#SMWLDN

31 OCT - 1 NOV

wednesday 12:00 PM 5:30 PM

#SMWLDN 2019 Early Pass Pickup

Hosted by Social Media Week

Pass Pickup

Ground Floor Lobby

thursday 9:00 AM 9:10 AM

Opening Remarks with SMW's Founder & Executive Director, Toby Daniels

Hosted by Social Media Week

Talk / Evolution of Storytelling

Fleming Stage

Toby Daniels
Toby Daniels Founder & Executive Director, Social Media Week
Toby Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

Toby is the Co-Founder and CEO of Crowdcentric Media and Founder and Executive Director of SMW.

In 2009 Toby founded Social Media Week, a leading news platform and worldwide conference that takes place in 20+ countries around the world. SMW’s mission is to curate and share the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

Prior to Crowdcentric, Daniels was the Managing Director of Online Creative Communications, a London based digital agency which he managed for 7 years.

As a thought leader on a range of topics at the cross-section of media, technology and communications, Toby has been featured extensively in mainstream and trade media, including articles on CNN.com, The NY Times, The Next Web, Huffington Post, BBC, PSFK and Fast Company. He speaks regularly at conferences and has given talks at PdF Latin America in Santiago Chile, Social Media Brazil in São Paulo, PDMA’s Co-Creation Conference, Phoenix, SXSW, Austin and Digital Hollywood, Los Angeles. In 2013, The Next Web named Toby as one of New York’s 50 NYC Tech Entrepreneurs You Need to Know About.

In 2014 Toby co-curated the book On! The Future of Now, with the proceeds going towards supporting clean water projects in the developing world.

In addition to his professional endeavors, Toby is also a passionate contributor to a number of non-profit organizations, including CampInteractive, whose mission is to inspire and equip underserved students with the skills in computing, leadership, and professionalism needed to thrive in the Internet economy and beyond.


Toby Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

Opening Remarks with SMW's Founder & Executive Director, Toby Daniels

Hosted by Social Media Week

Join Social Media Week’s founder, Toby Daniels for the official kickoff of the 10th annual SMW London.

As the Executive Director, Toby has been instrumental in defining the conversation and setting the agenda for Social Media Week’s conferences over the past 10 years.

In 2019 we are at an inflection point and this year’s theme, Stories: With Great Influence Comes Great Responsibility, forces us to think about the impact that social media has had on our lives, the business of human connectivity and what we must do to create a future where the stories we share impact the world in positive ways.

In his opening remarks Toby will welcome you to the 2019 conference, share some highlights for the week ahead and some important announcements regarding the next chapter of SMW.

  • thursday October 31, 2019
  • 9:00 AM - 9:10 AM
  • QEII Centre
  • Fleming Stage
  • Talk
  • Social Media and Society
  • Social Content
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Rise above the noise through better storytelling
thursday 9:15 AM 9:55 AM

Think Forward 2020: The Social Trends Brands Need to Know

Hosted by We Are Social

Talk / Future of Brands

Fleming Stage

Mobbie Nazir
Mobbie Nazir Chief Strategy Officer, We Are Social
Mobbie Nazir

Mobbie Nazir

Chief Strategy Officer, We Are Social

Mobbie is a highly experienced digital and marketing strategy specialist, working with global brands for over 18 years. As Chief Strategy Officer at global agency We Are Social, she oversees social strategies for international clients with a focus on championing the role of social thinking to drive business value. Previously at Digitas, Fishburn Hedges and JWT she has a background which spans digital, PR, advertising and social media channels, and a passion for developing integrated brand planning approaches.


Mobbie Nazir

Mobbie Nazir

Chief Strategy Officer, We Are Social

Think Forward 2020: The Social Trends Brands Need to Know

Hosted by We Are Social

Following last year’s hugely successful session, We Are Social is back at Social Media Week London to present an exclusive preview of Think Forward 2020 – the latest edition of its annual global trends report, comprised of the platform innovations, social motivations and cultural trends set to shape society and advertising.

During this session, We Are Social’s Chief Strategy Officer Mobbie Nazir will present an overview of the report’s findings, along with the key learnings for brands and marketers, before opening the discussion to a panel of experts from across the advertising world.

Throughout the debate, the panel – including We Are Social’s Head of R&I Paul Greenwood – will share their insight into how the social media and digital landscape will develop in 2020 and beyond. The session will end with a Q&A where the audience will be invited to join the discussion.

Attend this session and learn:

  • The key trends to know for 2020 and the social behaviours driving them
  • How these trends will affect brands and agencies looking to connect with audiences on social
  • What steps marketers can take to embrace these growing trends and maximise the potential for their brands
  • thursday October 31, 2019
  • 9:15 AM - 9:55 AM
  • QEII Centre
  • Fleming Stage
  • Talk
  • Future Tech
  • Future of Brands
  • Future of Platforms
  • Use data to make better decisions
  • Invest in the right marketing technology products
  • Future proof my strategy for next generation consumers
thursday 9:15 AM 9:55 AM

Sponsored

How to Use Social Media Insights to Boost Your Marketing Strategy

Hosted by NetBase

Talk, Sponsored / Social Content

Whittle Stage

Jane Fieldsend
Jane Fieldsend Social Insights Manager, L'Oréal
Jane Fieldsend

Jane Fieldsend

Social Insights Manager, L'Oréal

Jane currently works in the consumer intelligence team at L’Oréal, the world’s leading beauty company. She has leveraged social insights and new technologies to further enrich consumer understanding within the business. Jane was a key driving force behind the implementation and rollout of the social analytics solution, Netbase across the business, utilising social listening to bring new insights on brand health, competitor intelligence, campaign success, category trends and consumer behavioural shifts.

Thomas Curwen
Thomas Curwen Global Analytics Manager, Huawei
Thomas Curwen

Thomas Curwen

Global Analytics Manager, Huawei

Thomas is the global Analytics Manager for Huawei’s Consumer Business Group, covering social media, PR and online advertising. He has been working in social media and PR for the past 10 years, both agency and client-side. He has led global reporting at Huawei for the last four flagship handset launches is continually looking for ways to bring the importance of analysis to a wider audience.

John Tyrrell
John Tyrrell Senior Vice President, EMEA Managing Director, NetBase
John Tyrrell

John Tyrrell

Senior Vice President, EMEA Managing Director, NetBase

John has 25 years’ experience leading sales for emerging and disruptive technology companies. His experience includes establishing new markets for technologies such as SaaS, application infrastructure, workflow and digital marketing. His roles have included consulting, direct sales and account management.

Mariam Asmar
Mariam Asmar Planning Partner, Digital and Innovation Lead, McCann London
Mariam Asmar

Mariam Asmar

Planning Partner, Digital and Innovation Lead, McCann London

Mariam is a Planning Partner and the Social Lead at McCann London. Mariam has been working at McCann for over seven years, starting her career in New York, before moving to Paris and now London. She’s worked across both global and local clients including L’Oréal Paris, Chivas, Just Eat, Nestle and eBay. When not busy participating in events and talks at the likes of Cannes Lions Festival of Creativity, she’s best known for spilling coffee and red wine on white shirts. A language aficionado, she speaks English, Spanish, French and (some) Arabic.


Jane Fieldsend

Jane Fieldsend

Social Insights Manager, L'Oréal

Thomas Curwen

Thomas Curwen

Global Analytics Manager, Huawei

John Tyrrell

John Tyrrell

Senior Vice President, EMEA Managing Director, NetBase

Mariam Asmar

Mariam Asmar

Planning Partner, Digital and Innovation Lead, McCann London

How to Use Social Media Insights to Boost Your Marketing Strategy

Hosted by NetBase

Consumers are savvier, more mobile and more demanding than ever before. They want to be in control and they want their expectations to be managed. And they want experiences that engage their emotions. All marketers hope to unlock the mysteries of their target audience by using social media analytics. But what every marketer must have are real-time social insights they can trust to empower their teams to make the best decisions for the business.

In this panel, NetBase will be joined by L’Oréal, McCann and Huawei to discuss how applying social insights can improve campaigns and enables marketers to have stronger engagement with their consumers.

Attend this session and learn:

  • See how analyzing social data unlocks key insights to better respond to customers
  • Hear case studies on using social analytics to manage, grow and protect brands
  • Learn how to monitor feedback on your brand, and competitors, to fine-tune your marketing for greater results
  • thursday October 31, 2019
  • 9:15 AM - 9:55 AM
  • QEII Centre
  • Whittle Stage
  • Talk
  • Sponsored
  • Data Decision Making
  • Social Content
  • Invest in the right marketing technology products
  • Understand which content formats are right for my campaign
thursday 9:30 AM 10:15 AM

[ACADEMY A1] Harnessing the Power of Instagram for B2B

Hosted by Social Media Week

Academy / B2B Marketing

Victoria Room (2nd Fl)

Alison Battisby
Alison Battisby Founder & CEO, Avocado Social
Alison Battisby

Alison Battisby

Founder & CEO, Avocado Social

Alison Battisby is an international social media speaker and consultant, with over a decade of social media marketing experience. Alison has been involved in some groundbreaking social media projects for brands including Nokia, Tesco, Estee Lauder, and Pringles as well as a range of UK start-ups and growing enterprises. Alison founded Avocado Social in 2014 and is accredited by Facebook and Instagram and works with them to teach marketing professionals the latest strategies.


Alison Battisby

Alison Battisby

Founder & CEO, Avocado Social

[ACADEMY A1] Harnessing the Power of Instagram for B2B

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register are included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Instagram is one of the hottest apps out there and attracts over 1 billion monthly active users — but what about B2B marketing? In this workshop, social media expert Alison Battisby will demonstrate how B2B businesses can harness the power of Instagram and create innovative social media campaigns using the creative app. There will be plenty of examples, practical tips on profile setup and posting activity. You’ll leave with a firm grasp and understanding of how to integrate Instagram into your marketing plan.

  • thursday October 31, 2019
  • 9:30 AM - 10:15 AM
  • QEII Centre
  • Victoria Room (2nd Fl)
  • Academy
  • B2B Marketing
  • Future of Platforms
  • Effectively grow and engage your audience
  • Use data to make better decisions
  • Understand which content formats are right for my campaign
thursday 9:30 AM 10:15 AM

[ACADEMY B1] How to Understand and Optimize Your Social Media Analytics

Hosted by Social Media Week

Academy / B2B Marketing

Albert Room (2nd Fl)

Tom Szekeres
Tom Szekeres Digital Consultant, Speaker, and Creator, One Small Step
Tom Szekeres

Tom Szekeres

Digital Consultant, Speaker, and Creator, One Small Step

Tom Szekeres is a digital consultant and entrepreneur with a passion for education and bringing new ideas to life. He previously founded This Here, an award-winning social media agency, and has worked with a wide range of brands including EE, eBay, and Barbour. He gives a regular Guardian Masterclass – Advanced Social Media Marketing for Brands – and has taught Digital Marketing at General Assembly, as well as Innovation and Data_in a Day at Decoded. His current focus is on building One Small Step – a weekly challenge to make a simple change, one that will make an outsized impact on the people and planet around us.


Tom Szekeres

Tom Szekeres

Digital Consultant, Speaker, and Creator, One Small Step

[ACADEMY B1] How to Understand and Optimize Your Social Media Analytics

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register are included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

You know how to grab attention and get your audience to take action. Now learn how to prove it happened using Facebook Pixel, Campaign Tagging, and Advanced Metrics. Understand how to benchmark, learn what different measures really mean, and learn how to track influencer campaigns and sales uplift.

  • thursday October 31, 2019
  • 9:30 AM - 10:15 AM
  • QEII Centre
  • Albert Room (2nd Fl)
  • Academy
  • Data Decision Making
  • Driving Conversions
  • Social Content
  • Use data to make better decisions
thursday 10:00 AM 10:20 AM

Rising Stars: A Conversation with Helen Saul, lastminute.com

Hosted by Social Media Week

Brand Leadership / Future of Brands

Brand Leaders Stage (in Exhibitor Hall)

Helen Saul
Helen Saul Brand Manager - Europe, lastminute.com
Helen Saul

Helen Saul

Brand Manager - Europe, lastminute.com

After two and a half years at lastminute.com, Helen has been responsible for award-winning global marketing campaigns across five markets for TV, social media, outdoor and online channels. Her job is a tough one- telling people they should take more holidays- but someone’s got to do it. She was selected by the Drum as ‘one of the world’s top 50 most exciting new brand marketers in 2019’ and also featured on the Shiny New Object podcast. If she’s not working on new brand projects which get the world excited about holidays, you can normally find her following her own advice and travelling the world in her spare time.


Helen Saul

Helen Saul

Brand Manager - Europe, lastminute.com

Rising Stars: A Conversation with Helen Saul, lastminute.com

Hosted by Social Media Week

Selected by the Drum as ‘one of the world’s top 50 most exciting new brand marketers in 2019,’ Helen serves as Brand Manager for Lastminute.com. She is responsible for innovative award-winning brand campaigns in five European markets including the UK for TV, social media, outdoor and online channels.

Hear from Helen during #SMWLDN on the Brand Leaders Stage where she’ll discuss her tips and tricks for effectively bringing teams together and coming up with creative solutions, taking a brand campaign from pitch stage to establishing a new brand positioning and concept, and ways we as marketers can better harness our responsibility to collectively spread positive messages.

  • thursday October 31, 2019
  • 10:00 AM - 10:20 AM
  • QEII Centre
  • Brand Leaders Stage (in Exhibitor Hall)
  • Brand Leadership
  • Future of Brands
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Understand which content formats are right for my campaign
  • Rise above the noise through better storytelling
thursday 10:05 AM 10:30 AM

How 'OMD Create' Uses Data to Deliver Effective Storytelling on Social Media

Hosted by OMD

Talk / Data Decision Making

Fleming Stage

Matthew Breen
Matthew Breen Managing Partner, OMD EMEA
Matthew Breen

Matthew Breen

Managing Partner, OMD EMEA

Matt is Managing Partner at OMD EMEA. He leads OMD’s Creative division, Create, who are responsible for the ideation, development and creation of digital and social content across OMD EMEA’s portfolio of clients. Recent work includes Walkers ‘Best Ever’ campaign – which saw the brand partner with the Spice Girls, Gary Lineker and Guz Khan – to rejuvenate the Walkers brand and deliver the advertiser’s biggest ever marketing campaign.

Prior to OMD EMEA, Matt was Commercial Director of Social Chain Group’s publishing arm, Media Chain. Where he launched their London operation and worked with advertisers including Mondelez, Panasonic and Netflix. Matt has also held roles at Mail Metro Media as their Director of Branded Video, and Head of Video and Mobile, where he lead commercial product development and for both MailOnline and Metro.co.uk.


Matthew Breen

Matthew Breen

Managing Partner, OMD EMEA

How 'OMD Create' Uses Data to Deliver Effective Storytelling on Social Media

Hosted by OMD

Data and technology have changed the world. Our ability to access and scale information means we can communicate with people in more ways than ever before. We can optimise, iterate and personalise our messages at scale and understand their true impact on the people that matter. All in real time.

But, despite all of the data at our disposal, it’s finding ways to wield it that has truly helped brands succeed on social media. We believe that when inspired people and data collide you get the best results. We call that collision Creative Intelligence. And it fuels everything we do.

This presentation will inform our audience about how OMD Create uses a range of data sources to inspire its creatives and implements them within media guardrails to maximise performance.

Attend this session and learn:

  • A range of data sources that can inform social media creative
  • How an iterative approach delivers the best result for both creative and media
  • Examples of how OMD Create has implemented its approach for their clients
  • thursday October 31, 2019
  • 10:05 AM - 10:30 AM
  • QEII Centre
  • Fleming Stage
  • Talk
  • Data Decision Making
  • Social Content
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Use data to make better decisions
  • Understand which content formats are right for my campaign
thursday 10:05 AM 10:30 AM

Sponsored

Is Social Media Honest? The Consumer Perspective

Hosted by YouGov

Talk, Sponsored / Evolution of Storytelling

Whittle Stage

Russell Feldman
Russell Feldman Head of Digital, Media, & Technology, YouGov
Russell Feldman

Russell Feldman

Head of Digital, Media, & Technology, YouGov

Russell heads up the digital, media, and technology (DMT) team at YouGov. He leads the team across the three sectors and how the convergence of each sector impacts the wider market. Russell has a lot of experience and knowledge focusing on consumer demand, market trends, segmentation, brand tracking, customer satisfaction, churn and loyalty and new product development. He has set up a standard YouGov methodology on new product launches, appraisal of products, and concept design.

His team at YouGov focus on both B2B and B2C research and have many high profile tracking studies in place for a range of clients in the sector. In addition the team specialise in running many high-profile thought leadership studies.

Russell started at YouGov in 2007 and has worked in digital, media, and technology for over 15 years, heading up the YouGov team since 2014. Russell has spoken at and been a panellists at various industry conferences over the years including smartphones, 2in1s, tablets, wearables etc), internet demands, quad play and bundling and mobile payments in both the B2C and B2B sectors. Most recently he spoke at the Wearable Insight Show in March 2019.


Russell Feldman

Russell Feldman

Head of Digital, Media, & Technology, YouGov

Is Social Media Honest? The Consumer Perspective

Hosted by YouGov

Our industry today faces an ambivalent inflection point. As consumers, we remain devoted to platforms as a fundamental source of information and connectivity, yet at the same time we’ve begun to ask more questions, primarily around how much we’re able to trust the influences they hold over our cultural and our personal mental health. One company examining this topic is international data and analytics group, YouGov.

In this session, join Head of Digital Media and Technology Research at YouGov, Russell Feldman, as he explores this important conversation from the consumer perspective. Specifically, looking at questions spanning whether consumers feel they are engaging with honest stories or if they feel they’re intentionally lied to or misled on social media. His conversation will leverage data from all areas of YouGov’s business, in particular the custom research team.

Attend this session and learn:

  • What it means to honestly portray oneself on social media
  • How the public actually feels about promotions, advertising and company/brand likes on social
  • Best practices and insights for navigating an age of misinformation and mistrust
  • thursday October 31, 2019
  • 10:05 AM - 10:30 AM
  • QEII Centre
  • Whittle Stage
  • Talk
  • Sponsored
  • Social Media and Society
  • Evolution of Storytelling
  • Future proof my strategy for next generation consumers
  • Rise above the noise through better storytelling
thursday 10:20 AM 10:40 AM

Rising Stars: A Conversation with Jen Rankine, Skyscanner

Hosted by Social Media Week

Brand Leadership / Future of Brands

Brand Leaders Stage (in Exhibitor Hall)

Jen Rankine
Jen Rankine Global Social Media Lead, Skyscanner
Jen Rankine

Jen Rankine

Global Social Media Lead, Skyscanner

Jen is a social media human who grew up hogging phone-lines and being yelled at to get off the Internet by her mother. She’s also haunted by the sound of a dial-up modem.

Nobody knew that all those years of MSN Chat and Neopets would actually land her a job but in 2011 she got her first social media role in schuh. After growing the brand (and her trainer collection), Jen decided to dabble in the world of agency life where she worked on a collection of FMCG and financial brands.

These days Jen’s the Global Social Media Lead for Skyscanner – the travel company that’s looking to make travel as simple as humanly possible. Based in Edinburgh, Jen and her team focus on story telling whilst honing in on building one of the best travel communities in the world.


Jen Rankine

Jen Rankine

Global Social Media Lead, Skyscanner

Rising Stars: A Conversation with Jen Rankine, Skyscanner

Hosted by Social Media Week

Jen Rankine is a social media pioneer with a long-standing passion for organizing and cultivating communities online. In her current role as Global Social Media Lead at Skyscanner, she seeks to help fulfill the company’s mission in building one of the best travel communities in the world through storytelling. More specifically, her team’s core message emphasizes an image of travel that is as simple as humanly possible.

Join Jen as she takes the #SMWLDN Brand Leaders Stage and shares the story behind her career path dating back to 2011 including a stint in the world of agency life where she worked with a collection of FMCG and financial brands.

  • thursday October 31, 2019
  • 10:20 AM - 10:40 AM
  • QEII Centre
  • Brand Leaders Stage (in Exhibitor Hall)
  • Brand Leadership
  • Future of Brands
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Understand which content formats are right for my campaign
  • Rise above the noise through better storytelling
thursday 10:30 AM 11:15 AM

[ACADEMY A2] Harnessing the Power of Instagram for B2B

Hosted by Social Media Week

Academy / B2B Marketing

Victoria Room (2nd Fl)

Alison Battisby
Alison Battisby Founder & CEO, Avocado Social
Alison Battisby

Alison Battisby

Founder & CEO, Avocado Social

Alison Battisby is an international social media speaker and consultant, with over a decade of social media marketing experience. Alison has been involved in some groundbreaking social media projects for brands including Nokia, Tesco, Estee Lauder, and Pringles as well as a range of UK start-ups and growing enterprises. Alison founded Avocado Social in 2014 and is accredited by Facebook and Instagram and works with them to teach marketing professionals the latest strategies.


