#SMWLDN

31 OCT - 1 NOV

Wed, 30 Oct

Early Pass Pick-up9:15am - 5:30pm

Thu, 31 Oct

Official Sessions & Party9:00am - 7:00pm

Fri, 1 Nov

Official Sessions9:15am - 5:30pm

Agenda as PDF

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thursday 9:00 AM 9:10 AM

Opening Remarks with SMW's Founder & Executive Director, Toby Daniels

Hosted by Social Media Week

Talk / Evolution of Storytelling

Toby Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

Toby is the Co-Founder and CEO of Crowdcentric Media and Founder and Executive Director of SMW.

In 2009 Toby founded Social Media Week, a leading news platform and worldwide conference that takes place in 20+ countries around the world. SMW’s mission is to curate and share the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

Prior to Crowdcentric, Daniels was the Managing Director of Online Creative Communications, a London based digital agency which he managed for 7 years.

As a thought leader on a range of topics at the cross-section of media, technology and communications, Toby has been featured extensively in mainstream and trade media, including articles on CNN.com, The NY Times, The Next Web, Huffington Post, BBC, PSFK and Fast Company. He speaks regularly at conferences and has given talks at PdF Latin America in Santiago Chile, Social Media Brazil in São Paulo, PDMA’s Co-Creation Conference, Phoenix, SXSW, Austin and Digital Hollywood, Los Angeles. In 2013, The Next Web named Toby as one of New York’s 50 NYC Tech Entrepreneurs You Need to Know About.

In 2014 Toby co-curated the book On! The Future of Now, with the proceeds going towards supporting clean water projects in the developing world.

In addition to his professional endeavors, Toby is also a passionate contributor to a number of non-profit organizations, including CampInteractive, whose mission is to inspire and equip underserved students with the skills in computing, leadership, and professionalism needed to thrive in the Internet economy and beyond.


Toby Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

Opening Remarks with SMW's Founder & Executive Director, Toby Daniels

Hosted by Social Media Week

Join Social Media Week’s founder, Toby Daniels for the official kickoff of the 10th annual SMW London.

As the Executive Director, Toby has been instrumental in defining the conversation and setting the agenda for Social Media Week’s conferences over the past 10 years.

In 2019 we are at an inflection point and this year’s theme, Stories: With Great Influence Comes Great Responsibility, forces us to think about the impact that social media has had on our lives, the business of human connectivity and what we must do to create a future where the stories we share impact the world in positive ways.

In his opening remarks Toby will welcome you to the 2019 conference, share some highlights for the week ahead and some important announcements regarding the next chapter of SMW.

  • thursday October 31, 2019
  • 9:00 AM - 9:10 AM
  • QEII Centre
  • Talk
  • Social Media and Society
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Rise above the noise through better storytelling
thursday 9:30 AM 10:15 AM

[ACADEMY A1] Instagram for B2B

Hosted by Social Media Week

Academy / B2B Marketing

Alison Battisby

Alison Battisby

Founder & CEO, Avocado Social

Alison Battisby is an international social media speaker and consultant, with over a decade of social media marketing experience. Alison has been involved in some groundbreaking social media projects for brands including Nokia, Tesco, Estee Lauder, and Pringles as well as a range of UK start-ups and growing enterprises. Alison founded Avocado Social in 2014 and is accredited by Facebook and Instagram and works with them to teach marketing professionals the latest strategies.


Alison Battisby

Alison Battisby

Founder & CEO, Avocado Social

[ACADEMY A1] Instagram for B2B

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required: instructions will be sent to attendees via email. Academy sessions will not be video captured or live streamed.

Instagram is one of the hottest apps out there and attracts over 1 billion monthly active users — but what about B2B marketing? In this workshop, social media expert Alison Battisby will demonstrate how B2B businesses can harness the power of Instagram and create innovative social media campaigns using the creative app. There will be plenty of examples, practical tips on profile setup and posting activity. You’ll leave with a firm grasp and understanding of how to integrate Instagram into your marketing plan.

  • thursday October 31, 2019
  • 9:30 AM - 10:15 AM
  • QEII Centre
  • Academy
  • B2B Marketing
  • Future of Platforms
  • Effectively grow and engage your audience
  • Use data to make better decisions
  • Understand which content formats are right for my campaign
thursday 10:05 AM 10:30 AM

How 'OMD Create' Uses Data to Deliver Effective Storytelling on Social Media

Hosted by OMD

Talk / Data Decision Making

Matthew Breen

Matthew Breen

Managing Partner, OMD EMEA

Matt is Managing Partner at OMD EMEA. He leads OMD’s Creative division, Create, who are responsible for the ideation, development and creation of digital and social content across OMD EMEA’s portfolio of clients. Recent work includes Walkers ‘Best Ever’ campaign – which saw the brand partner with the Spice Girls, Gary Lineker and Guz Khan – to rejuvenate the Walkers brand and deliver the advertiser’s biggest ever marketing campaign.

Prior to OMD EMEA, Matt was Commercial Director of Social Chain Group’s publishing arm, Media Chain. Where he launched their London operation and worked with advertisers including Mondelez, Panasonic and Netflix. Matt has also held roles at Mail Metro Media as their Director of Branded Video, and Head of Video and Mobile, where he lead commercial product development and for both MailOnline and Metro.co.uk.


