ward

Business Development Director, Groovy Gecko

Jake Ward is Business Development Director at Groovy Gecko. He has worked in the streaming industry for over fifteen years. In that time Jake has produced the first webcast from the Bank of China Tower in Hong Kong, developed video strategies for major high street names, and even climbed Mount Fuji, although we are still waiting for that webcast. He comes to Groovy Gecko from Broadview Communications, where, in his role as Director of Accounts, he developed both a wide range of content programming, including over 50 live interactive programmes for BT, and managed major accounts including National Grid, ACCA, BT, IBM, and Cisco.


Digby Lewis

Digby Lewis

Executive Director, Content, iris

Jake Ward

Jake Ward

Business Development Director, Groovy Gecko

The Next Generation Game: Are You Smarter Than A Social Media Expert?

Hosted by Iris & Groovy Gecko

Facebook Live has come a long way since the heady days of puddle avoidance and watermelon demolition. Now, with a plethora of multi-player tools coming to the Facebook Live product, the next generation of Generation Games are a mere scroll, swipe and tap away.

This unique, fully interactive session, promises to gamify Social Media Week in a way never before attempted. During the workshop, participants will collaborate to devise a live gameshow format and along the way, gain more in-depth knowledge of what works in terms of Facebook Live content, to help deliver against clear KPIs.

But the fun really starts when we go live in the second half of the session and pit our skills against fellow delegates. So, are you smarter than a social media expert? There’s only one way to find out.

Session co-hosted by Iris and official Facebook Live partner Groovy Gecko.

Attend this session and learn:

  • How to deploy Facebook Live as an effective part of the marketing mix
  • How to create content which is suitable for a Facebook Live
  • How to use organic promotion to drive viewers to you Facebook Live
  • How to develop relevant CTA which deliver on KPIs for Live social
  • thursday November 15, 2018
  • 10:50 AM - 11:30 AM
  • QEII Centre: Fleming Stage
  • Future Tech, AI vs Humanity, Data Decision Making
  • Understand which content formats are right for my campaign, Future proof my strategy for next generation consumers, Rise above the noise through better storytelling
thursday 11:10 AM 11:30 AM

Sponsored

How to Make Social Video Ads GenZ & Millennials Actually Want to Watch

Hosted by VidMob

Social Content

Joline McGoldrick

Joline McGoldrick

SVP, Data Insights & Research, VidMob

Joline McGoldrick leads VidMob’s data practice as Senior Vice President of Data Insights and Research. In this role, McGoldrick leads the development of machine learning and analytics products that enable VidMob clients to apply real-time data to creative decisions. McGoldrick joined VidMob from the senior executive ranks of global brand and media consultancy Kantar Millward Brown, where she was SVP of the Media and Digital practice. McGoldrick was an early member of the Dynamic Logic Team, is a two-time WPP Atticus Award and has presented at a number of industry conferences, including re:Invent, OMMA, SXSW, and AdTech. McGoldrick earned a B.A. in Psychology from Carnegie Mellon University and a J.D./MSW from the Columbus School of Law at Catholic University of America.


Joline McGoldrick

Joline McGoldrick

SVP, Data Insights & Research, VidMob

How to Make Social Video Ads GenZ & Millennials Actually Want to Watch

Hosted by VidMob

We’re in the middle of a seismic shift in how young audiences consume content, which directly impacts how brands need to create ads. GenZ and Millennial audiences are overwhelmingly turning to social media to be entertained (read: to kill time) and video is what grabs their attention. The Stories format is all the rage but it seems to confound marketers. None of the creative best practices from broadcast apply. If you’ve found yourself scratching your head wondering how to be successful with Instagram and Snapchat Stories, you will get a lot of practical tips in this session. Joline will share findings from VidMob’s “State of Social Video” study, examples of brands who are crushing social video and actionable creative insights to win young audiences over.

  • thursday November 15, 2018
  • 11:10 AM - 11:30 AM
  • QEII Centre: Whittle Stage
  • Future of Publishing, Social Content, Evolution of Storytelling
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign, Future proof my strategy for next generation consumers
thursday 11:30 AM 12:00 PM

Conversations in AI: AI & the Potential for Good

Hosted by Darktrace

AI vs Humanity

Toby Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

Toby is the Co-Founder and CEO of Crowdcentric Media and Founder and Executive Director of SMW.

In 2009 Toby founded Social Media Week, a leading news platform and worldwide conference that takes place in 20+ countries around the world. SMW’s mission is to curate and share the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

Prior to Crowdcentric, Daniels was the Managing Director of Online Creative Communications, a London based digital agency which he managed for 7 years.

As a thought leader on a range of topics at the cross-section of media, technology and communications, Toby has been featured extensively in mainstream and trade media, including articles on CNN.com, The NY Times, The Next Web, Huffington Post, BBC, PSFK and Fast Company. He speaks regularly at conferences and has given talks at PdF Latin America in Santiago Chile, Social Media Brazil in São Paulo, PDMA’s Co-Creation Conference, Phoenix, SXSW, Austin and Digital Hollywood, Los Angeles. In 2013, The Next Web named Toby as one of New York’s 50 NYC Tech Entrepreneurs You Need to Know About.

In 2014 Toby co-curated the book On! The Future of Now, with the proceeds going towards supporting clean water projects in the developing world.

In addition to his professional endeavors, Toby is also a passionate contributor to a number of non-profit organizations, including CampInteractive, whose mission is to inspire and equip underserved students with the skills in computing, leadership, and professionalism needed to thrive in the Internet economy and beyond.

Andrew Tsonchev

Andrew Tsonchev

Director of Technology, Darktrace Industrial

Andrew advises Darktrace’s strategic Fortune 500 customers on advanced threat detection, machine learning and autonomous response. He has a technical background in threat analysis and research, and holds a first-class degree in physics from Oxford University and a first-class degree in philosophy from King’s College London. He was most recently featured on BBC World, BBC Morning and Al Jazeera to comment on the news regarding the GRU.


Toby Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

Andrew Tsonchev

Andrew Tsonchev

Director of Technology, Darktrace Industrial

Conversations in AI: AI & the Potential for Good

Hosted by Darktrace

This session will take place at the AI Discover Stage with Lexus. Sessions will not be video captured or live streamed.

Smart everything and AI: Making the Wprld Safer:
In this session, Andrew Tsonchev, Director of Technology at Darktrace Industrial will discuss how smart IoT tech and AI can help us detect and stop crime and threats in the real world to improve our security. As we digitise the world and make our homes and cities smarter, this presents an amazing opportunity. A lot of focus is placed on how digital devices can make us less secure, but the data these IoT devices provide can help make us safer as well. Smart cities and homes, connected to AI services to analyse the data gathered can help us detect and respond to real world threats that we can’t currently.

  • thursday November 15, 2018
  • 11:30 AM - 12:00 PM
  • QEII Centre: AI Discover Stage with Lexus
  • AI vs Humanity
thursday 11:30 AM 12:00 PM

Networking Break

Hosted by Social Media Week

Social Media and Society


Networking Break

Hosted by Social Media Week

Time for a break! Come join us each day for some coffee and tea and get refreshed for the rest of the day ahead. Take this short time out from sessions to network with fellow attendees or check out our exhibitors.

  • thursday November 15, 2018
  • 11:30 AM - 12:00 PM
  • QEII Centre
  • Social Media and Society
thursday 12:00 PM 12:20 PM

Sponsored

Influencer Marketing in 2019: How to Overcome Bots, Fakes, and Declining Organic Reach

Hosted by theAmplify

The Influencer Equation

Amy Luca

Amy Luca

CEO, theAmplify

Amy is the President of theAmplify, a global influencer marketing, and content technology firm that is part of the You & Mr Jones Group. Prior to leading theAmplify, she worked on some the world’s biggest brands agency-side with roles including General Manager of Y&R Sydney, Business Director of Y&R Shanghai as well as positions at TBWA/Chiat/Day and Grey Group. She is also currently Adjunct Professor of Digital Marketing for the Executive MBA program at the University of Southern California, Marshall School of Business.


Amy Luca

Amy Luca

CEO, theAmplify

Influencer Marketing in 2019: How to Overcome Bots, Fakes, and Declining Organic Reach

Hosted by theAmplify

There’s no doubt that influencer marketing has been an effective and popular strategy for marketers with more marketing dollars going to influencer marketing activities than ever before but this has also resulted in an increase in fraud, bots, fakes and declining organic reach.

In this session, Amy Luca, President of theAmplify, will discuss the issues facing marketers, the platforms, and influencers as well as discuss the tactics brands must employ to ensure influencer marketing continues to be an effective strategy for their brand. It’s the essential guide for how to succeed in 2019 and beyond.

  • thursday November 15, 2018
  • 12:00 PM - 12:20 PM
  • QEII Centre: Fleming Stage
  • The Influencer Equation, AI vs Humanity, Data Decision Making
  • Use data to make better decisions, Manage campaigns on a limited budget, Work with influencers and influencer campaigns, Invest in the right marketing technology products, Understand which content formats are right for my campaign
thursday 12:00 PM 12:20 PM

Easy Come, Easy Go: The Disruption of Loyalty

Hosted by Facebook

Future of Brands

Dan Robinson

Dan Robinson

Group Director, Facebook

Dan is a Group Director at Facebook with commercial responsibilities across Facebook, Instagram, Messenger and WhatsApp. He leads several teams partnering with many of the world’s leading brands across multiple sectors to drive business results across the Facebook family of apps and services. In the past 6 years Dan has played a key role in building Facebook’s UK team, growing its advertising business and setting its go-to-market strategy.

He began his career at The Guardian where he spent 3 years before moving to the world’s leading out-of-home advertising company JCDecaux. As a Business Director he helped to launch their rail and retail propositions whilst overseeing many of the company’s leading agency and client partnerships.

In his spare time Dan loves spending time with his family and a healthy mix of yoga, video games, Spotify, Nottingham Forest and the occasional box set binge.