Alison Battisby

Alison Battisby

Founder & CEO, Avocado Social

[ACADEMY A2] Harnessing the Power of Instagram for B2B

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register are included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Instagram is one of the hottest apps out there and attracts over 1 billion monthly active users — but what about B2B marketing? In this workshop, social media expert Alison Battisby will demonstrate how B2B businesses can harness the power of Instagram and create innovative social media campaigns using the creative app. There will be plenty of examples, practical tips on profile setup and posting activity. You’ll leave with a firm grasp and understanding of how to integrate Instagram into your marketing plan.

  • thursday October 31, 2019
  • 10:30 AM - 11:15 AM
  • QEII Centre
  • Victoria Room (2nd Fl)
  • Academy
  • B2B Marketing
  • Future of Platforms
  • Effectively grow and engage your audience
  • Use data to make better decisions
  • Understand which content formats are right for my campaign
thursday 10:30 AM 11:15 AM

[ACADEMY B2] How to Understand and Optimize Your Social Media Analytics

Hosted by Social Media Week

Academy / Data Decision Making

Albert Room (2nd Fl)

Tom Szekeres
Tom Szekeres Digital Consultant, Speaker, and Creator, One Small Step
Tom Szekeres

Tom Szekeres

Digital Consultant, Speaker, and Creator, One Small Step

Tom Szekeres is a digital consultant and entrepreneur with a passion for education and bringing new ideas to life. He previously founded This Here, an award-winning social media agency, and has worked with a wide range of brands including EE, eBay, and Barbour. He gives a regular Guardian Masterclass – Advanced Social Media Marketing for Brands – and has taught Digital Marketing at General Assembly, as well as Innovation and Data_in a Day at Decoded. His current focus is on building One Small Step – a weekly challenge to make a simple change, one that will make an outsized impact on the people and planet around us.


Tom Szekeres

Tom Szekeres

Digital Consultant, Speaker, and Creator, One Small Step

[ACADEMY B2] How to Understand and Optimize Your Social Media Analytics

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register are included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

You know how to grab attention and get your audience to take action. Now learn how to prove it happened using Facebook Pixel, Campaign Tagging, and Advanced Metrics. Understand how to benchmark, learn what different measures really mean, and learn how to track influencer campaigns and sales uplift.

  • thursday October 31, 2019
  • 10:30 AM - 11:15 AM
  • QEII Centre
  • Albert Room (2nd Fl)
  • Academy
  • Data Decision Making
  • Driving Conversions
  • Social Content
  • Use data to make better decisions
thursday 10:40 AM 11:05 AM

Building Communities in the Digital Age

Hosted by Female Narratives

Talk / The Influencer Equation

Whittle Stage

Tijana Tamburic
Tijana Tamburic Co-Founder, Female Narratives
Tijana Tamburic

Tijana Tamburic

Co-Founder, Female Narratives

Tijana co-founded Female Narratives with fellow model Franzi Klein. The creative agency operates using a collective of female-only talent to tell real stories using real women. It brings together over 100 creative women ranging from directors to mountaineers and mental health activists to poets. Clients include Bumble, North Face, W Hotels, Kiehl’s and dozens of female-led sustainable and ethical brands.
Tijana us a UCL graduate and was included in the Forbes 30 Under 30 list this year for Media and Marketing.

Bianca Bridges
Bianca Bridges Founder, Breakfast London
Bianca Bridges

Bianca Bridges

Founder, Breakfast London

Bianca Bridges is an entrepreneur and author, specialising in food and social media. Before graduating from university, Bianca wrote an award-winning food blog and started her first company, Breakfast London, a media company comprised of social channels (predominantly Instagram, with over a quarter of a million followers), website, book and events. Her first book, Breakfast London: Where Real Londoners Eat (Ebury Press), was released earlier this year. Bianca is also a co-founder of vegan pizza company Good Belly Pizza and The Jungle Collective hospitality group, and consults on social strategy for brands.


Tijana Tamburic

Tijana Tamburic

Co-Founder, Female Narratives

Bianca Bridges

Bianca Bridges

Founder, Breakfast London

Building Communities in the Digital Age

Hosted by Female Narratives

In the digital age, the term community has evolved into a buzzword. We know it’s important, and people who are a part of communities become empowered advocates when they’re supported by an authentic platform. However, as for actually building your own community, determining where to begin is a whole different conversation.

In this 25-minute tête-à-tête, Tijana Tamburic and Bianca Bridges will share their insights and best practices around building communities on and offline, creating vegan hospitality empires, and harnessing the power of all-female collectives.

Attend this session and learn:

  • How Bianca grew the @breakfastlondon Instagram account significantly and proceeded to build a media company from this audience
  • How Female Narratives is working with all-female creative teams for brands
  • How to harness authentic communities and build your own
  • thursday October 31, 2019
  • 10:40 AM - 11:05 AM
  • QEII Centre
  • Whittle Stage
  • Talk
  • The Influencer Equation
  • Social Content
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Rise above the noise through better storytelling
thursday 11:05 AM 11:35 AM

Networking Break

Hosted by Social Media Week

Time for a break! Come join us each day for some coffee and tea and get refreshed for the rest of the day ahead. Take this short time out from sessions to network with fellow attendees and/or demo the latest products from our exhibitors.

thursday 11:35 AM 12:15 PM

Sponsored

The Now and Next of Influencer Marketing

Hosted by Julius

Talk, Sponsored / The Influencer Equation

Whittle Stage

Danny Palestine
Danny Palestine Head of Product Marketing, Julius
Danny Palestine

Danny Palestine

Head of Product Marketing, Julius

Danny Palestine is an influencer marketing expert with over 10 years of experience helping brands achieve their marketing goals. His experience stems from PR and social/digital agencies, working on brands across the travel, alcohol, entertainment verticals, and more. Currently, Danny serves as the Head of Customer Strategy at Julius, the only human-vetted Influencer Marketing SaaS company. Julius supports a global client roster of leading ad agencies and brands by helping them discover and connect with influencers, and manage their campaigns.

Lizzie Rabone
Lizzie Rabone Associate Director of Strategy and Analytics, Edelman
Lizzie Rabone

Lizzie Rabone

Associate Director of Strategy and Analytics, Edelman

Lizzie is Associate Director of Strategy and Analytics at Edelman, where she focuses primarily on influencer work and audience insights. Her role is cross- practice, analysing structures of influence from B2C marketing right through to public affairs, corporate reputation and of course healthcare. We take an audience-first, data-driven approach, and use our proprietary analytics framework to map the key players in any topic. Prior to working for Edelman, Lizzie worked in Russia, Spain and the USA as a journalist and insights analyst.

Alex Burgess
Alex Burgess Managing Director APAC, The Goat Agency
Alex Burgess

Alex Burgess

Managing Director APAC, The Goat Agency

Alex joined Goat over 3 years ago as an Account Executive when the company had 4 employees. Since joining Goat, the company has grown from 3 to over 100 staff in 4 years, with offices in London, New York and Singapore. Alex has worked with a number of tier 1 brands including Pernod Ricard, William Hill, Nivea and Uber.

For the past two years Alex has been tasked with managing the client side of the business, responsible for new business and client retention globally. Alex spent 3 months this year in Singapore where he started Goat’s APAC office, growing the team and the client list from scratch. Alex has recently been awarded The Rising Star accolade at the Influencer Marketing Awards.


Danny Palestine

Danny Palestine

Head of Product Marketing, Julius

Lizzie Rabone

Lizzie Rabone

Associate Director of Strategy and Analytics, Edelman

Alex Burgess

Alex Burgess

Managing Director APAC, The Goat Agency

The Now and Next of Influencer Marketing

Hosted by Julius

The first decade of influencer marketing has been a roller coaster ride, but one thing is certain – it is here to stay. In less than a decade, influencer marketing has rapidly evolved into a multi-billion dollar industry with more brands, agencies, and influencers entering the scene with each year.

Julius surveyed 100 agency and brand marketers to learn about their biggest wins, hardest lessons, plans for 2020, and thoughts on how influencer marketing will change over the coming decade.

In this session, Julius’ Danny Palestine shares the results of the survey to help marketers take their influencer marketing to the next level.

Attend this session and learn:

  • Marketers’ short and long-term expectations for influencer marketing
  • The breakdown of influencer marketing budget allocations
  • Influencer marketing best practices for marketers
  • thursday October 31, 2019
  • 11:35 AM - 12:15 PM
  • QEII Centre
  • Whittle Stage
  • Talk
  • Sponsored
  • The Influencer Equation
  • Data Decision Making
  • Use data to make better decisions
  • Work with influencers and influencer campaigns
  • Future proof my strategy for next generation consumers
thursday 11:35 AM 12:15 PM

Sponsored

How The World's Most Valuable Brands Deliver Great Customer Experiences

Hosted by Sprinklr

Talk, Sponsored / Social Content

Fleming Stage

Grad Conn
Grad Conn Chief Marketing Officer, Sprinklr
Grad Conn

Grad Conn

Chief Marketing Officer, Sprinklr

As Sprinklr’s Chief Experience and Marketing Officer, Grad leads a team of modern marketers focused on helping the world’s most loved brands create happy customers. His title, CXMO, reflects Sprinklr’s view that – in a world where customers are connected and empowered like never before – experience is the new brand.

Before joining Sprinklr, Grad spent 11 years at Microsoft, with the last seven years as CMO for the Microsoft U.S. commercial business. There, powered by Sprinklr, he built the world’s largest customer experience center, analyzing and responding to 150+ million social messages per year.

Prior to that, Grad worked as CEO or CMO at a number of startups, beginning his career at Procter & Gamble. He brings deep expertise in ABM, marketing automation, social selling, social engagement, event marketing, content marketing, and scale programs for commercial selling motions.

Grad holds a Bachelors of Commerce degree from Queen’s University in Kingston, Ontario. He is a Microsoft Founders Award winner, a Circle of Excellence Platinum Club recipient, and has been awarded multiple creative awards and technology patents.


Grad Conn

Grad Conn

Chief Marketing Officer, Sprinklr

How The World's Most Valuable Brands Deliver Great Customer Experiences

Hosted by Sprinklr

It’s no secret that today’s consumers increasingly demand transparency, immediacy, and personalization. This level of demand poses a significant challenge to brands and companies who, to meet these needs, must establish cohesion throughout the customer-facing elements of their business (often called the front-office). Alternatively, those who do not often face the repercussions of a disconnected customer experience.

One company who has succeeded in overcoming such disjointedness is Sprinklr, the first unified customer experience management platform. In this session hear from Sprinklr’s Chief Marketing Officer, Grad Conn, and discover how to incorporate a strategy of ‘Listen, Learn, and Love’ across all customer-facing functions to deliver world-class customer experiences with a Unified Front Office (UFO).

Attend this session and learn:

  • Understand how the expectations of the modern customer have changed — and why they don’t care what brands say anymore
  • Learn how to create a unified customer ID system to deliver great experiences by addressing customers as individuals
  • Create more human, personalized and targeted content — and reap the benefits of standing out in our increasingly robotic, marketing automation-powered world
  • thursday October 31, 2019
  • 11:35 AM - 12:15 PM
  • QEII Centre
  • Fleming Stage
  • Talk
  • Sponsored
  • Future of Brands
  • Social Content
  • Future of Platforms
  • Effectively grow and engage your audience
  • Future proof my strategy for next generation consumers
  • Rise above the noise through better storytelling
thursday 11:45 AM 12:30 PM

[ACADEMY A3] Harnessing the Power of Instagram for B2B

Hosted by Social Media Week

Academy / B2B Marketing

Victoria Room (2nd Fl)

Alison Battisby
Alison Battisby Founder & CEO, Avocado Social
Alison Battisby

Alison Battisby

Founder & CEO, Avocado Social

Alison Battisby is an international social media speaker and consultant, with over a decade of social media marketing experience. Alison has been involved in some groundbreaking social media projects for brands including Nokia, Tesco, Estee Lauder, and Pringles as well as a range of UK start-ups and growing enterprises. Alison founded Avocado Social in 2014 and is accredited by Facebook and Instagram and works with them to teach marketing professionals the latest strategies.


Alison Battisby

Alison Battisby

Founder & CEO, Avocado Social

[ACADEMY A3] Harnessing the Power of Instagram for B2B

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register are included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Instagram is one of the hottest apps out there and attracts over 1 billion monthly active users — but what about B2B marketing? In this workshop, social media expert Alison Battisby will demonstrate how B2B businesses can harness the power of Instagram and create innovative social media campaigns using the creative app. There will be plenty of examples, practical tips on profile setup and posting activity. You’ll leave with a firm grasp and understanding of how to integrate Instagram into your marketing plan.

  • thursday October 31, 2019
  • 11:45 AM - 12:30 PM
  • QEII Centre
  • Victoria Room (2nd Fl)
  • Academy
  • B2B Marketing
  • Future of Platforms
  • Effectively grow and engage your audience
  • Use data to make better decisions
  • Understand which content formats are right for my campaign
thursday 11:45 AM 12:30 PM

[ACADEMY B3] How to Understand and Optimize Your Social Media Analytics

Hosted by Social Media Week

Academy / Data Decision Making

Albert Room (2nd Fl)

Tom Szekeres
Tom Szekeres Digital Consultant, Speaker, and Creator, One Small Step
Tom Szekeres

Tom Szekeres

Digital Consultant, Speaker, and Creator, One Small Step

Tom Szekeres is a digital consultant and entrepreneur with a passion for education and bringing new ideas to life. He previously founded This Here, an award-winning social media agency, and has worked with a wide range of brands including EE, eBay, and Barbour. He gives a regular Guardian Masterclass – Advanced Social Media Marketing for Brands – and has taught Digital Marketing at General Assembly, as well as Innovation and Data_in a Day at Decoded. His current focus is on building One Small Step – a weekly challenge to make a simple change, one that will make an outsized impact on the people and planet around us.


Tom Szekeres

Tom Szekeres

Digital Consultant, Speaker, and Creator, One Small Step

[ACADEMY B3] How to Understand and Optimize Your Social Media Analytics

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register are included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

You know how to grab attention and get your audience to take action. Now learn how to prove it happened using Facebook Pixel, Campaign Tagging, and Advanced Metrics. Understand how to benchmark, learn what different measures really mean, and learn how to track influencer campaigns and sales uplift.

  • thursday October 31, 2019
  • 11:45 AM - 12:30 PM
  • QEII Centre
  • Albert Room (2nd Fl)
  • Academy
  • Data Decision Making
  • Driving Conversions
  • Social Content
  • Use data to make better decisions
thursday 12:05 PM 12:25 PM

Rising Stars: A Conversation with Emily Taylor, Zipcar

Hosted by Social Media Week

Brand Leadership / Future of Brands

Brand Leaders Stage (in Exhibitor Hall)

Emily Taylor
Emily Taylor Marketing Manager, Zipcar
Emily Taylor

Emily Taylor

Marketing Manager, Zipcar

Emily leads the consumer marketing function for Zipcar UK – the world’s leading car sharing network, driven by a mission to enable simple and responsible urban living. Her current role allows her to indulge her passion in developing innovative creative content as well as strategic partnerships and communications while working across both national and international operations.

Prior to her time at Zipcar, Emily spent five years working for the world’s largest cruise operator Carnival Corporation as the Brand and Content Lead for P&O Cruises Australia, as well as other roles across the public relations and corporate communications teams.


Emily Taylor

Emily Taylor

Marketing Manager, Zipcar

Rising Stars: A Conversation with Emily Taylor, Zipcar

Hosted by Social Media Week

As Marketing Manager at Zipcar, Emily leads the consumer marketing function for the UK helping develop creative content and strategic partnerships and communications. In leveraging a broad background across product and brand marketing, she has a proven ability to improve business performance and drive brand awareness through strategic campaign development.

During #SMWLDN, Emily will take the Brand Leaders stage to describe her passion for creating high-quality, memorable, and effective content and the challenges and rewards with applying her skillset across both national and international operations of her business. Additionally, she’ll analyze where she feels our industry is today and what may lie ahead.

  • thursday October 31, 2019
  • 12:05 PM - 12:25 PM
  • QEII Centre
  • Brand Leaders Stage (in Exhibitor Hall)
  • Brand Leadership
  • Future of Brands
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Rise above the noise through better storytelling
thursday 12:25 PM 1:05 PM

Sponsored

#BeatHeartbreakForever: Social Media at the BHF – in Partnership with Meltwater Social

Hosted by Meltwater Social

Panel, Sponsored / Social Media and Society

Whittle Stage

Jo Eden
Jo Eden Senior Social Media Executive, British Heart Foundation
Jo Eden

Jo Eden

Senior Social Media Executive, British Heart Foundation

Jo has been part of the BHF’s award-winning Social Media Team for almost 6 years. As Social Media Manager, she works on integrated campaigns and ad hoc projects, finding new and innovative ways to use social media and digital platforms to promote the charity and engage the public. With around 10 years’ social media experience, she also has a background in copywriting and print/digital marketing in both non-profit & commercial environments.

Helen Skipworth
Helen Skipworth Social Media Executive, British Heart Foundation
Helen Skipworth

Helen Skipworth

Social Media Executive, British Heart Foundation

Helen joined the BHF’s Social Media Team in 2017. In her role as Social Media Executive for Healthcare Innovation, she works across a range of social media platforms to identify and engage with existing or potential supporters, patients and healthcare professionals. She has close links with the BHF’s team of cardiac nurses, and uses her experience of digital marketing in health environments to inform targeting and tactics.

Claude Springer
Claude Springer EMEA Managing Director, Meltwater Social
Claude Springer

Claude Springer

EMEA Managing Director, Meltwater Social

Claude is the Managing Director of the EMEA region of Meltwater Social. Through his time at Sysomos he has been instrumental in the leadership and growth of our EMEA business. Claude established his love for everything media and started his professional career at Meltwater in 2011. He has a wealth of client experience working with our largest global brands over the years, such as Heineken, Mondelez, EY to name a few. Claude is a passionate sportsman and outside of work you will see him on a rugby field.


Jo Eden

Jo Eden

Senior Social Media Executive, British Heart Foundation

Helen Skipworth

Helen Skipworth

Social Media Executive, British Heart Foundation

Claude Springer

Claude Springer

EMEA Managing Director, Meltwater Social

#BeatHeartbreakForever: Social Media at the BHF – in Partnership with Meltwater Social

Hosted by Meltwater Social

One of the UK’s best-known health charities, the British Heart Foundation relies on social media to help raise awareness of its work and to reach those who need its help the most. In this presentation Jo Eden and Helen Skipworth from the BHF social media team will provide an insight into how the organisation uses social to achieve its goals.

Attend this session and learn:

  • How to pay attention to your audience’s existing behaviour to find potential comms opportunities
  • How social listening can help you find people your organisation wants to speak to, but you have to be careful not to be creepy
  • Why sentiment analysis is never going to be an exact science, but it can still be a very powerful tool
  • thursday October 31, 2019
  • 12:25 PM - 1:05 PM
  • QEII Centre
  • Whittle Stage
  • Panel
  • Sponsored
  • Social Media and Society
  • Social Content
  • Effectively grow and engage your audience
thursday 1:05 PM 2:20 PM

Lunch Break

Hosted by Social Media Week

Enjoy some lunch at our venue and recharge yourself for the afternoon sessions ahead.

thursday 2:20 PM 3:00 PM

Sponsored

Social Media was Supposed to be Fun

Hosted by Grey

Talk, Sponsored / Social Media and Society

Whittle Stage

Kenny Gold
Kenny Gold Director, Social Media, Grey
Kenny Gold

Kenny Gold

Director, Social Media, Grey

Kenny Gold joined Grey in 2018 to lead agency-wide efforts to deliver Famously Effective social content and activations – acting as the creative agency’s liaison with all social platforms. His leadership and hybrid talent reflect the agency’s expanding set of skills, better connecting creativity, technology, and human insight for the betterment of brands.

Before Grey, he was an integral part of building the social team at McCann NY, and led social strategy for PR agencies. He has lectured on social media marketing at several universities, while also driving effective business ideas for brands like Nestle, General Mills, Jose Cuervo, and the NY Lottery. Kenny has a strong background developing famous work – leading brands to win various awards including Cannes Lions, EFFIES, and Shorty Awards.

Jonathan Lee
Jonathan Lee Global Chief Data Officer, Grey
Jonathan Lee

Jonathan Lee

Global Chief Data Officer, Grey

Jonathan, who joined Grey in 2015, has been charged with evolving our Strategy Group, one that is built for tomorrow and delivers breakthrough innovation. He drives the development and implementation of a single strategic POV and integrated creative thinking that leads to big platform ideas true to our “Famously Effective” mission.