Matthew Breen

Matthew Breen

Managing Partner, OMD EMEA

How 'OMD Create' Uses Data to Deliver Effective Storytelling on Social Media

Hosted by OMD

Data and technology have changed the world. Our ability to access and scale information means we can communicate with people in more ways than ever before. We can optimise, iterate and personalise our messages at scale and understand their true impact on the people that matter. All in real time.

But, despite all of the data at our disposal, it’s finding ways to wield it that has truly helped brands succeed on social media. We believe that when inspired people and data collide you get the best results. We call that collision Creative Intelligence. And it fuels everything we do.

This presentation will inform our audience about how OMD Create uses a range of data sources to inspire its creatives and implements them within media guardrails to maximise performance.

Attend this session and learn:

  • A range of data sources that can inform social media creative
  • How an iterative approach delivers the best result for both creative and media
  • Examples of how OMD Create has implemented its approach for their clients
  • thursday October 31, 2019
  • 10:05 AM - 10:30 AM
  • QEII Centre
  • Talk
  • Data Decision Making
  • Social Content
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Use data to make better decisions
  • Understand which content formats are right for my campaign
thursday 10:30 AM 11:15 AM

[ACADEMY A2] Instagram for B2B

Hosted by Social Media Week

Academy / B2B Marketing

Alison Battisby

Alison Battisby

Founder & CEO, Avocado Social

Alison Battisby is an international social media speaker and consultant, with over a decade of social media marketing experience. Alison has been involved in some groundbreaking social media projects for brands including Nokia, Tesco, Estee Lauder, and Pringles as well as a range of UK start-ups and growing enterprises. Alison founded Avocado Social in 2014 and is accredited by Facebook and Instagram and works with them to teach marketing professionals the latest strategies.


Alison Battisby

Alison Battisby

Founder & CEO, Avocado Social

[ACADEMY A2] Instagram for B2B

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required: instructions will be sent to attendees via email. Academy sessions will not be video captured or live streamed.

Instagram is one of the hottest apps out there and attracts over 1 billion monthly active users — but what about B2B marketing? In this workshop, social media expert Alison Battisby will demonstrate how B2B businesses can harness the power of Instagram and create innovative social media campaigns using the creative app. There will be plenty of examples, practical tips on profile setup and posting activity. You’ll leave with a firm grasp and understanding of how to integrate Instagram into your marketing plan.

  • thursday October 31, 2019
  • 10:30 AM - 11:15 AM
  • QEII Centre
  • Academy
  • B2B Marketing
  • Future of Platforms
  • Effectively grow and engage your audience
  • Use data to make better decisions
  • Understand which content formats are right for my campaign
thursday 10:40 AM 11:05 AM

Building Communities in the Digital Age

Hosted by Female Narratives

Talk / Social Media and Society

Tijana Tamburic

Tijana Tamburic

Co-Founder, Female Narratives

Tijana co-founded Female Narratives with fellow model Franzi Klein. The creative agency operates using a collective of female-only talent to tell real stories using real women. It brings together over 100 creative women ranging from directors to mountaineers and mental health activists to poets. Clients include Bumble, North Face, W Hotels, Kiehl’s and dozens of female-led sustainable and ethical brands.
Tijana us a UCL graduate and was included in the Forbes 30 Under 30 list this year for Media and Marketing.

Bianca Bridges

Bianca Bridges

Founder, Breakfast London

Bianca Bridges is an entrepreneur and author, specialising in food and social media. Before graduating from university, Bianca wrote an award-winning food blog and started her first company, Breakfast London, a media company comprised of social channels (predominantly Instagram, with over a quarter of a million followers), website, book and events. Her first book, Breakfast London: Where Real Londoners Eat (Ebury Press), was released earlier this year. Bianca is also a co-founder of vegan pizza company Good Belly Pizza and The Jungle Collective hospitality group, and consults on social strategy for brands.


Tijana Tamburic

Tijana Tamburic

Co-Founder, Female Narratives

Bianca Bridges

Bianca Bridges

Founder, Breakfast London

Building Communities in the Digital Age

Hosted by Female Narratives

In the digital age, the term community has evolved into a buzzword. We know it’s important, and people who are a part of communities become empowered advocates when they’re supported by an authentic platform. However, as for actually building your own community, determining where to begin is a whole different conversation.

In this 25-minute tête-à-tête, Tijana Tamburic and Bianca Bridges will share their insights and best practices around building communities on and offline, creating vegan hospitality empires, and harnessing the power of all-female collectives.

Attend this session and learn:

  • How Bianca grew the @breakfastlondon Instagram account significantly and proceeded to build a media company from this audience
  • How Female Narratives is working with all-female creative teams for brands
  • How to harness authentic communities and build your own
  • thursday October 31, 2019
  • 10:40 AM - 11:05 AM
  • QEII Centre
  • Talk
  • Future of Brands
  • Social Media and Society
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Rise above the noise through better storytelling
thursday 11:45 AM 12:30 PM

[ACADEMY A3] Instagram for B2B

Hosted by Social Media Week

Academy / B2B Marketing

Alison Battisby

Alison Battisby

Founder & CEO, Avocado Social

Alison Battisby is an international social media speaker and consultant, with over a decade of social media marketing experience. Alison has been involved in some groundbreaking social media projects for brands including Nokia, Tesco, Estee Lauder, and Pringles as well as a range of UK start-ups and growing enterprises. Alison founded Avocado Social in 2014 and is accredited by Facebook and Instagram and works with them to teach marketing professionals the latest strategies.