Dan Robinson

Dan Robinson

Group Director, Facebook

Easy Come, Easy Go: The Disruption of Loyalty

Hosted by Facebook

Customers are more in control than ever before. Digital has transformed the purchase journey and market saturation is common. Even legislative changes are encouraging customers to shop around. With competition just a scroll, click or voice command away customer retention has never been more important. As a result, brands need to establish new value amongst their audiences in order to drive loyalty. But what is deemed ‘value’ in this environment and how can new technologies help?

In this talk, Dan Robinson, Group Director at Facebook, discusses how technology is augmenting relationships between brands and customers and why the future of loyalty is centered around relevant and meaningful one to one interactions, at scale.

  • thursday November 15, 2018
  • 12:00 PM - 12:20 PM
  • QEII Centre: Whittle Stage
  • Future of Brands, Social Media and Society, Future of Platforms
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign, Future proof my strategy for next generation consumers
thursday 12:20 PM 1:00 PM

A Guide to Creating and Landing Video on Social

Hosted by That Lot

Social Content

David Levin

David Levin

Creative Director, That Lot

David is Creative Director of social content agency, That Lot, which he founded with writer/director/Twitter-obsessive, David Schneider. He creatively drives the social output of their clients, which include Channel 4, Nando’s, B&Q, HSBC and The Apprentice. David’s foray into social came by way of setting up a spoof Twitter account for his local pub, @the_dolphin_pub, which attracted a cult following, won Time Out’s ‘Best London Twitter’ and led to David being asked to tweet for numerous brands and broadcasters including BBC One’s The Voice, which broke BBC records for engagement. David specialises in nailing tone of voice and creating highly shareable social formats, both of which have contributed towards That Lot recently winning Social Agency of the Year and some major wins for clients, such as making Channel 4 the most viewed UK broadcaster on Facebook.

David Schneider

David Schneider

Creative Director , That Lot

Best known as an actor/writer on TV shows such as I’m Alan Partridge and The Day Today, David Schneider set up That Lot with David Levin in 2013. With around 400,000 followers on Facebook and Twitter, David brings his vast experience as a writer and director of TV and film to That Lot’s video output, as well as supervising its topical, satirical content, such as the Twitter and Facebook feeds for Have I Got News For You. David recently directed Channel 4’s groundbreaking Snapchat drama (a world first) to accompany their new show Ackley Bridge, and remains active in the world of TV and film. He is presently directing the third series of Josh for the BBC, and his latest movie, The Death Of Stalin, co-written with Armando Iannucci, premieres in October.


David Levin

David Levin

Creative Director, That Lot

David Schneider

David Schneider

Creative Director , That Lot

A Guide to Creating and Landing Video on Social

Hosted by That Lot

In a social media landscape that is becoming ever more video-first, it’s become increasingly hard to stand out from the densely packed crowd. Yes, there’s having a great opening and shorter, punchier video but, beyond that, how do you make sure your video content really cuts through? Are there learnings that can be gleaned from longer-form video, from film and TV creation, or does social video have a set of rules all of its own?

From the initial thumb-stop moment to picking the right video format; from platform specificity to the perfect story, That Lot’s David Schneider and David Levin guide you through what works and what doesn’t work in creating and landing video on social. Using examples from their video output for clients such as Channel 4 and E4 (now the UK’s biggest broadcaster on Facebook by a country mile), dissecting innovative video formats and ad-units by the likes of Nando’s, B&Q and Red Bull, and drawing on David S’s experience in film and TV (most recently The Death Of Stalin, which he co-wrote), the two Davids discuss how to combine creativity, a platform-first approach, data and testing to win at social video, and whether a country mile is different from a normal mile.

  • thursday November 15, 2018
  • 12:20 PM - 1:00 PM
  • QEII Centre: Fleming Stage
  • Data Decision Making, Social Content, Evolution of Storytelling
  • Effectively grow and engage your audience, Use data to make better decisions, Work with influencers and influencer campaigns, Understand which content formats are right for my campaign, Rise above the noise through better storytelling
thursday 12:20 PM 1:00 PM

Sponsored

You Think You Know, But Are You Sure? Using Data to Uncover Secrets About Your Audience

Hosted by 4C

Social Content

Aaron Goldman

Aaron Goldman

Chief Marketing Officer, 4C

Aaron Goldman is Chief Marketing Officer at 4C, a data science and media technology company. Sitting at the intersection of TV and social, 4C improves marketing effectiveness and efficiency. Clients include brands, agencies, media companies and content owners like eBay, Resolution Media, NBC and Sony Pictures.

Well-known in the industry for his freestyle flow and propensity to talk about himself in 3rd person, Goldman has been running the digital marketing rap game for more than 15 years.

Prior to 4C, Goldman was CMO at Kenshoo, a leading enterprise marketing software company, for nearly 5 years. Of all his accomplishments during this time, Goldman is most proud of turning Kenshoo into multiple parts of speech, with such taglines as Kenshoo Do It? I Kenshoo, Can You? And How Do You Kenshoo?

Previously, Goldman founded Connectual, a digital marketing consulting and matchmaking firm. Before that, he was VP Marketing and Strategic Partnerships at Resolution Media, a digital marketing agency that makes it rain under the Omnicom umbrella. And in the early days, Goldman managed U.S. Midwest sales for MaxOnline, an ad network that was rolled up into IAC. He sold a lot of pop-ups.

Goldman is also the author of Everything I Know about Marketing I Learned from Google (McGraw-Hill 2010).

When he’s not busy Googling himself, Goldman is running around Chicago with his wife, Lisa, daughter, Eliara, and twins, Ethan and Mila.


Aaron Goldman

Aaron Goldman

Chief Marketing Officer, 4C

You Think You Know, But Are You Sure? Using Data to Uncover Secrets About Your Audience

Hosted by 4C

Traditional focus groups and standard audience data just don’t cut it anymore for marketers who need to deliver engaging experiences. They’re artificial, quickly out of date, and can have a high margin of error (we all remember the 2016 presidential election). On the flip side, social media is accurate, up-to-date, and has tremendous reach. Each tweet, like, post, or comment represents an active decision by a person to interact with another person, brand, or TV program.

Combining these trillions of data points provides unprecedented and often surprising audience insights. For example, through social data, 4C found that people who were interested in Father Christmas were 355 times more likely to engage with a nicotine gum brand. The brand acted on this information, creating a successful ad campaign that encouraged consumers to “Get off the naughty list. Quit smoking today.”

Using an interactive trivia game, Aaron Goldman, CMO of 4C, will show session attendees first-hand how data can reveal surprising and counterintuitive insights, and will explain how marketers can leverage these insights to better engage with their target audiences.

Attend this session and learn:

  • Best practices for using data to uncover actionable audience insights
  • The data sources that are most useful for marketers, including social media, TV data and offline activity
  • Real world success stories of applying audience data to marketing campaigns to positively impact ROI
  • thursday November 15, 2018
  • 12:20 PM - 1:00 PM
  • QEII Centre: Whittle Stage
  • Data Decision Making, Driving Conversions, Social Content
  • Effectively grow and engage your audience, Use data to make better decisions, Invest in the right marketing technology products
thursday 1:00 PM 2:30 PM

Networking Lunch - Thursday

Hosted by Social Media Week

Social Media and Society


Networking Lunch - Thursday

Hosted by Social Media Week

Join us each day for a 90-minute networking lunch, with the opportunity to engage with your fellow attendees, speakers, sponsors and exhibitors. Lunch will be served at the QEII from 1:00pm – 2:30pm.

…………………………………………………

EDELMAN LUNCH: OFFISTE

ALL Passholders are invited to attend the EDELMAN OFFSITE Lunch (105 Victoria Street).

Our partner, Edelman, will be hosting a 150 person lunch at their offices (a 7 minute walk from the QEII) from 1:15pm – 2:15pm. The lunch will include a short presentation discussing “Social’s missing ROI: Driving sales through chatbots (LEGO, Facebook & Edelman)”

…………………………………………………

Standard Passholders: Food catering stations will be located on the 4th Floor for the first 200 people at 1:00pm. Food catering stations will then open up in the 3rd Floor Exhibitor Hall at 1:15pm. Feel free to bring your lunch back into the main stages for additional seating.

Premium Passholders: A food catering station will be open in the Premium Lounge at 1:00pm (GUILD ROOM)

…………………………………………………

Thursday’s QEII Lunch Menu:

Standard

  • + Sandwich Round: Chicken Caesar on white bread
  • + Sandwich Round: Traditional prawn and cucumber on brown bread
  • + Sandwich Round: Hummus on malted bread
  • + Sandwich Round: Pastrami with American mustard and pickles sandwich
  • + Finger Food Side: Mini sliders, Monterey jack, Sweet Cured bacon, Tomato relish and Herb Mayonnaise

*Gluten free sandwiches will be made available

Premium

  • + Sandwich Round: Salmon in a horse radish mayonnaise and water cress sandwich
  • + Sandwich Round: Pulled BBQ pork sandwich
  • + Sandwich Round: Chicken Caesar on white bread
  • + Sandwich Round: Guacamole with sundried tomato on white bread
  • + Finger Food Side: chicken gyoza dumplings, soya, chilli and sesame seed
  • + Finger Food Side: Hot smoked salmon and leek tart with horseradish crème fraiche
  • + Finger Food Side: Tacos with Cajun spice, slaw, tomato and pepper salsa

*Gluten free sandwiches will be made available

…………………………………………………

If you’d like to check out some other nearby lunch spots, here’s a few we recommend in Westminster:

Wesleys Cafe
Central Hall Westminster, Storey’s Gate, Westminster

Cellarium Cafe and Terrace
Dean’s Yard, Westminster Abbey

Pret A Manger
49 Tothill Street

Cafe Fresco
Steel House – 11 Tothill Street

Blue Boar
37-45 Tothill Street, London

  • thursday November 15, 2018
  • 1:00 PM - 2:30 PM
  • QEII Centre
  • Social Media and Society
thursday 1:15 PM 2:30 PM

NETWORKING LUNCH (OFFSITE): Social’s Missing ROI: Driving Sales Through Chatbots, A Conversation with LEGO, Facebook, & Edelman

Hosted by Edelman

Driving Conversions


NETWORKING LUNCH (OFFSITE): Social’s Missing ROI: Driving Sales Through Chatbots, A Conversation with LEGO, Facebook, & Edelman

Hosted by Edelman

This lunch session takes place OFFSITE at Edelman’s office and available to SMW Passholders ONLY.
PRE-REGISTRATION is required via the Attendee Guide which was sent through email on 1 November.
SEATING IS LIMITED TO 150 PEOPLE. This presentation will not be video captured or live streamed.