It’s been said that the future of advertising lies at the intersection of creativity, data, media, and technology. Jonathan brings a track record of success in all of these areas as well as traditional brand planning. He joined Grey from Huge, the Brooklyn-based worldwide digital agency, where he served as Global Managing Director, Planning and Strategy for the past three years and oversaw an integrated strategic offering comprising over 100 individuals globally.

Jonathan has held senior leadership roles in strategic and account planning at both digital and traditional shops including Rosetta, the digital agency, where he developed and introduced a new planning philosophy for the “connected world” and TBWA/Chiat/Day New York where, among other things, he developed the global brand strategy for Michelin and led the Vonage account. He has forged successful integrated strategy models across disciplines and planning and creative collaboration across borders.

A native Englishman, he graduated with an honors degree in Engineering Product Design and began his career in auto design before seeking his fortune in the US advertising business.


Kenny Gold

Kenny Gold

Director, Social Media, Grey

Jonathan Lee

Jonathan Lee

Global Chief Data Officer, Grey

Social Media was Supposed to be Fun

Hosted by Grey

Modern life is really good at taking things that used to be fun and, well, making them NOT fun. Real fun is built on spontaneity and surprise, opening up possibilities for experience and memorable moments. “Fake fun” is predicated on our constant need to induce FOMO in others, posting superficial images and shallow commentary to create envy among people with short attention spans. Social media was largely considered fun when it first boomed in pop culture. So, what happened? And how can we build the foundation for a more fun, rewarding social media future? Based on Grey’s new research study – the Famously Effective Business of Fun – our panel explores what fun means today, and how it can be best brought to life in a social media world.

  • thursday October 31, 2019
  • 2:20 PM - 3:00 PM
  • QEII Centre
  • Whittle Stage
  • Talk
  • Sponsored
  • Social Media and Society
  • Social Content
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Future proof my strategy for next generation consumers
  • Rise above the noise through better storytelling
thursday 2:20 PM 3:00 PM

Sponsored

Putting Customers First in Innovation: Social Listening Insights from Danone

Hosted by Linkfluence

Talk, Sponsored / Data Decision Making

Fleming Stage

Guillaume Decugis
Guillaume Decugis CEO, Linkfluence
Guillaume Decugis

Guillaume Decugis

CEO, Linkfluence

Guillaume has been a serial entrepreneur for the past 15+ years. He’s currently the CEO of Linkfluence, a leading social media intelligence company that brings social insights to global brands.

Guillaume co-founded and developed Scoop.it into a prominent Marketing Tech company until its acquisition by Linkfluence in 2018. Following its public launch in November 2011, Scoop.it has been ranked by inbound.org among the Top 50 MarTech companies in the world
.
Guillaume’s first company, Musiwave, was acquired for $120 million in 2006 – one of the top European tech startup exits that year. It is now a Microsoft company. Guillaume also launched Goojet in 2008 – a social widget platform for mobile which topped 1m downloads.

Originally from France, Guillaume received a Master of Science in Engineering from Stanford University. He now lives in San Francisco where he likes to surf, ski and sing in “The Frogs” – the rock band he started with some of his tech entrepreneur friends.

Elaine Rodrigo
Elaine Rodrigo Chief Strategy & Insights Officer, Danone
Elaine Rodrigo

Elaine Rodrigo

Chief Strategy & Insights Officer, Danone

Elaine has spent most of her 20+ year career in the Insights & Analytics area, focused on raising Organisational capabiltiies in both Consumer and Data Centricity. Putting consumers at the heart of Strategy, Brands and Innovation, and data analytics for smarter fact-based decision making, to drive Growth and Efficiency. Most of her career has been in the FMCG industry, in both Global and Market roles across Reckitt Benckiser and Kraft Foods/Mondelez. She joined Danone in 2017 in the newly created role of Chief Strategy & Insights Officer, to stage the transformation of consumer and data centricity in the new paradigm digital world. In the past 18 months, she has driven the adoption of new agile tools for faster, more iternative consumer learning, and also leveraged digital (social/search) data to gain fresh insights #humanisedata.

Elaine is a strong believer in People and Culture shift as the most important aspects of driving change, and gains her personal satisfaction from seeing people evolve and grow, to bring impact to the business. Elaine is originally from Singapore, has a PhD from Monash University in Australia and has lived in Melbourne, Singapore, London and Paris (where she is currently based).


Guillaume Decugis

Guillaume Decugis

CEO, Linkfluence

Elaine Rodrigo

Elaine Rodrigo

Chief Strategy & Insights Officer, Danone

Putting Customers First in Innovation: Social Listening Insights from Danone

Hosted by Linkfluence

What would you do if you knew avocados would permeate conventional consumer eating habits before they went mainstream?

Global consumer brands face familiar challenges: how to know what the trends of tomorrow will be, and how to create products that consistently meet customers’ expectations. Danone is one of the world’s largest lactose and plant-based goods producers. To predict new food trends and deliver products consumers love, it needs the help of smart social data.

In this session, Linkfluence CEO, Guillaume Decugis will discuss with Danone’s Chief Strategy & Insights Officer, Elaine Rodrigo, how Danone use social listening as a data-centric way to put customers first in their innovation.

Attend this session to learn:

  • What trend prediction really means and how it works
  • The AI and human expertise necessary for successful trend prediction
  • What a successful social listening framework looks like for a global company
  • How to leverage consumer insights across departments to drive innovation
  • thursday October 31, 2019
  • 2:20 PM - 3:00 PM
  • QEII Centre
  • Fleming Stage
  • Talk
  • Sponsored
  • Data Decision Making
  • Social Content
  • Use data to make better decisions
thursday 2:30 PM 3:15 PM

[ACADEMY A4] How to Create Instagram Ad Stories that Convert

Hosted by Social Media Week

Academy / Driving Conversions

Victoria Room (2nd Fl)

Laurie Wang
Laurie Wang Founder, Digital Marketer and Speaker, LW Digital Influence Ltd
Laurie Wang

Laurie Wang

Founder, Digital Marketer and Speaker, LW Digital Influence Ltd

Laurie Wang is an award-winning digital marketing consultant, leading Instagram expert, coach and trainer helping entrepreneurs and business owners grow their audience online and convert their audiences into paying customers and clients. Her knowledge and understanding of the digital landscape have benefited an eclectic mix of clients from solo entrepreneurs, young start-ups to FTSE 100 giants, from Google to global advertising agency Ogilvy. She previously spoke at international events such as MB Summit, London School of Economics, and Social Media Week London.

She has been featured by the Guardian, Fast Company, SEM Rush, and write for publications such as Elite Daily and Digital Business Women. In 2017, she was named by the British Interactive Media Association as a top Rising Star in the UK Digital industry.


Laurie Wang

Laurie Wang

Founder, Digital Marketer and Speaker, LW Digital Influence Ltd

[ACADEMY A4] How to Create Instagram Ad Stories that Convert

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register are included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

With the popularity of the vertical stories format, consumers are interacting more meaningfully with brands via their mobile devices.

Sponsored stories ads are not only a new way of reaching your ideal customers and clients with a super immersive format that is full-screen and engaging, but also a great way to increase your conversions, ROI, and maximise impact for your marketing budget with online advertising.

In this session, join Laurie Wang, award-winning social media and digital marketing expert, for a fun and enlightening discussion exploring sponsored stories ads.

Specifically, she’ll share actionable tips and tricks on how to leverage this powerful ad format on Instagram and Facebook to generate consistent leads and sales.

  • thursday October 31, 2019
  • 2:30 PM - 3:15 PM
  • QEII Centre
  • Victoria Room (2nd Fl)
  • Academy
  • Driving Conversions
  • Paid Media Models
  • Social Content
  • Effectively grow and engage your audience
  • Use data to make better decisions
  • Understand which content formats are right for my campaign
thursday 2:30 PM 3:15 PM

[ACADEMY B4] Don't Just Hear, Listen: The Power of Social Listening

Hosted by Social Media Week

Academy / Social Content

Albert Room (2nd Fl)

Jay Paul
Jay Paul Founder & Director, Hustle & Hive Marketing
Jay Paul

Jay Paul

Founder & Director, Hustle & Hive Marketing

Jay is an experienced digital strategist & trainer based in London; with nearly 2 decades of experience delivering strategic marketing in European, US, APAC and EMEA markets. Right now, as Director of a growing digital marketing agency, she works with global brands and startups delivering digital strategy, transformation and training.

Jay trains entrepreneurs and career changers – training mostly at General Assembly & Google Digital Garage – she has developed and facilitated 80+ digital workshops and courses for over 2,500 students. Jay has trained participants from companies including Procter & Gamble, Publicis, GSK and L’Oréal.

Her digital marketing superpower is delivering campaigns that generate groundswell and conversions on a shoestring; earning media coverage for low budget campaigns with media including BBC, Guardian and TimeOut.


Jay Paul

Jay Paul

Founder & Director, Hustle & Hive Marketing

[ACADEMY B4] Don't Just Hear, Listen: The Power of Social Listening

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register are included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Creating the perfect marketing plan is far from simple. It begins with an astute understanding of your goals. Are you focusing on a targeted group of customers? Are you looking to attract new customers to your brand or business?

Answers to these questions can be found from social listening — that is — what is being said about your company, products, brand and team on social media, and your competitors. Done right, such insights can be an invaluable tool, allowing you to harness critical information applicable across business development, R&D, customer service and real-time marketing campaigns.

In this session, Jay Paul, Founder & Director at Hustle & Hive Marketing, will delve into the power behind social listening including who and what to listen to and how these conversations can be incorporated into a successful social strategy. On the flip side of the coin, she’ll also share the detriments of not staying in the loop.

Attend this Academy session and learn:

  • Why social listening is important and what can go wrong when we aren’t listening
  • Who and what should be we listening to (brands, communities, influencers, thought leaders)
  • Tools and best practices for listening on social and incorporating what you hear into your strategy
  • thursday October 31, 2019
  • 2:30 PM - 3:15 PM
  • QEII Centre
  • Albert Room (2nd Fl)
  • Academy
  • Data Decision Making
  • Social Content
  • Effectively grow and engage your audience
  • Use data to make better decisions
thursday 2:40 PM 3:00 PM

Rising Stars: A Conversation with Kate Peregrine, Dyson

Hosted by Social Media Week

Brand Leadership / Future of Brands

Brand Leaders Stage (in Exhibitor Hall)

Kate Peregrine
Kate Peregrine Global Head of Social Media, Dyson
Kate Peregrine

Kate Peregrine

Global Head of Social Media, Dyson

In just three years at Dyson, Kate has risen from the role of global commercial manager of personal care to be the global head of social media. During this time, she successfully identified a gap in the business and filled it through creating a new social media function that leverages social listening insights and influencer relationships and effectively and brings together paid, owned and earned social to further develop the Dyson community.

Hear from Kate during an interview on the Brands Leader stage where she’ll underscore her commitment to a ‘learn quickly, fail fast’ approach to better knowing yourself as a marketer and your business and driving positive impact. She’ll also offer her thoughts on the industry as it stands today and projections as to what the future holds.

Leisha Santorelli
Leisha Santorelli Senior Journalist & Reporter, BBC
Leisha Santorelli

Leisha Santorelli

Senior Journalist & Reporter, BBC

Leisha Santorelli is a senior BBC News journalist working across television, online and radio. She looks after the BBC World Service partnership with America’s biggest business programme, Marketplace, after having covered the Asia Pacific region for over a decade.

She has been deployed to cover some of the world’s biggest news stories, including the aftermath of Philippines Typhoon Haiyan and the mysterious disappearance of Malaysia Airlines Flight 370. Leisha previously worked at Bloomberg Television in Hong Kong.

She received her degree in Comparative Literature and African Studies from Emory University in Atlanta, Georgia.

Leisha lives in London with her husband Tom and a British shorthair cat called Mochi.


Kate Peregrine

Kate Peregrine

Global Head of Social Media, Dyson

Leisha Santorelli

Leisha Santorelli

Senior Journalist & Reporter, BBC

Rising Stars: A Conversation with Kate Peregrine, Dyson

Hosted by Social Media Week

In just three years at Dyson, Kate has risen from the role of global commercial manager of personal care to be the global head of social media. During this time, she successfully identified a gap in the business and filled it through creating a new social media function that leverages social listening insights and influencer relationships and effectively and brings together paid, owned and earned social to further develop the Dyson community.

Hear from Kate during an interview on the Brands Leader stage where she’ll underscore her commitment to a ‘learn quickly, fail fast’ approach to better knowing yourself as a marketer and your business and driving positive impact. She’ll also offer her thoughts on the industry as it stands today and projections as to what the future holds.

  • thursday October 31, 2019
  • 2:40 PM - 3:00 PM
  • QEII Centre
  • Brand Leaders Stage (in Exhibitor Hall)
  • Brand Leadership
  • Future of Brands
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Rise above the noise through better storytelling
thursday 3:10 PM 3:35 PM

It's 2019 And Your Brand Needs To Think Like A Media Company

Hosted by BuzzFeed

Talk / Future of Brands

Fleming Stage

James Lamon
James Lamon Head of Content, BuzzFeed UK
James Lamon

James Lamon

Head of Content, BuzzFeed UK

James heads up the BuzzFeed Content Team in the London. Together, the team produces branded and editorial lists, quizzes, social assets, and videos for BuzzFeed’s channels — including Tasty, Bring Me, and Nifty. Formerly Creative Director at BuzzFeed, James has worked with a portfolio of global brands including Diageo, Google, Sky, BMW, Samsung, Visa, Absolut, Suzuki, Capital One, and Visit Britain. James believes in an audience-first media strategy to make social content that can break through and connect brands with consumers and people with each other. Prior to BuzzFeed, James was a viral content writer who held the wikipedia credit for defining the “doge” meme and a researcher for the New Yorker Magazine. Born and raised in small-town Texas, James misses enchiladas and his mom’s carrot cake


James Lamon

James Lamon

Head of Content, BuzzFeed UK

It's 2019 And Your Brand Needs To Think Like A Media Company

Hosted by BuzzFeed

It’s been said that every company is a media company — but is this really true? In this session, BuzzFeed UK’s Head of Content will share insights that have grown BuzzFeed’s media company portfolio, including social-first brands like Tasty and Bring Me. In 2019 the novelty of brands on social has long gone. It’s time to challenge assumptions and establish if your brand is well positioned to thrive in the future of social. Now, your consumers are also your audience. What message should you be sending?

Attend this session and learn:

  • The state of social media in 2019
  • The real meaning of “audience first”
  • How your brand can think like a media brand on social
  • thursday October 31, 2019
  • 3:10 PM - 3:35 PM
  • QEII Centre
  • Fleming Stage
  • Talk
  • Future of Brands
  • Social Content
  • Effectively grow and engage your audience
  • Future proof my strategy for next generation consumers
thursday 3:10 PM 3:35 PM

Sponsored

How to Get Data to Really Work For You: Devising Productive Marketing Strategies

Hosted by Socialbakers

Talk, Sponsored / Data Decision Making

Whittle Stage

Imre de Daranyi
Imre de Daranyi Senior Director, Global Client Solutions, Socialbakers
Imre de Daranyi

Imre de Daranyi

Senior Director, Global Client Solutions, Socialbakers

Imi de Daranyi has 15+ years digital experience spanning display advertising, social marketing and data. He started at Socialbakers in 2013 as a senior sales exec and now leads the UK office where he and his team help brands optimise their social marketing across content creation and paid media.


Imre de Daranyi

Imre de Daranyi

Senior Director, Global Client Solutions, Socialbakers

How to Get Data to Really Work For You: Devising Productive Marketing Strategies

Hosted by Socialbakers

By the year 2025, 75 percent of the population will be connected, creating and interacting with data. This is primarily being fueled by the transition of more traditional media to digital, the expansion of our entertainment libraries, and the continued improvement of visual and audio resolution.

With the influx of data, it becomes inevitable and easy to get distracted and difficult to clearly see what actually matters across channels, tools, and marketing teams. During #SMWLDN, join Socialbakers’ Senior Director of Global Client Solutions Imre de Daranyi for a crash course on everything you need to understand how to apply data to devise productive marketing strategies.

Attend this session and learn:

  • The critical difference between AI-driven marketing and guesswork
  • How you can apply machine learning to boost your marketing results
  • How connected first-party audience data can skyrocket engagement and ultimately sales
  • How your budget can be saved with predictive AI technology
  • thursday October 31, 2019
  • 3:10 PM - 3:35 PM
  • QEII Centre
  • Whittle Stage
  • Talk
  • Sponsored
  • Data Decision Making
  • Driving Conversions
  • Use data to make better decisions
  • Invest in the right marketing technology products
  • Future proof my strategy for next generation consumers
thursday 3:30 PM 4:15 PM

[ACADEMY A5] How to Create Instagram Ad Stories that Convert

Hosted by Social Media Week

Academy / Driving Conversions

Victoria Room (2nd Fl)

Laurie Wang
Laurie Wang Founder, Digital Marketer and Speaker, LW Digital Influence Ltd
Laurie Wang

Laurie Wang

Founder, Digital Marketer and Speaker, LW Digital Influence Ltd

Laurie Wang is an award-winning digital marketing consultant, leading Instagram expert, coach and trainer helping entrepreneurs and business owners grow their audience online and convert their audiences into paying customers and clients. Her knowledge and understanding of the digital landscape have benefited an eclectic mix of clients from solo entrepreneurs, young start-ups to FTSE 100 giants, from Google to global advertising agency Ogilvy. She previously spoke at international events such as MB Summit, London School of Economics, and Social Media Week London.

She has been featured by the Guardian, Fast Company, SEM Rush, and write for publications such as Elite Daily and Digital Business Women. In 2017, she was named by the British Interactive Media Association as a top Rising Star in the UK Digital industry.


Laurie Wang

Laurie Wang

Founder, Digital Marketer and Speaker, LW Digital Influence Ltd

[ACADEMY A5] How to Create Instagram Ad Stories that Convert

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register are included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

With the popularity of the vertical stories format, consumers are interacting more meaningfully with brands via their mobile devices.

Sponsored stories ads are not only a new way of reaching your ideal customers and clients with a super immersive format that is full-screen and engaging, but also a great way to increase your conversions, ROI, and maximise impact for your marketing budget with online advertising.

In this session, join Laurie Wang, award-winning social media and digital marketing expert, for a fun and enlightening discussion exploring sponsored stories ads.

Specifically, she’ll share actionable tips and tricks on how to leverage this powerful ad format on Instagram and Facebook to generate consistent leads and sales.

  • thursday October 31, 2019
  • 3:30 PM - 4:15 PM
  • QEII Centre
  • Victoria Room (2nd Fl)
  • Academy
  • Driving Conversions
  • Paid Media Models
  • Social Content
  • Effectively grow and engage your audience
  • Use data to make better decisions
  • Understand which content formats are right for my campaign
thursday 3:30 PM 4:15 PM

[ACADEMY B5] Don't Just Hear, Listen: The Power of Social Listening

Hosted by Social Media Week

Academy / Social Content

Albert Room (2nd Fl)

Jay Paul
Jay Paul Founder & Director, Hustle & Hive Marketing
Jay Paul

Jay Paul

Founder & Director, Hustle & Hive Marketing

Jay is an experienced digital strategist & trainer based in London; with nearly 2 decades of experience delivering strategic marketing in European, US, APAC and EMEA markets. Right now, as Director of a growing digital marketing agency, she works with global brands and startups delivering digital strategy, transformation and training.

Jay trains entrepreneurs and career changers – training mostly at General Assembly & Google Digital Garage – she has developed and facilitated 80+ digital workshops and courses for over 2,500 students. Jay has trained participants from companies including Procter & Gamble, Publicis, GSK and L’Oréal.

Her digital marketing superpower is delivering campaigns that generate groundswell and conversions on a shoestring; earning media coverage for low budget campaigns with media including BBC, Guardian and TimeOut.


Jay Paul

Jay Paul

Founder & Director, Hustle & Hive Marketing

[ACADEMY B5] Don't Just Hear, Listen: The Power of Social Listening

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register are included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Creating the perfect marketing plan is far from simple. It begins with an astute understanding of your goals. Are you focusing on a targeted group of customers? Are you looking to attract new customers to your brand or business?

Answers to these questions can be found from social listening — that is — what is being said about your company, products, brand and team on social media, and your competitors. Done right, such insights can be an invaluable tool, allowing you to harness critical information applicable across business development, R&D, customer service and real-time marketing campaigns.

In this session, Jay Paul, Founder & Director at Hustle & Hive Marketing, will delve into the power behind social listening including who and what to listen to and how these conversations can be incorporated into a successful social strategy. On the flip side of the coin, she’ll also share the detriments of not staying in the loop.