Alison Battisby

Alison Battisby

Founder & CEO, Avocado Social

[ACADEMY A3] Instagram for B2B

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required: instructions will be sent to attendees via email. Academy sessions will not be video captured or live streamed.

Instagram is one of the hottest apps out there and attracts over 1 billion monthly active users — but what about B2B marketing? In this workshop, social media expert Alison Battisby will demonstrate how B2B businesses can harness the power of Instagram and create innovative social media campaigns using the creative app. There will be plenty of examples, practical tips on profile setup and posting activity. You’ll leave with a firm grasp and understanding of how to integrate Instagram into your marketing plan.

  • thursday October 31, 2019
  • 11:45 AM - 12:30 PM
  • QEII Centre
  • Academy
  • B2B Marketing
  • Future of Platforms
  • Effectively grow and engage your audience
  • Use data to make better decisions
  • Understand which content formats are right for my campaign
thursday 12:25 PM 1:05 PM

Sponsored

#BeatHeartbreakForever: Social Media at the BHF – in Partnership with Meltwater Social

Hosted by Meltwater Social

Panel / Social Media and Society

Jo Eden

Jo Eden

Senior Social Media Executive, British Heart Foundation

Jo has been part of the BHF’s award-winning Social Media Team for almost 6 years. As Social Media Manager, she works on integrated campaigns and ad hoc projects, finding new and innovative ways to use social media and digital platforms to promote the charity and engage the public. With around 10 years’ social media experience, she also has a background in copywriting and print/digital marketing in both non-profit & commercial environments.

Helen Skipworth

Helen Skipworth

Social Media Executive, British Heart Foundation

Helen joined the BHF’s Social Media Team in 2017. In her role as Social Media Executive for Healthcare Innovation, she works across a range of social media platforms to identify and engage with existing or potential supporters, patients and healthcare professionals. She has close links with the BHF’s team of cardiac nurses, and uses her experience of digital marketing in health environments to inform targeting and tactics.

Claude Springer

Claude Springer

EMEA Managing Director, Meltwater Social

Claude is the Managing Director of the EMEA region of Meltwater Social. Through his time at Sysomos he has been instrumental in the leadership and growth of our EMEA business. Claude established his love for everything media and started his professional career at Meltwater in 2011. He has a wealth of client experience working with our largest global brands over the years, such as Heineken, Mondelez, EY to name a few. Claude is a passionate sportsman and outside of work you will see him on a rugby field.


Jo Eden

Jo Eden

Senior Social Media Executive, British Heart Foundation

Helen Skipworth

Helen Skipworth

Social Media Executive, British Heart Foundation

Claude Springer

Claude Springer

EMEA Managing Director, Meltwater Social

#BeatHeartbreakForever: Social Media at the BHF – in Partnership with Meltwater Social

Hosted by Meltwater Social

One of the UK’s best-known health charities, the British Heart Foundation relies on social media to help raise awareness of its work and to reach those who need its help the most. In this presentation Jo Eden and Helen Skipworth from the BHF social media team will provide an insight into how the organisation uses social to achieve its goals.

Attend this session and learn:

  • How to pay attention to your audience’s existing behaviour to find potential comms opportunities
  • How social listening can help you find people your organisation wants to speak to, but you have to be careful not to be creepy
  • Why sentiment analysis is never going to be an exact science, but it can still be a very powerful tool
  • thursday October 31, 2019
  • 12:25 PM - 1:05 PM
  • QEII Centre
  • Panel
  • Social Media and Society
  • Social Content
  • Effectively grow and engage your audience
thursday 3:10 PM 3:35 PM

It's 2019 And Your Brand Needs To Think Like A Media Company

Hosted by BuzzFeed

Talk / Future of Brands

James Lamon

James Lamon

Head of Content, BuzzFeed UK

James heads up the BuzzFeed Content Team in the London. Together, the team produces branded and editorial lists, quizzes, social assets, and videos for BuzzFeed’s channels — including Tasty, Bring Me, and Nifty. Formerly Creative Director at BuzzFeed, James has worked with a portfolio of global brands including Diageo, Google, Sky, BMW, Samsung, Visa, Absolut, Suzuki, Capital One, and Visit Britain. James believes in an audience-first media strategy to make social content that can break through and connect brands with consumers and people with each other. Prior to BuzzFeed, James was a viral content writer who held the wikipedia credit for defining the “doge” meme and a researcher for the New Yorker Magazine. Born and raised in small-town Texas, James misses enchiladas and his mom’s carrot cake


James Lamon

James Lamon

Head of Content, BuzzFeed UK

It's 2019 And Your Brand Needs To Think Like A Media Company

Hosted by BuzzFeed

It’s been said that every company is a media company — but is this really true? In this session, BuzzFeed UK’s Head of Content will share insights that have grown BuzzFeed’s media company portfolio, including social-first brands like Tasty and Bring Me. In 2019 the novelty of brands on social has long gone. It’s time to challenge assumptions and establish if your brand is well positioned to thrive in the future of social. Now, your consumers are also your audience. What message should you be sending?