In 2017, LEGO launched Ralph, a lovable Giftbot on Facebook Messenger. Several iterations later, Ralph is now responsible for over 25% of all LEGO’s social commerce. Our panel will discuss the learnings from one of the most successful sales driving chatbots to date. Discover how the chatbot was structured, the experience designed, the personality developed and how the cost per purchase on social was lowered by 71%. From the initial brief, through design and build to driving usage the conversation will examine the components needed to drive engagement and most importantly, sales.

  • thursday November 15, 2018
  • 1:15 PM - 2:30 PM
  • Edelman UK
  • Data Decision Making, Future of Brands, Driving Conversions
  • Use data to make better decisions, Invest in the right marketing technology products, Understand which content formats are right for my campaign
thursday 2:30 PM 2:50 PM

Top Video Trends Shaping Digital Media Evolution

Hosted by BuzzMyVideos

Social Content

Bengu Atamer

Bengu Atamer

Co-Founder & COO, BuzzMyVideos

Bengu Atamer is the Co-Founder & COO of BuzzMyVideos, a next-generation media company that powers the production and sharing of video content through technology and services. She built a truly international next generation media company that empowers online video creators globally.

Bengu has over 6.5 years of experience at Google, both by leading the YouTube Online Partnership programme launches across Europe, Middle East and Africa followed by being the first hire for the YouTube Next Lab EMEA and heading up their Audience Development team based in London.


Bengu Atamer

Bengu Atamer

Co-Founder & COO, BuzzMyVideos

Top Video Trends Shaping Digital Media Evolution

Hosted by BuzzMyVideos

Bengu Atamer, Co-founder and Director of BuzzMyVideos, (Former YouTube Head of Audience Development EMEA), will take a deep dive into top video content trends shaping the digital media.

Online video is changing at its most rapid pace and marketers’ main challenge is to be top of the macro and micro video trends locally and globally. Video trends can be seasonal, temporary or ever lasting. With over 10 years of experience in online video content, Bengu will walk us through the current trends and show techniques as to how digital stakeholders can stay ahead of the game.

  • thursday November 15, 2018
  • 2:30 PM - 2:50 PM
  • QEII Centre: Whittle Stage
  • Future of Publishing, Social Content, Evolution of Storytelling
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign, Rise above the noise through better storytelling
thursday 2:30 PM 2:50 PM

Unlocking the Social Rhythm: Social Data and its Impact on Planning

Hosted by PHD

Data Decision Making

Ashleigh Smith

Ashleigh Smith

Head of Social, PHD

Ashleigh’s 9-year media career started in 2009 where after completing both a Degree in Psychology at the University of British Columbia and Marketing Management at BCIT she started in a digital strategist role at OMD Vancouver. She then spent three years on cross-channel digital planning and implementation for clients such as Canadian Tourism Commission in the local, national and international markets. Looking to take on new challenges, she pursued an opportunity to move abroad within Omnicom to PHD UK as part of the display team. Over the next four years she worked across key accounts such as Sainsbury’s, Canon, McCain and Expedia ushering her clients into both the age of mobile, programmatic and audience driven planning. In 2016, she wanted to expand her breadth of channel expertise and took on the role of Head of Social within PHD UK. Over the last two and a half years she has championed the growth of social both within the agency and to a wide range of clients which include Volkswagen Group, Sainsbury’s and Warner Bros. in both the London and Manchester offices.


Ashleigh Smith

Ashleigh Smith

Head of Social, PHD

Unlocking the Social Rhythm: Social Data and its Impact on Planning

Hosted by PHD

Social platforms have a wealth of available data that is often constrained to insights and executions solely within those platforms. The potential value of that data is far greater and can become central to planning when it is brought up further in the process to be a cornerstone on audience, channel and timing strategies.

In this session, Ashleigh Smith, Head of Social at PHD, will present the agency’s bespoke Rhythms planning method which unlocks the value of social data and uses it as a fundamental planning tool. It will demonstrate how social data is analysed and brought to life through a clear and simple visual approach. It will then showcase how this is used in association with wider data points to form the basis of audience and channel strategy in addition to campaign phasing. Once the strategy is set this is then brought to life via multiple channels both online and off.

Attend this session and learn how:

  • Social data can be used to create a fuller picture of who your audience is
  • This data can help build the foundation of audience strategy and channel planning
  • This social insight driven planning can be then brought to life across multiple channels
  • thursday November 15, 2018
  • 2:30 PM - 2:50 PM
  • QEII Centre: Fleming Stage
  • Data Decision Making, Future of Brands, Paid Media Models
  • Effectively grow and engage your audience, Gain new customers and reduce cost of acquisition, Use data to make better decisions
thursday 2:50 PM 3:30 PM

Sponsored

Navigating Brand Reputation and Crisis from an Agency and Corporate Perspective

Hosted by Dataminr

Future of Brands

Tom Berry

Tom Berry

CEO, Chameleon

Tom Berry is CEO of Chameleon, an independent communications and PR consultancy that specialises in the technology sector. Chameleon was named B2B Agency of the Year, Best Agency to Work For and Technology Consultancy of the Year in 2018. Before joining Chameleon, Tom was a business and technology journalist, winning multiple awards for his writing.

Jonathan Barrett

Jonathan Barrett

Managing Director, Europe, Dataminr

Jonathan Barrett has over 25 years experience in the tech industry and is passionate about transforming businesses that have the potential to change the world. Prior to joining Dataminr, Jonathan worked for technology leaders such as Cisco, Dell, Juniper Networks, Avaya and Microsoft building their sales teams and driving strategic growth in sectors such as finance, technology, cloud and hybrid IT.

Jonathan joined Dataminr in April 2018 as European Managing Director. In this role, he has a mandate to build strategic partnerships, champion customer engagement and evangelise about the possibilities of AI, machine learning and real-time insights for businesses across Europe.

Dataminr is a global real-time information discovery company that identifies high-impact events and critical breaking information long before it’s in the news.

Recognised as one of the world’s leading businesses in AI and Machine Learning innovation, Dataminr is pioneering groundbreaking technology for detecting, classifying, and determining the significance of public information in real time. Dataminr is an official Twitter partner.

Miranda Ward

Miranda Ward

Director of Communications, CyLon

Miranda heads up communications, PR and marketing at CyLon, the startup accelerator that finds, grows and invests in the world’s best emerging cyber security businesses. Her background is in corporate communications, reputation and media, but she is also a qualified accountant and spent five years at Big Four firm PwC before moving to corporate advisory firm Brunswick. As well as all comms for CyLon, Miranda advises the CyLon cyber startups on building their brand and communicating their product to target audiences.

Dan Thomas

Dan Thomas

Communications Consultant, Former Head of External Comms, BT

Dan Thomas is a communications expert with 21 years’ experience helping manage, protect and promote the reputation of leading telecoms, media and technology brands, including BT, Sony Ericsson, Opodo and Logica.

Until recently, Dan was Director of Media Relations at BT, the UK’s largest broadband, mobile phone and TV provider. He spent ten years at the FTSE100 telecoms giant as a trusted adviser, providing corporate communications consultancy to the board and executive management team. He’s advised on major moments in BT’s corporate history including the £12.5bn acquisition of EE, the launch of BT Sport and most recently helped tackle the aftermath of the company’s Italian accounting scandal.

Dan has worked PR agency side for the likes of WhiteOaks, Eulogy! and Band & Brown and has also been a business journalist writing for The Wall Street Journal, Financial Times and Computing.co.uk.


Tom Berry

Tom Berry

CEO, Chameleon

Jonathan Barrett

Jonathan Barrett

Managing Director, Europe, Dataminr

Miranda Ward

Miranda Ward

Director of Communications, CyLon

Dan Thomas

Dan Thomas

Communications Consultant, Former Head of External Comms, BT

Navigating Brand Reputation and Crisis from an Agency and Corporate Perspective

Hosted by Dataminr

As competition heightens and consumers demand seamless customer experience, a brand’s ability to respond to a crisis, gauge customer opinion and respond appropriately has never been more important.

We have seen from recent crisis involving Gatwick Airport, H&M and the NFL, that when brands are in crisis, they must look to issues both within and outside of their control to manage expectations and protect both their customers and brand itself. This is easier said than done, and involves a complex minefield that can quickly result in success – or failure.

The key to managing a crisis is having real time insight, so a brand can act and communicate quickly and seamlessly with consumers, troubleshoot and contain the problem before it escalates.

In this panel, Tom Berry, CEO of Chameleon, will be joined by Jonathan Barrett, Managing Director, EMEA, Dataminr, Miranda Ward, Head of Comms at CyLon, and Daniel Thomas, former Head of External Communications at BT, to discuss brand reputation, the dynamics of risk and the impact of social media on brand crisis.