Attend this Academy session and learn:

  • Why social listening is important and what can go wrong when we aren’t listening
  • Who and what should be we listening to (brands, communities, influencers, thought leaders)
  • Tools and best practices for listening on social and incorporating what you hear into your strategy
  • thursday October 31, 2019
  • 3:30 PM - 4:15 PM
  • QEII Centre
  • Albert Room (2nd Fl)
  • Academy
  • Data Decision Making
  • Social Content
  • Effectively grow and engage your audience
  • Use data to make better decisions
thursday 3:30 PM 3:50 PM

Rising Stars: A Conversation with Dani Hughes, British Heart Foundation

Hosted by Social Media Week

Brand Leadership / Future of Brands

Brand Leaders Stage (in Exhibitor Hall)

Dani Hughes
Dani Hughes Senior Digital Marketing Strategist, British Heart Foundation
Dani Hughes

Dani Hughes

Senior Digital Marketing Strategist, British Heart Foundation

Dani Hughes is currently interim Head of Planning and Performance at the British Heart Foundation (BHF), this role sits within the Fundraising Strategy team which helps to drive forward excellence in planning, monitoring and evaluating across the portfolio of products, this directorate raises £121m per year to help fund life saving research.

Before this, Hughes was in Senior Strategist and Digital Marketing Manager roles at the BHF, during this time she stepped out of the charity sector and took on a Digital Marketing role at Frame – a class based fitness studio with 6 locations in London. Taking back to BHF the learnings from a fast paced start up environment to also set up lunch time meditation sessions for her team.

Dani has also been featured in the Drum’s Future 50 brand marketers and the 50 under 30 women in digital as well as Just Giving’s top 10 guest bloggers of 2017.

Leisha Santorelli
Leisha Santorelli Senior Journalist & Reporter, BBC
Leisha Santorelli

Leisha Santorelli

Senior Journalist & Reporter, BBC

Leisha Santorelli is a senior BBC News journalist working across television, online and radio. She looks after the BBC World Service partnership with America’s biggest business programme, Marketplace, after having covered the Asia Pacific region for over a decade.

She has been deployed to cover some of the world’s biggest news stories, including the aftermath of Philippines Typhoon Haiyan and the mysterious disappearance of Malaysia Airlines Flight 370. Leisha previously worked at Bloomberg Television in Hong Kong.

She received her degree in Comparative Literature and African Studies from Emory University in Atlanta, Georgia.

Leisha lives in London with her husband Tom and a British shorthair cat called Mochi.


Dani Hughes

Dani Hughes

Senior Digital Marketing Strategist, British Heart Foundation

Leisha Santorelli

Leisha Santorelli

Senior Journalist & Reporter, BBC

Rising Stars: A Conversation with Dani Hughes, British Heart Foundation

Hosted by Social Media Week

As interim Head of Planning and Performance at the British Heart Foundation (BHF), Dani plays a pivotal role within the Fundraising Strategy team that raises £121m per year to help fund life-saving research. Prior to this, Hughes sat in Senior Strategist and Digital Marketing Manager roles at the BHF.

Having spent most of her career so far in the charity sector, she last year stepped out of her “comfort zone” to join a fitness startup, Frame, and take a voluntary marketing role at Pride in London. She now is leveraging these learnings in the charity space to initiate lunch-time meditation sessions for her team.

Join Dani during #SMWLDN where she’ll explain her career trajectory, how it has shaped her view of the business and insights on how to apply new experiences to advance your career.

  • thursday October 31, 2019
  • 3:30 PM - 3:50 PM
  • QEII Centre
  • Brand Leaders Stage (in Exhibitor Hall)
  • Brand Leadership
  • Future of Brands
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Rise above the noise through better storytelling
thursday 3:45 PM 4:10 PM

Building a Positive Digital Environment for the New Generation

Hosted by Verena Papik

Talk / Social Content

Whittle Stage

Verena Papik
Verena Papik Chief Marketing Officer, TuneMoji
Verena Papik

Verena Papik

Chief Marketing Officer, TuneMoji

Verena Papik is a passionate marketing leader with over eight years of experience in bringing global strategy, content and platform innovations to market. She has a proven track record of building brands and audiences, most notably driving exceptional growth for one of the world’s largest tech and entertainment startups. Using a combination of ingenuity, creativity and technology to connect and cultivate users, she has honed her skills by implementing go-to-market strategies, driving market share and growth.

Now, as Chief Marketing Officer at TuneMoji, Verena is tasked with developing comprehensive business and growth strategies for the exciting and innovative “MusicGIF” platform. In only six short months under her leadership, the company has evolved from being a simple tool for creators to becoming a fully fledged social platform – providing an opportunity for users who are sharing the same passion for pop culture to connect and engage with each other. Verena has successfully fostered a strong sense of community on the TuneMoji platform by helping to develop emerging influencers and by working with top artists like Cardi B.

Prior to TuneMoji, Verena sought out opportunities in China, as she was inspired by the pace and innovation of the Chinese technology market. She landed at musical.ly (now Tik Tok) in its early stages of development – joining their Shanghai office as the first European employee. She spearheaded the growth in the EU markets as the company’s Director of EMEA – opening two European offices and deploying innovative business ideas that significantly contributed to the 2017 acquisition of the company.

Verena is an ambitious marketing professional, enthusiastic about emerging technologies and the impact of digitalisation, with a strong mission to keep challenging the industry with her innovative concepts. Her dedication to the industry over the past eight years landed her a spot on the Forbes 30 Under 30 List for Europe’s Media & Marketing landscape in 2019.


Verena Papik

Verena Papik

Chief Marketing Officer, TuneMoji

Building a Positive Digital Environment for the New Generation

Hosted by Verena Papik

Gone are the days where people played nice on the Internet. Abusive language, disrespect, and unsavory content have become all too prominent of a fixture in online culture. However, with the help of a few basic tenants for the new generation, the digital community can have a second chance.

Join Verena Papik, TuneMoji’s former Chief Marketing Officer, as she outlines the approach we as an industry can take to lay the foundation for a more positive digital environment.

Attend this session and learn:

  • How to define your audience and discover your exemplars
  • How to encourage and incentivize the creation of respectful, useful and positive content
  • How to ensure community rules and norms are front-and-center, early and often
  • thursday October 31, 2019
  • 3:45 PM - 4:10 PM
  • QEII Centre
  • Whittle Stage
  • Talk
  • Social Media and Society
  • Social Content
  • Effectively grow and engage your audience
  • Future proof my strategy for next generation consumers
thursday 3:50 PM 4:10 PM

Rising Stars: A Conversation with Alice ter Haar, Deliveroo

Hosted by Social Media Week

Brand Leadership / Future of Brands

Brand Leaders Stage (in Exhibitor Hall)

Alice ter Haar
Alice ter Haar Senior Manager, Deliveroo
Alice ter Haar

Alice ter Haar

Senior Manager, Deliveroo

Alice’s career spans 10 years in high-growth businesses, and most recently three years at Europe’s fastest-growing company, Deliveroo. She describes herself and the company as “growing up together,” and she’s proud to be part of the team that’s propelled the brand through such astonishing growth.

Alongside her day job, Alice has a professional side-hustle as a personal development enthusiast – she’s on a mission to “make personal development mainstream.” Alice dedicates one working day a week to this alongside her role as a Senior Manager for regional marketing at Deliveroo. Alice found this calling after discovering the transformation impact that personal development can have on The Marketing Academy Scholarship – this inspired her to share its magic with others through speaking, training, writing and blogging.

Prior to Deliveroo, Alice enjoyed a varied career with stints in a wide variety of businesses, including FTSE 100 Whitbread and ‘agency-side’ at The Chartered Institute of Marketing’s 2014 Agency of the year, Cherry London. She’s gone full circle having begun her career starting up the business of ‘photographer to the stars’, Terry O’Neill.

Leisha Santorelli
Leisha Santorelli Senior Journalist & Reporter, BBC
Leisha Santorelli

Leisha Santorelli

Senior Journalist & Reporter, BBC

Leisha Santorelli is a senior BBC News journalist working across television, online and radio. She looks after the BBC World Service partnership with America’s biggest business programme, Marketplace, after having covered the Asia Pacific region for over a decade.

She has been deployed to cover some of the world’s biggest news stories, including the aftermath of Philippines Typhoon Haiyan and the mysterious disappearance of Malaysia Airlines Flight 370. Leisha previously worked at Bloomberg Television in Hong Kong.

She received her degree in Comparative Literature and African Studies from Emory University in Atlanta, Georgia.

Leisha lives in London with her husband Tom and a British shorthair cat called Mochi.


Alice ter Haar

Alice ter Haar

Senior Manager, Deliveroo

Leisha Santorelli

Leisha Santorelli

Senior Journalist & Reporter, BBC

Rising Stars: A Conversation with Alice ter Haar, Deliveroo

Hosted by Social Media Week

In her role as Senior Manager for Deliveroo, Alice drives growth in the company’s six continental European markets and spearhead key global initiatives including marketing learning and development and in-site-merchandise. Alongside this role, she has a professional side-hustle as a personal development enthusiast.

During #SMWLDN Alice will describe her three-year career at Europe’s fastest-growing company as well as how other roles within high-growth businesses, including FTSE 100 Whitbread, have shaped her background and perception of the industry. She’ll also share more about the inspiration behind her latest mission to make personal development mainstream.

  • thursday October 31, 2019
  • 3:50 PM - 4:10 PM
  • QEII Centre
  • Brand Leaders Stage (in Exhibitor Hall)
  • Brand Leadership
  • Future of Brands
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Rise above the noise through better storytelling
thursday 4:10 PM 4:40 PM

Networking Break

Hosted by Social Media Week

Time for a break! Come join us each day for some coffee and tea and get refreshed for the rest of the day ahead. Take this short time out from sessions to network with fellow attendees and/or demo the latest products from our exhibitors.

thursday 4:40 PM 5:05 PM

The Craft of Content, Creators and Connecting with Culture

Hosted by Twitter

Talk / The Influencer Equation

Fleming Stage

Lindsey Turner
Lindsey Turner Head of Creators EMEA, Twitter
Lindsey Turner

Lindsey Turner

Head of Creators EMEA, Twitter

As Head of Creators for Twitter EMEA, Lindsey Turner leads a team of specialists, driving how Twitter connects brands with Creators across the region, to produce the most impactful content for their most valuable audiences.

An American expat relocated to London from Los Angeles, Lindsey’s had an extensive career in Hollywood where she led and contributed to more than 200 digital marketing & publicity campaigns for multiple world-class film entertainment studios, including Universal Pictures, Walt Disney Studios and Warner Bros. Recruited to the UK by British filmmaker Matthew Vaughn (Kingsman, Layer Cake) & his wife Claudia Schiffer, she led digital & social marketing efforts on behalf of their respective film and brand businesses before joining Twitter.

Lindsey began her career in public relations at the Escondido Humane Society in San Diego before moving to KUSI-TV where she worked as a producer, booking hundreds of entertainment/news/community segments and guests.


Lindsey Turner

Lindsey Turner

Head of Creators EMEA, Twitter

The Craft of Content, Creators and Connecting with Culture

Hosted by Twitter

It’s never been harder for brands to earn attention and break through in a world overloaded with content. On Twitter, the world’s most receptive audiences are actively engaging with content and generating billions of conversations that not only reflect culture, but shape it.

In this talk, Lindsey Turner, Head of Creators at Twitter EMEA, will sit down for a live Q&A with a Creator who designs for the feed and builds content for the community.

Attend this session and learn:

  • How to bring craft to content and create an emotional connection with your audience
  • How to drive brand conversation
  • How to build authenticity through best-in-class Creators
  • thursday October 31, 2019
  • 4:40 PM - 5:05 PM
  • QEII Centre
  • Fleming Stage
  • Talk
  • The Influencer Equation
  • Social Content
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Understand which content formats are right for my campaign
  • Future proof my strategy for next generation consumers
thursday 4:40 PM 5:05 PM

Advancing Your Brand with a 360-Social Strategy

Hosted by Hearst UK

Talk / Future of Publishing

Whittle Stage

Claire Hodgson
Claire Hodgson Editor-in-Chief, Cosmopolitan UK, Hearst UK
Claire Hodgson

Claire Hodgson

Editor-in-Chief, Cosmopolitan UK, Hearst UK

Claire was appointed Editor-in-Chief of Cosmopolitan in April 2019 and oversees all Cosmopolitan’s brand outputs, including print, digital and experiential.

Claire was made Cosmopolitan’s Digital Editor in November 2015, and promoted to Digital Editorial Director in April last year. Under her leadership, she has successfully quadrupled Cosmopolitan’s digital audience. During her tenure, she also oversaw the launch of Cosmopolitan’s Snapchat Discover channel in 2015, and has grown Cosmopolitan’s social following to over 5.2m.

Whether making content work for new platforms like Snapchat Discover, or developing successful editorially-led commercial campaigns, Claire has an in-depth understanding of millennial women.


Claire Hodgson

Claire Hodgson

Editor-in-Chief, Cosmopolitan UK, Hearst UK

Advancing Your Brand with a 360-Social Strategy

Hosted by Hearst UK

With the rise in the adoption of social media, various new platforms have ushered onto the scene. The choices are endless, but do we truly know how to select and balance them? As the digital ecosystem continues to expand, adopting multiple social networks can feel like a daunting task, presenting brands with core challenges ranging from increased competition, diverse networks, and scattered audiences.

In this session, Editor-in-Chief of the Cosmopolitan brand, Claire Hodgson, will explore how implementing a 360-social media strategy can be integral in driving every facet of a brand, including print. Specifically, she’ll describe how interactivity, video, and social channels can be leveraged to inform brand decisions and influence physical magazine pages.

As the former Digital Editor of Cosmopolitan, Claire is exceptionally well-versed in generating engaging content which resonates with audiences over multiple online channels.

Attend this session and learn:

  • How to effectively utilise social media and the data it provides as a tool to influence editorial decisions
  • How to future-proof your brand to ensure it remains relevant to the next generation of consumers
  • How to grow and keep your audience engaged via multiple platforms
  • thursday October 31, 2019
  • 4:40 PM - 5:05 PM
  • QEII Centre
  • Whittle Stage
  • Talk
  • Future of Brands
  • Future of Publishing
  • Social Content
  • Effectively grow and engage your audience
  • Understand which content formats are right for my campaign
  • Future proof my strategy for next generation consumers
thursday 4:40 PM 5:00 PM

Rising Stars: A Conversation with Fátima Diez, Picnic

Hosted by Social Media Week

Brand Leadership / Future of Brands

Brand Leaders Stage (in Exhibitor Hall)

Fátima Diez
Fátima Diez Brand Manager, Picnic
Fátima Diez

Fátima Diez

Brand Manager, Picnic

Fátima is working with Picnic to create technology that allows for positive outcomes and deepens human connection. Prior to this, she joined little-known Five Guys UK back in 2015 and contributed to its success as the UK’s favourite eating out chain, as well as to launching and becoming a loved brand in France, Spain, and Germany. Her career has focused on brand and marketing strategy as well as digital, previously as part of the marketing team at Burger King UK&I, and collaborating with the ONE Campaign as a youth ambassador. Earlier this year, she was recognized by The Drum as one of the 50 most promising marketers under 30 globally.


Fátima Diez

Fátima Diez

Brand Manager, Picnic

Rising Stars: A Conversation with Fátima Diez, Picnic

Hosted by Social Media Week

Fátima is an ambitious and passionate B2C marketer with a background of high-growth, multi-unit global businesses. With experience in introducing and growing companies internationally, her career has focused on innovative brand and marketing strategy. Specifically, finding new ways to bring together branding with digital and offline campaigns to drive successful and impactful results.

Join Fátima during an interview on the #SMWLDN Brand Leaders stage as she discusses her journey including roles at Five Guys where she ultimately helped the company go global through leveraging data through creative PR. She’ll also share about her latest endeavor with Picnic, a software company working to create technology that allows for positive outcomes that deepen human connection, and key themes and trends she’s identified and which she’s projecting for the future.

  • thursday October 31, 2019
  • 4:40 PM - 5:00 PM
  • QEII Centre
  • Brand Leaders Stage (in Exhibitor Hall)
  • Brand Leadership
  • Future of Brands
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Rise above the noise through better storytelling
thursday 4:45 PM 5:30 PM

[ACADEMY A6] How to Create Instagram Ad Stories that Convert

Hosted by Social Media Week

Academy / Driving Conversions

Victoria Room (2nd Fl)

Laurie Wang
Laurie Wang Founder, Digital Marketer and Speaker, LW Digital Influence Ltd
Laurie Wang

Laurie Wang

Founder, Digital Marketer and Speaker, LW Digital Influence Ltd

Laurie Wang is an award-winning digital marketing consultant, leading Instagram expert, coach and trainer helping entrepreneurs and business owners grow their audience online and convert their audiences into paying customers and clients. Her knowledge and understanding of the digital landscape have benefited an eclectic mix of clients from solo entrepreneurs, young start-ups to FTSE 100 giants, from Google to global advertising agency Ogilvy. She previously spoke at international events such as MB Summit, London School of Economics, and Social Media Week London.

She has been featured by the Guardian, Fast Company, SEM Rush, and write for publications such as Elite Daily and Digital Business Women. In 2017, she was named by the British Interactive Media Association as a top Rising Star in the UK Digital industry.


Laurie Wang

Laurie Wang

Founder, Digital Marketer and Speaker, LW Digital Influence Ltd

[ACADEMY A6] How to Create Instagram Ad Stories that Convert

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register are included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

With the popularity of the vertical stories format, consumers are interacting more meaningfully with brands via their mobile devices.

Sponsored stories ads are not only a new way of reaching your ideal customers and clients with a super immersive format that is full-screen and engaging, but also a great way to increase your conversions, ROI, and maximise impact for your marketing budget with online advertising.

In this session, join Laurie Wang, award-winning social media and digital marketing expert, for a fun and enlightening discussion exploring sponsored stories ads.

Specifically, she’ll share actionable tips and tricks on how to leverage this powerful ad format on Instagram and Facebook to generate consistent leads and sales.

  • thursday October 31, 2019
  • 4:45 PM - 5:30 PM
  • QEII Centre
  • Victoria Room (2nd Fl)
  • Academy
  • Driving Conversions
  • Paid Media Models
  • Social Content
  • Effectively grow and engage your audience
  • Use data to make better decisions
  • Understand which content formats are right for my campaign
thursday 4:45 PM 5:30 PM

[ACADEMY B6] Don't Just Hear, Listen: The Power of Social Listening

Hosted by Social Media Week

Academy / Social Content

Albert Room (2nd Fl)

Jay Paul
Jay Paul Founder & Director, Hustle & Hive Marketing
Jay Paul

Jay Paul

Founder & Director, Hustle & Hive Marketing

Jay is an experienced digital strategist & trainer based in London; with nearly 2 decades of experience delivering strategic marketing in European, US, APAC and EMEA markets. Right now, as Director of a growing digital marketing agency, she works with global brands and startups delivering digital strategy, transformation and training.

Jay trains entrepreneurs and career changers – training mostly at General Assembly & Google Digital Garage – she has developed and facilitated 80+ digital workshops and courses for over 2,500 students. Jay has trained participants from companies including Procter & Gamble, Publicis, GSK and L’Oréal.

Her digital marketing superpower is delivering campaigns that generate groundswell and conversions on a shoestring; earning media coverage for low budget campaigns with media including BBC, Guardian and TimeOut.


Jay Paul

Jay Paul

Founder & Director, Hustle & Hive Marketing

[ACADEMY B6] Don't Just Hear, Listen: The Power of Social Listening

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register are included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Creating the perfect marketing plan is far from simple. It begins with an astute understanding of your goals. Are you focusing on a targeted group of customers? Are you looking to attract new customers to your brand or business?

Answers to these questions can be found from social listening — that is — what is being said about your company, products, brand and team on social media, and your competitors. Done right, such insights can be an invaluable tool, allowing you to harness critical information applicable across business development, R&D, customer service and real-time marketing campaigns.

In this session, Jay Paul, Founder & Director at Hustle & Hive Marketing, will delve into the power behind social listening including who and what to listen to and how these conversations can be incorporated into a successful social strategy. On the flip side of the coin, she’ll also share the detriments of not staying in the loop.

Attend this Academy session and learn:

  • Why social listening is important and what can go wrong when we aren’t listening
  • Who and what should be we listening to (brands, communities, influencers, thought leaders)
  • Tools and best practices for listening on social and incorporating what you hear into your strategy
  • thursday October 31, 2019
  • 4:45 PM - 5:30 PM
  • QEII Centre
  • Albert Room (2nd Fl)
  • Academy
  • Data Decision Making
  • Social Content
  • Effectively grow and engage your audience
  • Use data to make better decisions
thursday 5:00 PM 6:00 PM

PREMIUM PASS ONLY: Networking Cocktails

Hosted by Social Media Week

Join us at the end of the day for cocktails in our Premium Lounge from 5:00pm-6:00pm.