Attend this session and learn:

  • The state of social media in 2019
  • The real meaning of “audience first”
  • How your brand can think like a media brand on social
  • thursday October 31, 2019
  • 3:10 PM - 3:35 PM
  • QEII Centre
  • Talk
  • Future of Brands
  • Social Content
  • Effectively grow and engage your audience
  • Future proof my strategy for next generation consumers
thursday 3:45 PM 4:10 PM

Building a Positive Digital Environment for the New Generation

Hosted by TuneMoji

Talk / Social Media and Society

Verena Papik

Verena Papik

Chief Marketing Officer, TuneMoji

Verena Papik is a passionate marketing leader with over eight years of experience in bringing global strategy, content and platform innovations to market. She has a proven track record of building brands and audiences, most notably driving exceptional growth for one of the world’s largest tech and entertainment startups. Using a combination of ingenuity, creativity and technology to connect and cultivate users, she has honed her skills by implementing go-to-market strategies, driving market share and growth.

Now, as Chief Marketing Officer at TuneMoji, Verena is tasked with developing comprehensive business and growth strategies for the exciting and innovative “MusicGIF” platform. In only six short months under her leadership, the company has evolved from being a simple tool for creators to becoming a fully fledged social platform – providing an opportunity for users who are sharing the same passion for pop culture to connect and engage with each other. Verena has successfully fostered a strong sense of community on the TuneMoji platform by helping to develop emerging influencers and by working with top artists like Cardi B.

Prior to TuneMoji, Verena sought out opportunities in China, as she was inspired by the pace and innovation of the Chinese technology market. She landed at musical.ly (now Tik Tok) in its early stages of development – joining their Shanghai office as the first European employee. She spearheaded the growth in the EU markets as the company’s Director of EMEA – opening two European offices and deploying innovative business ideas that significantly contributed to the 2017 acquisition of the company.

Verena is an ambitious marketing professional, enthusiastic about emerging technologies and the impact of digitalisation, with a strong mission to keep challenging the industry with her innovative concepts. Her dedication to the industry over the past eight years landed her a spot on the Forbes 30 Under 30 List for Europe’s Media & Marketing landscape in 2019.


Verena Papik

Verena Papik

Chief Marketing Officer, TuneMoji

Building a Positive Digital Environment for the New Generation

Hosted by TuneMoji

Gone are the days where people played nice on the Internet. Abusive language, disrespect, and unsavory content have become all too prominent of a fixture in online culture. However, with the help of a few basic tenants for the new generation, the digital community can have a second chance.

Join TuneMoji’s Chief Marketing Officer, Verena Papik, as she outlines the approach we as an industry can take to lay the foundation for a more positive digital environment.

Attend this session and learn:

  • How to define your audience and discover your exemplars
  • How to encourage and incentivize the creation of respectful, useful and positive content
  • How to ensure community rules and norms are front-and-center, early and often
  • thursday October 31, 2019
  • 3:45 PM - 4:10 PM
  • QEII Centre
  • Talk
  • Social Media and Society
  • Social Content
  • Effectively grow and engage your audience
thursday 4:40 PM 5:05 PM

The Craft of Content, Creators and Connecting with Culture

Hosted by Twitter

Talk / Social Content

Lindsey Turner

Lindsey Turner

Head of Creators EMEA, Twitter

As Head of Creators for Twitter EMEA, Lindsey Turner leads a team of specialists, driving how Twitter connects brands with Creators across the region, to produce the most impactful content for their most valuable audiences.

An American expat relocated to London from Los Angeles, Lindsey’s had an extensive career in Hollywood where she led and contributed to more than 200 digital marketing & publicity campaigns for multiple world-class film entertainment studios, including Universal Pictures, Walt Disney Studios and Warner Bros. Recruited to the UK by British filmmaker Matthew Vaughn (Kingsman, Layer Cake) & his wife Claudia Schiffer, she led digital & social marketing efforts on behalf of their respective film and brand businesses before joining Twitter.

Lindsey began her career in public relations at the Escondido Humane Society in San Diego before moving to KUSI-TV where she worked as a producer, booking hundreds of entertainment/news/community segments and guests.


Lindsey Turner

Lindsey Turner

Head of Creators EMEA, Twitter

The Craft of Content, Creators and Connecting with Culture

Hosted by Twitter

It’s never been harder for brands to earn attention and break through in a world overloaded with content. On Twitter, the world’s most receptive audiences are actively engaging with content and generating billions of conversations that not only reflect culture, but shape it.

In this talk, Lindsey Turner, Head of Creators at Twitter EMEA, will sit down for a live Q&A with a Creator who designs for the feed and builds content for the community.

Attend this session and learn:

  • How to bring craft to content and create an emotional connection with your audience
  • How to drive brand conversation
  • How to build authenticity through best-in-class Creators
  • thursday October 31, 2019
  • 4:40 PM - 5:05 PM
  • QEII Centre
  • Talk
  • Future of Brands
  • Social Content
  • Future of Platforms
  • Effectively grow and engage your audience
  • Understand which content formats are right for my campaign
  • Future proof my strategy for next generation consumers
friday 9:15 AM 9:55 AM

Storytelling On Social from A to V

Hosted by That Lot

Talk / Evolution of Storytelling

David Levin

David Levin

Creative Director, That Lot

After working as a writer at MTV, and freelance copywriter for a number of brands and terrible magazines (his words), David’s initial foray into social media came when he set up a spoof Twitter account for his local pub, @the_dolphin_pub, which attracted a cult following and was named Time Out’s ‘Best London Twitter’. He was then asked to write and create social content for numerous brands and broadcasters including adidas, Beats Headphones, Kit-Kat and BBC One’s The Voice which broke BBC records for followers and engagement. Now, as Creative Director at his agency That Lot (where his clients include Jamie Oliver, Red Bull and Nat Geo), David specialises in nailing tone of voice and creating shareable ownable social formats, many of which contributed towards That Lot recently winning Social Media Agency of The Year as well as some major wins for clients such as making Channel 4 the most viewed UK broadcaster on Facebook.