Attend this session and learn:

  • How to protect your brand against risk, reputational damage, and controversy
  • How to get ahead of brand risk and crisis
  • How to foresee, mitigate and prevent crisis using social media
  • thursday November 15, 2018
  • 2:50 PM - 3:30 PM
  • QEII Centre: Fleming Stage
  • Future of Brands, Social Media and Society, Social Content
  • Effectively grow and engage your audience, Use data to make better decisions, Understand which content formats are right for my campaign
thursday 2:50 PM 3:30 PM

Sponsored

How to Use Real-time Social Media Insights to Improve Your Marketing Agility

Hosted by NetBase

Data Decision Making

Michael (MJ) Paradiso

Michael (MJ) Paradiso

VP, EMEA, NetBase

MJ is the VP of EMEA at NetBase, an award-winning social analytics platform. He is an innovation driven leader with a proven record of 8+ years’ experience in consultative B2B SaaS sales, team management, and sales leadership. He is passionate about people, motivated by big ideas, and driven to succeed.

Manideepa Paul

Manideepa Paul

Social Media Insights Manager, Lloyds Banking Group

Manideepa works as a Social Media Insights Manager at Lloyds Banking Group. Prior to this, she has over 10 years of experience in social media strategy, planning and analytics. She has worked with Financial services and FinTech companies as well as leading agencies. Manideepa is passionate about social media and enjoys the qualitative aspect of social data and how it can bring a brand closer to real-time consumer insights.

Charlie Marples

Charlie Marples

Social Media Insights Manager, Lloyds Banking Group

Charlie works as a Social Media Insights Manager at Lloyds Banking Group, working across Social listening and Social content reporting. Prior to this, he spent the first six years of his career agency-side in digital analytics roles. He worked with multi-disciplinary teams to deliver compelling and effective social strategies for clients across a number of sectors including Tech, FMCG and Retail Banking. Charlie is passionate about how social data can be used to inform marketing strategies and campaign messaging.

Thomas Curwen

Thomas Curwen

Global Analytics Manager, Huawei

Thomas is the global Analytics Manager for Huawei’s Consumer Business Group, covering social media, PR and online advertising. He has been working in social media and PR for the past 10 years, both agency and client-side. He has led global reporting at Huawei for the last four flagship handset launches is continually looking for ways to bring the importance of analysis to a wider audience.

Rema Gouyez Benallal

Rema Gouyez Benallal

Group Digital Content Manager, L'Oréal

With over six years of experience in social and digital marketing, Rema has driven consumer engagement for large beauty companies within the luxury space. She has worked on brands such as Kiehl’s Since 1851 and Benefit Cosmetics both within the UK and Canadian markets. Rema’s expertise in digital content production, influencer marketing and social strategy has informed her new role as Group Digital Content Manager for the L’Oreal Group, enabling her to drive best practices at a cross-brand level.


Michael (MJ) Paradiso

Michael (MJ) Paradiso

VP, EMEA, NetBase

Manideepa Paul

Manideepa Paul

Social Media Insights Manager, Lloyds Banking Group

Charlie Marples

Charlie Marples

Social Media Insights Manager, Lloyds Banking Group

Thomas Curwen

Thomas Curwen

Global Analytics Manager, Huawei

Rema Gouyez Benallal

Rema Gouyez Benallal

Group Digital Content Manager, L'Oréal

How to Use Real-time Social Media Insights to Improve Your Marketing Agility

Hosted by NetBase

Today’s consumers expect more. They are savvier, more mobile and more demanding. They want to be in control and they want their expectations to be managed. And they want experiences that engage their emotions. All marketers hope to unlock the mysteries of their target audience by using social media analytics. But what every marketer needs are real-time social insights they can trust to empower their teams to make the best decisions for the business.

In this panel, NetBase will be joined by L’Oréal, Huawei, and Lloyds Banking Group to discuss how real-time social insights enables marketers to have stronger engagement with their consumers.

Attend this session and:

  • See how analyzing social data unlocks key insights to better respond to customers
  • Hear case studies on using social analytics to manage, grow and protect brands
  • Learn how to monitor feedback on your brand and competitors to fine-tune your marketing for greater results
  • thursday November 15, 2018
  • 2:50 PM - 3:30 PM
  • QEII Centre: Whittle Stage
  • Data Decision Making, Paid Media Models, Social Content
  • Effectively grow and engage your audience, Use data to make better decisions, Invest in the right marketing technology products
thursday 3:30 PM 4:00 PM

Networking Break

Hosted by Social Media Week

Social Media and Society


Networking Break

Hosted by Social Media Week

Time for a break! Come join us each day for some coffee and tea and get refreshed for the rest of the day ahead. Take this short time out from sessions to network with fellow attendees or check out our exhibitors.

  • thursday November 15, 2018
  • 3:30 PM - 4:00 PM
  • QEII Centre
  • Social Media and Society
thursday 4:00 PM 4:40 PM

AI vs Humanity: Who Will Win?

Hosted by Text100

AI vs Humanity

Tara O'Donnell

Tara O'Donnell

Managing Director, UK, Text100

Tara O’Donnell has 20 years of consumer and corporate communications experience and joined Text100 UK in 2014 as Managing Director. In addition to managing the business, Tara is the global client lead for Kodak Alaris and Lebara. Prior to joining Text100 UK, Tara launched and led Text100͚s North American consumer practice for 8 years which included crafting strategies and providing counsel for clients such as MTV, Shazam, British Airways, Vimeo, KAYAK.com and many others. Immediately before joining Text 100, Tara spent five years leading North American Corporate Communications for Samsung Electronics, playing a pivotal role in shaping Samsung͚’s brand identity as a digital technology leader in the U.S., Canada and Mexico.

Julie Woods-Moss

Julie Woods-Moss

CMO, Innovator, President, Woods Moss Holdings

Julie Woods-Moss is a tech savvy CMO with deep insights of digital technologies: cloud, mobile, IOT, augmented reality and artificial intelligence. She is a board level advisor for machine learning and analytics at the Boston Consulting Group; a senior advisor to Mu Sigma, the world’s largest pure play analytics company; a senior advisor to corporate finance firm, Dial Partners LLP; and to Agent3, a tech based digital agency within the Next15 Communications group. She is the former President at Tata Communications and as the company’s CMO, Chief Innovation Officer and CEO of the Nextgen Business she built billion dollar businesses and B2B brands. She was also a member of the Tata Group Brand advisory board, overseeing the Tata brand, a top 50 global brand in 2017.

Julie has been rated the 16th most influential CMO in the world by Forbes in 2017 and rated a top 12 CMO to follow on Twitter by Mar Tech Series in 2018 . She is a member of the CNBC CMO council and is a Forbes Technology Council blogger. She is passionate about the role of women in STEM and founder of Tata Communications’ ‘Winning Mix’ group, established to improve policies and programmes to promote the professional development of women and minorities.


Tara O'Donnell

Tara O'Donnell

Managing Director, UK, Text100

Julie Woods-Moss

Julie Woods-Moss

CMO, Innovator, President, Woods Moss Holdings

AI vs Humanity: Who Will Win?

Hosted by Text100

With more than 10 million products available on our 4-inch screens, the range of choice can be overwhelming. In fact, IKEA exec Steve Howard said we’ve reached “peak stuff”. So, ensuring that your brand appeals to your audience is vital. Sounds simple, right? Sadly, as marketers we’ve forgotten this, getting distracted instead by the latest shiny technology. In order to engage with our customers (and actually be noticed) we must welcome, not fear, AI. By allowing us to increase speed and efficiencies, we’re able to focus on what really matters: meeting our audience’s needs, wants and values. As we learn to trust AI more, putting these at the centre of how brands think and act ensures we won’t de-humanise our actions, conversations or consumer relationships.

Humanity must be at the core: 71% of Americans would rather interact with a human than a machine. Led by Tara O’Donnell, Managing Director of Text100 UK, this session will explain how we can use AI to enhance rather than replace the human experience, and how brands can take advantage.

Attend this session and learn:

  • How brands can use AI reconnect with their audience
  • How to overcome the common fear of AI in society, and maximise its potential, to the benefit of brands and its audiences
  • What’s in it for you? The importance of putting your audience’s human needs, wants and values at the heart of everything you do
  • Think Human: Steps for brands to turn a people-first mindset into successful action
  • thursday November 15, 2018
  • 4:00 PM - 4:40 PM
  • QEII Centre: Whittle Stage
  • Future Tech, AI vs Humanity, Future of Brands
  • Effectively grow and engage your audience, Use data to make better decisions, Future proof my strategy for next generation consumers
thursday 4:00 PM 4:20 PM

Social Media and Well-Being: Rethinking the Scientific Evidence

Hosted by Social Media Week

Social Media and Society

Amy Orben

Amy Orben

College Lecturer & DPhil Candidate, University of Oxford

Amy is an experimental psychologist and College Lecturer at the University of Oxford, investigating the effects of social media and other digital technologies on well-being and human sociality. Using innovative methods and data-driven research, her work has questioned popular assumptions about social media use and its effects. Alongside her research, she regularly contributes to policy conversations and debates in the media.


Amy Orben

Amy Orben

College Lecturer & DPhil Candidate, University of Oxford

Social Media and Well-Being: Rethinking the Scientific Evidence

Hosted by Social Media Week

While current public and media debate makes the evidence surrounding social media use, teens and well-being seem clear cut, this couldn’t be further from the truth. Amy Orben, a psychology researcher at the University of Oxford, scientifically investigates many of the most pressing questions regarding social media use and adolescent well-being. In her talk she provides a whistle-stop tour of current scientific evidence, outlining unsolved debates and illustrating a surprising lack of clear-cut results. In addition to discussing wide-reaching implications for social and political debates, she also provides information about what is currently being done by scientists to transparently investigate the consequences of social media use.

  • thursday November 15, 2018
  • 4:00 PM - 4:20 PM
  • QEII Centre: Fleming Stage
  • Social Media and Society, Social Content
  • Effectively grow and engage your audience, Use data to make better decisions
thursday 4:20 PM 5:30 PM

Sponsored

Man vs Machine: Using AI in the Creative Industry

Hosted by Lexus

AI vs Humanity

Reece Medway

Reece Medway

Watson Media and Entertainment Specialist, IBM UK and Ireland

Reece is an experienced industry professional and regular industry blogger and thought leader in AI. Reece is experienced in machine learning, data science and artificial intelligence. He is the creator of Bot Fitness and SantaBot both of which gained recognition in F8 and London Tech Week, Reece is also a contributing editor to ChatBots Magazine.