Premium Passholders only.

thursday 5:15 PM 5:55 PM

From Likes to Loyalty: How Entrepreneurs Can Leverage Social Media to Drive Brand Loyalty

Hosted by Forbes

Panel / Evolution of Storytelling

Whittle Stage

Alex Wood
Alex Wood Europe Editor, Forbes
Alex Wood

Alex Wood

Europe Editor, Forbes

Alex is the Europe Editor for Forbes, based in London. He joined Forbes in 2018 after the company acquired The Memo, Alex’s start-up that he founded in 2015. Alex is also proud to train the next generation of journalists at City, University of London where he has been a visiting lecturer since 2011. You can also find Alex on TV & radio as a regular pundit for BBC, CNN, Sky News and many more.

Jamie Bolding
Jamie Bolding Founder & CEO, Jungle Creations
Jamie Bolding

Jamie Bolding

Founder & CEO, Jungle Creations

Jamie Bolding is the Founder & CEO of Jungle Creations, a media, marketing and commerce business for the social age, specialising in creating video content that is distributed to its online community of over 110 million followers. The company’s in-house creative agency produces campaigns for clients including Baileys, Greenpeace, Sky and Virgin, and for two years running Jungle Creations has generated the most Facebook video views for brands of any other UK publisher. Jamie founded the business in 2014 at the age of 23 and has since grown the company to over 130 employees across offices in London and New York. In 2018, Jamie was also featured as a Media and Marketing honouree in Forbes’ 30 Under 30 Europe.

Joyce de Haas
Joyce de Haas Co-Founder, Double Dutch Drinks
Joyce de Haas

Joyce de Haas

Co-Founder, Double Dutch Drinks

Joyce is the co-founder of Double Dutch Drinks, the drinks company whose range of premium soft drinks is taking the world by storm. Along with her twin sister Raissa, Joyce founded Double Dutch Drinks in 2015 and now just short four years short years later the company’s drinks are available in 23 countries and more than 4500 bars & restaurants in the UK alone. Joyce, who worked at BNP Paribas and Pablo Nero before founding Double Dutch, was recognised as one of Europe’s leading young entrepreneurs earlier this year when she was selected as a Forbes 30 Under 30 in the Retail and E-Commerce category.


Alex Wood

Alex Wood

Europe Editor, Forbes

Jamie Bolding

Jamie Bolding

Founder & CEO, Jungle Creations

Joyce de Haas

Joyce de Haas

Co-Founder, Double Dutch Drinks

From Likes to Loyalty: How Entrepreneurs Can Leverage Social Media to Drive Brand Loyalty

Hosted by Forbes

For many entrepreneurs starting a business today, social media is one of the first tools they employ to engage with potential customers and begin to build brand recognition. But how do you leverage online engagement to drive true brand loyalty? And how should entrepreneurs use social media to support their business’ growth from start-up to established business? What are the risks of relying on social media to drive expansion?

Join Alex Wood, Europe Editor at Forbes, who will be talking to a number of Forbes Under 30s who have all successfully navigated the world of social media and used digital engagement to keep their customers coming back again and again.

Attend this session and learn:

  • The power of brand loyalty
  • Why entrepreneurs should look to social media to grow their start-up
  • How social media can improve your company’s bottom line
  • thursday October 31, 2019
  • 5:15 PM - 5:55 PM
  • QEII Centre
  • Whittle Stage
  • Panel
  • The Influencer Equation
  • Social Content
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Work with influencers and influencer campaigns
  • Understand which content formats are right for my campaign
thursday 5:15 PM 5:55 PM

Influencers 2.0: Do We Need Humans Anymore?

Hosted by Publicis•Poke

Panel / The Influencer Equation

Fleming Stage

Andy Dobson
Andy Dobson Head of Technology, Publicis•Poke
Andy Dobson

Andy Dobson

Head of Technology, Publicis•Poke

Andy Dobson is Head of Technology at Publicis•Poke. For the last 20 years he’s worked at the intersection of brand and customer, championing technology within the heart of the creative process. He’s passionate about the kind of living ideas which build relationships between brands and people and making websites, holograms, immersive experiences, applications and even weirder stuff to make that happen.

Sina Hegny
Sina Hegny Strategist, Publicis•Poke
Sina Hegny

Sina Hegny

Strategist, Publicis•Poke

Sina started her career at Scholz & Friends in Berlin where she worked on brands like Fisherman’s Friend, Mercedes-Benz and Opel.

Fascinated by technology and specifically the possibilities mobile offers for brands, she spends her free time researching how teens use mobile apps and what the success factors for brands are, looking at traditional communication models and the requirements of mobile. She has published her findings in various books and publications.

Following her time in Berlin Sina joined TBWA\MediaArtsLab in London, where she worked on Apple’s global communication. Finally joining Poke in 2017, she has worked across a diverse range of brands such as Heineken and Essity (neé SCA).

In 2018 she co-founded the social initiative ‘Food for Thought’ which invites people working in agencies to donate their skills and lunch break to help a charity or social business during a two hours sprint-hack-lunch.


Andy Dobson

Andy Dobson

Head of Technology, Publicis•Poke

Sina Hegny

Sina Hegny

Strategist, Publicis•Poke

Influencers 2.0: Do We Need Humans Anymore?

Hosted by Publicis•Poke

For this year’s BAFTA film awards, EE worked with Publicis•Poke to create the world’s first 5G powered AI stylist. More than just a virtual presence, we brought it into the real world, joining forces with Shudu, one of the new breed of entirely synthetic influencers, with an enviable social presence and brand activation power.

This session will explore whether influencer culture is about to hit a tipping point where the enterprising humans behind it get left behind in the wake of brands delving into emerging technologies like AI and virtual avatars to explore new channels of consumer outreach.

Publicis•Poke deep dives into this changing landscape with perspectives from technology, strategy and the view from the client perspective, and explains how and why they made the design and technical decisions to make the BAFTA activation as impactful as possible, alongside sharing some thoughts on where this technology might take us next.

  • thursday October 31, 2019
  • 5:15 PM - 5:55 PM
  • QEII Centre
  • Fleming Stage
  • Panel
  • The Influencer Equation
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Work with influencers and influencer campaigns
  • Future proof my strategy for next generation consumers
thursday 5:55 PM 7:30 PM

#SMWLDN Official Opening Party

Hosted by Social Media Week

Celebrating the 10th annual SMW London and 2019’s theme “Stories”, the Official Opening Party will bring together attendees, speakers, sponsors, partners and specially invited guests at the Queen Elizabeth II Centre.

After an inspiring first day, take a load off, grab a beer, glass of wine or mixed drink with fellow attendees, speakers, rising stars and the SMW team. Wrap up the day with new connections and friends and feast on some light fare.

The event is open to all Standard, Premium and U25 passholders. Must be 21+ to attend.

friday 9:15 AM 9:55 AM

Storytelling On Social from A to V

Hosted by That Lot

Talk / Evolution of Storytelling

Fleming Stage

David Levin
David Levin Creative Director, That Lot
David Levin

David Levin

Creative Director, That Lot

After working as a writer at MTV, and freelance copywriter for a number of brands and terrible magazines (his words), David’s initial foray into social media came when he set up a spoof Twitter account for his local pub, @the_dolphin_pub, which attracted a cult following and was named Time Out’s ‘Best London Twitter’. He was then asked to write and create social content for numerous brands and broadcasters including adidas, Beats Headphones, Kit-Kat and BBC One’s The Voice which broke BBC records for followers and engagement. Now, as Creative Director at his agency That Lot (where his clients include Jamie Oliver, Red Bull and Nat Geo), David specialises in nailing tone of voice and creating shareable ownable social formats, many of which contributed towards That Lot recently winning Social Media Agency of The Year as well as some major wins for clients such as making Channel 4 the most viewed UK broadcaster on Facebook.

David Schneider
David Schneider Creative Director , That Lot
David Schneider

David Schneider

Creative Director , That Lot

Award-winning actor, writer, director and social media obsessive with nearly half a million followers on the various platforms, David is the co-founder of social media company That Lot, creating videos, images, podcasts and posts for clients such as NatGeo, Red Bull and Jamie Oliver. David’s most recent film was The Death Of Stalin which he co-wrote and for which he was nominated for a BAFTA alongside numerous other awards. David is currently directing on HBO’s most anticipated new show Avenue 5 starring Hugh Laurie, Which airs in 2020.


David Levin

David Levin

Creative Director, That Lot

David Schneider

David Schneider

Creative Director , That Lot

Storytelling On Social from A to V

Hosted by That Lot

Once upon a time, with the help of (most of) the alphabet, David Schneider and David Levin will romp through the art of storytelling on social: how to tell the best stories and Stories through video, design and copy; the importance of platform specificity, creative heft and data; and why their talk only goes up to V. As Creative Directors at That Lot, David and David’s clients include Channel 4, HSBC, Have I Got News for You and Jamie Oliver, all of which will be featured in this discussion, as well as examples inspired by David S’s work as a screenwriter and some of the best and worst examples of storytelling from across the industry. Spoiler alert: may contain jokes, then we all live happily ever after.

Attend this session and learn:

  • An understanding of how to succeed at storytelling on social
  • An overview of current platform formats and the benefits of platform specificity
  • An inspirational approach for approaching BAU social content for brands and broadcasters
  • friday November 1, 2019
  • 9:15 AM - 9:55 AM
  • QEII Centre
  • Fleming Stage
  • Talk
  • Social Content
  • Evolution of Storytelling
  • Future of Platforms
  • Effectively grow and engage your audience
  • Understand which content formats are right for my campaign
  • Rise above the noise through better storytelling
friday 9:15 AM 9:55 AM

The Attention Economy

Hosted by Tommy

Talk / Social Content

Whittle Stage

Marcus Foley
Marcus Foley Co-Founder, Tommy
Marcus Foley

Marcus Foley

Co-Founder, Tommy

Marcus Foley has been working in digital agencies and with the web for well over 15 years, much too long for his own liking.

In this time he’s worked in almost every sector, with the last decade spent with some of the planet’s biggest entertainment brands. From the traditional giants of the movie world like Paramount and Sony to the new breed of entertainers Netflix and Amazon Prime – two of his agencies largest clients globally.

Having had a ringside seat to Hollywood’s ever-changing challenges for 10 years, he’s become an expert in how major marketers can capture your attention, when they fail and why and how this can be applied to other types of business.

This topic has become a personal passion for Marcus, speaking on it to global innovation teams in brands and media agencies. Recently described as ‘the Willy Wonka of content’ by a client, his energy, enthusiasm and knowledge make him a dynamic and exciting speaker to hear – challenging, instigating debate and entertaining his audiences.

Sarah Keenaghan
Sarah Keenaghan Global Innovation Manager, William Grant & Sons
Sarah Keenaghan

Sarah Keenaghan

Global Innovation Manager, William Grant & Sons

Sarah Keenaghan has worked in marketing for 20 years and has been fortunate enough to have worked with some of the great FMCG brands and companies in the UK and Ireland.

Sarah is a chemistry graduate with a deep interest in all things science whose career took an accidental pivot resulting in her spending 13 years at Mars working on world famous brands such as Maltesers, Galaxy and Pedigree. Since then she has also spent time at Kerry, the global food company leading the marketing function in Ireland and the Innovation function in GB & ROI.

Sarah has supported SME’s and start-ups while consulting for a stint and has spent the last year creating incredible new brands with William Grant & Sons, the world famous entrepreneurial global drinks company. Sarah is passionate about the value of insight, the power of design-thinking and the importance of having fun while doing it.

Sarah is a huge believer in data led marketing and challenger brand thinking. Not one to shy away from a good debate, Sarah’s energy, sense of humour and broad spectrum of experience makes her an entertaining and engaging speaker.


Marcus Foley

Marcus Foley

Co-Founder, Tommy

Sarah Keenaghan

Sarah Keenaghan

Global Innovation Manager, William Grant & Sons

The Attention Economy

Hosted by Tommy

We are in an epic battle for our eyes and ears, this a ‘smash and grab’ raid on our attention. It is one constant, never-ending stream of content that comes in through our eyes and out of our brains at the speed of a touchscreen.

We are converging into narrowing spaces and facing competition from a myriad of brands both in and out of our sectors. It’s a daily battle and we need to reframe the thinking as we go about marketing to a generation of content experts who are so much more in control of what they take in.

Audiences have become reflexively ready to skip or scroll away from anything that doesn’t interest them. So, how do we reach them?

In this session, join Marcus Foley, Co-Founder of Tommy and Sarah Keenaghan, Global Innovation Manager at William Grand & Sons and explore key tactics deployed on behalf of some of the biggest disruptors around, like Netflix. From mimicking your scroll, challenging your viewing habits, “gamifying” the digital experience to subverting the familiar; all in the name of disrupting the feed.

Attend this session and learn:

  • Five practical strategies for making sure work gets seen and not ignored
  • How to reframe the thinking as we go about marketing to a generation of content experts
  • Tried and true tactics deployed on behalf of some of the biggest disruptors around
  • friday November 1, 2019
  • 9:15 AM - 9:55 AM
  • QEII Centre
  • Whittle Stage
  • Talk
  • Future of Brands
  • Future of Publishing
  • Social Content
  • Effectively grow and engage your audience
  • Use data to make better decisions
  • Understand which content formats are right for my campaign
friday 9:30 AM 10:15 AM

[ACADEMY B7] Harnessing the Value of Paid Social

Hosted by Social Media Week

Academy / Paid Media Models

Albert Room (2nd Fl)

Steph Parker
Steph Parker Digital Strategy Lead, FleishmanHillard Fishburn
Steph Parker

Steph Parker

Digital Strategy Lead, FleishmanHillard Fishburn

Steph is an industry-agnostic strategist who has worked in some of the largest marketing agencies in the world over the last decade, planning for brands like Carnival Cruise Line, Fitbit, and Novartis. Her focus on the intersection of data and content earned her a nod from Forbes as a 30 Under 30 in 2013. Since then, she has been featured in publications like Digiday, The Huffington Post, and Ragan’s PR Daily; more recently, Steph was recognised with silver honours from the PRCA’s UK Cannes Young Lions competition in 2018. She moved to London from the States two years ago to expand her ex-US portfolio, and has been teaching digital marketing with General Assembly on both sides of the pond since 2014. She is passionate about blending online and offline marketing to push integrated marketing firmly into the digital age.


Steph Parker

Steph Parker

Digital Strategy Lead, FleishmanHillard Fishburn

[ACADEMY B7] Harnessing the Value of Paid Social

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register are included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

The social space has changed and matured greatly over the last few years. A place that was once powered only by Likes is now a personalised homepage for billions around the globe. A paid plan is essential for ensuring content reaches your audience and drives the right actions.

In this session, join award-winning digital marketing strategist and instructor, Steph Parker, and learn the role paid social plays within a larger, omnichannel marketing plan, and how to harness its functionality on any budget.

Attend this session and learn:

  • Learn the core features and functionality of paid social channels (targeting, placements, objectives)
  • Understand the role of social media within a digital strategy from a user perspective
  • Identify how to build a paid social brief
  • friday November 1, 2019
  • 9:30 AM - 10:15 AM
  • QEII Centre
  • Albert Room (2nd Fl)
  • Academy
  • Paid Media Models
  • Social Content
  • Manage campaigns on a limited budget
  • Understand which content formats are right for my campaign
friday 9:30 AM 10:15 AM

Sponsored

[ACADEMY A7] Campaign Content Strategy: Deeper Insights to Connect Emotionally with Your Target Audience

Hosted by NetBase

Academy, Sponsored / Data Decision Making

Victoria Room (2nd Fl)

Jackie Balchin
Jackie Balchin Senior Social Strategist, NetBase
Jackie Balchin

Jackie Balchin

Senior Social Strategist, NetBase

Jackie has 10 years’ experience working with social data and turning it into meaningful, business critical action. Her experience is both agency and brand-side across a variety of industries as well as working both in the UK and ASEAN markets.


Jackie Balchin

Jackie Balchin

Senior Social Strategist, NetBase

[ACADEMY A7] Campaign Content Strategy: Deeper Insights to Connect Emotionally with Your Target Audience

Hosted by NetBase

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register are included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

In an age of information overload, social analytics has become a buzzword that is more said than leveraged as a tool. What marketer has the time to sort a sea of results including spam, bots, and trolls to get to what they’re really interested in?

With a few simple best practices under your belt, social media analytics can help you go beyond the basic reaction and uncover more about your customer. For instance, you can drill down through the social conversations to learn what your brand advocates are actually saying. You can also understand how to extract precise social insights that connect directly with campaign goals.

In this session, join NetBase Solutions’ Jackie Balchin, Senior Strategist, and learn actionable insights that take campaign performance to the next level. Specifically, she’ll explore how global brands like Nike can use social listening for their campaigns pointing to strategies ranging from audience segmentation and targeting, content inspiration and ideation, and real-time measurement and optimization for maximizing engagement. She’ll also share segmenting campaign reactions from the general public and your brand advocates examining if you’re converting your competitors’ brand advocates.

  • friday November 1, 2019
  • 9:30 AM - 10:15 AM
  • QEII Centre
  • Victoria Room (2nd Fl)
  • Academy
  • Sponsored
  • Data Decision Making
  • Social Content
  • Use data to make better decisions
  • Understand which content formats are right for my campaign
friday 9:30 AM 9:50 AM

Rising Stars: A Conversation with Susannah Jacques, Hyundai

Hosted by Social Media Week

Brand Leadership / Future of Brands

Brand Leaders Stage (in Exhibitor Hall)

Amy Guttman
Amy Guttman Journalist, Forbes & BBC
Amy Guttman

Amy Guttman

Journalist, Forbes & BBC

Amy is a London-based foreign correspondent and broadcaster with more than twenty years of experience covering international current affairs and business for major TV and radio networks, including BBC, PBS Newshour, and CBS News. She also writes about entrepreneurs and ecosystems around the world for Forbes, Australia’s Financial Review and other publications.

A long and varied career as a journalist has provided Amy with valuable insights, enabling her to help startups and other organizations identify and develop their stories. Through her workshops and talks, Amy shares her knowledge about the critical elements of a compelling story and demonstrates how businesses can apply those principles to shape their own narratives, whether through traditional or new media forms. Her favourite stories are those that reflect the confluence of societal and cultural shifts through entrepreneurship.

Susannah Jacques
Susannah Jacques Senior Manager, Brand Experience, Hyundai
Susannah Jacques

Susannah Jacques

Senior Manager, Brand Experience, Hyundai

Susie Jacques is a Senior Manager at global top 5 automotive manufacturer Hyundai, leading their Brand Experience marketing in the UK. This includes oversight of Hyundai UK’s sponsorship, partnership and experiential marketing, managing an internal team of two and an extended agency team of 20. To date, key highlights include the UEFA Euros 2016, negotiating and manging Hyundai’s title sponsorship of the Hyundai Mercury Prize and devising and delivering the track programme for the launch of Hyundai’s performance sub-brand “N”. Most recently, Susie helped negotiate Hyundai’s new partnership with Chelsea FC and can often be found at Stamford Bridge pretending not to support Arsenal.

Before joining Hyundai in 2016 from sponsorship agency CSM Sport and Entertainment, Susie managed Land Rover’s global rugby activations of the British and Irish Lions Tour to Australia in 2013 and Rugby World Cup 2015. Her first job in sponsorship and events marketing was as a Senior Project Manager for the London 2012 Olympics branding programme. She was recently recognised as one of the #GreatBritishWomen of the UK car industry by Autocar, and in 2018 was named one of 10 rising stars in the Campaign Magazine Power Next Gen.

Out of the office, Susie can probably be found at the nearest netball court either as a player or trainee umpire.


Amy Guttman

Amy Guttman

Journalist, Forbes & BBC

Susannah Jacques

Susannah Jacques

Senior Manager, Brand Experience, Hyundai

Rising Stars: A Conversation with Susannah Jacques, Hyundai

Hosted by Social Media Week

Susannah is a brand, sponsorship, and Experiential Marketing Senior Manager leveraging experience with global brands and expertise in the auto industry. In her role at Hyundai Motor she is responsible for strategic ownership of the brand across sponsorships and partnerships, product launches, and experiential activity.

Join Susannah at #SMWLDN where she will discuss her background in navigating complex global projects and integrated campaigns, building lasting stakeholder relationships and commercial acumen, and how she maintains a creative curiosity to explore new growth opportunities.

  • friday November 1, 2019
  • 9:30 AM - 9:50 AM
  • QEII Centre
  • Brand Leaders Stage (in Exhibitor Hall)
  • Brand Leadership
  • Future of Brands
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Rise above the noise through better storytelling
friday 9:50 AM 10:10 AM

Rising Stars: A Conversation with James Davies, HSBC

Hosted by Social Media Week

Brand Leadership / Future of Brands

Brand Leaders Stage (in Exhibitor Hall)

Amy Guttman
Amy Guttman Journalist, Forbes & BBC
Amy Guttman

Amy Guttman

Journalist, Forbes & BBC

Amy is a London-based foreign correspondent and broadcaster with more than twenty years of experience covering international current affairs and business for major TV and radio networks, including BBC, PBS Newshour, and CBS News. She also writes about entrepreneurs and ecosystems around the world for Forbes, Australia’s Financial Review and other publications.