David Schneider

David Schneider

Creative Director , That Lot

Award-winning actor, writer, director and social media obsessive with nearly half a million followers on the various platforms, David is the co-founder of social media company That Lot, creating videos, images, podcasts and posts for clients such as NatGeo, Red Bull and Jamie Oliver. David’s most recent film was The Death Of Stalin which he co-wrote and for which he was nominated for a BAFTA alongside numerous other awards. David is currently directing on HBO’s most anticipated new show Avenue 5 starring Hugh Laurie, Which airs in 2020.


David Levin

David Levin

Creative Director, That Lot

David Schneider

David Schneider

Creative Director , That Lot

Storytelling On Social from A to V

Hosted by That Lot

Once upon a time, with the help of (most of) the alphabet, David Schneider and David Levin will romp through the art of storytelling on social: how to tell the best stories and Stories through video, design and copy; the importance of platform specificity, creative heft and data; and why their talk only goes up to V. As Creative Directors at That Lot, David and David’s clients include Channel 4, HSBC, Have I Got News for You and Jamie Oliver, all of which will be featured in this discussion, as well as examples inspired by David S’s work as a screenwriter and some of the best and worst examples of storytelling from across the industry. Spoiler alert: may contain jokes, then we all live happily ever after.

Attend this session and learn:

  • An understanding of how to succeed at storytelling on social
  • An overview of current platform formats and the benefits of platform specificity
  • An inspirational approach for approaching BAU social content for brands and broadcasters
  • friday November 1, 2019
  • 9:15 AM - 9:55 AM
  • QEII Centre
  • Talk
  • Social Content
  • Evolution of Storytelling
  • Future of Platforms
  • Effectively grow and engage your audience
  • Understand which content formats are right for my campaign
  • Rise above the noise through better storytelling
friday 9:15 AM 9:55 AM

The Attention Economy

Hosted by Tommy

Talk / Social Content

Marcus Foley

Marcus Foley

Co-Founder, Tommy

Marcus Foley has been working in digital agencies and with the web for well over 15 years, much too long for his own liking.

In this time he’s worked in almost every sector, with the last decade spent with some of the planet’s biggest entertainment brands. From the traditional giants of the movie world like Paramount and Sony to the new breed of entertainers Netflix and Amazon Prime – two of his agencies largest clients globally.

Having had a ringside seat to Hollywood’s ever-changing challenges for 10 years, he’s become an expert in how major marketers can capture your attention, when they fail and why and how this can be applied to other types of business.

This topic has become a personal passion for Marcus, speaking on it to global innovation teams in brands and media agencies. Recently described as ‘the Willy Wonka of content’ by a client, his energy, enthusiasm and knowledge make him a dynamic and exciting speaker to hear – challenging, instigating debate and entertaining his audiences.

Sarah Keenaghan

Sarah Keenaghan

Global Innovation Manager, William Grant & Sons

Sarah Keenaghan has worked in marketing for 20 years and has been fortunate enough to have worked with some of the great FMCG brands and companies in the UK and Ireland.

Sarah is a chemistry graduate with a deep interest in all things science whose career took an accidental pivot resulting in her spending 13 years at Mars working on world famous brands such as Maltesers, Galaxy and Pedigree. Since then she has also spent time at Kerry, the global food company leading the marketing function in Ireland and the Innovation function in GB & ROI.

Sarah has supported SME’s and start-ups while consulting for a stint and has spent the last year creating incredible new brands with William Grant & Sons, the world famous entrepreneurial global drinks company. Sarah is passionate about the value of insight, the power of design-thinking and the importance of having fun while doing it.

Sarah is a huge believer in data led marketing and challenger brand thinking. Not one to shy away from a good debate, Sarah’s energy, sense of humour and broad spectrum of experience makes her an entertaining and engaging speaker.


Marcus Foley

Marcus Foley

Co-Founder, Tommy

Sarah Keenaghan

Sarah Keenaghan

Global Innovation Manager, William Grant & Sons

The Attention Economy

Hosted by Tommy

We are in an epic battle for our eyes and ears, this a ‘smash and grab’ raid on our attention. It is one constant, never-ending stream of content that comes in through our eyes and out of our brains at the speed of a touchscreen.

We are converging into narrowing spaces and facing competition from a myriad of brands both in and out of our sectors. It’s a daily battle and we need to reframe the thinking as we go about marketing to a generation of content experts who are so much more in control of what they take in.

Audiences have become reflexively ready to skip or scroll away from anything that doesn’t interest them. So, how do we reach them?

In this session, join Marcus Foley, Co-Founder of Tommy and Sarah Keenaghan, Global Innovation Manager at William Grand & Sons and explore key tactics deployed on behalf of some of the biggest disruptors around, like Netflix. From mimicking your scroll, challenging your viewing habits, “gamifying” the digital experience to subverting the familiar; all in the name of disrupting the feed.