Dave Bedwood

Dave Bedwood

Creative Partner, The & Partnership London

Dave Bedwood is a Creative Partner at The & Partnership London where he oversees the creative work across the full Lexus portfolio. Dave wrote the idea of using an AI to create the film script for the new ES campaign. Inspired by intuitive features of the car which make it a true partnership between man and machine. In a former life Dave started his own creative agency in 2004 called Lean Mean Fighting Machine, within four years it was named Agency of the Year at the Cannes International advertising awards.

Alex Newland

Alex Newland

Co-Founder, Visual Voice

Alex puts his diverse experiences of creative arts, film making, live event production, digital marketing and project delivery to formidable effect to deliver ground breaking campaigns for a long roster of well-known brands including Sky, Honda, Argos and Adobe. With his deep expertise within both the creative and technical spheres, he is ideally placed to ensure the delivery of exceptional work, deftly balancing the often opposing elements of potential and reality to maximise resource and timescale. Alex’s naturally collaborative, open, honest and inquisitive management style, coupled with his ferocious appetite to push the envelope of possibility both challenges, but also brings out the very best in those who work around him. Always in search of what is next and skilfully pushing boundaries in order to get there he has the essential insight to develop award winning creative technological campaigns.

Job role: Lexus ES AI
As project lead, Alex was responsible for working closely with the team to establish the ‘rules of engagement’ for the project around what training data would be made available to the AI. As the project progressed Alex was then responsible for liaising with the various partners involved in the project including the vital involvement and findings derived from MindX’s research work into the nature of intuition and characteristics of intuitive individuals. Where gaps emerged in the training data which risked compromising the final output, Alex worked with the team to identify and secure additional training sources to ensure the most reliable and appropriate knowledge base. As the project moved towards the output phase, Alex then led the work to ensure that the underlying findings of the project were captured in an accessible form to act as best practice guidance for future work as well as the actual script output itself.

Will Nutbrown

Will Nutbrown

Co-Founder, Visual Voice

Will Nutbrown is an experienced multi-disciplinary technologist with unique experience across a diverse range of fields including Artificial Intelligence, highly available systems architecture, interactive software development and solutions architecture for complex systems. Specialising in and drawn to unusual and challenging projects, Will has worked globally to lead the design, development and delivery of a number of bespoke technology solutions across industries from media and entertainment to education and finance.

Job role: Lexus ES AI
As technical lead, Will was responsible for the identification of appropriate technologies and development of the system architecture in order to deliver the project requirements. Will then led the development team throughout the project and managed external supplier relationships. The project was somewhat unique in terms of the sheer volume of data generated by the analysis of the award winning adverts which necessitated the development of a customised data storage solution and data workflow to ensure efficient data sharing and transfer between the various components of the project. The project was run on a continuous delivery basis as far as possible such that it was possible to examine at least basic output from the AI very early on in the project to identify any issues with either the workflow or training data and make timely adjustments.

Kate Levchuk

Kate Levchuk

Transhumanist, AI Blogger , Forbes

Kate Levchuk is a Transhumanist & AI Blogger for Forbes. Excited about technology and its power to improve human species and restore the environment.

Michael Tripp

Michael Tripp

General Manager, Lexus Brand Communications

 

Kevin MacDonald

Kevin MacDonald

Director,

 


Reece Medway

Reece Medway

Watson Media and Entertainment Specialist, IBM UK and Ireland

Dave Bedwood

Dave Bedwood

Creative Partner, The & Partnership London

Alex Newland

Alex Newland

Co-Founder, Visual Voice

Will Nutbrown

Will Nutbrown

Co-Founder, Visual Voice

Kate Levchuk

Kate Levchuk

Transhumanist, AI Blogger , Forbes

Michael Tripp

Michael Tripp

General Manager, Lexus Brand Communications

Kevin MacDonald

Kevin MacDonald

Director,

Man vs Machine: Using AI in the Creative Industry

Hosted by Lexus

Lexus Europe is launching an advert with a difference. What makes it different to any car advert you’ve seen before? It’s the perfect combination of man and machine. Scripted by an AI and directed by award-winning director, Kevin Macdonald, Lexus’s global reputation for pushing the boundaries of technology and innovation inspired the 60-second film, entitled Driven by Intuition.

In this session, world-famous director Kevin Macdonald, is joined by Michael Tripp from the Lexus Europe Brand Communications team, Reece Medway, an AI specialist from IBM, Dave Bedwood, Creative Lead from advertising agency T&P and Will Nutbrown and Alex Newland from Visual Voice, who created the AI. The group will explore how man and machine can work together to push the boundaries of creativity as we know it.

  • thursday November 15, 2018
  • 4:20 PM - 5:30 PM
  • QEII Centre: Fleming Stage
  • AI vs Humanity
  • Effectively grow and engage your audience, Work with influencers and influencer campaigns, Rise above the noise through better storytelling
thursday 5:30 PM 6:30 PM

Networking Happy Hour

Hosted by Social Media Week

Social Media and Society


Networking Happy Hour

Hosted by Social Media Week

After a day full of inspiration, grab a drink with your new-found-fellow-attendee-friends and enjoy complimentary cocktails, wine and beer.

  • thursday November 15, 2018
  • 5:30 PM - 6:30 PM
  • QEII Centre
  • Social Media and Society
thursday 5:30 PM 6:30 PM

PREMIUM PASS ONLY: Networking Cocktail Hour

Hosted by Social Media Week

Social Media and Society


PREMIUM PASS ONLY: Networking Cocktail Hour

Hosted by Social Media Week

Join us towards the end of the day for an exclusive happy hour in our #SMWLDN Premium Lounge from 5:30pm – 6:30pm.

If you’re a Premium Passholder, swing by to network fellow colleagues and SMW speakers while enjoying complimentary cocktails.

  • thursday November 15, 2018
  • 5:30 PM - 6:30 PM
  • QEII Centre: Premium Lounge
  • Social Media and Society
friday 8:30 AM 10:30 AM

NETWORKING BREAKFAST (OFFSITE): Getting Dark Social Right

Hosted by We Are Social

André Van Loon

André Van Loon

Research & Insight Director, We Are Social

Andre is Research & Insight Director at We Are Social with 10+ years experience working with global brands, measuring media reputation and marketing effectiveness. Andre has worked in social media, advertising and PR measurement, with brands including NBCUniversal, YouTube and Samsung.


André Van Loon

André Van Loon

Research & Insight Director, We Are Social

NETWORKING BREAKFAST (OFFSITE): Getting Dark Social Right

Hosted by We Are Social

This breakfast session takes place OFFSITE at We Are Social’s office and available to SMW Passholders ONLY.
PRE-REGISTRATION is required via the Attendee Guide which was sent through email on 1 November.
SEATING IS LIMITED TO 150 PEOPLE. This presentation will not be video captured or live streamed.

Since 2011, we have seen a dramatic shift in the way people communicate and share content online. With the emergence of dedicated messaging platforms such as WhatsApp and WeChat, and all of the major social networks increasing the capabilities of their own private messaging functions; users have continued to move away from public over-sharing on social, towards a more private means of communication. This, is dark social.

An un-trackable, ‘hidden’ means of communication – it was believed that last year over 75% of social referrals were made on dark social. With friends choosing to share links to content they liked privately, rather than tagging other users or re-sharing content to their wall.

Yet, despite this change in behaviour, Econsultancy recently reported that only 4% of marketers are taking dark social seriously. But with brands being unable to monitor engagement rates or analyse brand sentiment on these ‘dark’ channels, how can marketers utilise these platforms to engage audiences? And what do we, as an industry, really need to know?

Join our Research & Insight Director, Andre Van Loon, where he’ll be hosting a breakfast session at We Are Social’s office to answer just that. Attendees will walk away with a greater understanding of:

  • What dark social is, and how it relates to organic and paid social marketing
  • The challenges faced by marketers, given dark social is ‘hidden’ from view, and the metrics brands should really be measuring
  • Success stories from brands who have tapped into dark social, and the learnings that can be taken away
  • The best ways to use from dark social for future campaigns
  • friday November 16, 2018
  • 8:30 AM - 10:30 AM
  • We Are Social
  • Future of Brands, Future of Platforms
  • Understand which content formats are right for my campaign, Future proof my strategy for next generation consumers
friday 10:30 AM 10:50 AM

Fighting the Dopamine Drip: How Brands Can Overcome Our Shortening Attention Spans

Hosted by Wavemaker

Future of Brands

Dom Whitehurst

Dom Whitehurst

Head of Digital Engagement, Wavemaker

Starting his career as a founder of one of London’s earliest social media agencies in 2008, Dom persuaded Debenhams and Premier Inn to start their first Twitter channels and trained O2’s staff to respond to customer queries on Twitter.

Dom now works as Head of Social for the third largest media agency in the UK, guiding clients to produce content that will resonate with the audiences that matter most to them.


Dom Whitehurst

Dom Whitehurst

Head of Digital Engagement, Wavemaker

Fighting the Dopamine Drip: How Brands Can Overcome Our Shortening Attention Spans

Hosted by Wavemaker

It’s a great irony that as we all spend more time on our phones – ignoring our friends, partners and children – our interaction with content is reducing in length. Social media algorithms have created a dopamine drip, driving an expectation for instant gratification despite our marathon social viewing habits. In this fractional world, where average Facebook video view lengths are less than 2 seconds, Instagram Stories are viewed for less than a second and people are scrolling the height of Big Ben on their feeds every day, how can we capture enough attention to tell a story worth listening to?