A long and varied career as a journalist has provided Amy with valuable insights, enabling her to help startups and other organizations identify and develop their stories. Through her workshops and talks, Amy shares her knowledge about the critical elements of a compelling story and demonstrates how businesses can apply those principles to shape their own narratives, whether through traditional or new media forms. Her favourite stories are those that reflect the confluence of societal and cultural shifts through entrepreneurship.

James Davies
James Davies Head of Marketing, UK Commercial Banking, HSBC
James Davies

James Davies

Head of Marketing, UK Commercial Banking, HSBC

James Davies is Head of Marketing for UK Commercial Banking at HSBC. Prior to his current role he worked in London in HSBC’s UK and global B2B marketing teams, establishing the bank’s first content marketing team and navigating the early steps into social media. He subsequently moved to Hong Kong to lead Asia Pacific B2B campaigns and international markets and then on to Toronto where he led the bank’s Canadian B2B marketing team.

James is a champion of diversity, as Chair of HSBC’s LGBT employee resource group in Hong Kong James tripled the number of Pride members through a marketing campaign and internal ally programme, the campaign gained worldwide media coverage and sparked debate across Hong Kong.

James was recently recognised as HSBC’s global sustainability champion of the year.


Amy Guttman

Amy Guttman

Journalist, Forbes & BBC

James Davies

James Davies

Head of Marketing, UK Commercial Banking, HSBC

Rising Stars: A Conversation with James Davies, HSBC

Hosted by Social Media Week

James is an experienced B2B marketer leveraging a breadth of global work leading HSBC’s marketing teams and campaigns across the UK, Asia Pacific, and Canada.
Most currently, he serves as the company’s Head of Marketing for UK Commercial Banking and has been recognized for his active involvement in HSBC Pride, as well as being one of the bank’s sustainability leaders.

During #SMWLDN, James will participate in an interview on the Brand Leaders Share and share his career trajectory, including challenges of navigating the nuances of international markets, in addition to his best tips for effectively making use of the full range of marketing channels at our disposal. He’ll also shed light into important trends marketers today need to be in tune with and those that we need on our radar as we look ahead.

  • friday November 1, 2019
  • 9:50 AM - 10:10 AM
  • QEII Centre
  • Brand Leaders Stage (in Exhibitor Hall)
  • Brand Leadership
  • Future of Brands
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Rise above the noise through better storytelling
friday 10:05 AM 10:30 AM

The Future of Social Media Advertising: First Party Data

Hosted by Influencer

Talk / Social Content

Whittle Stage

Caspar Lee
Caspar Lee Co-Founder & CMO, Influencer
Caspar Lee

Caspar Lee

Co-Founder & CMO, Influencer

Caspar Lee rose to fame after creating his YouTube channel in 2011 and has since gathered a following of over 18 million and collaborated with celebrities such as Ed Sheeran and Channing Tatum, as well as other YouTubers, such as Conor Maynard. In 2017, Caspar joined Influencer as Co-Founder and CMO, before founding Margravine Management, alongside YouTuber Joe Sugg. In 2018, Caspar became Head of Digital Marketing for clothing brand American Freshman and received the Social Media Superstar Award at The Global Awards. He is currently developing a TV series and working on a new business venture.

Ben Jeffries
Ben Jeffries CEO & Co-Founder, Influencer
Ben Jeffries

Ben Jeffries

CEO & Co-Founder, Influencer

Ben Jeffries is the 23-year-old CEO and co-founder of Influencer, the UK’s leading influencer marketing platform. Ben founded Influencer, his second company, at just 18, dropping out of university and partnering with YouTube star Caspar Lee as co-founder and CMO. Ben has since led his team to close multiple investment rounds for Influencer, while taking on clients such as Apple, Alibaba and McDonalds. Ben is an award-winning entrepreneur, most recently being named as Media Week’s Rising Star and BMW’s UK Tech Founder 2018.


Caspar Lee

Caspar Lee

Co-Founder & CMO, Influencer

Ben Jeffries

Ben Jeffries

CEO & Co-Founder, Influencer

The Future of Social Media Advertising: First Party Data

Hosted by Influencer

First-Party Data is the indisputable future of advertising and the topic on every marketer’s lips right now, with companies harnessing a multitude of techniques to access it. However, recent research shows that on average marketers feel they’ve tapped into only 47 percent first-party data’s potential though 67 percent anticipate realizing their first-party data goals in the next 18 months or less.

In this session, Ben and Caspar will sit down in a fireside chat and discuss the best ways to harness first-party data and how it will shape the future of social media advertising.

Ben Jeffries founded Influencer in 2015, while Caspar Lee began his journey as a YouTuber in 2010. In 2017, they came together and combined their various expertise and experiences of the industry to found influencer marketing platform, Influencer.

Attend this session and learn:

  • How first-party data can drive more personalized and targeted campaigns that don’t just drive one-time purchases, but actually develop long-term customer loyalty
  • Tips and tricks for combining the best of traditional advertising with the best of user-generated content to get the most out of first-party data
  • Why first-party data will be the gold standard in the future for brands looking to truly own their audiences and gain market share
  • friday November 1, 2019
  • 10:05 AM - 10:30 AM
  • QEII Centre
  • Whittle Stage
  • Talk
  • The Influencer Equation
  • Future of Brands
  • Social Content
  • Use data to make better decisions
  • Understand which content formats are right for my campaign
  • Future proof my strategy for next generation consumers
friday 10:05 AM 10:30 AM

Sponsored

The State of Social in 2019 with Social Chain’s CEO Steven Bartlett

Hosted by Social Chain

Talk, Sponsored / Social Content

Fleming Stage

Steven Bartlett
Steven Bartlett CEO, Social Chain Group
Steven Bartlett

Steven Bartlett

CEO, Social Chain Group

Botswana born and raised in the UK, Steven Bartlett is the 26-year-old CEO of Social Chain Group – a global, social-first marketing agency and production house. From a bedroom in Manchester, this university dropout built the group’s two flagship companies – Social Chain and Media Chain – when he was just 22 years old.

Steven is currently based in NY, leading a company of 200+ like-minded individuals who are quickly disrupting the ever-changing social sphere. Social Chain’s impressive client list includes the likes of Apple, Amazon, Coca-Cola, Superdry, New Balance and Nokia, with their presence now felt in Manchester, London, Berlin and New York. Since its onset, the digital publishing house ‘Media Chain’ now owns some of the largest media assets online – reaching over 10 billion people a month through a series of online brands.

An award-winning entrepreneur with accolades such as Great British Entrepreneur of the Year 2017 and Most Influential Agency Figure 2018, Steven also acts as a speaker, investor and content creator, hosting top charting podcast, ‘The Diary of a CEO’. Steven is the voice of a generation, inspiring people daily with his disruptive methods, unconventional business model and unique company culture.


Steven Bartlett

Steven Bartlett

CEO, Social Chain Group

The State of Social in 2019 with Social Chain’s CEO Steven Bartlett

Hosted by Social Chain

In this session, join CEO of Social Chain, Steven Bartlett, as he helps us distill the state of social media in 2019.

Steven Bartlett is the 26-year-old CEO of Social Chain Group – a global, social-first marketing agency and production house. From a bedroom in Manchester, this university dropout built the group’s two flagship companies – Social Chain and Media Chain – when he was just 22 years old.

Currently based in NYC, Steven leads a company of 700+ like-minded individuals who are quickly disrupting the ever-changing social sphere through the creation of pioneering and innovative campaigns for some of the world’s biggest brands. Social Chain’s impressive client list includes the likes of Apple, Amazon, Coca-Cola, Superdry and Nokia, with their presence now felt in Manchester, London, Berlin and New York. Since its onset, the digital publishing house ‘Media Chain’ now owns some of the largest media assets online – reaching over 1.8 billion people a month through a series of online brands.

An award-winning entrepreneur with accolades such as Great British Entrepreneur of the Year and Most Influential Agency Figure 2018, Steven also acts as a speaker, investor and content creator, hosting top charting podcast, ‘The Diary of a CEO’. Previous speaking opportunities have seen Steven speaking at the United Nations, SXSW 2019, VTEX Day alongside Barack Obama, Ted Talk plus many more.


An innovator within the industry, 2018 saw Steven create LikeWise, a tool aimed to detect fraud within the marketing industry. Voted as one of the top 5 innovations within marketing this year, Steven’s aim with this was to shed light and create transparency within his own industry, ensuring marketeers are protected and that standards remain high.

  • friday November 1, 2019
  • 10:05 AM - 10:30 AM
  • QEII Centre
  • Fleming Stage
  • Talk
  • Sponsored
  • Social Content
  • Effectively grow and engage your audience
  • Rise above the noise through better storytelling
friday 10:30 AM 11:15 AM

[ACADEMY B8] Harnessing the Value of Paid Social

Hosted by Social Media Week

Academy / Paid Media Models

Albert Room (2nd Fl)

Steph Parker
Steph Parker Digital Strategy Lead, FleishmanHillard Fishburn
Steph Parker

Steph Parker

Digital Strategy Lead, FleishmanHillard Fishburn

Steph is an industry-agnostic strategist who has worked in some of the largest marketing agencies in the world over the last decade, planning for brands like Carnival Cruise Line, Fitbit, and Novartis. Her focus on the intersection of data and content earned her a nod from Forbes as a 30 Under 30 in 2013. Since then, she has been featured in publications like Digiday, The Huffington Post, and Ragan’s PR Daily; more recently, Steph was recognised with silver honours from the PRCA’s UK Cannes Young Lions competition in 2018. She moved to London from the States two years ago to expand her ex-US portfolio, and has been teaching digital marketing with General Assembly on both sides of the pond since 2014. She is passionate about blending online and offline marketing to push integrated marketing firmly into the digital age.


Steph Parker

Steph Parker

Digital Strategy Lead, FleishmanHillard Fishburn

[ACADEMY B8] Harnessing the Value of Paid Social

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register are included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

The social space has changed and matured greatly over the last few years. A place that was once powered only by Likes is now a personalised homepage for billions around the globe. A paid plan is essential for ensuring content reaches your audience and drives the right actions.

In this session, join award-winning digital marketing strategist and instructor, Steph Parker, and learn the role paid social plays within a larger, omnichannel marketing plan, and how to harness its functionality on any budget.

Attend this session and learn:

  • Learn the core features and functionality of paid social channels (targeting, placements, objectives)
  • Understand the role of social media within a digital strategy from a user perspective
  • Identify how to build a paid social brief
  • friday November 1, 2019
  • 10:30 AM - 11:15 AM
  • QEII Centre
  • Albert Room (2nd Fl)
  • Academy
  • Paid Media Models
  • Social Content
  • Manage campaigns on a limited budget
  • Understand which content formats are right for my campaign
friday 10:30 AM 10:50 AM

Rising Stars: A Conversation with Melissa Weston, Zalando

Hosted by Social Media Week

Interview / Future of Brands

Brand Leaders Stage (in Exhibitor Hall)

Melissa Weston
Melissa Weston Marketing Lead - UK & Ireland, Zalando
Melissa Weston

Melissa Weston

Marketing Lead - UK & Ireland, Zalando

Melissa Weston is an experienced marketing lead with a demonstrated history of working in the fashion and advertising industry. She has a strong agency pedigree with large global clients. Having worked internationally in India, China, Spain and UK, she now leads the marketing for UK and Ireland at Zalando based in Berlin, Germany. Chosen for a 35 under 30 storytelling course by Cannes Festival of Creativity and selected as one of the The Drum’s Future 50, she has been identified as a new generation of global marketers.

Amy Guttman
Amy Guttman Journalist, Forbes & BBC
Amy Guttman

Amy Guttman

Journalist, Forbes & BBC

Amy is a London-based foreign correspondent and broadcaster with more than twenty years of experience covering international current affairs and business for major TV and radio networks, including BBC, PBS Newshour, and CBS News. She also writes about entrepreneurs and ecosystems around the world for Forbes, Australia’s Financial Review and other publications.

A long and varied career as a journalist has provided Amy with valuable insights, enabling her to help startups and other organizations identify and develop their stories. Through her workshops and talks, Amy shares her knowledge about the critical elements of a compelling story and demonstrates how businesses can apply those principles to shape their own narratives, whether through traditional or new media forms. Her favourite stories are those that reflect the confluence of societal and cultural shifts through entrepreneurship.


Melissa Weston

Melissa Weston

Marketing Lead - UK & Ireland, Zalando

Amy Guttman

Amy Guttman

Journalist, Forbes & BBC

Rising Stars: A Conversation with Melissa Weston, Zalando

Hosted by Social Media Week

As Zalando’s UK and Ireland Marketing Lead, Melissa is charged with leading the full marketing budget, strategy planning and media buying for the two regions. After a year in the role, she’s successfully driven brand awareness in Ireland to a higher point than Zalando had seen in the last six years in the UK. This has been achieved through a combination of efforts including collaborations with local media partners, search campaigns, influencer campaigns, and speaking engagements.

Join Melissa for an interview on the Brand Leaders stage where she’ll discuss how she’s helped take Europe’s leading online platform for fashion to new heights, the challenges and rewards that come with spearheading such endeavors, perspective on our industry, and more.

  • friday November 1, 2019
  • 10:30 AM - 10:50 AM
  • QEII Centre
  • Brand Leaders Stage (in Exhibitor Hall)
  • Interview
  • Future of Brands
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Rise above the noise through better storytelling
friday 10:40 AM 11:05 AM

Sponsored

The Evolution of Endorsements

Hosted by CROWD

Talk, Sponsored / Future of Publishing

Whittle Stage

Vicki Frid
Vicki Frid Operations Director & Interim GM, CROWD.
Vicki Frid

Vicki Frid

Operations Director & Interim GM, CROWD.

Vicki is an expert of 10+ years in Influencer-Led Social Media Marketing. She has worked in the fast-paced beauty, fashion and lifestyle industries both in-house and under agencies providing digital strategies and campaign management.

Starting out as a Marketing Assistant responsible for the promotional materials of retail stores under Forest City Enterprises, she then stepped into the realm of social media at Fashion Indie to coordinate events. Since then she worked directly under the VP of Marketing at P&G for Frederic Fekkai, where she learned the steps of creating a product from idea to design to advertising to promotion to events. Upon leaving, she worked with companies, such as Rebecca Minkoff and Disaronno, as a Digital Marketing Consultant.

Due the success of her consulting, she co-founded Socialyte, the first influencer marketing agency in NYC. Vicki acted as the COO of the agency that managed the careers of globally recognized talents, such as Negin Mirsalehi and Marianna Hewitt, while also providing digital consultancy to various clients, including Uniqlo, and Refinery29.

Once Vicki left Socialyte, she returned to consulting until an international opportunity presented itself to build a global influencer marketing agency, Crowd Media, focused on strategic, long-term, influencer-led and performance campaigns.

Emilie Quinn
Emilie Quinn Director, Influencer & Creative Division, SheerLuxe
Emilie Quinn

Emilie Quinn

Director, Influencer & Creative Division, SheerLuxe

Emilie is an experienced digital PR expert with a demonstrated history of working with multinational media agencies and top digital partners in both New York and London.

Currently, she is a consultant for SheerLuxe, an online lifestyle magazine. Prior to that, she was Head of Partnerships for Wildfire, a social content agency, for over 2 years. In addition, Emilie spent 4 years with Havas working on influencer strategy and activations, 2 years in New York and 2 years in London.

George Nikolaou
George Nikolaou Europe Community Manager, UK, TikTok
George Nikolaou

George Nikolaou

Europe Community Manager, UK, TikTok

George is the Europe Community Manager at TikTok, the world’s destination for creating and sharing short-form mobile videos. Born and raised in Greece, George moved to the UK in 2013 to do an MA in Promotional Media: PR, Advertising and Marketing at Goldsmiths, University of London.

His career in marketing and communications started at London’s top PR agency, Frank PR. Where, he worked on a number of high profile consumer, travel and FMCG brands, including Thompson Group, Burger & Lobster and Whitbread Group.

George eventually moved to ASOS, the leading online fashion e-tailer, where he managed ASOS’s UK and global influencer, talent and artist database. George also ran influencer led events and partnerships, whilst leading the influencer marketing strategy for shoppable content.

In 2019, George joined TikTok to manage their Top Creator community, as well as execute partnerships with key influencers, media and brand partners. Amongst other successful activations, he has led partnerships with Dazed and Lil Nas X, as well as with team GB, the British Olympic Association.

In his spare time, George is an aspiring photographer in the making, who loves traveling and a good rooftop bar.


Vicki Frid

Vicki Frid

Operations Director & Interim GM, CROWD.

Emilie Quinn

Emilie Quinn

Director, Influencer & Creative Division, SheerLuxe

George Nikolaou

George Nikolaou

Europe Community Manager, UK, TikTok

The Evolution of Endorsements

Hosted by CROWD

In the digital era, the use of celebrity endorsements remains a dominant avenue for reaching consumers. Historically and presently, they offer brands influential and marketable ways to stimulate engagement and communicate credibility. Despite the definition of ‘celebrity’ morphing continuously, the role these individuals play as impactful brand ambassadors remains largely unchanged.

From television to radio to print to social, we’ve witnessed an explosion of social conversations dominated by phrases including specialised and on-demand.

In this session, explore the evolution of endorsements, including how they’re placed today and ways they’re fueling the new culture of content consumption that demands targeted, relevant messages.

Attend this session and learn:

  • The origins of endorsements and glimpses of future trends
  • How the placement of endorsements and the way consumers act towards them have evolved
  • Why authenticity and storytelling are and will always be the key to engaging a loyal audience
  • friday November 1, 2019
  • 10:40 AM - 11:05 AM
  • QEII Centre
  • Whittle Stage
  • Talk
  • Sponsored
  • Future of Brands
  • Future of Publishing
  • Understand which content formats are right for my campaign
  • Future proof my strategy for next generation consumers
friday 10:50 AM 11:10 AM

Rising Stars: A Conversation with Hannah Burns, Unilever

Hosted by Social Media Week

Brand Leadership / Future of Brands

Brand Leaders Stage (in Exhibitor Hall)

Amy Guttman
Amy Guttman Journalist, Forbes & BBC
Amy Guttman

Amy Guttman

Journalist, Forbes & BBC

Amy is a London-based foreign correspondent and broadcaster with more than twenty years of experience covering international current affairs and business for major TV and radio networks, including BBC, PBS Newshour, and CBS News. She also writes about entrepreneurs and ecosystems around the world for Forbes, Australia’s Financial Review and other publications.

A long and varied career as a journalist has provided Amy with valuable insights, enabling her to help startups and other organizations identify and develop their stories. Through her workshops and talks, Amy shares her knowledge about the critical elements of a compelling story and demonstrates how businesses can apply those principles to shape their own narratives, whether through traditional or new media forms. Her favourite stories are those that reflect the confluence of societal and cultural shifts through entrepreneurship.

Hannah Burns
Hannah Burns Dove Global Marketing Manager, Unilever
Hannah Burns

Hannah Burns

Dove Global Marketing Manager, Unilever

Hannah joined Unilever in 2012 from Cambridge University. A Modern Languages graduate, she has significant international experience, having lived in 6 countries across 3 continents. She joined Unilever on the Marketing Future Leaders’ Programme and since then has worked across multiple brands globally and in the UK business, across Foods and Beauty & Personal Care. Most recently she led the Hellmann’s brand in the UK, before moving to the Global Dove Masterbrand team in 2017 where she has been instrumental in defining the brand strategy and leading global campaigns to make a positive impact on women and girls. Her most recent success is the launch of Dove’s Project #ShowUs into 35 countries, a global partnership with Getty Images to create industry-wide change in the way women are represented in media and advertising. She has a passion for social impact and the world of beauty, and loves connecting with women and following cultural trends to drive Dove’s brand purpose.


Amy Guttman

Amy Guttman

Journalist, Forbes & BBC

Hannah Burns

Hannah Burns

Dove Global Marketing Manager, Unilever

Rising Stars: A Conversation with Hannah Burns, Unilever

Hosted by Social Media Week

Hannah is a dynamic and enthusiastic fast-moving consumer goods (FMCG) marketer with over 6 years’ experience shaping both global and local brands within Personal Care and Foods.

In her current role at Unilever, she plays an instrumental role within the Dove Masterbrand defining the brand strategy and leading global campaigns to make a positive impact on women and girls.

During #SMWLDN, Hannah will take the Brand Leaders stage to describe her passion for the world of beauty and connecting with women to drive Dove’s purpose. She’ll also share her best advice for tapping into storytelling to fuel social change as well as her thoughts on the industry today and what’s next for digital marketing.