Attend this session and learn:

  • Five practical strategies for making sure work gets seen and not ignored
  • How to reframe the thinking as we go about marketing to a generation of content experts
  • Tried and true tactics deployed on behalf of some of the biggest disruptors around
  • friday November 1, 2019
  • 9:15 AM - 9:55 AM
  • QEII Centre
  • Talk
  • Future of Brands
  • Future of Publishing
  • Social Content
  • Effectively grow and engage your audience
  • Use data to make better decisions
  • Understand which content formats are right for my campaign
friday 9:30 AM 10:15 AM

[ACADEMY B7] Mastering Social Analytics

Hosted by Social Media Week

Academy / B2B Marketing

Tom Szekeres

Tom Szekeres

Digital Consultant, Speaker, and Creator, One Small Step

Tom Szekeres is a digital consultant and entrepreneur with a passion for education and bringing new ideas to life. He previously founded This Here, an award-winning social media agency, and has worked with a wide range of brands including EE, eBay, and Barbour. He gives a regular Guardian Masterclass – Advanced Social Media Marketing for Brands – and has taught Digital Marketing at General Assembly, as well as Innovation and Data_in a Day at Decoded. His current focus is on building One Small Step – a weekly challenge to make a simple change, one that will make an outsized impact on the people and planet around us.


Tom Szekeres

Tom Szekeres

Digital Consultant, Speaker, and Creator, One Small Step

[ACADEMY B7] Mastering Social Analytics

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required: instructions will be sent to attendees via email. Academy sessions will not be video captured or live streamed.

You know how to grab attention and get your audience to take action. Now learn how to prove it happened using Facebook Pixel, Campaign Tagging, and Advanced Metrics. Understand how to benchmark, learn what different measures really mean, and learn how to track influencer campaigns and sales uplift.

  • friday November 1, 2019
  • 9:30 AM - 10:15 AM
  • QEII Centre
  • Academy
  • Data Decision Making
  • Driving Conversions
  • Social Content
  • Use data to make better decisions
friday 10:30 AM 11:15 AM

[ACADEMY B8] Mastering Social Analytics

Hosted by Social Media Week

Academy / Data Decision Making

Tom Szekeres

Tom Szekeres

Digital Consultant, Speaker, and Creator, One Small Step

Tom Szekeres is a digital consultant and entrepreneur with a passion for education and bringing new ideas to life. He previously founded This Here, an award-winning social media agency, and has worked with a wide range of brands including EE, eBay, and Barbour. He gives a regular Guardian Masterclass – Advanced Social Media Marketing for Brands – and has taught Digital Marketing at General Assembly, as well as Innovation and Data_in a Day at Decoded. His current focus is on building One Small Step – a weekly challenge to make a simple change, one that will make an outsized impact on the people and planet around us.


Tom Szekeres

Tom Szekeres

Digital Consultant, Speaker, and Creator, One Small Step

[ACADEMY B8] Mastering Social Analytics

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required: instructions will be sent to attendees via email. Academy sessions will not be video captured or live streamed.

You know how to grab attention and get your audience to take action. Now learn how to prove it happened using Facebook Pixel, Campaign Tagging, and Advanced Metrics. Understand how to benchmark, learn what different measures really mean, and learn how to track influencer campaigns and sales uplift.

  • friday November 1, 2019
  • 10:30 AM - 11:15 AM
  • QEII Centre
  • Academy
  • Data Decision Making
  • Driving Conversions
  • Social Content
  • Use data to make better decisions
friday 11:45 AM 12:30 PM

[ACADEMY B9] Mastering Social Analytics

Hosted by Social Media Week

Academy / Data Decision Making

Tom Szekeres

Tom Szekeres

Digital Consultant, Speaker, and Creator, One Small Step

Tom Szekeres is a digital consultant and entrepreneur with a passion for education and bringing new ideas to life. He previously founded This Here, an award-winning social media agency, and has worked with a wide range of brands including EE, eBay, and Barbour. He gives a regular Guardian Masterclass – Advanced Social Media Marketing for Brands – and has taught Digital Marketing at General Assembly, as well as Innovation and Data_in a Day at Decoded. His current focus is on building One Small Step – a weekly challenge to make a simple change, one that will make an outsized impact on the people and planet around us.


Tom Szekeres

Tom Szekeres

Digital Consultant, Speaker, and Creator, One Small Step

[ACADEMY B9] Mastering Social Analytics

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required: instructions will be sent to attendees via email. Academy sessions will not be video captured or live streamed.

You know how to grab attention and get your audience to take action. Now learn how to prove it happened using Facebook Pixel, Campaign Tagging, and Advanced Metrics. Understand how to benchmark, learn what different measures really mean, and learn how to track influencer campaigns and sales uplift.

  • friday November 1, 2019
  • 11:45 AM - 12:30 PM
  • QEII Centre
  • Academy
  • Data Decision Making
  • Driving Conversions
  • Social Content
  • Use data to make better decisions
friday 2:20 PM 3:00 PM

The Neuroscience of Storytelling: Moral Dilemma or Brand Salvation?

Hosted by HeyHuman

Talk / Evolution of Storytelling

Neil Davidson

Neil Davidson

Managing Director, HeyHuman

Neil joined HeyHuman in 2008. He established the agency’s strategic offer and developed its new positioning, built on the agency’s proprietary study into new brand relationships.