In this session, Dom Whitehurst – Head of Digital Engagement at Wavemaker – will show why marketers need to radically rethink the content they produce and the channels that they use to talk to their customers. Drawing upon the behaviour of modern day social media users and reviewing the factors that keep audiences engaged, Dom will show the opportunities to tell stories in a congested and distracting environment.

Attend this session and learn:

  • What the behaviour of social users in 2018 looks like and how that will change in 2019
  • How to optimise your content to tell stories to suit a distracted audience
  • Which opportunities exist to hold attention for longer, and the messages that work well with these platforms and formats
  • friday November 16, 2018
  • 10:30 AM - 10:50 AM
  • QEII Centre: Fleming Stage
  • Data Decision Making, Future of Brands, Social Content, Evolution of Storytelling
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign, Future proof my strategy for next generation consumers, Rise above the noise through better storytelling
friday 10:50 AM 11:30 AM

Sponsored

Vkontakte: An Introduction to Europe’s Largest Social Network

Hosted by Socialgist

Future of Platforms

Nataliia Iakunina

Nataliia Iakunina

Products Promotion Director, VK.com

Nataliia Iakunina is the Products Promotion Director at VK.com.
For more than six years she was CEO at Ukrainian VK.com office where she was managing advertisement, financial, PR and legal departments.
This year she joined Russia VK.com team to launch Special Projects for small and middle business.
Nataliia has eight years managing experience in Government, non-Government and commercial organizations. She interests in educational projects, marketing and data analytics.

Kaylin Linke

Kaylin Linke

Head of Solutions Architecture, Socialgist

Kaylin Linke is the Head of Solutions Architecture at Socialgist. With a background in market research, Kaylin has over 10 years experience focused on various aspects of social data. Prior to joining Socialgist, Kaylin worked in the social data delivery space as consultant, analyst, and product manager. Most recently during her time at Oracle she focused on R&D projects to continually optimize and integrate machine learning for text analytics into the Marketing Cloud.

At Socialgist Kaylin brings this expertise to guide customers as they integrate a variety of social data types into their everyday operations.

Jay Krall

Jay Krall

VP Product, Socialgist

Jay Krall is VP of Product at Socialgist. He has managed privacy-safe social data products since 2008. Before that he covered the food industry for the Wall Street Journal, and finds that understanding consumer opinion from social data is more accurate and efficient than wandering grocery store aisles looking for interview subjects. He has worked closely with social platforms including Facebook and Twitter to bring data insights to Fortune 100 brands, and built data privacy programs for several social technology companies. At Socialgist he works with partners including VK and Reddit to ensure compliant, enterprise-grade access to public social data. Jay is from Chicago and lives in London.


Nataliia Iakunina

Nataliia Iakunina

Products Promotion Director, VK.com

Kaylin Linke

Kaylin Linke

Head of Solutions Architecture, Socialgist

Jay Krall

Jay Krall

VP Product, Socialgist

Vkontakte: An Introduction to Europe’s Largest Social Network

Hosted by Socialgist

Globally, audiences are using a broader range of social platforms than ever before creating new opportunities for marketers to find and engage their audience. Vkontakte (VK), the largest social network in Europe offers marketers an excellent opportunity to build brand loyalty with an influential and engaged user community.

In this session, you will learn about the unique features of VK that keep users engaged far longer than other networks and even TV. Understand how leading brands like Unilever, CocaCola, Mars and others use conversational data to identify and develop intimacy with their audience on VK.

Attend this session and learn:

  • The importance of including VK in all marketing activities
  • An introduction to the VK community
  • How to access VK data to identify your audience
  • Real insights gained from VK data
  • friday November 16, 2018
  • 10:50 AM - 11:30 AM
  • QEII Centre: Whittle Stage
  • Social Content, Evolution of Storytelling, Future of Platforms
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign, Rise above the noise through better storytelling
friday 10:50 AM 11:30 AM

Tap For Sound: Can Audio Ever Be Shareable On Social?

Hosted by BBC

Social Content

Anna Doble

Anna Doble

Digital Editor, BBC World Service

Anna is Digital Editor at BBC World Service, leading online strategy, social, video and podcast adventures for their programmes in the English language. She’s a former digital editor at BBC Radio 1’s Newsbeat and Channel 4 News, has been listed by journalism.co.uk as one of the top 50 female digital innovators in the UK and named in the h100 Hospital index of influential people in the creative industries.

Rowan Collinson

Rowan Collinson

Senior Social Media Producer, BBC Radio

Rowan is a senior producer for BBC Radio where he oversees the social media output of Radio 2 and 6 Music. He’s a double Sony Gold Award winner for his work developing programme formats fusing social media and audio and is currently working on social media strategy for the launch of BBC Sounds, the BBC’s brand new audio service.

Shaun Keaveny

Shaun Keaveny

Breakfast Show Presenter, BBC Radio 6 Music

Shaun W. Keaveny is the current host of BBC Radio 6 Music’s Breakfast Show where over one million people a week listen to his mix of irreverent humour, middle age shout-outs and “seemingly limitless supply of audio clips of Jeremy Vine” (inews.co.uk). Shaun is also an accomplished stand up comedian and has recently hosted his very own original podcast series – Show and Tell – for Spotify.


Anna Doble

Anna Doble

Digital Editor, BBC World Service

Rowan Collinson

Rowan Collinson

Senior Social Media Producer, BBC Radio

Shaun Keaveny

Shaun Keaveny

Breakfast Show Presenter, BBC Radio 6 Music

Tap For Sound: Can Audio Ever Be Shareable On Social?

Hosted by BBC

We’ve all pivoted to video, but could 2019 be the year brands and broadcasters ditch the subtitles and pivot to audio?

With the explosion in podcasting, 60% of Instagram Stories now being watched with sound on and global broadcasters like the BBC and ITV making a renewed investment into on demand audio, it’s never felt like a more exciting time to be an audio producer. But how can a predominantly visual medium like social media help audio discovery? How can you optimise audio to be shareable? And how are audio creatives and social media creatives collaborating to reach new audiences?

A panel of audio and social creatives from across the UK content industry discuss the ways in which they’ve been making their audio shareable on social through memes, short form formats, online conversations, animations and more. Along the way we’ll hear examples from Jeremy Vine’s Angry Vegan and Shaun Keaveny’s middle age shout outs to the drama Death in Ice Valley to Yanny and Laurel and try to answer the age old question, can audio ever go genuinely viral?

  • friday November 16, 2018
  • 10:50 AM - 11:30 AM
  • QEII Centre: Fleming Stage
  • Future of Publishing, Social Content, Future of Platforms
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign, Rise above the noise through better storytelling
friday 11:30 AM 12:00 PM

Networking Break

Hosted by Social Media Week

Social Media and Society


Networking Break

Hosted by Social Media Week

Time for a break! Come join us each day for some coffee and tea and get refreshed for the rest of the day ahead. Take this short time out from sessions to network with fellow attendees or check out our exhibitors.

  • friday November 16, 2018
  • 11:30 AM - 12:00 PM
  • QEII Centre
  • Social Media and Society
friday 12:00 PM 12:20 PM

Global Influence: How to Capitalize on the Rise of Influencer Marketing Around the World

Hosted by Traackr

The Influencer Equation

Joel Backaler

Joel Backaler

Managing Director, Frontier Strategy Group

Joel Backaler is a global marketing strategist, author, and international keynote. He is the Managing Director at Frontier Strategy Group, a member of the National Committee on US-China Relations and the award-winning author of “China Goes West.”

In September 2018, Backaler will release his second global marketing book, also published with Palgrave Macmillan called “Digital Influence.” Digital Influence explores how businesses and other organizations can incorporate influencer marketing into their global strategy by tapping into the voices of local key opinion leaders and trendsetters to bring their products and services to market in an authentic, locally relevant manner.

His thought leadership has been featured in Forbes, BBC, and The Financial Times. He has worked with many of the world’s top global brands, including: The Coca-Cola Company, Johnson & Johnson, Philips, Cisco, HP, and Danone. He has also advised companies from emerging markets on their globalization efforts.


Joel Backaler

Joel Backaler

Managing Director, Frontier Strategy Group

Global Influence: How to Capitalize on the Rise of Influencer Marketing Around the World

Hosted by Traackr

Influencer marketing faces increasing scrutiny due to some brands paying excessive fees to ‘lifestyle influencers’ with fake followers that result in questionable ROI. The fact is, one-off paid influencer campaigns represents only a small segment of a much larger picture and, unfortunately, discredits genuine brand collaborations. When executed properly, brands partner with relevant influencers to drive true business outcomes across wide-ranging areas such as product launches, product development, and corporate reputation management. As influencer marketing matures and ‘goes global’, new opportunities will emerge for brands to partner with local influencers to grow their businesses in foreign markets due to the credibility and authority established from these trusted voices.

In this session, Joel Backaler — growth marketing strategist and author of the new book, “Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business (Palgrave Macmillan)” — will share key findings from his interviews with 100+ brand executives, agencies, marketing technology vendors and influencers to shed light on what’s working, what’s not — and most importantly — what steps you can take to grow your business at home and overseas by effectively implementing influencer marketing into your business strategy.

  • friday November 16, 2018
  • 12:00 PM - 12:20 PM
  • QEII Centre: Fleming Stage
  • The Influencer Equation, Future of Brands, Social Content
  • Effectively grow and engage your audience, Work with influencers and influencer campaigns, Understand which content formats are right for my campaign, Future proof my strategy for next generation consumers, Rise above the noise through better storytelling
friday 12:00 PM 12:20 PM

Who Exactly Are We? Exploring Difference in our Social Media vs. 'Real Life’ Identities

Hosted by Social Media Week

Social Media and Society

Dr Geraint Evans

Dr Geraint Evans

Marketing Consultant,

Dr Geraint Evans is an award winning international marketing professional, board advisor and academic researcher. He has held a variety of global marketing leadership roles and delivered work for brands such as ODEON Cinemas Group, Virgin Media, Tesco, Boots and Whitbread.

