The 2020 Marketer will bring together brand marketers, agencies and marketing tech companies to debate the future role and therefore tech requirements of the CMO.
Date: 08:30 – 10:00 on Wednesday 24th September
Introduced by Hotwire PR, a panel of senior marketers including Gavin Page, Head of UK/Europe Business Development, Livefyre, and Sarah Gavin, European Marketing Director, Outbrain, will outline their views of the future including key trends:
– Media convergence
– Fragmentation of formats and devices
– Data intelligence and use
– Is campaign marketing dead?
The interactive panel session will then attempt to prioritise the requirements in collaboration with the audience, drawing on the views of panellists in response to audience views and questions. Audience members will be invited to vote on the top tech priority for marketers.
By hearing from their peers, marketers and leaders from marketing tech companies alike will leave the session with a clearer view on how to prepare their businesses for tomorrow’s needs.