  • friday November 1, 2019
  • 10:50 AM - 11:10 AM
  • QEII Centre
  • Brand Leaders Stage (in Exhibitor Hall)
  • Brand Leadership
  • Future of Brands
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Rise above the noise through better storytelling
friday 11:05 AM 11:35 AM

Networking Break

Hosted by Social Media Week

Time for a break! Come join us each day for some coffee and tea and get refreshed for the rest of the day ahead. Take this short time out from sessions to network with fellow attendees and/or demo the latest products from our exhibitors.

friday 11:35 AM 12:15 PM

Sponsored

How Much Do You Trust Influencer Marketing?

Hosted by Takumi

Panel, Sponsored / The Influencer Equation

Whittle Stage

Adam Williams
Adam Williams Chief Executive Officer, Takumi
Adam Williams

Adam Williams

Chief Executive Officer, Takumi

Adam (Sven) has over 18 years of media experience and seven of those were with Spotify where he was Managing Director of Spotify UK, Benelux and Ireland where he spent seven years helping to drive growth. Adam then decided to leave to launch his own business called Words Won’t Do, a personalised video platform. That business is still going strong, but he decided to leap into the rapidly growing Influencer marketing space and that is where he joined Takumi as Chief Revenue Officer at the start of 2018. Just over a year at Takumi, Adam was named Chief Executive Officer (CEO) where he has been integral to Takumi’s expansion into the US, with the launch of its new office and team in New York.

As CEO, Adam will spearhead this growth, focusing on the expansion of Takumi into other markets. He will continue to drive exceptional customer service and retain long term partnership deals by working with the team to build additional services and functions to the platform.


Adam Williams

Adam Williams

Chief Executive Officer, Takumi

How Much Do You Trust Influencer Marketing?

Hosted by Takumi

Influencer fraud is nothing new and a continuous battle for the industry. In fact, fake followers are predicted to cost advertisers $1.3 billion this year. Influencer fraud undermines one of the core strengths of influencer marketing as a whole — that brands can use it to tap into authentic, engaged audiences for the purposes of enhancing their campaigns. Trust and clarity are the most important factors for influencer marketing, but how do we prevent this from breaking down?

In this session, Adam Williams, CEO of Takumi, will explore this question revealing insights on how influencers, brands, and consumers all have trust issues with influencer marketing. Following the talk, tune into a discussion with experts from the brand side and the influencers themselves for a deeper view of the topic.

Attend this session and learn:

  • Why trust has broken down in the influencer marketing space and how influencers and brands are overcoming this barrier
  • How to identify transparent and authentic influencers who are in line with their brand values
  • How to execute brand-safe influencer marketing campaigns
  • friday November 1, 2019
  • 11:35 AM - 12:15 PM
  • QEII Centre
  • Whittle Stage
  • Panel
  • Sponsored
  • The Influencer Equation
  • Evolution of Storytelling
  • Work with influencers and influencer campaigns
  • Understand which content formats are right for my campaign
friday 11:45 AM 12:30 PM

[ACADEMY B9] Harnessing the Value of Paid Social

Hosted by Social Media Week

Academy / Paid Media Models

Albert Room (2nd Fl)

Steph Parker
Steph Parker Digital Strategy Lead, FleishmanHillard Fishburn
Steph Parker

Steph Parker

Digital Strategy Lead, FleishmanHillard Fishburn

Steph is an industry-agnostic strategist who has worked in some of the largest marketing agencies in the world over the last decade, planning for brands like Carnival Cruise Line, Fitbit, and Novartis. Her focus on the intersection of data and content earned her a nod from Forbes as a 30 Under 30 in 2013. Since then, she has been featured in publications like Digiday, The Huffington Post, and Ragan’s PR Daily; more recently, Steph was recognised with silver honours from the PRCA’s UK Cannes Young Lions competition in 2018. She moved to London from the States two years ago to expand her ex-US portfolio, and has been teaching digital marketing with General Assembly on both sides of the pond since 2014. She is passionate about blending online and offline marketing to push integrated marketing firmly into the digital age.


Steph Parker

Steph Parker

Digital Strategy Lead, FleishmanHillard Fishburn

[ACADEMY B9] Harnessing the Value of Paid Social

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register are included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

The social space has changed and matured greatly over the last few years. A place that was once powered only by Likes is now a personalised homepage for billions around the globe. A paid plan is essential for ensuring content reaches your audience and drives the right actions.

In this session, join award-winning digital marketing strategist and instructor, Steph Parker, and learn the role paid social plays within a larger, omnichannel marketing plan, and how to harness its functionality on any budget.

Attend this session and learn:

  • Learn the core features and functionality of paid social channels (targeting, placements, objectives)
  • Understand the role of social media within a digital strategy from a user perspective
  • Identify how to build a paid social brief
  • friday November 1, 2019
  • 11:45 AM - 12:30 PM
  • QEII Centre
  • Albert Room (2nd Fl)
  • Academy
  • Paid Media Models
  • Social Content
  • Manage campaigns on a limited budget
  • Understand which content formats are right for my campaign
friday 12:05 PM 12:25 PM

Rising Stars: A Conversation with Emma Martell, Virgin Trains

Hosted by Social Media Week

Brand Leadership / Future of Brands

Brand Leaders Stage (in Exhibitor Hall)

Amy Guttman
Amy Guttman Journalist, Forbes & BBC
Amy Guttman

Amy Guttman

Journalist, Forbes & BBC

Amy is a London-based foreign correspondent and broadcaster with more than twenty years of experience covering international current affairs and business for major TV and radio networks, including BBC, PBS Newshour, and CBS News. She also writes about entrepreneurs and ecosystems around the world for Forbes, Australia’s Financial Review and other publications.

A long and varied career as a journalist has provided Amy with valuable insights, enabling her to help startups and other organizations identify and develop their stories. Through her workshops and talks, Amy shares her knowledge about the critical elements of a compelling story and demonstrates how businesses can apply those principles to shape their own narratives, whether through traditional or new media forms. Her favourite stories are those that reflect the confluence of societal and cultural shifts through entrepreneurship.

Emma Martell
Emma Martell Head of Social Content, Virgin Trains
Emma Martell

Emma Martell

Head of Social Content, Virgin Trains

Emma is Head of Social Content at Virgin Trains. Her ‘work’ here has included inventing the award-winning #Avocard, persuading Will Ferrell to sign her toilet seat and launching a Dean Gaffney-themed Facebook bot. Prior to Virgin Trains, Emma led the content strategy at Hostelworld, where she had the pleasure of working not-very-closely with the likes of 50 Cent and Mariah Carey. And prior to THAT, Emma wore round glasses and worked for a magazine in Berlin.


Amy Guttman

Amy Guttman

Journalist, Forbes & BBC

Emma Martell

Emma Martell

Head of Social Content, Virgin Trains

Rising Stars: A Conversation with Emma Martell, Virgin Trains

Hosted by Social Media Week

Emma’s marketing experience encompasses a number of content and editorial roles including her current position as Head of Social Content at Virgin Trains. Throughout her career she has led writing and editing efforts for major global markets including the UK, US, Canada and Australia, supported transformative strategies across both print and online, and spearheaded community management opportunities.

On the #SMWLDN Brand Leaders Stage, Emma will share key learnings and insights for successful social content and stories from her career including inventing the award-winning #Avocard.

  • friday November 1, 2019
  • 12:05 PM - 12:25 PM
  • QEII Centre
  • Brand Leaders Stage (in Exhibitor Hall)
  • Brand Leadership
  • Future of Brands
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Rise above the noise through better storytelling
friday 1:05 PM 2:20 PM

Lunch Break

Hosted by Social Media Week

Enjoy some lunch at our venue and recharge yourself for the afternoon sessions ahead.

friday 2:20 PM 3:00 PM

The Neuroscience of Storytelling: Moral Dilemma or Brand Salvation?

Hosted by HeyHuman

Talk / Evolution of Storytelling

Whittle Stage

Neil Davidson
Neil Davidson Managing Director, HeyHuman
Neil Davidson

Neil Davidson

Managing Director, HeyHuman

Neil joined HeyHuman in 2008. He established the agency’s strategic offer and developed its new positioning, built on the agency’s proprietary study into new brand relationships.

Neil has led, launched and re-positioned agencies in the UK and in Europe, including being a Board member of Rainey Kelly Campbell Roalfe/Y&R, Strategic Planning Director of The Farm and Managing Partner of Rapp.

Ten years into his agency career, he undertook an MA in creative writing/semiotics at Brunel University. As he delved further into semiotics he turned to neuroscience and the user-friendly discipline of neuromarketing.

He’s since harnessed that to inform HeyHuman’s BrainKind approach to creative and understanding of the relationships people have with brands. Neil has a firm understanding of what people actually want from a brand and the business acumen to deliver it to them.

Neil also speaks and reports back on neuroscience from global conferences such as SXSW, Digital Enterprise Festival, Chartered Institute of Marketing.

Aoife McGuinness
Aoife McGuinness Neuroscience Consultant, HeyHuman
Aoife McGuinness

Aoife McGuinness

Neuroscience Consultant, HeyHuman

Aoife has previously taken to the stage at Social Media Week with Neil. Following 3 years with HeyHuman on the innovation team Aoife has just completed her Masters degree in Neuroscience at Universitat Pompeu Fabra in Barcelona, and now works as a consultant advising HeyHuman on neuroscience.


Neil Davidson

Neil Davidson

Managing Director, HeyHuman

Aoife McGuinness

Aoife McGuinness

Neuroscience Consultant, HeyHuman

The Neuroscience of Storytelling: Moral Dilemma or Brand Salvation?

Hosted by HeyHuman

What’s really going on with storytelling? Is it the future for brands with ethics and purpose or could it become a dark art that brands use to the detriment of all of us?

The craft of storytelling is often held up as a panacea to a crowded world of too much junk content, fake news and brands with manufactured purposes and brand stories. But what’s really going on in our brains when we connect through storytelling, what matters and why, now and in future?

With this knowledge, what could and should brands be doing to connect through stories?
Building on HeyHuman’s previous neuroscience research into neuroplasticity, effective social media strategies and content and cognitive load we tested what is really going in on our brains when we engage with brand stories, good and bad.

If the future is storytelling, then how can we shape that future? Through their expertise in storytelling and neuroscience, HeyHuman will reveal new insight and NS-focused research findings into the future for storytelling.

Attend this session and learn:

  • What elements of storytelling they can use to make their marketing more effective
  • How to apply storytelling techniques to different social media platforms
  • Storytelling to create content for the demands of always-on but want to switch-off audiences
  • The path for those who want to lead the way in using storytelling to do better as a brand
  • friday November 1, 2019
  • 2:20 PM - 3:00 PM
  • QEII Centre
  • Whittle Stage
  • Talk
  • Future Tech
  • Evolution of Storytelling
  • Future of Platforms
  • Use data to make better decisions
  • Rise above the noise through better storytelling
friday 2:20 PM 3:00 PM

Instagram Stories: Why Vertical Video is the Future of Brand Storytelling

Hosted by We Are Social

Talk / Future of Platforms

Fleming Stage

Jane Kinnaird
Jane Kinnaird Creative Strategist, Instagram
Jane Kinnaird

Jane Kinnaird

Creative Strategist, Instagram

A problem solver by nature, Jane is a Creative Strategist in Facebook’s Creative Shop. With a career spanning Design, Art Direction and User Experience she honed her skills as a Digital Creative Director.

Jane now advises Brands and Agencies on how to unlock the potential of their creative and campaigns on both Facebook and Instagram.

Gareth Leeding
Gareth Leeding Group Creative Director, We Are Social
Gareth Leeding

Gareth Leeding

Group Creative Director, We Are Social

 


Jane Kinnaird

Jane Kinnaird

Creative Strategist, Instagram

Gareth Leeding

Gareth Leeding

Group Creative Director, We Are Social

Instagram Stories: Why Vertical Video is the Future of Brand Storytelling

Hosted by We Are Social

It’s been over two years since Instagram Stories launched. Fast forward to today and there are now over 500 million people using the feature daily. Yet, surprisingly, brands are still not getting the most out of one of the most powerful media formats available to them. In this session, Instagram and We Are Social will showcase the very best and most innovative uses of Instagram Stories, and dissect why the campaigns were so successful.

Attendees will leave the session inspired on why vertical video is the future and why Instagram Stories should be the format of choice for brand storytelling and driving traffic.

Attend this session and learn:

  • Why Instagram Stories has to be the first slot on your media plan
  • All the features available to you on Instagram Stories
  • The award-winning ways brands have used the format
  • Trends that are changing the way brands are using Instagram
  • friday November 1, 2019
  • 2:20 PM - 3:00 PM
  • QEII Centre
  • Fleming Stage
  • Talk
  • Social Content
  • Evolution of Storytelling
  • Future of Platforms
  • Effectively grow and engage your audience
  • Understand which content formats are right for my campaign
  • Rise above the noise through better storytelling
friday 2:30 PM 3:15 PM

[ACADEMY A10] Planning for Success: Aligning Creative with Paid Social Media

Hosted by Social Media Week

Academy / Social Content

Victoria Room (2nd Fl)

Joe Orton
Joe Orton Head of Paid Social Strategy, That Lot
Joe Orton

Joe Orton

Head of Paid Social Strategy, That Lot

With nearly 10 years experience in social media, Joe has evolved with the industry. Beginning as a community manager for brands like LG, Kopparberg and Under Armour, he saw the opportunities arising from the evolution of paid social media and made a sideways step. Never forgetting the importance of solid strategic insight and quality creative Joe joined That Lot in 2018 to sure up the company’s output, while leading on paid social for brands like Caterpillar and Big Bus Tours.

Myv Farrell
Myv Farrell Account Director, That Lot
Myv Farrell

Myv Farrell

Account Director, That Lot

Myv spent her early career working in the television industry managing product placement for shows such as Big Brother. She then transitioned into YouTube channel sponsorship, working alongside high profile influencers to produce branded content for Coca- Cola, Benefit and L’Oréal. In 2017 Myv joined That Lot and has since become an Account Director, heading up a growing team where she uses her creative eye and brand acumen to deliver strategic campaigns for her clients.


Joe Orton

Joe Orton

Head of Paid Social Strategy, That Lot

Myv Farrell

Myv Farrell

Account Director, That Lot

[ACADEMY A10] Planning for Success: Aligning Creative with Paid Social Media

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register are included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

In an age that favors big media budgets, creative can play second fiddle. The notion that before you can target you have to tell an amazing story often gets buried and deprioritized for the sake of targeted content and conversions. However, it is precisely these meaningful narratives that will directly influence how you brand is perceived. A successful brand will win hearts, minds and wallets at the same time.

In this session, explore ways to ensure your creative is playing in sync with your media distribution with That Lot’s Joe Orton, Head of Paid Social Strategy and Myv Farrell, Account Director.

Attend this session and learn:

  • How to pick the right platforms, format and placements for your brand
  • How to develop an aligned creative idea and strategy
  • How to plan your AB testing
  • friday November 1, 2019
  • 2:30 PM - 3:15 PM
  • QEII Centre
  • Victoria Room (2nd Fl)
  • Academy
  • Paid Media Models
  • Social Content
  • Invest in the right marketing technology products
  • Understand which content formats are right for my campaign
friday 2:30 PM 3:15 PM

[ACADEMY B10] How to Make an Impact on TikTok

Hosted by Social Media Week

Academy / The Influencer Equation

Albert Room (2nd Fl)

Dave Gibson
Dave Gibson Senior Social Content Producer, BBC
Dave Gibson

Dave Gibson

Senior Social Content Producer, BBC

Dave leads a team of creatives producing bespoke content for various BBC social feeds. Whether re-editing Line Of Duty to the Friends title sequence or filming Louis Theroux reading out thirst tweets, the team are tasked with finding creative ways of getting youth audiences to engage with BBC content.

Previously at Channel 4, Dave helped transform their social pages into the one of the top 50 global social media properties, and before that, set up and ran ITV’s in-house social media department, winning a number of uk and global social media awards along the way.

Dave has previously been a Producer/Director for various TV documentaries, peaking when he flew to Las Vegas for THAT episode of Don’t Tell The Bride. (Google it)

Nick Robertson
Nick Robertson Social Content Producer, BBC
Nick Robertson

Nick Robertson

Social Content Producer, BBC

Nick is a leading Social Content Producer within the BBC, where he runs social campaigns aimed at engaging an under 35 audience. As well as being instrumental in working with Tik Tok to set up the BBC’s first accounts across hugely successful campaigns for the Greatest Dancer and Eurovision, his personal TikTok is about to hit an audience of 1 million and his content has had over 50 million views.

Starting out in comedy, in 2015 Nick picked up Snapchat just for fun, but it wasn’t long till he was helping brands with their social activations, and became part of a team that launched the UK’s first independent Snapchat event.

Nick is awful at writing bios, especially in the third person, so Nick apologises for the above.


Dave Gibson

Dave Gibson

Senior Social Content Producer, BBC

Nick Robertson

Nick Robertson

Social Content Producer, BBC

[ACADEMY B10] How to Make an Impact on TikTok

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register are included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Tik Tok has grown as a huge cultural force over the past 18 months, spawning countless memes, trends and the year’s biggest song ‘Old Town Road’. With its own unique grammar, a young teen audience and a few difficult news headlines the platform has proved to be a tricky place for brands to know what to do with.

In this session, join the BBC’s Dave Gibson and Nick Robertson, a Tik Tok influencer in his own right, to learn how your brand can make an impact on the platform that has exploded with young audiences around the globe.

Attend this session and learn:

  • Learn the core features and functionality of Tik Tok
  • Understand the culture of Tik Tok, its creators and its members
  • Learn what the BBC and other brands are doing on the platform
  • friday November 1, 2019
  • 2:30 PM - 3:15 PM
  • QEII Centre
  • Albert Room (2nd Fl)
  • Academy
  • The Influencer Equation
  • Social Content
  • Future of Platforms
  • Work with influencers and influencer campaigns
  • Understand which content formats are right for my campaign
  • Future proof my strategy for next generation consumers
friday 3:10 PM 3:35 PM

Music and GIFS: The Next Wave of Content Creation and Consumption

Hosted by Social Media Week

Interview / Future of Platforms

Fleming Stage

Toby Daniels
Toby Daniels Founder & Executive Director, Social Media Week
Toby Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

Toby is the Co-Founder and CEO of Crowdcentric Media and Founder and Executive Director of SMW.

In 2009 Toby founded Social Media Week, a leading news platform and worldwide conference that takes place in 20+ countries around the world. SMW’s mission is to curate and share the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.

Prior to Crowdcentric, Daniels was the Managing Director of Online Creative Communications, a London based digital agency which he managed for 7 years.

As a thought leader on a range of topics at the cross-section of media, technology and communications, Toby has been featured extensively in mainstream and trade media, including articles on CNN.com, The NY Times, The Next Web, Huffington Post, BBC, PSFK and Fast Company. He speaks regularly at conferences and has given talks at PdF Latin America in Santiago Chile, Social Media Brazil in São Paulo, PDMA’s Co-Creation Conference, Phoenix, SXSW, Austin and Digital Hollywood, Los Angeles. In 2013, The Next Web named Toby as one of New York’s 50 NYC Tech Entrepreneurs You Need to Know About.

In 2014 Toby co-curated the book On! The Future of Now, with the proceeds going towards supporting clean water projects in the developing world.

In addition to his professional endeavors, Toby is also a passionate contributor to a number of non-profit organizations, including CampInteractive, whose mission is to inspire and equip underserved students with the skills in computing, leadership, and professionalism needed to thrive in the Internet economy and beyond.

James Fabricant
James Fabricant CEO & Founder, Tunemoji
James Fabricant

James Fabricant

CEO & Founder, Tunemoji

James Fabricant is the CEO and Founder of TuneMoji which enables millions of users to express themselves on its musicGIF community as well as on social platforms ranging from Facebook messenger to Twitch.

Prior to TuneMoji, Fabricant was the co-founder and CEO of IdeaPlane, an enterprise social networking platform focused on companies in regulated industries. Top-tier banks and law firms were among its clients before IdeaPlane was acquired in 2012. Prior to IdeaPlane James was one of the four founders of MySpace International, where he helped lead the company’s global expansion.

With over 14 years’ experience in social media James is recognised in the industry as a thought leader who leverages technology advances to drive new consumer behaviours in self expression and communication.

In addition to his professional endeavors, James is an angel investor and advisor, a passionate surfer, screenwriter, award winning movie producer. He is also a qualified attorney, holding a B.A. and M.A. in Law from Cambridge University.