Geraint’s focus areas for writing and speaking are emerging trends in customer behaviour, all things digital, brand marketing and product innovation


Dr Geraint Evans

Dr Geraint Evans

Marketing Consultant,

Who Exactly Are We? Exploring Difference in our Social Media vs. 'Real Life’ Identities

Hosted by Social Media Week

It is a very confusing time. Marketers and social media practitioners are attempting to get cut through every day, maximise their increasingly stretched spend and hope that, one day, their idea will be the one that goes viral on digital platforms – but who are they really talking too anyway?

In a world where people can be many different people across various social media platforms, and a completely different again in their ‘real’ lives – who exactly are we?

In this session, Dr Geraint Evans, an award winning marketing professional, writer and presenter, will use the lens of recent global events such as the FIFA World Cup 2018, the BREXIT vote and Love Island to explore how we differ in terms of behaviour online and offline.

The session will feature interactive Q&A and actively encourage audience participation throughout as we all seek to find some answers together.

Attend this session and learn:

  • How to better understand consumer behaviour on social media
  • Understand how to translate social media sentiment in new ways
  • Learn from examples of ‘best’ practice in social media and how it can inform their content strategy
  • Gain additional insight into what drives internet culture on different platforms
  • friday November 16, 2018
  • 12:00 PM - 12:20 PM
  • QEII Centre: Whittle Stage
  • Social Media and Society, Social Content, Future of Platforms
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign, Future proof my strategy for next generation consumers
friday 12:20 PM 1:00 PM

Sponsored

Can Privacy & Personalisation Co-Exist?

Hosted by Wayin

Data Decision Making

Richard Jones

Richard Jones

CEO, Wayin

Richard is a CEO and entrepreneur, having co-founded EngageSciences in 2010, a marketing SaaS company which he ran as CEO up until the company was sold to Wayin in 2016.

Post acquisition, Richard took over the role of Wayin CEO from Scott McNealy, the co-founder and legendary CEO of Sun Microsystems, who moved to the role of Chairman of the Board.

Originally from London, Richard is now based in Denver, where through his work at Wayin he is helping the world’s largest advertisers and media companies survive the ‘Ad Apocalypse’ through pioneering new ways to engage consumers with interactive experiences across many digital channels.

Maria Reyes

Maria Reyes

Marketing Director, Bauer Xcel Media

A digital marketing expert, Maria has been the Digital Marketing Director for Bauer Media since 2016. She’s a spirited marketing leader, unbreakable optimist and a champion for diversity in business.

She joined Bauer Media from Johnston Press where she was instrumental to the successful acquisition of The i newspaper and the launch of their brand new website inews.co.uk as well as the rebrand of several of its most iconic brands, including The Scotsman and The Yorkshire Post. Prior to that she spent several years at Sky, devising innovative and creative campaigns to drive awareness to successful shows such as Game of Thrones, Scandal and Got To Dance.

Bringing with her more than ten years’ experience working in digital, Maria oversees Bauer’s highly profitable digital audience acquisition activities across its portfolio of brands, as well as the overall strategy for its transactional offerings in gambling, insurance and rewards.

Chris Rutherford

Chris Rutherford

Digital Commercial Director, Bauer Media

 


Richard Jones

Richard Jones

CEO, Wayin

Maria Reyes

Maria Reyes

Marketing Director, Bauer Xcel Media

Chris Rutherford

Chris Rutherford

Digital Commercial Director, Bauer Media

Can Privacy & Personalisation Co-Exist?

Hosted by Wayin

“If you want the rainbow, you gotta put up with the rain.” Dolly Parton my not have been referring to the new age of privacy when she said this, but if consumers want better personalisation, they have to share a little data too.

In light of recent data scandals, coupled with privacy legislation sweeping the globe, Bauer Media join Wayin to discuss how brands can deliver true personalisation to consumers that are more scrupulous than ever when it comes to handing over their personal data.

For privacy and personalisation to co-exist, brands need to implement a fully-fledged zero-party data strategy. Zero-party data is a class of data that allows brands to build direct relationships with consumers, and in turn, better personalise their marketing, content and product recommendations. This is because zero-party data is directly, and willingly shared with you by your consumers, Helping alleviate data privacy concerns by bringing data capture and activation out into the open.

Attend this session and learn:

  • The challenges Bauer Media face in the digital publishing world
  • How Bauer Media capture zero-party data using incentive mechanics that offer a value exchange in return for consumer preferences
  • Do personalization correctly with good data and consumer buy-in, boosting conversions and brand affinity
  • friday November 16, 2018
  • 12:20 PM - 1:00 PM
  • QEII Centre: Fleming Stage
  • Data Decision Making, Future of Publishing, Social Content
  • Use data to make better decisions, Understand which content formats are right for my campaign
friday 12:20 PM 1:00 PM

Why Everyone Who Works in Social Media Now Works in Politics and WHY It Matters

Hosted by FleishmanHillard Fishburn

Future of Brands

Trewin Restorick

Trewin Restorick

Founder & CEO, Hubbub UK

Trewin Restorick is the Founder & CEO of Hubbub UK. Previously Trewin created Global Action Plan, the UK’s leading environmental behaviour change charity which he set up in 1993. As CEO Trewin developed award winning sustainability partnerships with organisations such as BskyB, Barts NHS Trust and EON as well as developing a wide range of successful environmental initiatives in schools and communities. Trewin is a frequent commentator on environmental issues including regular slots in Business Green, Guardian Sustainable Business and Sky News. He has been trained by Al Gore as one of his climate change ambassadors

Before starting Global Action Plan, Trewin was Director of Fundraising at Friends of the Earth where he created PaperRound, London’s leading community recycling business. Prior to Friends of the Earth, Trewin worked in the job creation team at Plymouth City Council and also produced a youth TV programme for the BBC called Something Else.

Brett Kobie

Brett Kobie

SVP & Director, EMEA Digital Public Affairs Lead, FleishmanHillard

Brett Kobie leads FleishmanHillard’s Digital Public Affairs offering across the EMEA region, which works across sectors to combine deep political and policy expertise with innovative, creative communications. A seasoned transatlantic public affairs professional and strategic digital communicator, Brett has split the last 15 years across private sector, government and non-profit roles in Brussels and New York. He also sits on FleishmanHillard’s global social & innovation leadership team.

Shweta Kulkarni Van Biesen

Shweta Kulkarni Van Biesen

Head of Internal Communications EMEA, Bridgestone

Shweta Kulkarni Van Biesen is the Head of Internal Communications at Bridgestone overseeing communications to a diverse group of 18.000 employees across EMEA. Shweta has over 14 years’ of experience in leadership communications, employee engagement, media relations and public affairs. She is a board member of the European Association of Communication Directors. Prior to joining Bridgestone, Shweta worked at MedTech Europe trade association representing the medical technology companies in Europe and Johnson & Johnson.

She holds a Bachelor’s degree in Computer Science and Master’s degree in Communication & Information Studies from Rutgers University, New Brunswick.

Sarah Baumann

Sarah Baumann

Director of Marketing, People's Vote

 


Trewin Restorick

Trewin Restorick

Founder & CEO, Hubbub UK

Brett Kobie

Brett Kobie

SVP & Director, EMEA Digital Public Affairs Lead, FleishmanHillard

Shweta Kulkarni Van Biesen

Shweta Kulkarni Van Biesen

Head of Internal Communications EMEA, Bridgestone

Sarah Baumann

Sarah Baumann

Director of Marketing, People's Vote

Why Everyone Who Works in Social Media Now Works in Politics and WHY It Matters

Hosted by FleishmanHillard Fishburn

Political and cultural wars are raging across the western world. As a result, social media and marketing professionals are increasingly finding themselves on the front line. Faced by increasingly demanding audiences, they are having to break down the siloes between marketing, corporate communications, government relations and even legal departments to ensure their brands are equipped to navigate 2018’s choppy waters.

Brands are having to ask themselves hard questions like “where do we stand on hot button issues like immigration, LGBT rights or even Brexit? Should we keep our heads down or become corporate activists?”

NGOs, eager to make policy change happen, are focused on using creativity and technology to channel the mounting energy of this new class of “European everyday activists,” people who were once apolitical and disengaged but are now fired up, ready to act and eager to see where their favorite brands stand.

And from that school of everyday activism a new category of self-made political influencers is taking to social (and to the streets), adding fuel to the already fiery debates of the day.

Attend this session and learn:

  • How social media and marketing professionals are breaking down siloes within companies to make sure their strategies are fit-for-purpose in times of seismic political and cultural change
  • How NGOs are harnessing emerging communities of “European Everyday Activists” and drive them to action on political and cultural issues
  • How self-made political influencers are using digital and social to shape the debates that are shaping our world
  • How to find the right mix of creativity and technology to aid your own efforts to engage European everyday activists
  • friday November 16, 2018
  • 12:20 PM - 1:00 PM
  • QEII Centre: Whittle Stage
  • Future of Brands, Social Media and Society, Future of Platforms
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign, Future proof my strategy for next generation consumers
friday 1:00 PM 2:30 PM

Networking Lunch - Friday

Hosted by Social Media Week

Social Media and Society


Networking Lunch - Friday

Hosted by Social Media Week

Join us each day for a 90-minute networking lunch, with the opportunity to engage with your fellow attendees, speakers, sponsors and exhibitors. Lunch will be served at the QEII from 1:00pm – 2:30pm.

…………………………………………………

EDELMAN LUNCH: OFFISTE

ALL Passholders are invited to attend the EDELMAN OFFSITE Lunch (105 Victoria Street).

Our partner, Edelman, will be hosting a 150 person lunch at their offices (a 7 minute walk from the QEII) from 1:15pm – 2:15pm. The lunch will include a short presentation discussing “How do you measure influence?”

…………………………………………………

Standard Passholders: Food catering stations will be located on the 4th Floor for the first 200 people at 1:00pm. Food catering stations will then open up in the 3rd Floor Exhibitor Hall at 1:15pm. Feel free to bring your lunch back into the main stages for additional seating.