Neil has led, launched and re-positioned agencies in the UK and in Europe, including being a Board member of Rainey Kelly Campbell Roalfe/Y&R, Strategic Planning Director of The Farm and Managing Partner of Rapp.

Ten years into his agency career, he undertook an MA in creative writing/semiotics at Brunel University. As he delved further into semiotics he turned to neuroscience and the user-friendly discipline of neuromarketing.

He’s since harnessed that to inform HeyHuman’s BrainKind approach to creative and understanding of the relationships people have with brands. Neil has a firm understanding of what people actually want from a brand and the business acumen to deliver it to them.

Neil also speaks and reports back on neuroscience from global conferences such as SXSW, Digital Enterprise Festival, Chartered Institute of Marketing.

Aoife McGuinness

Aoife McGuinness

Neuroscience Consultant, HeyHuman

Aoife has previously taken to the stage at Social Media Week with Neil. Following 3 years with HeyHuman on the innovation team Aoife has just completed her Masters degree in Neuroscience at Universitat Pompeu Fabra in Barcelona, and now works as a consultant advising HeyHuman on neuroscience.


Neil Davidson

Neil Davidson

Managing Director, HeyHuman

Aoife McGuinness

Aoife McGuinness

Neuroscience Consultant, HeyHuman

The Neuroscience of Storytelling: Moral Dilemma or Brand Salvation?

Hosted by HeyHuman

What’s really going on with storytelling? Is it the future for brands with ethics and purpose or could it become a dark art that brands use to the detriment of all of us?

The craft of storytelling is often held up as a panacea to a crowded world of too much junk content, fake news and brands with manufactured purposes and brand stories. But what’s really going on in our brains when we connect through storytelling, what matters and why, now and in future?

With this knowledge, what could and should brands be doing to connect through stories?
Building on HeyHuman’s previous neuroscience research into neuroplasticity, effective social media strategies and content and cognitive load we tested what is really going in on our brains when we engage with brand stories, good and bad.

If the future is storytelling, then how can we shape that future? Through their expertise in storytelling and neuroscience, HeyHuman will reveal new insight and NS-focused research findings into the future for storytelling.

Attend this session and learn:

  • What elements of storytelling they can use to make their marketing more effective
  • How to apply storytelling techniques to different social media platforms
  • Storytelling to create content for the demands of always-on but want to switch-off audiences
  • The path for those who want to lead the way in using storytelling to do better as a brand
  • friday November 1, 2019
  • 2:20 PM - 3:00 PM
  • QEII Centre
  • Talk
  • Future Tech
  • Evolution of Storytelling
  • Future of Platforms
  • Use data to make better decisions
  • Rise above the noise through better storytelling
friday 3:10 PM 3:35 PM

Music and GIFS: The Next Wave of Content Creation and Consumption

Hosted by Social Media Week

Interview / Future of Platforms

Toby Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

Toby is the Co-Founder and CEO of Crowdcentric Media and Founder and Executive Director of SMW.

In 2009 Toby founded Social Media Week, a leading news platform and worldwide conference that takes place in 20+ countries around the world. SMW’s mission is to curate and share the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

Prior to Crowdcentric, Daniels was the Managing Director of Online Creative Communications, a London based digital agency which he managed for 7 years.

As a thought leader on a range of topics at the cross-section of media, technology and communications, Toby has been featured extensively in mainstream and trade media, including articles on CNN.com, The NY Times, The Next Web, Huffington Post, BBC, PSFK and Fast Company. He speaks regularly at conferences and has given talks at PdF Latin America in Santiago Chile, Social Media Brazil in São Paulo, PDMA’s Co-Creation Conference, Phoenix, SXSW, Austin and Digital Hollywood, Los Angeles. In 2013, The Next Web named Toby as one of New York’s 50 NYC Tech Entrepreneurs You Need to Know About.

In 2014 Toby co-curated the book On! The Future of Now, with the proceeds going towards supporting clean water projects in the developing world.

In addition to his professional endeavors, Toby is also a passionate contributor to a number of non-profit organizations, including CampInteractive, whose mission is to inspire and equip underserved students with the skills in computing, leadership, and professionalism needed to thrive in the Internet economy and beyond.

James Fabricant

James Fabricant

CEO & Founder, Tunemoji

James Fabricant is the CEO and Founder of TuneMoji which enables millions of users to express themselves on its musicGIF community as well as on social platforms ranging from Facebook messenger to Twitch.

Prior to TuneMoji, Fabricant was the co-founder and CEO of IdeaPlane, an enterprise social networking platform focused on companies in regulated industries. Top-tier banks and law firms were among its clients before IdeaPlane was acquired in 2012. Prior to IdeaPlane James was one of the four founders of MySpace International, where he helped lead the company’s global expansion.

With over 14 years’ experience in social media James is recognised in the industry as a thought leader who leverages technology advances to drive new consumer behaviours in self expression and communication.

In addition to his professional endeavors, James is an angel investor and advisor, a passionate surfer, screenwriter, award winning movie producer. He is also a qualified attorney, holding a B.A. and M.A. in Law from Cambridge University.


Toby Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

James Fabricant

James Fabricant

CEO & Founder, Tunemoji

Music and GIFS: The Next Wave of Content Creation and Consumption

Hosted by Social Media Week

TuneMoji, the creator-driven MusicGIF network, was developed out of the growing need of Gen Z to have more impactful and expressive means of communication. Founded by entrepreneur James Fabricant, co-founder of MySpace International, the platform enables its 30 million global users to create, share, and discover GIFs paired with personalized captions and music, via messaging services and social channels.