Toby Daniels

Toby Daniels

Founder & Executive Director, Social Media Week

James Fabricant

James Fabricant

CEO & Founder, Tunemoji

Music and GIFS: The Next Wave of Content Creation and Consumption

Hosted by Social Media Week

TuneMoji, the creator-driven MusicGIF network, was developed out of the growing need of Gen Z to have more impactful and expressive means of communication. Founded by entrepreneur James Fabricant, co-founder of MySpace International, the platform enables its 30 million global users to create, share, and discover GIFs paired with personalized captions and music to the TuneMoji community as well as to popular messaging services and social channels.

Join us for a fireside conversation with James and explore how content creation and distribution have forever changed music consumption models.

Attend this session and learn:

  • How social has influenced music fandom with artists and labels needing to include various forms of digital content (including GIFs) as part of their engagement strategy
  • How digital has changed how artists and market and fans experience music
  • How short form audio has paved the way for a new meme culture that truncates storytelling to short, digestible snippets
  • friday November 1, 2019
  • 3:10 PM - 3:35 PM
  • QEII Centre
  • Fleming Stage
  • Interview
  • Social Content
  • Future of Platforms
  • Effectively grow and engage your audience
  • Future proof my strategy for next generation consumers
friday 3:10 PM 3:35 PM

Sponsored

How to be Human: What We Really Mean by Connection

Hosted by Karmarama

Talk, Sponsored / Social Media and Society

Whittle Stage

Katie Hunter
Katie Hunter Social & Influencer Lead, Karmarama
Katie Hunter

Katie Hunter

Social & Influencer Lead, Karmarama

After starting out in Beauty PR ten years ago, Katie went on to work in the world of consumer, across a range of culture & entertainment brands, events, and social campaigns for clients including Red Bull, Nando’s, Virgin Media, John Lewis and giffgaff. Moving into social content four years ago, she was part of the team tasked with setting up the Influencer Marketing offering at OMD UK, working with clients including Disney, the PepsiCo portfolio, Hasbro and Grey Goose to devise and implement influencer strategy, online PR and social content campaigns. As part of the agency’s creative strategy offering, Katie also worked across integrated campaign solutions in order to grow the social content offering and outputs for clients.

Joining Karmarama last year, her role as Social & Influencer Lead includes development of existing clients’ social and content campaign components, consultancy on social implementation, planning and longer-term PR and social strategy and growing knowledge and activation of influencer-led campaigns in order to support wider campaign integration and creative outputs.

Will Hodge
Will Hodge Executive Strategy Director, Karmarama
Will Hodge

Will Hodge

Executive Strategy Director, Karmarama

Will has worked at Karmarama for the past 6 years and oversees the agency’s strategic output across different functions from communications to products and innovation. Clients include Just Eat, Confused.com, The Army and BBC, The Guardian.

He started his career working at Howell Henry Chaldicott Lury on Autoglass, Pot Noodle, Singapore and Sky Sports. Then subsequently at AMV, Will led the strategy for one of the UK’s biggest programs of behaviour change – the switchover to digital television.

Will has won silver and bronze IPA Effectiveness Awards in recognition of the long-term effectiveness of the THINK! Road safety brand and for Costa.

Dr. Oliver Pattenden
Dr. Oliver Pattenden Human Experience Planning Lead, Karmarama
Dr. Oliver Pattenden

Dr. Oliver Pattenden

Human Experience Planning Lead, Karmarama

Dr Oliver Pattenden is Human Experience Planning Lead at Karmarama. For fifteen years, he’s advised multinationals, start-ups, charities and governments by uniting cultural analysis with strategic thinking. His first professional experience came from producing and promoting club nights in the North East, working with some of the biggest DJs in the world such as Roni Size, DJ Shadow and 2ManyDJs. After a stint working in the charity sector in West Africa, Oliver moved to Bartle Bogle Hegarty, working on Audi and Britvic and overseeing the agency’s youth engagement and diversity programmes.

Initially leaving to pursue a Master’s in anthropology, Oliver completed a PhD in social anthropology six years later at Rhodes University in South Africa, specialising in youth, humanitarianism and the ethics of marketing. Speaking at international conferences and institutions such as the British Museum and Oxford University, his research experience covers ethnography, photographic and mixed-methods. His first book, entitled Taking Care of the Future: Moral Education and British Humanitarianism in South Africa, is published by Palgrave McMillian.

Joining Karmarama in 2018 from the research agency Canvas8, where he was Head of Strategy, Oliver is responsible for using innovative research methods to infuse strategy and creative with powerful insights, cultural relevance and academic rigor.


Katie Hunter

Katie Hunter

Social & Influencer Lead, Karmarama

Will Hodge

Will Hodge

Executive Strategy Director, Karmarama

Dr. Oliver Pattenden

Dr. Oliver Pattenden

Human Experience Planning Lead, Karmarama

How to be Human: What We Really Mean by Connection

Hosted by Karmarama

In the modern digital landscape, we face the risk of becoming more disconnected than ever. The more technologically connected we become, the less connected we can feel. It’s time to really question what we mean by the phrase ‘connection.’

Society is evolving with new tools and technologies that are transforming ideas of gender, identity, class and race. This means we need to view the world through a different lens, with the aim to always seek deeper and real connections in our online interactions.

In this session, join Karmarama’s Will Hodge, Katie Hunter, and Dr. Oliver Pattenden for a discussion around how brands can make better connections with what matters most to people.

Attend this session and learn:

  • How can brands remain relevant amongst increasingly diverse audiences that seek fundamentally new experiences
  • How brands can cut through the noise when attention and brand trust is at an all time low and there and there are seismic shifts in generational values
  • How can you use insights to create purposeful ideas that get brands closer to what people really need and want today and in the future
  • friday November 1, 2019
  • 3:10 PM - 3:35 PM
  • QEII Centre
  • Whittle Stage
  • Talk
  • Sponsored
  • Social Media and Society
  • Evolution of Storytelling
  • Effectively grow and engage your audience
friday 3:30 PM 4:15 PM

[ACADEMY A11] Planning for Success: Aligning Creative with Paid Social Media

Hosted by Social Media Week

Academy / Social Content

Victoria Room (2nd Fl)

Joe Orton
Joe Orton Head of Paid Social Strategy, That Lot
Joe Orton

Joe Orton

Head of Paid Social Strategy, That Lot

With nearly 10 years experience in social media, Joe has evolved with the industry. Beginning as a community manager for brands like LG, Kopparberg and Under Armour, he saw the opportunities arising from the evolution of paid social media and made a sideways step. Never forgetting the importance of solid strategic insight and quality creative Joe joined That Lot in 2018 to sure up the company’s output, while leading on paid social for brands like Caterpillar and Big Bus Tours.

Myv Farrell
Myv Farrell Account Director, That Lot
Myv Farrell

Myv Farrell

Account Director, That Lot

Myv spent her early career working in the television industry managing product placement for shows such as Big Brother. She then transitioned into YouTube channel sponsorship, working alongside high profile influencers to produce branded content for Coca- Cola, Benefit and L’Oréal. In 2017 Myv joined That Lot and has since become an Account Director, heading up a growing team where she uses her creative eye and brand acumen to deliver strategic campaigns for her clients.


Joe Orton

Joe Orton

Head of Paid Social Strategy, That Lot

Myv Farrell

Myv Farrell

Account Director, That Lot

[ACADEMY A11] Planning for Success: Aligning Creative with Paid Social Media

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register are included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

In an age that favors big media budgets, creative can play second fiddle. The notion that before you can target you have to tell an amazing story often gets buried and deprioritized for the sake of targeted content and conversions. However, it is precisely these meaningful narratives that will directly influence how you brand is perceived. A successful brand will win hearts, minds and wallets at the same time.

In this session, explore ways to ensure your creative is playing in sync with your media distribution with That Lot’s Joe Orton, Head of Paid Social Strategy and Myv Farrell, Account Director.

Attend this session and learn:

  • How to pick the right platforms, format and placements for your brand
  • How to develop an aligned creative idea and strategy
  • How to plan your AB testing
  • friday November 1, 2019
  • 3:30 PM - 4:15 PM
  • QEII Centre
  • Victoria Room (2nd Fl)
  • Academy
  • Paid Media Models
  • Social Content
  • Invest in the right marketing technology products
  • Understand which content formats are right for my campaign
friday 3:30 PM 4:15 PM

[ACADEMY B11] How to Make an Impact on TikTok

Hosted by Social Media Week

Academy / The Influencer Equation

Albert Room (2nd Fl)

Dave Gibson
Dave Gibson Senior Social Content Producer, BBC
Dave Gibson

Dave Gibson

Senior Social Content Producer, BBC

Dave leads a team of creatives producing bespoke content for various BBC social feeds. Whether re-editing Line Of Duty to the Friends title sequence or filming Louis Theroux reading out thirst tweets, the team are tasked with finding creative ways of getting youth audiences to engage with BBC content.

Previously at Channel 4, Dave helped transform their social pages into the one of the top 50 global social media properties, and before that, set up and ran ITV’s in-house social media department, winning a number of uk and global social media awards along the way.

Dave has previously been a Producer/Director for various TV documentaries, peaking when he flew to Las Vegas for THAT episode of Don’t Tell The Bride. (Google it)

Nick Robertson
Nick Robertson Social Content Producer, BBC
Nick Robertson

Nick Robertson

Social Content Producer, BBC

Nick is a leading Social Content Producer within the BBC, where he runs social campaigns aimed at engaging an under 35 audience. As well as being instrumental in working with Tik Tok to set up the BBC’s first accounts across hugely successful campaigns for the Greatest Dancer and Eurovision, his personal TikTok is about to hit an audience of 1 million and his content has had over 50 million views.

Starting out in comedy, in 2015 Nick picked up Snapchat just for fun, but it wasn’t long till he was helping brands with their social activations, and became part of a team that launched the UK’s first independent Snapchat event.

Nick is awful at writing bios, especially in the third person, so Nick apologises for the above.


Dave Gibson

Dave Gibson

Senior Social Content Producer, BBC

Nick Robertson

Nick Robertson

Social Content Producer, BBC

[ACADEMY B11] How to Make an Impact on TikTok

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register are included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Tik Tok has grown as a huge cultural force over the past 18 months, spawning countless memes, trends and the year’s biggest song ‘Old Town Road’. With its own unique grammar, a young teen audience and a few difficult news headlines the platform has proved to be a tricky place for brands to know what to do with.

In this session, join the BBC’s Dave Gibson and Nick Robertson, a Tik Tok influencer in his own right, to learn how your brand can make an impact on the platform that has exploded with young audiences around the globe.

Attend this session and learn:

  • Learn the core features and functionality of Tik Tok
  • Understand the culture of Tik Tok, its creators and its members
  • Learn what the BBC and other brands are doing on the platform
  • friday November 1, 2019
  • 3:30 PM - 4:15 PM
  • QEII Centre
  • Albert Room (2nd Fl)
  • Academy
  • The Influencer Equation
  • Social Content
  • Future of Platforms
  • Work with influencers and influencer campaigns
  • Understand which content formats are right for my campaign
  • Future proof my strategy for next generation consumers
friday 3:45 PM 4:25 PM

Community-centric Storytelling

Hosted by Edrington

Talk / Evolution of Storytelling

Fleming Stage

James Kim
James Kim Global Head of Digital Marketing, Edrington
James Kim

James Kim

Global Head of Digital Marketing, Edrington

James Kim currently leads Digital Marketing for Edrington’s Malts brands. Edrington’s brands include the Macallan, Highland Park, and the Glenrothes. James has a real passion for transforming legacy businesses by developing their internal capabilities and recruiting unconventional talent into the business. He’s spent the past year modernizing Edrington’s digital capabilities by bringing digital content, amplification, & analytics in house. Prior to his current role, James led insights for Edrington’s Americas business, piloting various initiatives that leverage social data to inform investment & distribution decisions. James hails from New York but currently resides in the West End of Glasgow with his wife and son.

Anna Lisa Stone
Anna Lisa Stone Creative Lead, Malts Portfolio, Edrington
Anna Lisa Stone

Anna Lisa Stone

Creative Lead, Malts Portfolio, Edrington

Anna Lisa Stone is Creative Lead for Edrington’s Malts portfolio. Edrington’s brands include the Macallan, Highland Park, and the Glenrothes. Anna Lisa’s background is as a filmmaker, having spent many years’ working at the forefront of new media around the world, most recently in Los Angeles. She’s an experienced brand-builder, devising creative strategy and content for international corporations; as well as a seasoned self-shooting producer of documentaries and commercials. Anna Lisa has a deep love for Scotland: its people, its landscape and, especially, its whisky.


James Kim

James Kim

Global Head of Digital Marketing, Edrington

Anna Lisa Stone

Anna Lisa Stone

Creative Lead, Malts Portfolio, Edrington

Community-centric Storytelling

Hosted by Edrington

More than anything a brand can say about itself, brands are ultimately defined by the communities that adopt them. Brands can tailor their storytelling to form strong connections with the communities they want to champion their brands.

In this session, explore the importance of targeting communities through insightful and powerful storytelling with Edrington’s James Kim and Annalisa Stone. Hear how the company has done this with their in-house creative team to recruit a new generation of whisky drinkers to their legendary portfolio of premium spirits.

Attend this session and learn:

  • How targeting communities will focus your marketing resources to make bigger impact
  • How to unlock growth by deepening our understanding of influential communities and the values that drive them
  • How to align your brand’s storytelling to be irresistible to your target community
  • friday November 1, 2019
  • 3:45 PM - 4:25 PM
  • QEII Centre
  • Fleming Stage
  • Talk
  • Future of Brands
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Rise above the noise through better storytelling
friday 4:30 PM 5:15 PM

[ACADEMY A12] Planning for Success: Aligning Creative with Paid Social Media

Hosted by Social Media Week

Academy / Social Content

Victoria Room (2nd Fl)

Joe Orton
Joe Orton Head of Paid Social Strategy, That Lot
Joe Orton

Joe Orton

Head of Paid Social Strategy, That Lot

With nearly 10 years experience in social media, Joe has evolved with the industry. Beginning as a community manager for brands like LG, Kopparberg and Under Armour, he saw the opportunities arising from the evolution of paid social media and made a sideways step. Never forgetting the importance of solid strategic insight and quality creative Joe joined That Lot in 2018 to sure up the company’s output, while leading on paid social for brands like Caterpillar and Big Bus Tours.

Myv Farrell
Myv Farrell Account Director, That Lot
Myv Farrell

Myv Farrell

Account Director, That Lot

Myv spent her early career working in the television industry managing product placement for shows such as Big Brother. She then transitioned into YouTube channel sponsorship, working alongside high profile influencers to produce branded content for Coca- Cola, Benefit and L’Oréal. In 2017 Myv joined That Lot and has since become an Account Director, heading up a growing team where she uses her creative eye and brand acumen to deliver strategic campaigns for her clients.


Joe Orton

Joe Orton

Head of Paid Social Strategy, That Lot

Myv Farrell

Myv Farrell

Account Director, That Lot

[ACADEMY A12] Planning for Success: Aligning Creative with Paid Social Media

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register are included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

In an age that favors big media budgets, creative can play second fiddle. The notion that before you can target you have to tell an amazing story often gets buried and deprioritized for the sake of targeted content and conversions. However, it is precisely these meaningful narratives that will directly influence how you brand is perceived. A successful brand will win hearts, minds and wallets at the same time.

In this session, explore ways to ensure your creative is playing in sync with your media distribution with That Lot’s Joe Orton, Head of Paid Social Strategy and Myv Farrell, Account Director.

Attend this session and learn:

  • How to pick the right platforms, format and placements for your brand
  • How to develop an aligned creative idea and strategy
  • How to plan your AB testing
  • friday November 1, 2019
  • 4:30 PM - 5:15 PM
  • QEII Centre
  • Victoria Room (2nd Fl)
  • Academy
  • Paid Media Models
  • Social Content
  • Invest in the right marketing technology products
  • Understand which content formats are right for my campaign
friday 4:30 PM 5:15 PM

[ACADEMY B12] How to Make an Impact on TikTok

Hosted by Social Media Week

Academy / The Influencer Equation

Albert Room (2nd Fl)

Dave Gibson
Dave Gibson Senior Social Content Producer, BBC
Dave Gibson

Dave Gibson

Senior Social Content Producer, BBC

Dave leads a team of creatives producing bespoke content for various BBC social feeds. Whether re-editing Line Of Duty to the Friends title sequence or filming Louis Theroux reading out thirst tweets, the team are tasked with finding creative ways of getting youth audiences to engage with BBC content.

Previously at Channel 4, Dave helped transform their social pages into the one of the top 50 global social media properties, and before that, set up and ran ITV’s in-house social media department, winning a number of uk and global social media awards along the way.

Dave has previously been a Producer/Director for various TV documentaries, peaking when he flew to Las Vegas for THAT episode of Don’t Tell The Bride. (Google it)

Nick Robertson
Nick Robertson Social Content Producer, BBC
Nick Robertson

Nick Robertson

Social Content Producer, BBC

Nick is a leading Social Content Producer within the BBC, where he runs social campaigns aimed at engaging an under 35 audience. As well as being instrumental in working with Tik Tok to set up the BBC’s first accounts across hugely successful campaigns for the Greatest Dancer and Eurovision, his personal TikTok is about to hit an audience of 1 million and his content has had over 50 million views.

Starting out in comedy, in 2015 Nick picked up Snapchat just for fun, but it wasn’t long till he was helping brands with their social activations, and became part of a team that launched the UK’s first independent Snapchat event.

Nick is awful at writing bios, especially in the third person, so Nick apologises for the above.


Dave Gibson

Dave Gibson

Senior Social Content Producer, BBC

Nick Robertson

Nick Robertson

Social Content Producer, BBC

[ACADEMY B12] How to Make an Impact on TikTok

Hosted by Social Media Week

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register are included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Tik Tok has grown as a huge cultural force over the past 18 months, spawning countless memes, trends and the year’s biggest song ‘Old Town Road’. With its own unique grammar, a young teen audience and a few difficult news headlines the platform has proved to be a tricky place for brands to know what to do with.

In this session, join the BBC’s Dave Gibson and Nick Robertson, a Tik Tok influencer in his own right, to learn how your brand can make an impact on the platform that has exploded with young audiences around the globe.

Attend this session and learn:

  • Learn the core features and functionality of Tik Tok
  • Understand the culture of Tik Tok, its creators and its members
  • Learn what the BBC and other brands are doing on the platform
  • friday November 1, 2019
  • 4:30 PM - 5:15 PM
  • QEII Centre
  • Albert Room (2nd Fl)
  • Academy
  • The Influencer Equation
  • Social Content
  • Future of Platforms
  • Work with influencers and influencer campaigns
  • Understand which content formats are right for my campaign
  • Future proof my strategy for next generation consumers
friday 4:35 PM 5:00 PM

The Evolution of Artificial Intelligence: A Story Proactively Authored by Humans

Hosted by Google

Talk / AI vs Humanity

Fleming Stage

Paulina Mustafa
Paulina Mustafa Product Designer, Google
Paulina Mustafa

Paulina Mustafa

Product Designer, Google

Paulina is a product designer at Google AI, where she designs experiences that make it easier for people to interact with AI. Her goal is to create more comfortable environments for people by developing products that better understand human nature. She approaches her work with the rigor of a mechanical engineer and the optimism of a product designer, and she loves working at the intersection of the physical and digital worlds. Prior to working at Google AI, Paulina designed products for Google, Essential, and Apple.


Paulina Mustafa

Paulina Mustafa

Product Designer, Google

The Evolution of Artificial Intelligence: A Story Proactively Authored by Humans

Hosted by Google

It may seem like AI is popping up everywhere, in all aspects of our lives. While it is true that AI is being used in more and more applications, it helps to remember that any application of AI is fundamentally a tool.

Like any other tool, AI is designed and shaped by the individuals who create it and the greater context in which it’s developed. That is especially true of AI because AI is a learning and continually evolving tool.

Designing AIs is not just using a bunch of complex algorithms— it’s a process that requires being thoughtful about the end goal and deliberate about the interim steps taken to get there. AIs are like stories that are constantly learning and evolving, but we are still the authors.

In this session, explore the evolution of artificial intelligence with Paulina Mustafa, Product Designer, Google, including ways we can harness our influence to author the direction of the growing industry.

Attend this session and learn:

  • How AI is designed- the basic process and components
  • What we can do to proactively author the direction AIs take
  • Why the process of designing an AI never ends and why that’s great
  • friday November 1, 2019
  • 4:35 PM - 5:00 PM
  • QEII Centre
  • Fleming Stage
  • Talk
  • AI vs Humanity
  • Evolution of Storytelling
  • Effectively grow and engage your audience
  • Rise above the noise through better storytelling
friday 4:35 PM 5:00 PM

Into Z Future: Understanding Generation Z

Hosted by Snap

Talk / Future of Platforms

Whittle Stage

Christopher Cox
Christopher Cox Head of Marketing Science - UK & EMEA, Snap