Premium Passholders: A food catering station will be open in the Premium Lounge at 1:00pm (GUILD ROOM)

…………………………………………………

Friday’s QEII Lunch Menu:

Standard

  • + Sandwich Round: Goat cheese red onion, pepper compote on Mediterranean bread
  • + Sandwich Round: Roasted season vegetables with pistu mayonnaise on med bread
  • + Sandwich Round: Free range egg salad on potato bun
  • + Sandwich Round: Pulled BBQ pork sandwich
  • + Finger Food Side: Steamed Vegtabled Gyoza Dumpling

*Gluten free sandwiches will be made available

Premium

  • + Sandwich Round: Goat cheese red onion, pepper compote on Mediterranean bread
  • + Sandwich Round: Hummus on malted bread
  • + Sandwich Round: Chicken Tikka
  • + Sandwich Round: Salmon in a horse radish mayonnaise and water cress sandwich
  • + Finger Food Side: Spicy lamb kofta with mint yoghurt (gf)
  • + Finger Food Side: Steamed Vegtabled Gyoza Dumpling
  • + Finger Food Side: Teriyaki chicken skewers (h)

*Gluten free sandwiches will be made available

…………………………………………………

If you’d like to check out some other nearby lunch spots, here’s a few we recommend in Westminster:

Wesleys Cafe
Central Hall Westminster, Storey’s Gate, Westminster

Cellarium Cafe and Terrace
Dean’s Yard, Westminster Abbey

Pret A Manger
49 Tothill Street

Cafe Fresco
Steel House – 11 Tothill Street

Blue Boar
37-45 Tothill Street, London

  • friday November 16, 2018
  • 1:00 PM - 2:30 PM
  • QEII Centre
  • Social Media and Society
friday 1:15 PM 2:30 PM

NETWORKING LUNCH (OFFSITE): Measuring Influence: Beyond Reach

Hosted by Edelman

Data Decision Making

Philip Trippenbach

Philip Trippenbach

UK Head of Influencer, Edelman

Philip Trippenbach runs the specialist influencer team for Edelman UK.

Philip is a digital strategist and planner with special focus on online influence. He devises and deploys strategic communications projects, integrated content marketing and influencer marketing campaigns based on digital editorial strategy. He invented the 4-dimensional RARA framework of influence now used by some of Edelman’s global clients.

Clients include ASICS, EY, GE, Heineken, HP, Juniper Networks, Knorr, Microsoft, Omo, Samsung, Shell, TRESemme, Unilever, Wacom, WD and Xbox.

Prior to joining Edelman, Philip was a digital producer with the BBC Current Affairs team and Editor-in-Chief of a networked journalism startup.

He has written two books: 30 Second Sci Fi and Collected Tweets Vol. 1 (2008-2015)


Philip Trippenbach

Philip Trippenbach

UK Head of Influencer, Edelman

NETWORKING LUNCH (OFFSITE): Measuring Influence: Beyond Reach

Hosted by Edelman

This lunch session takes place OFFSITE at Edelman’s office and available to SMW Passholders ONLY.
PRE-REGISTRATION is required via the Attendee Guide which was sent through email on 1 November.
SEATING IS LIMITED TO 150 PEOPLE. This presentation will not be video captured or live streamed.

For influencer work that drives ROI, from product marketing to public affairs, we need to go beyond follower counts. What is influence, actually? And how can we measure it? Philip Trippenbach, Head of Influencer at Edelman UK, will discuss a data-driven approach to influence that combines art & science, online and offline influence into a complete framework for applying the right kind of influence to your communications challenge.

  • friday November 16, 2018
  • 1:15 PM - 2:30 PM
  • Edelman UK
  • The Influencer Equation, Data Decision Making
  • Effectively grow and engage your audience, Use data to make better decisions, Work with influencers and influencer campaigns
friday 2:30 PM 2:50 PM

You’ve Got the Audience, Now What?

Hosted by Jungle Creations

Social Content

Jamie Bolding

Jamie Bolding

Founder & CEO, Jungle Creations

Jamie Bolding is the Founder & CEO of Jungle Creations, a media company for the social age, specialising in creating video content that is distributed to its online community of over 60 million followers. The company produces campaigns for clients including Baileys, McDonalds, WWF and Virgin, and in 2017 they generated the most Facebook video views for brands of any other publisher in the UK.


Jamie Bolding

Jamie Bolding

Founder & CEO, Jungle Creations

You’ve Got the Audience, Now What?

Hosted by Jungle Creations

In a world that is constantly and irrevocably connected, it is important for social publishers to not only engage with their communities online but to add value to their lives offline too. This is not just important from a human perspective but from a business perspective too as diversification is vital to long term success.

In this session, Jamie Bolding, Founder & CEO of digital media company Jungle Creations, will present how he and his team have built some of the largest and most engaged communities on social media whilst adding value to their lives not only through the content that they produce but by bringing them real life tangible experiences, products and services via cookbooks, e-commerce, restaurants and more.

Attend this session and learn:

  • Understand the importance of good social content
  • Find out how to build and engage with an online community
  • Learn how best to diversify offline
  • friday November 16, 2018
  • 2:30 PM - 2:50 PM
  • QEII Centre: Whittle Stage
  • Future of Brands, Future of Publishing, Social Content
  • Effectively grow and engage your audience, Understand which content formats are right for my campaign, Future proof my strategy for next generation consumers
friday 2:30 PM 2:50 PM

How LinkedIn Uses LinkedIn for Marketing

Hosted by LinkedIn

Future of Platforms

Jason Miller

Jason Miller

Global Content Marketing Leader, LinkedIn

Jason Miller leads global content and social media marketing initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. He is the author of the Amazon #1 Best Seller Welcome to the Funnel. Previously he was the senior manager of social media strategy at Marketo and responsible for leading the company’s global content and social media efforts. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, creating remarkable content, and tracking the ROI of social, he is winning awards as a concert photographer, singing 80’s metal karaoke, and winning at Seinfeld trivia.


Jason Miller

Jason Miller

Global Content Marketing Leader, LinkedIn

How LinkedIn Uses LinkedIn for Marketing

Hosted by LinkedIn

Want to know the secrets to raising brand awareness and driving demand on the world’s largest professional social network? Linkedin’s head of content and social media breaks down how LinkedIn uses its own platform to market to customers and prospects across the entire funnel. We’ll show you practical, innovative, and creative ways to increase your reach and engagement with customers and beyond. Using real company page examples you’ll learn tips you can use immediately and avoid mistakes others have learned along the way.

At the end of this session you will be able to:

  • Create the most efficient content to fuel your native advertising efforts on LinkedIn
  • Understand the paid and organic content opportunities available on LinkedIn and map them back to your marketing strategy
  • Incorporate video best practices on LinkedIn
  • Use advertising on LinkedIn as a testing ground for your broader content marketing strategy
  • friday November 16, 2018
  • 2:30 PM - 2:50 PM
  • QEII Centre: Fleming Stage
  • B2B Marketing, Paid Media Models, Future of Platforms
  • Effectively grow and engage your audience, Invest in the right marketing technology products
friday 2:50 PM 3:30 PM

Think Forward: The Key Trends to Know for 2019

Hosted by We Are Social

What is Next for Agencies

Paul Greenwood

Paul Greenwood

Head of Research & Insights, We Are Social

Paul Greenwood leads the Research & Insight team at We Are Social in London. He is responsible for developing social insight and measurement standards across the agency’s clients – including adidas, Disney Studios and the European Union – which enable accurate modelling of their ROI. Paul also oversees the set up and management of large research projects and global measurement frameworks for clients, to ensure consistency in reporting and insight generation across multiple markets – while simultaneously sharing knowledge and best practices.

Harvey Cossell

Harvey Cossell

Head of Strategy, We Are Social

Harvey Cossell is head of strategy at global social media agency We Are Social. Having started out client-side and then later working in creative agencies, he is a brand strategist with a strong heritage in helping brands navigate the burgeoning and complex world of communication for commercial success.


Paul Greenwood

Paul Greenwood

Head of Research & Insights, We Are Social

Harvey Cossell

Harvey Cossell

Head of Strategy, We Are Social

Leila Fataar

Leila Fataar

Founder, Platform13

Think Forward: The Key Trends to Know for 2019

Hosted by We Are Social

ln this session, We Are Social will be releasing their fourth annual Think Forward trends report.

Head of Strategy, Harvey Cossell will be outlining the key findings of our research. Attendees will also hear expert points of view from media, fashion and culture, with guest speakers including Cameron-James Wilson, creator of the world’s first virtual influencer Shudu and Leila Fataar, Founder of Platform13.

In 2018, huge numbers of people have felt their identities to be under threat – politically, from surveillance and data capture; culturally, from appropriation and homogenisation. Now they want it back. As a result, some have rallied against social entirely. Others have used it as a forum for change. Many have engaged in a backlash against big data.

Amidst the crisis, brands are expected to have a voice that speaks directly with consumers, as well as a role in driving cultural change, and some are struggling to find their place. People expect honesty, proper representation and innovation that’s balanced with responsibility.

The 2019 Think Forward report unpicks the complex and ever-shifting web of consumer identity and looks at the role brands play in reflecting and shaping it. The session will arm you with everything you need, from insights into raging culture and gender debates to the new rules of data. Because if there’s one thing we’ve learned about the identity crisis, it’s that the solutions lie in digital innovation.

  • friday November 16, 2018
  • 2:50 PM - 3:30 PM
  • QEII Centre: Fleming Stage
  • Future of Brands, What is Next for Agencies, Future of Platforms
  • Effectively grow and engage your audience, Use data to make better decisions, Understand which content formats are right for my campaign

Day 1 Wed, 14 November, 2018

Day 2 Thu, 15 November, 2018

Day 3 Fri, 16 November, 2018