Join us for a candid fireside conversation with James and explore how content creation and distribution have forever changed music consumption models.

Attend this session and learn:

  • How social has influenced music fandom with artists and labels needing to include various forms of digital content (including GIFs) as part of their engagement strategy
  • How digital has changed how artists and market and fans experience music
  • How short form audio has paved the way for a new meme culture that truncates storytelling to short, digestible snippets
  • friday November 1, 2019
  • 3:10 PM - 3:35 PM
  • QEII Centre
  • Interview
  • Social Content
  • Future of Platforms
  • Effectively grow and engage your audience
  • Future proof my strategy for next generation consumers
friday 3:45 PM 4:25 PM

Community-centric Storytelling

Hosted by Edrington

Talk / Evolution of Storytelling

James Kim

James Kim

Global Head of Digital Marketing, Edrington

James Kim currently leads Digital Marketing for Edrington’s Malts brands. Edrington’s brands include the Macallan, Highland Park, and the Glenrothes. James has a real passion for transforming legacy businesses by developing their internal capabilities and recruiting unconventional talent into the business. He’s spent the past year modernizing Edrington’s digital capabilities by bringing digital content, amplification, & analytics in house. Prior to his current role, James led insights for Edrington’s Americas business, piloting various initiatives that leverage social data to inform investment & distribution decisions. James hails from New York but currently resides in the West End of Glasgow with his wife and son.

Anna Lisa Stone

Anna Lisa Stone

Creative Lead, Malts Portfolio, Edrington

Anna Lisa Stone is Creative Lead for Edrington’s Malts portfolio. Edrington’s brands include the Macallan, Highland Park, and the Glenrothes. Anna Lisa’s background is as a filmmaker, having spent many years’ working at the forefront of new media around the world, most recently in Los Angeles. She’s an experienced brand-builder, devising creative strategy and content for international corporations; as well as a seasoned self-shooting producer of documentaries and commercials. Anna Lisa has a deep love for Scotland: its people, its landscape and, especially, its whisky.


James Kim

James Kim

Global Head of Digital Marketing, Edrington

Anna Lisa Stone

Anna Lisa Stone

Creative Lead, Malts Portfolio, Edrington

Community-centric Storytelling

Hosted by Edrington

More than anything a brand can say about itself, brands are ultimately defined by the communities that adopt them. Brands can tailor their storytelling to form strong connections with the communities they want to champion their brands.

In this session, explore the importance of targeting communities through insightful and powerful storytelling with Edrington’s James Kim and Annalisa Stone. Hear how the company has done this with their in-house creative team to recruit a new generation of whisky drinkers to their legendary portfolio of premium spirits.

Attend this session and learn:

  • How targeting communities will focus your marketing resources to make bigger impact
  • How to unlock growth by deepening our understanding of influential communities and the values that drive them
  • How to align your brand’s storytelling to be irresistible to your target community
  • friday November 1, 2019
  • 3:45 PM - 4:25 PM
  • QEII Centre
  • Talk
  • Future of Brands
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Rise above the noise through better storytelling
friday 3:45 PM 4:25 PM

Think Forward 2020: The Social Trends Brands Need to Know

Hosted by We Are Social

Talk / Future of Brands

Mobbie Nazir

Mobbie Nazir

Chief Strategy Officer, We Are Social

Mobbie is a highly experienced digital and marketing strategy specialist, working with global brands for over 18 years. As Chief Strategy Officer at global agency We Are Social, she oversees social strategies for international clients with a focus on championing the role of social thinking to drive business value. Previously at Digitas, Fishburn Hedges and JWT she has a background which spans digital, PR, advertising and social media channels, and a passion for developing integrated brand planning approaches.


Mobbie Nazir

Mobbie Nazir

Chief Strategy Officer, We Are Social

Think Forward 2020: The Social Trends Brands Need to Know

Hosted by We Are Social

Following last year’s hugely successful session, We Are Social is back at Social Media Week London to present an exclusive preview of Think Forward 2020 – the latest edition of its annual global trends report, comprised of the platform innovations, social motivations and cultural trends set to shape society and advertising.

During this session, We Are Social’s Chief Strategy Officer Mobbie Nazir will present an overview of the report’s findings, along with the key learnings for brands and marketers, before opening the discussion to a panel of experts from across the advertising world.

Throughout the debate, the panel – including We Are Social’s Head of R&I Paul Greenwood – will share their insight into how the social media and digital landscape will develop in 2020 and beyond. The session will end with a Q&A where the audience will be invited to join the discussion.

Attend this session and learn:

  • The key trends to know for 2020 and the social behaviours driving them
  • How these trends will affect brands and agencies looking to connect with audiences on social
  • What steps marketers can take to embrace these growing trends and maximise the potential for their brands
  • friday November 1, 2019
  • 3:45 PM - 4:25 PM
  • QEII Centre
  • Talk
  • Future Tech
  • Future of Brands
  • Future of Platforms
  • Use data to make better decisions
  • Invest in the right marketing technology products
  • Future proof my strategy for next generation consumers

Day 1 Thu, 31 Oct, 2019

Day 2 Fri, 1 Nov, 2019